Industry reports
Cloud, AI, e-commerce, security, skills, marketing and training: 13 reports and 667 numbered data points, every one traceable to a named dataset with a reference period. Free to read, free to quote, and built to be checked rather than believed.
Topics: Artificial intelligence · Business software · Cloud · Digital economy · E-commerce · ICT skills · Marketing · Security · Software market · Training
Every report
13 published in 4 themesMarketing, media and skills
What companies do to reach people, what they spend on teaching their own staff, and whether anyone can be hired to do the work.
Marketing · 48 data points · 2025
Websites, Social Media and Digital Marketing in European Enterprises
79.0% of European companies have a website, but only 22.5% let you order anything on it
Source: Eurostat
Training · 46 data points · 2020
Corporate Training in European Enterprises
54.9% of European companies pay for training courses, and it costs them 1.5% of their wage bill
Source: Eurostat
ICT skills · 31 data points · 2024
The ICT Skills Shortage in European Enterprises
57.5% of European companies that tried to hire an ICT specialist could not fill the role
Source: Eurostat
What companies actually run
Adoption of the systems a business runs on, measured across a whole market rather than a vendor customer list.
Business software · 50 data points · 2025
CRM, ERP and BI Adoption in European Enterprises
Only 28.5% of European companies run a CRM, and company size predicts it better than industry does
Source: Eurostat
Cloud · 43 data points · 2025
Cloud Computing Adoption in European Enterprises
52.7% of European companies now pay for cloud services, but the gap between the largest and smallest is still 35 points
Source: Eurostat
Artificial intelligence · 53 data points · 2025
AI Adoption in European Enterprises
19.9% of European companies use AI, and 79.1% use none of it at all
Source: Eurostat
E-commerce · 40 data points · 2025
E-commerce Sales in European Enterprises
23.6% of European companies sell electronically, and fewer than one in ten sell across a border
Source: Eurostat
Security · 46 data points · 2024
ICT Security Measures in European Enterprises
92.8% of European companies use some ICT security measure, but only 35.5% have written any of it down
Source: Eurostat
Regions compared
The same indicator for North America, Europe and Asia-Pacific, which is the only way to put them on one scale.
Digital economy · 48 data points · 2025
Digital Access by Region: North America, Europe and Asia Compared
North America leads on internet use at 95.6%, but on mobile subscriptions the ranking turns upside down
Source: World Bank
Digital economy · 42 data points · 2023
Where Technology Is Made: Exports and R&D by Region
North America spends the most on research, Asia-Pacific exports the hardware, and South Asia exports the services
Source: World Bank
Digital economy · 39 data points · 2025
The Wealth and Skills Behind the Software Market
Europe sends the most people to university, North America earns 2.5 times as much per head, and the two rankings are not the same
Source: World Bank
The software market itself
Computed from our own vendor database, so every figure can be checked against the category page it came from.
Software market · 130 data points · 2026
Software Pricing Transparency
Who publishes a price, and who makes you ask
Source: Our own vendor database
Software market · 51 data points · 2026
Where Business Software Comes From
The vendor map behind the products everyone shortlists
Source: Our own vendor database
At a glance
Download CSV| Report | Topic | Data points | Period | Primary source | Updated |
|---|---|---|---|---|---|
| Digital Access by Region: North America, Europe and Asia Compared | Digital economy | 48 | 2025 | World Bank | 7 September 2026 |
| Where Technology Is Made: Exports and R&D by Region | Digital economy | 42 | 2023 | World Bank | 7 September 2026 |
| The Wealth and Skills Behind the Software Market | Digital economy | 39 | 2025 | World Bank | 7 September 2026 |
| CRM, ERP and BI Adoption in European Enterprises | Business software | 50 | 2025 | Eurostat | 4 September 2026 |
| Cloud Computing Adoption in European Enterprises | Cloud | 43 | 2025 | Eurostat | 4 September 2026 |
| AI Adoption in European Enterprises | Artificial intelligence | 53 | 2025 | Eurostat | 4 September 2026 |
| E-commerce Sales in European Enterprises | E-commerce | 40 | 2025 | Eurostat | 4 September 2026 |
| ICT Security Measures in European Enterprises | Security | 46 | 2024 | Eurostat | 4 September 2026 |
| The ICT Skills Shortage in European Enterprises | ICT skills | 31 | 2024 | Eurostat | 4 September 2026 |
| Websites, Social Media and Digital Marketing in European Enterprises | Marketing | 48 | 2025 | Eurostat | 4 September 2026 |
| Corporate Training in European Enterprises | Training | 46 | 2020 | Eurostat | 4 September 2026 |
| Software Pricing Transparency | Software market | 130 | 2026 | Our own vendor database | 23 September 2026 |
| Where Business Software Comes From | Software market | 51 | 2026 | Our own vendor database | 23 September 2026 |
How these reports are built
Statistics pages in this market have a habit of citing each other until nobody can find the original measurement. We start at the other end. Each report is generated from a primary dataset by a script that is part of this site, so every figure carries its dataset code, reference period and publication date, and can be reproduced by anyone who opens the source.
Where a figure is not a direct reading, it is labelled. Verified means it was read from the named source. Directional means the sources agree on the trend but measure it differently. Single source means one publisher reported it and nobody has corroborated it. Read how we work for the rest.
Every figure across every report is also listed once in the market data index, with a link back to the paragraph it appears in. Need a market we have not covered yet, or the series behind one of these pages? That is what our research services are for.