Country profile · 2025
Business software and digital adoption in Serbia
8 indicators for Serbia, each against the European average and the rank among 33 countries. 2 of 8 sit above the European average. Every figure comes from a named Eurostat dataset with its reference period attached.
Every figure for Serbia
8 indicators- 01
41.5% of enterprises in Serbia buy paid cloud computing services, 11.2 points below the European average of 52.7%. That ranks Serbia 23 of 33 European countries. (Eurostat, 2025)Verified
- 02
10.1% of enterprises in Serbia use at least one AI technology, 9.8 points below the European average of 19.9%. That ranks Serbia 25 of 33 European countries. (Eurostat, 2025)Verified
- 03
18.6% of enterprises in Serbia use CRM software, 9.9 points below the European average of 28.5%. That ranks Serbia 28 of 33 European countries. (Eurostat, 2025)Verified
- 04
23.1% of enterprises in Serbia use an ERP package, 23.4 points below the European average of 46.5%. That ranks Serbia 32 of 33 European countries. (Eurostat, 2025)Verified
- 05
14.7% of enterprises in Serbia use business intelligence software, 1.6 points below the European average of 16.3%. That ranks Serbia 18 of 33 European countries. (Eurostat, 2025)Verified
- 06
28.8% of enterprises in Serbia make e-commerce sales, 5.2 points above the European average of 23.6%. That ranks Serbia 10 of 33 European countries. (Eurostat, 2025)Verified
- 07
53.4% of enterprises in Serbia hold a documented ICT security policy, 17.9 points above the European average of 35.5%. That ranks Serbia 4 of 33 European countries. (Eurostat, 2024)Verified
- 08
5.5% of enterprises in Serbia had hard-to-fill vacancies for ICT specialists, exactly at the European average. That ranks Serbia 13 of 32 European countries. (Eurostat, 2024)Verified
Against the European average
| Indicator | Serbia | EU | Diff | Rank | Source |
|---|---|---|---|---|---|
| Buy paid cloud computing services | 41.5% | 52.7% | -11.2 | 23 of 33 | report · isoc_cicce_use 2025 |
| Use at least one AI technology | 10.1% | 19.9% | -9.8 | 25 of 33 | report · isoc_eb_ai 2025 |
| Use CRM software | 18.6% | 28.5% | -9.9 | 28 of 33 | report · isoc_eb_iip 2025 |
| Use an ERP package | 23.1% | 46.5% | -23.4 | 32 of 33 | report · isoc_eb_iip 2025 |
| Use business intelligence software | 14.7% | 16.3% | -1.6 | 18 of 33 | report · isoc_eb_iip 2025 |
| Make e-commerce sales | 28.8% | 23.6% | +5.2 | 10 of 33 | report · isoc_ec_esels 2025 |
| Hold a documented ICT security policy | 53.4% | 35.5% | +17.9 | 4 of 33 | report · isoc_cisce_ra 2024 |
| Had hard-to-fill vacancies for ICT specialists | 5.5% | 5.5% | -0.0 | 13 of 32 | report · isoc_ske_itrcrs 2024 |
Where these numbers come from
Every figure on this page is read straight from a Eurostat dataset by the same script that builds our reports, so it can be reproduced by anyone who opens the source. The European average is the EU27 figure Eurostat publishes for the same indicator and period; the rank is among the 33 European countries Eurostat covers for that indicator, which includes non-EU countries such as Norway and Serbia.
Percentages are of enterprises with 10 or more employees unless the source says otherwise. Indicators are surveyed in different years, so the period is stated on each row rather than assumed to be the same. Read how we work for the rest.
The reports behind this page
Report
Cloud Computing Adoption in European Enterprises
52.7% of European companies now pay for cloud services, but the gap between the largest and smallest is still 35 points
Report
AI Adoption in European Enterprises
19.9% of European companies use AI, and 79.1% use none of it at all
Report
CRM, ERP and BI Adoption in European Enterprises
Only 28.5% of European companies run a CRM, and company size predicts it better than industry does
Report
E-commerce Sales in European Enterprises
23.6% of European companies sell electronically, and fewer than one in ten sell across a border
Report
ICT Security Measures in European Enterprises
92.8% of European companies use some ICT security measure, but only 35.5% have written any of it down
Report
The ICT Skills Shortage in European Enterprises
57.5% of European companies that tried to hire an ICT specialist could not fill the role
Cite this profile
The Knowledge Engineers. (2026). Business software and digital adoption in Serbia. https://theknowledgeengineers.com/countries/serbia
The Knowledge Engineers. “Business Software and Digital Adoption in Serbia.” The Knowledge Engineers, 2026, https://theknowledgeengineers.com/countries/serbia.