Country profile · 2025
Business software and digital adoption in Austria
6 of 8 indicators put Austria above the median of the 33-country series. The exceptions are ERP use (37.5%) and documented security policies (29.1%).
Sebastiaan SmitsFounderAustria, figure by figure
8 indicators- 01
At 52.1%, paid cloud use in Austria runs 4.1 points above the median of 48.0% (15th of 33), behind Germany (53.9%) and ahead of Cyprus (51.4%). Eurostat isoc_cicce_use, 2025 Verified
- 02
Austria places 7th of 33 for AI use with 29.9%, 11.9 points over the median (18.0%). The Netherlands (33.2%) is one place ahead, Norway (28.9%) one behind. Eurostat isoc_eb_ai, 2025 Verified
- 03
Austria is 14th of 33 for CRM use, 29.9% against a median of 24.3%; Lithuania (30.0%) ranks one higher and Germany (29.6%) one lower. Eurostat isoc_eb_iip, 2025 Verified
- 04
Austria is 19th of 33 for ERP use: 37.5%, which is 3.5 points below the median (41.0%). Slovenia (35.5%) follows; Poland (39.1%) is one place up. Eurostat isoc_eb_iip, 2025 Verified
- 05
17.2% of enterprises in Austria use business intelligence software, 1.3 points more than the 15.9% median and 14th of 33. Eurostat isoc_eb_iip, 2025 Verified
- 06
29.6% of enterprises in Austria make e-commerce sales: 9th of 33, 4.1 points clear of the 25.5% median, with Belgium (31.8%) directly above. Eurostat isoc_ec_esels, 2025 Verified
- 07
29.1% of enterprises in Austria hold a documented ICT security policy: 5.3 points under the 34.4% median, 22nd of 33, between Luxembourg (29.9%) and Croatia (28.9%). Eurostat isoc_cisce_ra, 2024 Verified
- 08
For hard-to-fill ICT vacancies the figure is 6.3%, 10th of 32; Cyprus (6.5%) ranks one higher, Czechia (5.7%) one lower, and the median is 4.9%. Eurostat isoc_ske_itrcrs, 2024 Verified
How Austria compares
Ordered by mean rank over all indicators, Austria is 13th of 33 (13.8), directly between Spain (13.6) and Czechia (13.9).
Its highest placing is AI use, 7th of 33 at 29.9%; its lowest is documented security policies, 22nd at 29.1%.
The gap between ERP (37.5%) and CRM (29.9%) is 7.6 points in Austria, narrower than the 13.9 that is the median across the series.
Against the EU27 value instead of the median, Austria is ahead on 5 of 8: furthest ahead on AI use (+10.1), furthest behind on ERP use (−9.0).
| Highest rank first | Austria | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| AI | 29.9% | 7/33 | +11.9 | +10.1 | 2025 |
| E-commerce sales | 29.6% | 9/33 | +4.1 | +6.0 | 2025 |
| ICT vacancies | 6.3% | 10/32 | +1.4 | +0.8 | 2024 |
| CRM | 29.9% | 14/33 | +5.6 | +1.4 | 2025 |
| BI software | 17.2% | 14/33 | +1.3 | +0.9 | 2025 |
| Paid cloud | 52.1% | 15/33 | +4.1 | −0.6 | 2025 |
| ERP | 37.5% | 19/33 | −3.5 | −9.0 | 2025 |
| Security policy | 29.1% | 22/33 | −5.3 | −6.4 | 2024 |
Software vendors based in Austria
20 in the database20 products from vendors headquartered in Austria are listed in 19 of our 185 software categories. Where they are most numerous:
- Time tracking (2 of 16): Kimai and EARLY (now TimeTac)
- Document management (2 of 16): Therefore and Fabasoft Cloud
- Content management (1 of 14): Storyblok
- Virtual event platform (1 of 14): b2match
- Digital signage (1 of 18): Grassfish
- Influencer marketing (1 of 16): Storyclash
- PIM software (1 of 13): Pimcore
- Cash flow forecasting (1 of 20): Commitly
- Construction management (1 of 12): PlanRadar
- Project portfolio management (1 of 12): Planforge (formerly ONEPOINT Projects)
Also listed in: Gym management, Customs and trade, Manufacturing execution, Supplier management, Translation, Backup software, Application performance monitoring, Third-party risk management, Email security software.
Austria in our reports
4 further figures for Austria are published in our reports:
- 3.3% of GDP spent on R&D in 2023. (Digital economy report, point 39; World Bank 2023)
- 67.3% of enterprises that tried to recruit ICT specialists reported hard-to-fill vacancies. (ICT skills report, point 25; Eurostat 2024)
- 91.9% of enterprises with 10 or more employees have a website. (Marketing report, point 36; Eurostat 2025)
- 69.5% of enterprises provide continuing vocational training courses. (Training report, point 36; Eurostat 2020)
Austria is also named in the country rankings of these reports: artificial intelligence, point 45 and e-commerce, point 34.
Enterprises with 10+ employees. Method and citation · previous: Albania · next: Belgium