Country profile · 2025
Business software and digital adoption in Bulgaria
On none of its 8 indicators does Bulgaria reach the median of the 33-country series. It comes nearest on hard-to-fill ICT vacancies (3.7%), 24th of 32, and is furthest back on paid cloud use (17.8%).
Sebastiaan SmitsFounderBulgaria, figure by figure
8 indicators- 01
Bulgaria closes the ranking for paid cloud use: 17.8%, 2.5 points under Türkiye (20.3%) one place higher and 30.2 short of the 48.0% median. Eurostat isoc_cicce_use, 2025 Verified
- 02
8.6% of enterprises in Bulgaria use at least one AI technology, 9.4 points under the 18.0% median and 30th of 33. Next below: Poland (8.4%). Eurostat isoc_eb_ai, 2025 Verified
- 03
Bulgaria ranks 32nd of 33 for CRM use at 11.9%, 12.4 points short of the median (24.3%); Romania (13.9%) is one place above. Eurostat isoc_eb_iip, 2025 Verified
- 04
The figure for ERP use is 26.6% in Bulgaria: 30th of 33, between Slovakia (26.7%) and Bosnia and Herzegovina (25.1%), against a median of 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
On BI software use the distance to the 15.9% median is 9.1 points: 6.8%, 32nd of 33, just behind Albania (7.1%). Eurostat isoc_eb_iip, 2025 Verified
- 06
16.2% of enterprises in Bulgaria make e-commerce sales, 9.3 points under the 25.5% median and 30th of 33. Next below: Luxembourg (14.7%). Eurostat isoc_ec_esels, 2025 Verified
- 07
Bulgaria ranks 32nd of 33 for documented security policies at 13.7%, 20.7 points short of the median (34.4%); Hungary (13.8%) is one place above. Eurostat isoc_cisce_ra, 2024 Verified
- 08
The figure for hard-to-fill ICT vacancies is 3.7% in Bulgaria: 24th of 32, between Portugal (3.7%) and Slovakia (3.5%), against a median of 4.9%. Eurostat isoc_ske_itrcrs, 2024 Verified
How Bulgaria compares
Bulgaria has the lowest average position of the 33 countries, a mean rank of 30.4 over 8 indicators; Türkiye (30.0) is next above.
Its highest placing is hard-to-fill ICT vacancies, 24th of 32 at 3.7%; its lowest is paid cloud use, 33rd at 17.8%.
ERP at 26.6% and CRM at 11.9% lie 14.7 points apart, close to the median gap of 13.9.
None of the 8 reaches the EU27 value; the smallest shortfall is 1.8 points, on hard-to-fill ICT vacancies.
| Highest rank first | Bulgaria | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| ICT vacancies | 3.7% | 24/32 | −1.2 | −1.8 | 2024 |
| AI | 8.6% | 30/33 | −9.4 | −11.3 | 2025 |
| ERP | 26.6% | 30/33 | −14.4 | −19.9 | 2025 |
| E-commerce sales | 16.2% | 30/33 | −9.3 | −7.4 | 2025 |
| CRM | 11.9% | 32/33 | −12.4 | −16.6 | 2025 |
| BI software | 6.8% | 32/33 | −9.1 | −9.5 | 2025 |
| Security policy | 13.7% | 32/33 | −20.7 | −21.8 | 2024 |
| Paid cloud | 17.8% | 33/33 | −30.2 | −34.9 | 2025 |
Software vendors based in Bulgaria
3 in the database3 products in our software database come from a vendor headquartered in Bulgaria.
- Encharge: Automation triggered by product usage and Stripe billing events. Placed 11 of 11 in Marketing automation.
- SiteGround: Support that actually resolves things. Placed 6 of 18 in Web hosting.
- GraphDB: An RDF and SPARQL semantic graph database from Graphwise. Placed 9 of 12 in Graph databases.
Bulgaria in our reports
2 further figures for Bulgaria are published in our reports:
- 49.7% of enterprises with 10 or more employees have a website. (Marketing report, point 44; Eurostat 2025)
- 26.7% of enterprises provide continuing vocational training courses. (Training report, point 46; Eurostat 2020)
Bulgaria is also named in the country rankings of these reports: business software, point 37, cloud, point 39, artificial intelligence, point 52 and e-commerce, point 39.
Enterprises with 10+ employees. Method and citation · previous: Bosnia and Herzegovina · next: Croatia