Country profile · 2025
Business software and digital adoption in Serbia
Serbia splits the series: above the median on online selling (28.8%), documented security policies (53.4%) and hard-to-fill ICT vacancies (5.5%), below it on paid cloud use (41.5%), AI use (10.1%), CRM use (18.6%), ERP use (23.1%) and BI software use (14.7%).
Sebastiaan SmitsFounderSerbia, figure by figure
8 indicators- 01
41.5% of enterprises in Serbia buy paid cloud computing services, 6.5 points under the 48.0% median and 23rd of 33. Next below: France (40.4%). Eurostat isoc_cicce_use, 2025 Verified
- 02
Serbia ranks 25th of 33 for AI use at 10.1%, 7.9 points short of the median (18.0%); Hungary (10.4%) is one place above. Eurostat isoc_eb_ai, 2025 Verified
- 03
The figure for CRM use is 18.6% in Serbia: 28th of 33, between Croatia (19.1%) and Albania (17.8%), against a median of 24.3%. Eurostat isoc_eb_iip, 2025 Verified
- 04
On ERP use the distance to the 41.0% median is 17.9 points: 23.1%, 32nd of 33, just behind Bosnia and Herzegovina (25.1%). Eurostat isoc_eb_iip, 2025 Verified
- 05
Serbia is 18th of 33 for BI software use: 14.7%, which is 1.2 points below the median (15.9%). Slovakia (14.5%) follows; Montenegro (15.9%) is one place up. Eurostat isoc_eb_iip, 2025 Verified
- 06
Serbia places 10th of 33 for online selling with 28.8%, 3.3 points over the median (25.5%). Austria (29.6%) is one place ahead, Spain (28.6%) one behind. Eurostat isoc_ec_esels, 2025 Verified
- 07
53.4% of enterprises in Serbia hold a documented ICT security policy: 4th of 33, 19.0 points clear of the 34.4% median, with Portugal (54.3%) directly above. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies Serbia sits in the middle of the series: 5.5%, 0.6 points over the 4.9% median, 13th of 32 between Greece (5.7%) and Sweden (5.4%). Eurostat isoc_ske_itrcrs, 2024 Verified
How Serbia compares
Ordered by mean rank over all indicators, Serbia is 21st of 33 (19.1), directly between Portugal (18.6) and France (19.7).
The spread is wide, 28 places: 4th for documented security policies (53.4%) against 32nd for ERP use (23.1%).
The gap between ERP (23.1%) and CRM (18.6%) is 4.5 points in Serbia, narrower than the 13.9 that is the median across the series.
Against the EU27 value instead of the median, Serbia is ahead on 2 of 8: furthest ahead on documented security policies (+17.9), furthest behind on ERP use (−23.4).
| Highest rank first | Serbia | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Security policy | 53.4% | 4/33 | +19.0 | +17.9 | 2024 |
| E-commerce sales | 28.8% | 10/33 | +3.3 | +5.2 | 2025 |
| ICT vacancies | 5.5% | 13/32 | +0.6 | 0.0 | 2024 |
| BI software | 14.7% | 18/33 | −1.2 | −1.6 | 2025 |
| Paid cloud | 41.5% | 23/33 | −6.5 | −11.2 | 2025 |
| AI | 10.1% | 25/33 | −7.9 | −9.8 | 2025 |
| CRM | 18.6% | 28/33 | −5.7 | −9.9 | 2025 |
| ERP | 23.1% | 32/33 | −17.9 | −23.4 | 2025 |
Software vendors based in Serbia
2 in the database2 products in our software database come from a vendor headquartered in Serbia.
- BEXEL Manager: Model-linked scheduling and cost for 4D and 5D work. Placed 13 of 19 in BIM.
- Semaphore: Pay-per-minute pipelines from a company whose platform is open source. Placed 1 of 13 in CI/CD tools.
Serbia in our reports
Serbia is also named in the country rankings of these reports: e-commerce, point 35 and security, point 40.
Enterprises with 10+ employees. Method and citation · previous: Romania · next: Slovakia