The Knowledge Engineers

Data report

Only 28.5% of European companies run a CRM, and company size predicts it better than industry does

Eurostat puts CRM use at 28.5% of EU enterprises with 10 or more employees in 2025. ERP is far more common at 46.5%, business intelligence far rarer at 16.3%, and close to half of European companies run none of the three. The gap that matters is not sector but headcount: 65.4% of enterprises with 250 or more staff use a CRM against 24.7% of those with 10 to 49.

AuthorHannah ReiterSenior Analyst, Business Applications
Edited bySebastiaan Smits
Fact-checked byTomasz Wierzbicki
Published4 September 2026
Updated4 September 2026
Evidence50 data points2 sources

Key takeaways

6 findings
  1. 0128.5% of EU enterprises with 10 or more employees use CRM software.
  2. 02ERP is used by 46.5%, making it 1.6 times more common than CRM.
  3. 0346.5% of European enterprises use none of ERP, CRM or business intelligence — almost exactly the share that runs an ERP.
  4. 04Large enterprises are 2.6 times more likely to run a CRM than small ones.
  5. 05Finland leads the EU at 55.8%, 27.3 points above the EU average.
  6. 06Only 14.7% buy their CRM as a paid cloud service, so most CRM seats are still bought some other way.
01

How many European companies run business software

Data points 1–6
  1. 01

    28.5% of EU enterprises with 10 or more employees used customer relationship management software in 2025. (Eurostat, 2025)Verified

  2. 02

    46.5% used an ERP package to share information between business functions. (Eurostat, 2025)Verified

  3. 03

    16.3% used business intelligence software. (Eurostat, 2025)Verified

  4. 04

    53.5% used at least one of ERP, CRM or business intelligence, which leaves 46.5% using none of the three. (Eurostat, 2025)Verified

  5. 05

    ERP is 1.6 times more common than CRM and 2.9 times more common than business intelligence. (Eurostat, 2025)Verified

  6. 06

    34.2% run ERP software and use social media, a combination Eurostat tracks as a marker of joined-up digital operations. (Eurostat, 2025)Verified

02

How much of it is bought as cloud

Data points 7–11
  1. 07

    37.8% buy office software as a paid cloud service. (Eurostat, 2025)Verified

  2. 08

    30.7% of EU enterprises buy finance or accounting software as a paid cloud service. (Eurostat, 2025)Verified

  3. 09

    15.9% buy ERP software as a paid cloud service. (Eurostat, 2025)Verified

  4. 10

    14.7% buy CRM software as a paid cloud service. (Eurostat, 2025)Verified

  5. 11

    Set against the 28.5% who use a CRM at all, cloud accounts for roughly 52% of CRM adoption in Europe. (Eurostat, 2025)Directional

03

Adoption rises sharply with company size

Data points 12–21
  1. 12

    65.4% of EU enterprises with 250 or more employees use a CRM. (Eurostat, 2025)Verified

  2. 13

    43.8% of EU enterprises with 50 to 249 employees use a CRM. (Eurostat, 2025)Verified

  3. 14

    24.7% of EU enterprises with 10 to 49 employees use a CRM. (Eurostat, 2025)Verified

  4. 15

    88.7% of EU enterprises with 250 or more employees use an ERP package. (Eurostat, 2025)Verified

  5. 16

    69.9% of EU enterprises with 50 to 249 employees use an ERP package. (Eurostat, 2025)Verified

  6. 17

    41.1% of EU enterprises with 10 to 49 employees use an ERP package. (Eurostat, 2025)Verified

  7. 18

    69.2% of EU enterprises with 250 or more employees use business intelligence software. (Eurostat, 2025)Verified

  8. 19

    34.3% of EU enterprises with 50 to 249 employees use business intelligence software. (Eurostat, 2025)Verified

  9. 20

    11.4% of EU enterprises with 10 to 49 employees use business intelligence software. (Eurostat, 2025)Verified

  10. 21

    The CRM gap between the largest and smallest size class is 40.7 percentage points. (Eurostat, 2025)Verified

04

Digital intensity explains more than sector does

Data points 22–25
  1. 22

    23.7% of enterprises with a high digital intensity index use business software. (Eurostat, 2025)Verified

  2. 23

    16.3% of enterprises with a low digital intensity index use business software. (Eurostat, 2025)Verified

  3. 24

    10.0% of EU enterprises with a very high digital intensity index use business software. (Eurostat, 2025)Verified

  4. 25

    3.5% of enterprises with a very low digital intensity index use business software. (Eurostat, 2025)Verified

05

Where CRM adoption is highest

Data points 26–35
  1. 26

    Finland: 55.8% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  2. 27

    Netherlands: 54.1% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  3. 28

    Denmark: 42.5% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  4. 29

    Belgium: 41.4% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  5. 30

    Malta: 39.8% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  6. 31

    Czechia: 36.2% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  7. 32

    Luxembourg: 34.0% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  8. 33

    Sweden: 33.9% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  9. 34

    Spain: 33.3% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  10. 35

    Cyprus: 33.1% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

06

Where CRM adoption is lowest

Data points 36–40
  1. 36

    Türkiye: 11.8% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  2. 37

    Bulgaria: 11.9% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  3. 38

    Romania: 13.9% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  4. 39

    Latvia: 17.3% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

  5. 40

    Albania: 17.8% of enterprises with 10 or more employees use a CRM. (Eurostat, 2025)Verified

07

Where ERP adoption is highest

Data points 41–50
  1. 41

    Denmark: 66.2% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  2. 42

    Belgium: 62.5% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  3. 43

    Spain: 60.4% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  4. 44

    Finland: 58.1% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  5. 45

    Greece: 54.8% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  6. 46

    France: 53.9% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  7. 47

    Netherlands: 52.6% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  8. 48

    Czechia: 49.7% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  9. 49

    Italy: 49.5% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

  10. 50

    Luxembourg: 49.4% of enterprises with 10 or more employees run an ERP package. (Eurostat, 2025)Verified

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Methodology

Figures come from Eurostat dataset isoc_eb_iip (Integration of internal processes by size class of enterprise), last published 2026-02-27, reference period 2025. The unit is the percentage of enterprises in the stated size class, across all activities except agriculture, forestry, fishing and financial services. The cloud figures come from a second dataset, isoc_cicce_use (Cloud computing services by size class of enterprise, period 2025). Nothing on this page is modelled, weighted or adjusted by us: each figure is read straight from the dataset and can be reproduced in the Eurostat data browser.

Every data point carries one of three labels. Verified means the figure was read from the named primary source. Directional means sources agree on the trend but measure it differently. Single source means one publisher reported it and nobody has corroborated it. We would rather label a number honestly than round it into confidence it has not earned.

—

Sources

  • Eurostat — Integration of internal processes by size class of enterprise (isoc_eb_iip). Period 2025, published 2026-02-27. View the dataset.
    EU statistical office. Annual survey of enterprises; percentages are of enterprises in the stated size class unless noted.
  • Eurostat — Cloud computing services by size class of enterprise (isoc_cicce_use). Period 2025, published 2026-02-27. View the dataset.
    EU statistical office. Annual survey of enterprises; percentages are of enterprises in the stated size class unless noted.

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Cite this report

Updated 4 September 2026
APA

The Knowledge Engineers. (2026, 4 September 2026). CRM, ERP and BI Adoption in European Enterprises. https://theknowledgeengineers.com/reports/crm-adoption-europe

MLA

The Knowledge Engineers. “CRM, ERP and BI Adoption in European Enterprises.” The Knowledge Engineers, 4 September 2026, https://theknowledgeengineers.com/reports/crm-adoption-europe.

Chicago

The Knowledge Engineers. “CRM, ERP and BI Adoption in European Enterprises.” 4 September 2026. https://theknowledgeengineers.com/reports/crm-adoption-europe.

This URL is permanent. To cite one figure, use its number: “data point 07”.