Data report

23.6% of European companies sell electronically, and fewer than one in ten sell across a border

Eurostat records e-commerce sales at 23.6% of EU enterprises with 10 or more employees in 2025, of which 20.7% sell through a website, app or marketplace. Large enterprises reach 48.5%; the smallest bracket sits at 21.4%. Cross-border selling remains the exception rather than the rule.

1. 01

   23.6% of EU enterprises with 10 or more employees made e-commerce sales in 2025. (Eurostat, 2025)Verified

2. 02

   20.7% made web sales, meaning through a website, an app or an e-commerce marketplace. (Eurostat, 2025)Verified

3. 03

   20.3% made e-commerce sales worth at least 1% of turnover, so a small share of sellers treat it as a rounding error. (Eurostat, 2025)Verified

4. 04

   5.6% made EDI-type sales, the older business-to-business channel that predates web storefronts. (Eurostat, 2025)Verified

1. 05

   17.7% of EU enterprises sell through their own website or app. (Eurostat, 2025)Verified

2. 06

   9.3% sell through an e-commerce marketplace. (Eurostat, 2025)Verified

3. 07

   6.3% sell through both their own channel and a marketplace. (Eurostat, 2025)Verified

4. 08

   3.0% sell through a marketplace only, with no storefront of their own. (Eurostat, 2025)Verified

5. 09

   7.6% take at least 20% of their web sales through a marketplace. (Eurostat, 2025)Verified

1. 10

   17.2% of EU enterprises make business-to-consumer web sales. (Eurostat, 2025)Verified

2. 11

   13.8% make business-to-business or business-to-government web sales. (Eurostat, 2025)Verified

3. 12

   For 16.6%, consumer sales are more than 1% of web sales. (Eurostat, 2025)Verified

4. 13

   For 15.9%, consumer sales are 10% or more of web sales. (Eurostat, 2025)Verified

1. 14

   19.6% of EU enterprises make web sales inside their own country. (Eurostat, 2025)Verified

2. 15

   8.9% make web sales to another country, inside or outside the EU. (Eurostat, 2025)Verified

3. 16

   8.6% sell online to other EU member states. (Eurostat, 2025)Verified

4. 17

   5.2% sell online to countries outside the EU. (Eurostat, 2025)Verified

5. 18

   Domestic web selling is 2.2 times as common as cross-border web selling. (Eurostat, 2025)Verified

1. 19

   48.5% of EU enterprises with 250 or more employees make e-commerce sales. (Eurostat, 2025)Verified

2. 20

   31.7% of EU enterprises with 50 to 249 employees make e-commerce sales. (Eurostat, 2025)Verified

3. 21

   21.4% of EU enterprises with 10 to 49 employees make e-commerce sales. (Eurostat, 2025)Verified

4. 22

   34.3% of EU enterprises with 250 or more employees sell through a website, app or marketplace. (Eurostat, 2025)Verified

5. 23

   25.0% of EU enterprises with 50 to 249 employees sell through a website, app or marketplace. (Eurostat, 2025)Verified

6. 24

   19.5% of EU enterprises with 10 to 49 employees sell through a website, app or marketplace. (Eurostat, 2025)Verified

7. 25

   The gap between the largest and smallest size class is 27.1 percentage points. (Eurostat, 2025)Verified

1. 26

   Lithuania: 43.0% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

2. 27

   Denmark: 38.8% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

3. 28

   Sweden: 36.7% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

4. 29

   Ireland: 36.6% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

5. 30

   Malta: 35.5% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

6. 31

   Montenegro: 34.6% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

7. 32

   Finland: 34.3% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

8. 33

   Belgium: 31.8% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

9. 34

   Austria: 29.6% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

10. 35

    Serbia: 28.8% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

1. 36

   Türkiye: 13.5% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

2. 37

   Romania: 14.6% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

3. 38

   Luxembourg: 14.7% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

4. 39

   Bulgaria: 16.2% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

5. 40

   Poland: 18.6% of enterprises with 10 or more employees make e-commerce sales. (Eurostat, 2025)Verified

Figures come from Eurostat dataset isoc_ec_esels (E-commerce sales of enterprises by size class of enterprise), last published 2026-06-15, reference period 2025. The unit is the percentage of enterprises in the stated size class, across all activities except agriculture, forestry, fishing and financial services. Web sales and EDI-type sales are separate measures and an enterprise can report both. Nothing on this page is modelled, weighted or adjusted by us: each figure is read straight from the dataset and can be reproduced in the Eurostat data browser.

Every data point carries one of three labels. Verified means the figure was read from the named primary source. Directional means sources agree on the trend but measure it differently. Single source means one publisher reported it and nobody has corroborated it. We would rather label a number honestly than round it into confidence it has not earned.

• Eurostat — E-commerce sales of enterprises by size class of enterprise (isoc_ec_esels). Period 2025, published 2026-06-15. View the dataset.
  EU statistical office. Annual survey of enterprises; percentages are of enterprises in the stated size class unless noted.