Country profile · 2025
Business software and digital adoption in Albania
Albania is below the series median on 7 of 8 indicators and clears it on online selling (27.9%).
Sebastiaan SmitsFounderAlbania, figure by figure
8 indicators- 01
33.7% of enterprises in Albania buy paid cloud computing services, 14.3 points under the 48.0% median and 27th of 33. Next below: Montenegro (33.4%). Eurostat isoc_cicce_use, 2025 Verified
- 02
Albania ranks 28th of 33 for AI use at 9.0%, 9.0 points short of the median (18.0%); Cyprus (9.3%) is one place above. Eurostat isoc_eb_ai, 2025 Verified
- 03
The figure for CRM use is 17.8% in Albania: 29th of 33, between Serbia (18.6%) and Latvia (17.3%), against a median of 24.3%. Eurostat isoc_eb_iip, 2025 Verified
- 04
On ERP use the distance to the 41.0% median is 10.0 points: 31.0%, 24th of 33, just behind Latvia (32.1%). Eurostat isoc_eb_iip, 2025 Verified
- 05
7.1% of enterprises in Albania use business intelligence software, 8.8 points under the 15.9% median and 31st of 33. Next below: Bulgaria (6.8%). Eurostat isoc_eb_iip, 2025 Verified
- 06
At 27.9%, online selling in Albania runs 2.4 points above the median of 25.5% (15th of 33), behind Norway (27.9%) and ahead of Czechia (25.9%). Eurostat isoc_ec_esels, 2025 Verified
- 07
Albania closes the ranking for documented security policies: 13.6%, 0.1 points under Bulgaria (13.7%) one place higher and 20.8 short of the 34.4% median. Eurostat isoc_cisce_ra, 2024 Verified
- 08
Albania is 22nd of 32 for hard-to-fill ICT vacancies: 3.8%, which is 1.1 points below the median (4.9%). Portugal (3.7%) follows; Spain (4.0%) is one place up. Eurostat isoc_ske_itrcrs, 2024 Verified
How Albania compares
With a mean rank of 26.1 over 8 indicators, Albania is 31st of 33 by average position; below it are only Türkiye (30.0) and Bulgaria (30.4).
Its highest placing is online selling, 15th of 33 at 27.9%; its lowest is documented security policies, 33rd at 13.6%.
ERP at 31.0% and CRM at 17.8% lie 13.2 points apart, close to the median gap of 13.9.
Against the EU27 value instead of the median, Albania is ahead on 1 of 8: furthest ahead on online selling (+4.3), furthest behind on documented security policies (−21.9).
| Highest rank first | Albania | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| E-commerce sales | 27.9% | 15/33 | +2.4 | +4.3 | 2025 |
| ICT vacancies | 3.8% | 22/32 | −1.1 | −1.7 | 2024 |
| ERP | 31.0% | 24/33 | −10.0 | −15.5 | 2025 |
| Paid cloud | 33.7% | 27/33 | −14.3 | −19.0 | 2025 |
| AI | 9.0% | 28/33 | −9.0 | −10.9 | 2025 |
| CRM | 17.8% | 29/33 | −6.5 | −10.8 | 2025 |
| BI software | 7.1% | 31/33 | −8.8 | −9.2 | 2025 |
| Security policy | 13.6% | 33/33 | −20.8 | −21.9 | 2024 |
Software vendors based in Albania
1 in the database1 product in our software database comes from a vendor headquartered in Albania.
- Publer: Most features per euro in this category. Placed 1 of 16 in Social media management.
Albania in our reports
1 further figure for Albania is published in our reports:
- 60.6% of enterprises with 10 or more employees have a website. (Marketing report, point 48; Eurostat 2025)
Albania is also named in the country rankings of these reports: business software, point 40.
Enterprises with 10+ employees. Method and citation · previous: Türkiye · next: Austria