Country profile · 2025
Business software and digital adoption in Italy
Italy splits the series: above the median on paid cloud use (75.6%), ERP use (49.5%), BI software use (16.0%) and documented security policies (35.9%), below it on AI use (16.4%), CRM use (21.7%), online selling (20.1%) and hard-to-fill ICT vacancies (2.9%).
Sebastiaan SmitsFounderItaly, figure by figure
8 indicators- 01
Ranked 2nd of 33 for paid cloud use: 75.6% of enterprises in Italy buy paid cloud computing services. Finland (79.2%) leads by 3.6 points; the series median is 48.0%. Eurostat isoc_cicce_use, 2025 Verified
- 02
Italy is 19th of 33 for AI use: 16.4%, which is 1.6 points below the median (18.0%). Croatia (15.2%) follows; Czechia (17.6%) is one place up. Eurostat isoc_eb_ai, 2025 Verified
- 03
21.7% of enterprises in Italy use CRM software: 2.6 points under the 24.3% median, 19th of 33, between Montenegro (24.2%) and Portugal (21.6%). Eurostat isoc_eb_iip, 2025 Verified
- 04
Italy places 9th of 33 for ERP use with 49.5%, 8.5 points over the median (41.0%). Czechia (49.7%) is one place ahead, Luxembourg (49.4%) one behind. Eurostat isoc_eb_iip, 2025 Verified
- 05
On BI software use Italy sits in the middle of the series: 16.0%, 0.1 points over the 15.9% median, 16th of 33 between Czechia (17.1%) and Montenegro (15.9%). Eurostat isoc_eb_iip, 2025 Verified
- 06
20.1% of enterprises in Italy make e-commerce sales, 5.4 points under the 25.5% median and 25th of 33. Next below: Latvia (19.6%). Eurostat isoc_ec_esels, 2025 Verified
- 07
At 35.9%, documented security policies in Italy runs 1.5 points above the median of 34.4% (16th of 33), behind Cyprus (37.1%) and ahead of Slovenia (34.4%). Eurostat isoc_cisce_ra, 2024 Verified
- 08
Italy ranks 29th of 32 for hard-to-fill ICT vacancies at 2.9%, 2.0 points short of the median (4.9%); Norway (3.2%) is one place above. Eurostat isoc_ske_itrcrs, 2024 Verified
How Italy compares
Ordered by mean rank over all indicators, Italy is 17th of 33 (16.9), directly between Estonia (15.6) and Slovenia (16.9).
The spread is wide, 27 places: 2nd for paid cloud use (75.6%) against 29th for hard-to-fill ICT vacancies (2.9%).
ERP runs 27.8 points ahead of CRM (49.5% against 21.7%), a wider gap than the series median of 13.9.
Against the EU27 value instead of the median, Italy is ahead on 3 of 8: furthest ahead on paid cloud use (+22.9), furthest behind on CRM use (−6.8).
| Highest rank first | Italy | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Paid cloud | 75.6% | 2/33 | +27.6 | +22.9 | 2025 |
| ERP | 49.5% | 9/33 | +8.5 | +3.0 | 2025 |
| BI software | 16.0% | 16/33 | +0.1 | −0.3 | 2025 |
| Security policy | 35.9% | 16/33 | +1.5 | +0.4 | 2024 |
| AI | 16.4% | 19/33 | −1.6 | −3.5 | 2025 |
| CRM | 21.7% | 19/33 | −2.6 | −6.8 | 2025 |
| E-commerce sales | 20.1% | 25/33 | −5.4 | −3.5 | 2025 |
| ICT vacancies | 2.9% | 29/32 | −2.0 | −2.6 | 2024 |
Software vendors based in Italy
14 in the database14 products from vendors headquartered in Italy are listed in 15 of our 185 software categories. Where they are most numerous:
- Live chat (1 of 14): Tiledesk
- Podcast hosting (1 of 14): Spreaker
- Chatbot Software (1 of 11): Tiledesk
- Email verification software (1 of 13): Verifalia
- Invoicing (1 of 15): Fatture in Cloud
- Travel management (1 of 14): BizAway
- Electronic signature (1 of 16): Namirial
- BIM (1 of 19): usBIM
- Channel manager (1 of 18): Octorate
- Digital Adoption Platform (1 of 11): Newired
Also listed in: Backup software, Network monitoring, Whistleblowing Software, Email security software, Remote desktop software.
Italy in our reports
Italy is also named in the country rankings of these reports: business software, point 49 and cloud, point 30.
Enterprises with 10+ employees. Method and citation · previous: Ireland · next: Latvia