Country profile · 2025
Business software and digital adoption in Estonia
Estonia splits the series: above the median on paid cloud use (60.7%), AI use (23.4%), BI software use (17.9%) and documented security policies (38.2%), below it on CRM use (20.6%), ERP use (35.1%), online selling (25.5%) and hard-to-fill ICT vacancies (4.2%).
Sebastiaan SmitsFounderEstonia, figure by figure
8 indicators- 01
Estonia places 10th of 33 for paid cloud use with 60.7%, 12.7 points over the median (48.0%). Belgium (61.6%) is one place ahead, Lithuania (58.1%) one behind. Eurostat isoc_cicce_use, 2025 Verified
- 02
23.4% of enterprises in Estonia use at least one AI technology: 10th of 33, 5.4 points clear of the 18.0% median, with Germany (26.0%) directly above. Eurostat isoc_eb_ai, 2025 Verified
- 03
Estonia is 22nd of 33 for CRM use: 20.6%, which is 3.7 points below the median (24.3%). Bosnia and Herzegovina (20.4%) follows; Slovenia (21.5%) is one place up. Eurostat isoc_eb_iip, 2025 Verified
- 04
35.1% of enterprises in Estonia use an ERP package: 5.9 points under the 41.0% median, 21st of 33, between Slovenia (35.5%) and Ireland (33.8%). Eurostat isoc_eb_iip, 2025 Verified
- 05
At 17.9%, BI software use in Estonia runs 2.0 points above the median of 15.9% (13th of 33), behind Sweden (21.9%) and ahead of Austria (17.2%). Eurostat isoc_eb_iip, 2025 Verified
- 06
On online selling Estonia sits in the middle of the series: 25.5%, exactly the series median, 17th of 33 between Czechia (25.9%) and Greece (24.7%). Eurostat isoc_ec_esels, 2025 Verified
- 07
Estonia is 14th of 33 for documented security policies, 38.2% against a median of 34.4%; Malta (39.2%) ranks one higher and Cyprus (37.1%) one lower. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies Estonia is near the midpoint too, 4.2% against a median of 4.9%: 18th of 32, with Ireland (4.7%) above and Bosnia and Herzegovina (4.0%) below. Eurostat isoc_ske_itrcrs, 2024 Verified
How Estonia compares
Ordered by mean rank over all indicators, Estonia is 16th of 33 (15.6), directly between Cyprus (15.5) and Italy (16.9).
Its highest placing is paid cloud use, 10th of 33 at 60.7%; its lowest is CRM use, 22nd at 20.6%.
ERP at 35.1% and CRM at 20.6% lie 14.5 points apart, close to the median gap of 13.9.
Against the EU27 value instead of the median, Estonia is ahead on 5 of 8: furthest ahead on paid cloud use (+8.0), furthest behind on ERP use (−11.4).
| Highest rank first | Estonia | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Paid cloud | 60.7% | 10/33 | +12.7 | +8.0 | 2025 |
| AI | 23.4% | 10/33 | +5.4 | +3.5 | 2025 |
| BI software | 17.9% | 13/33 | +2.0 | +1.6 | 2025 |
| Security policy | 38.2% | 14/33 | +3.8 | +2.7 | 2024 |
| E-commerce sales | 25.5% | 17/33 | 0.0 | +1.9 | 2025 |
| ICT vacancies | 4.2% | 18/32 | −0.7 | −1.3 | 2024 |
| ERP | 35.1% | 21/33 | −5.9 | −11.4 | 2025 |
| CRM | 20.6% | 22/33 | −3.7 | −7.9 | 2025 |
Software vendors based in Estonia
16 in the database16 products from vendors headquartered in Estonia are listed in 16 of our 185 software categories. Where they are most numerous:
- CRM (1 of 14): Pipedrive
- Influencer marketing (1 of 16): Modash
- Form builders (1 of 15): forms.app
- Performance management (1 of 14): Weekdone
- Time tracking (1 of 16): Toggl Track
- Loan origination (1 of 18): Tuum
- Inventory management (1 of 12): Katana
- Resource management (1 of 14): Ganttic
- Freight management (1 of 16): Cargoson
- Manufacturing execution (1 of 19): Evocon
Also listed in: Production planning, Translation, Document management, Identity verification, Data privacy management software, CI/CD tools.
Estonia in our reports
Estonia is also named in the country rankings of these reports: cloud, point 38 and artificial intelligence, point 48.
Enterprises with 10+ employees. Method and citation · previous: Denmark · next: Finland