Software alternatives
Updated 30 September 2026
For 52 products most buyers already know: why people look past them, what each alternative does differently, and when staying put is the better decision.
Sales & Marketing
19 productsCRM
HubSpot alternatives
7 compared. The free tier ends where the useful reports begin.
CRM
Pipedrive alternatives
7 compared. Marketing lives in add-ons.
CRM
Salesforce alternatives
7 compared. An administrator is part of the price.
Email marketing
Klaviyo alternatives
6 compared. The bill follows the list, not the orders.
Email marketing
Mailchimp alternatives
8 compared. Every stored contact is billed, reader or not.
Ecommerce platforms
Shopify alternatives
8 compared. The plan is the small number.
Ecommerce platforms
WooCommerce alternatives
8 compared. Free licence, paid upkeep.
Website builders
Squarespace alternatives
8 compared. The box is the product.
Website builders
Webflow alternatives
8 compared. It assumes you think in CSS.
Website builders
Wix alternatives
8 compared. Freedom that ages badly.
Content management
WordPress alternatives
8 compared. Plugins are where sites get compromised.
Social media management
Hootsuite alternatives
8 compared. The price outruns what most users do.
Sales enablement
Gong alternatives
7 compared. A platform fee on top of every licence.
SMS marketing
Twilio alternatives
8 compared. There is no marketing application.
Sales engagement software
Outreach alternatives
7 compared. No price without a sales call.
Sales intelligence software
ZoomInfo alternatives
8 compared. A cost that follows usage.
Marketing automation
ActiveCampaign alternatives
8 compared. A builder nobody had time to build in.
Website Personalization & CRO
Optimizely alternatives
8 compared. Built for a team you may not have.
Landing page builder
Unbounce alternatives
8 compared. Testing and Smart Traffic start on higher plans.
People & Finance
8 productsHR Software
BambooHR alternatives
8 compared. The payroll only helps in one country.
HR Software
Workday alternatives
7 compared. It starts at several hundred employees.
Accounting software
NetSuite alternatives
6 compared. A project before it is a product.
Accounting software
Xero alternatives
8 compared. Stock and job costing run out early.
Payroll software
Gusto alternatives
7 compared. The first hire outside the United States.
Applicant tracking
Greenhouse alternatives
7 compared. Under twenty hires a year, it is too much.
Applicant tracking
Lever alternatives
7 compared. A slower roadmap since the acquisition.
Invoicing
Chargebee alternatives
7 compared. A share of revenue that grows with you.
Operations
8 productsProject Management
Asana alternatives
7 compared. The reporting is the product, and it sits higher up.
Project Management
Jira alternatives
8 compared. Built for sprints, used for everything.
Project Management
monday.com alternatives
7 compared. Seats sold in brackets.
Project Management
Notion alternatives
7 compared. A database, not a scheduler.
Help desk
Freshdesk alternatives
7 compared. Reporting stops short.
Help desk
Intercom alternatives
7 compared. Several meters on one invoice.
Help desk
Zendesk alternatives
8 compared. The seat price is only the start of the bill.
Appointment scheduling
Calendly alternatives
8 compared. Every seat is billed, busy or not.
Data & IT
17 productsBusiness intelligence
Microsoft Power BI alternatives
8 compared. The low price belongs to the per-user plan.
Business intelligence
Tableau alternatives
8 compared. Reading is licensed as well as building.
Password managers
1Password alternatives
7 compared. The code cannot be inspected.
Password managers
LastPass alternatives
8 compared. The 2022 breach is part of every review.
Cloud storage
Dropbox alternatives
8 compared. Storage the suite already includes.
Knowledge base
Confluence alternatives
8 compared. Pages pile up faster than they are tended.
Business email hosting
Google Workspace alternatives
7 compared. American law travels with the data.
Document management
Microsoft SharePoint alternatives
8 compared. A toolkit that waits for a designer.
Application performance monitoring
Datadog alternatives
8 compared. Many meters on one invoice.
Application performance monitoring
New Relic alternatives
8 compared. Full platform seats are the expensive line.
Incident management
PagerDuty alternatives
8 compared. Responder seats are priced at the top of the market.
Integration platform
Zapier alternatives
7 compared. A meter that counts every task.
Version control software
Bitbucket alternatives
7 compared. The case rests on Jira.
Version control software
GitHub alternatives
8 compared. Self-hosting sits on the top plan.
Version control software
GitLab alternatives
7 compared. More platform than a small team uses.
Video hosting software
Vimeo alternatives
8 compared. Seats are the meter, not gigabytes.
Video hosting software
Wistia alternatives
7 compared. More users, more cost.