Country profile · 2025
Business software and digital adoption in Sweden
7 of 8 indicators put Sweden above the median of the 33-country series. The exception is ERP use (28.1%).
Sebastiaan SmitsFounderSweden, figure by figure
8 indicators- 01
Sweden places 5th of 33 for paid cloud use with 72.0%, 24.0 points over the median (48.0%). Ireland (73.0%) is one place ahead, Denmark (68.9%) one behind. Eurostat isoc_cicce_use, 2025 Verified
- 02
Ranked 3rd of 33 for AI use: 35.0% of enterprises in Sweden use at least one AI technology. Denmark (42.0%) leads by 7.0 points; the series median is 18.0%. Eurostat isoc_eb_ai, 2025 Verified
- 03
33.9% of enterprises in Sweden use CRM software: 8th of 33, 9.6 points clear of the 24.3% median, with Luxembourg (34.0%) directly above. Eurostat isoc_eb_iip, 2025 Verified
- 04
28.1% of enterprises in Sweden use an ERP package, 12.9 points under the 41.0% median and 28th of 33. Next below: Slovakia (26.7%). Eurostat isoc_eb_iip, 2025 Verified
- 05
At 21.9%, BI software use in Sweden runs 6.0 points above the median of 15.9% (12th of 33), behind Cyprus (22.1%) and ahead of Estonia (17.9%). Eurostat isoc_eb_iip, 2025 Verified
- 06
Sweden is 3rd of 33 on online selling at 36.7%, 6.3 points behind Lithuania (43.0%) and 11.2 above the 25.5% median. Eurostat isoc_ec_esels, 2025 Verified
- 07
For documented security policies the figure is 46.6%, 7th of 33; Latvia (49.4%) ranks one higher, Ireland (46.2%) one lower, and the median is 34.4%. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies Sweden sits in the middle of the series: 5.4%, 0.5 points over the 4.9% median, 14th of 32 between Serbia (5.5%) and Finland (5.2%). Eurostat isoc_ske_itrcrs, 2024 Verified
How Sweden compares
Ordered by mean rank over all indicators, Sweden is 6th of 33 (10.0), directly between Malta (7.4) and Ireland (11.5).
The spread is wide, 25 places: 3rd for AI use (35.0%) against 28th for ERP use (28.1%).
CRM is more widespread than ERP in Sweden (33.9% against 28.1%); in 31 of 33 countries it is the other way round.
Against the EU27 value instead of the median, Sweden is ahead on 6 of 8: furthest ahead on paid cloud use (+19.3), furthest behind on ERP use (−18.4).
| Highest rank first | Sweden | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| AI | 35.0% | 3/33 | +17.0 | +15.1 | 2025 |
| E-commerce sales | 36.7% | 3/33 | +11.2 | +13.1 | 2025 |
| Paid cloud | 72.0% | 5/33 | +24.0 | +19.3 | 2025 |
| Security policy | 46.6% | 7/33 | +12.2 | +11.1 | 2024 |
| CRM | 33.9% | 8/33 | +9.6 | +5.4 | 2025 |
| BI software | 21.9% | 12/33 | +6.0 | +5.6 | 2025 |
| ICT vacancies | 5.4% | 14/32 | +0.5 | −0.1 | 2024 |
| ERP | 28.1% | 28/33 | −12.9 | −18.4 | 2025 |
Software vendors based in Sweden
38 in the database38 products from vendors headquartered in Sweden are listed in 32 of our 185 software categories. Where they are most numerous:
- Vulnerability scanning (3 of 20): Holm Security, Outpost24 and Detectify
- Customer success (2 of 13): Startdeliver and Planhat
- Contract management (2 of 16): Precisely and Oneflow
- Electronic signature (2 of 16): Scrive and GetAccept
- Warehouse management (2 of 18): Ongoing WMS and Astro WMS by Consafe Logistics
- ESG & sustainability reporting software (2 of 11): Position Green and Normative
- Affiliate marketing (1 of 16): Tradedoubler
- CPQ (1 of 14): Tacton CPQ
- Digital signage (1 of 18): ZetaDisplay
- Podcast hosting (1 of 14): Acast
Also listed in: Sales enablement, SMS marketing, PIM software, HR Software, Accounting software, Applicant tracking, Learning management, Accounts payable automation, Employee engagement, Workforce management, Cap table management, Subscription management, Tax compliance, ERP, Point of sale, Construction estimating, Predictive maintenance, Supplier management, Nutrition tracking apps, Whistleblowing Software, Third-party risk management, LLM API providers.
Sweden in our reports
3 further figures for Sweden are published in our reports:
- 3.6% of GDP spent on R&D in 2023. (Digital economy report, point 36; World Bank 2023)
- 90.2% of enterprises with 10 or more employees have a website. (Marketing report, point 39; Eurostat 2025)
- 75.3% of enterprises provide continuing vocational training courses. (Training report, point 35; Eurostat 2020)
Sweden is also named in the country rankings of these reports: business software, point 33, cloud, point 33, artificial intelligence, point 41, e-commerce, point 28 and security, point 43.
Enterprises with 10+ employees. Method and citation · previous: Spain · next: Türkiye