Software alternatives

Updated 20 October 2026

For 227 products most buyers already know: why people look past them, what each alternative does differently, and when staying put is the better decision.

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Sales & Marketing

76 products

CRM

HubSpot alternatives

11 compared. The free tier ends where the useful reports begin.

CRM

Pipedrive alternatives

11 compared. Marketing lives in add-ons.

CRM

Salesforce alternatives

11 compared. An administrator is part of the price.

Email marketing

Klaviyo alternatives

11 compared. The bill follows the list, not the orders.

Email marketing

Mailchimp alternatives

11 compared. Every stored contact is billed, reader or not.

Ecommerce platforms

Shopify alternatives

11 compared. The plan is the small number.

Ecommerce platforms

WooCommerce alternatives

11 compared. Free licence, paid upkeep.

Website builders

Squarespace alternatives

11 compared. The box is the product.

Website builders

Webflow alternatives

11 compared. It assumes you think in CSS.

Website builders

Wix alternatives

11 compared. Freedom that ages badly.

Content management

WordPress alternatives

11 compared. Plugins are where sites get compromised.

Social media management

Hootsuite alternatives

11 compared. The price outruns what most users do.

Sales enablement

Gong alternatives

11 compared. A platform fee on top of every licence.

SMS marketing

Twilio alternatives

11 compared. There is no marketing application.

Sales engagement software

Outreach alternatives

10 compared. No price without a sales call.

Sales intelligence software

ZoomInfo alternatives

10 compared. A cost that follows usage.

Marketing automation

ActiveCampaign alternatives

10 compared. A builder nobody had time to build in.

Website Personalization & CRO

Optimizely alternatives

11 compared. Built for a team you may not have.

Landing page builder

Unbounce alternatives

11 compared. Testing and Smart Traffic start on higher plans.

Call center software

Aircall alternatives

13 compared. Three licences minimum, and a plan step that costs $20 a seat.

Social media management

Buffer alternatives

11 compared. The bill is per channel, so it grows with every account.

Online course platform

Kajabi alternatives

12 compared. A fixed bill before the first sale.

Email marketing

MailerLite alternatives

11 compared. The free plan stops sending at its cap.

Form builders

Typeform alternatives

12 compared. Plans are metered by responses and seats.

Ecommerce platforms

BigCommerce alternatives

13 compared. Plans are tied to sales volume.

Digital asset management

Canto alternatives

12 compared. There is no price to read before you talk to sales.

Live chat

Chatwoot alternatives

11 compared. The free cloud plan is a trial with a ceiling.

CRM

Close alternatives

12 compared. Automation and the dialer start on the third plan.

Webinar software

Demio alternatives

12 compared. A host licence for every simultaneous event.

Social media management

Later alternatives

12 compared. The cheapest plan is one user and a post cap per profile.

Affiliate marketing

Refersion alternatives

12 compared. A percentage of every affiliate sale, on top of the subscription.

Online course platform

Teachable alternatives

11 compared. The sales cut on the cheapest plan.

Customer data platform

Twilio Segment alternatives

12 compared. The meter counts people, including anonymous ones.

Customer success

Vitally alternatives

12 compared. No price on the pricing page.

Link shorteners and QR codes

Bitly alternatives

11 compared. The free plan is small.

Email marketing

Brevo alternatives

11 compared. A daily cap on the free plan.

Form builders

Jotform alternatives

11 compared. The free plan is small.

Social media management

Sprout Social alternatives

11 compared. Per-seat pricing grows with the team.

Reputation management

Trustpilot alternatives

11 compared. Price per domain, on a 12-month prepaid term.

CRM

Zoho CRM alternatives

11 compared. The free edition ends at three users.

Video Editing Software

Adobe Premiere Pro alternatives

11 compared. A subscription for a tool you may use a few times a year.

Website commenting software

Disqus alternatives

11 compared. The free plan runs ads, and removing them costs money.

Event Management

Eventbrite alternatives

11 compared. The fee stacks per ticket and again per order.

SEO Tools

Semrush alternatives

11 compared. Entry plans come with tight limits.

SEO Tools

Ahrefs alternatives

11 compared. A suite price for a single job.

Video Editing Software

CapCut alternatives

11 compared. The plan can change under you.

Email marketing

Constant Contact alternatives

11 compared. Plans are a ladder, and SMS is separate.

Video Editing Software

DaVinci Resolve alternatives

11 compared. The free version stops at UHD, 60 fps and 8-bit.

Form builders

Google Forms alternatives

12 compared. Analysis happens somewhere else.

Photo gallery software

Google Photos alternatives

11 compared. Storage is shared with the rest of the Google account.

Survey software

SurveyMonkey alternatives

11 compared. Response limits decide the bill.

Webinar software

Zoom Webinars alternatives

11 compared. The good features sit in the next plan.

Social listening

Brandwatch alternatives

13 compared. No price until a sales conversation.

Digital asset management

Cloudinary alternatives

11 compared. A delivery platform wearing a library.

Survey software

Qualtrics alternatives

11 compared. A quote instead of a price.

Email marketing

Campaign Monitor alternatives

11 compared. The free access is a trial, and the cheapest plan caps sends.

Video Editing Software

Filmora alternatives

11 compared. The free version is a trial, not a working tier.

Video Editing Software

Final Cut Pro alternatives

11 compared. It only runs on Apple devices.

Website builders

Framer alternatives

11 compared. Limits are set per site and per plan.

CRM

Freshsales alternatives

11 compared. The useful features sit one or two tiers up.

Email marketing

GetResponse alternatives

11 compared. A free tier would have been enough to start.

Online course platform

Podia alternatives

13 compared. The entry plan takes a cut and the useful features sit above it.

SEO Tools

Screaming Frog alternatives

11 compared. A desktop application on one machine.

SEO Tools

SE Ranking alternatives

11 compared. Every limit is a separate line on the bill.

Online course platform

Skool alternatives

13 compared. The fee schedule rewards you only above a revenue line.

Team Messaging Software

Discord alternatives

11 compared. Paid plans are personal, not per seat.

Graphic Design Software

Figma alternatives

11 compared. The free plan is small.

Team Messaging Software

Slack alternatives

12 compared. The free plan hides and then deletes history.

AI Voice Generators

ElevenLabs alternatives

11 compared. One credit pool for every product.

AI Image Generators

Midjourney alternatives

12 compared. Privacy and Relax mode depend on the tier.

Video Conferencing Software

Google Meet alternatives

11 compared. The free tier ends meetings at 60 minutes.

AI Writing Tools

Grammarly alternatives

12 compared. A proofreader that became a platform.

SEO Tools

Surfer SEO alternatives

11 compared. The plans are metered in documents and AI prompts.

Graphic Design Software

Canva alternatives

12 compared. Every extra person is another plan.

Web Analytics Software

Google Analytics alternatives

11 compared. Event history stops at 14 months on the free tier.

Newsletter Platforms

Substack alternatives

11 compared. The platform takes a share of what readers pay.

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People & Finance

29 products

HR Software

BambooHR alternatives

11 compared. The payroll only helps in one country.

HR Software

Workday alternatives

11 compared. It starts at several hundred employees.

Accounting software

NetSuite alternatives

11 compared. A project before it is a product.

Accounting software

Xero alternatives

11 compared. Stock and job costing run out early.

Payroll software

Gusto alternatives

11 compared. The first hire outside the United States.

Applicant tracking

Greenhouse alternatives

11 compared. Under twenty hires a year, it is too much.

Applicant tracking

Lever alternatives

11 compared. A slower roadmap since the acquisition.

Invoicing

Chargebee alternatives

11 compared. A share of revenue that grows with you.

Time tracking

Clockify alternatives

12 compared. The free plan has a user cap and a short memory.

Payroll software

Deel alternatives

11 compared. Per-worker prices are high for employees.

Learning management

Docebo alternatives

12 compared. Quoted pricing with a long contract.

Expense management

Expensify alternatives

12 compared. A per-member bill with two billing models.

Accounting software

FreshBooks alternatives

11 compared. Billable-client caps set the plan.

HR Software

Personio alternatives

12 compared. The price is a conversation, not a list.

Accounting software

QuickBooks Online alternatives

11 compared. The discount is not the price.

Cap table management

Carta alternatives

11 compared. A platform much broader than a cap table.

Background Check

Checkr alternatives

13 compared. The criminal search depth is what you pay for.

Subscription management

Zuora alternatives

14 compared. No price you can read before the sales call.

Time tracking

Hubstaff alternatives

12 compared. Monitoring is the product, not an option.

Learning management

Moodle alternatives

12 compared. The software is free, the running of it is not.

Expense management

SAP Concur alternatives

13 compared. The price sits behind a request.

Performance management

Lattice alternatives

12 compared. The price is a sum of modules.

Payroll software

Rippling alternatives

11 compared. A price you only learn from a sales call.

Learning management

Thinkific alternatives

11 compared. The plan ladder decides what you can do.

Note-taking Apps

Evernote alternatives

11 compared. The free plan is a trial-sized notebook.

Accounting software

Sage Accounting alternatives

11 compared. Users and purchase invoices are tied to the tier.

Payment Processing Software

Stripe alternatives

11 compared. The card rate is only the start of the bill.

Time tracking

Toggl Track alternatives

11 compared. Track has been folded into a wider product.

Employee Communication Apps

Workvivo alternatives

11 compared. The price exists only after a sales conversation.

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Operations

45 products

Project Management

Asana alternatives

11 compared. The reporting is the product, and it sits higher up.

Project Management

Jira alternatives

11 compared. Built for sprints, used for everything.

Project Management

monday.com alternatives

11 compared. Seats sold in brackets.

Project Management

Notion alternatives

11 compared. A database, not a scheduler.

Help desk

Freshdesk alternatives

11 compared. Reporting stops short.

Help desk

Intercom alternatives

11 compared. Several meters on one invoice.

Help desk

Zendesk alternatives

11 compared. The seat price is only the start of the bill.

Appointment scheduling

Calendly alternatives

11 compared. Every seat is billed, busy or not.

Electronic signature

DocuSign eSignature alternatives

12 compared. Plans are priced by seat and capped by envelope.

Online whiteboards

Miro alternatives

13 compared. Three editable boards, then the oldest locks.

Project Management

ClickUp alternatives

11 compared. The free plan is a trial in practice.

ERP

Odoo alternatives

11 compared. Two editions, two products.

Contract management

PandaDoc alternatives

12 compared. Built around the sales document.

Point of sale

Square alternatives

11 compared. The software is free, the payments are the price.

CAD

AutoCAD alternatives

11 compared. A subscription for work that is mostly drafting.

Legal practice management

Clio alternatives

11 compared. The headline price is the start, not the total.

Gym management

Mindbody alternatives

11 compared. The price is several prices.

Construction management

Procore alternatives

11 compared. The price follows the value of your projects.

Fleet management

Samsara alternatives

12 compared. No published price to compare.

Field service management

ServiceTitan alternatives

11 compared. No price without a sales conversation.

Translation

DeepL alternatives

12 compared. The engine is excellent, the workflow around it is thin.

Online whiteboards

FigJam alternatives

13 compared. It is sold as a Figma seat.

AI meeting assistants

Fireflies alternatives

11 compared. A bot in every meeting.

Nutrition tracking apps

MyFitnessPal alternatives

12 compared. The tools most people open the app for are Premium.

ERP

Oracle NetSuite alternatives

10 compared. A licence in three parts, plus an implementation fee.

Help desk

Salesforce Service Cloud alternatives

11 compared. The price ladder climbs fast.

ERP

SAP S/4HANA Cloud alternatives

10 compared. The price exists only as a quote.

CAD

SketchUp alternatives

11 compared. The useful desktop tools start at the second plan.

CAD

SOLIDWORKS alternatives

11 compared. Rivals publish their prices, the SOLIDWORKS portfolio page does not.

Project Management

Wrike alternatives

11 compared. The advanced layer is behind a sales call.

Project Management

Basecamp alternatives

12 compared. Projects are capped, not users.

Help desk

Front alternatives

12 compared. The price follows seats and channel types.

Help desk

Help Scout alternatives

11 compared. Workflows, SLAs and reporting history are tied to the tier.

Project portfolio management

Smartsheet alternatives

11 compared. Portfolios sit above the published prices.

Project Management

Teamwork.com alternatives

11 compared. The billing features sit on the second paid plan.

Property management

AppFolio alternatives

12 compared. A quote and a minimum before you can compare.

CAD

Autodesk Fusion alternatives

12 compared. One cloud platform for everything.

Property management

Buildium alternatives

12 compared. Three tiers, and the useful parts are spread across them.

Field service management

Jobber alternatives

11 compared. The price steps up with the plan, then with every person.

CAD

Rhino alternatives

12 compared. Free-form modelling is not the same job as engineering.

Appointment scheduling

Doodle alternatives

11 compared. The free plan stops at one of everything.

Project Management

Trello alternatives

13 compared. The free plan has hard walls.

Messaging Apps

WhatsApp alternatives

11 compared. Metadata goes to Meta companies.

Maps and Navigation Apps

Google Maps alternatives

11 compared. Offline maps come with conditions.

Language Learning Apps

Duolingo alternatives

11 compared. Free learners are paced by Energy.

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Data & IT

77 products

Business intelligence

Microsoft Power BI alternatives

11 compared. The low price belongs to the per-user plan.

Business intelligence

Tableau alternatives

11 compared. Reading is licensed as well as building.

Password managers

1Password alternatives

11 compared. The code cannot be inspected.

Password managers

LastPass alternatives

11 compared. The 2022 breach is part of every review.

Cloud storage

Dropbox alternatives

11 compared. Storage the suite already includes.

Knowledge base

Confluence alternatives

11 compared. Pages pile up faster than they are tended.

Business email hosting

Google Workspace alternatives

11 compared. American law travels with the data.

Document management

Microsoft SharePoint alternatives

11 compared. A toolkit that waits for a designer.

Application performance monitoring

Datadog alternatives

11 compared. Many meters on one invoice.

Application performance monitoring

New Relic alternatives

11 compared. Full platform seats are the expensive line.

Incident management

PagerDuty alternatives

11 compared. Responder seats are priced at the top of the market.

Integration platform

Zapier alternatives

11 compared. A meter that counts every task.

Version control software

Bitbucket alternatives

10 compared. The case rests on Jira.

Version control software

GitHub alternatives

10 compared. Self-hosting sits on the top plan.

Version control software

GitLab alternatives

10 compared. More platform than a small team uses.

Video hosting software

Vimeo alternatives

11 compared. Seats are the meter, not gigabytes.

Video hosting software

Wistia alternatives

11 compared. More users, more cost.

Business intelligence

Metabase alternatives

12 compared. The features people need next sit on the paid plans.

Transcription

Otter.ai alternatives

11 compared. The free plan is capped three ways.

API management

Postman alternatives

12 compared. The price is per user, and the useful tiers are not the free one.

PDF editors

Adobe Acrobat alternatives

12 compared. The plan ladder is built around subscriptions.

Web hosting

Bluehost alternatives

11 compared. The price depends on a 36-month commitment.

Cloud storage

Box alternatives

11 compared. A three-user minimum and tiers built for enterprises.

Endpoint security

CrowdStrike Falcon alternatives

12 compared. The price ladder is steep.

AI coding assistants

Cursor alternatives

12 compared. A seat price plus on-demand usage.

Password managers

Dashlane alternatives

11 compared. The product is now a platform with two packages.

Web hosting

GoDaddy Hosting alternatives

12 compared. A domain registrar that also sells hosting.

Cloud storage

Google Drive alternatives

12 compared. Storage is bundled into the suite.

Business intelligence

Google Data Studio (formerly Looker Studio) alternatives

12 compared. Free reporting is not a data model.

Integration platform

Make alternatives

12 compared. Credits count every module action.

Robotic process automation

n8n alternatives

12 compared. Executions are the meter, and the caps are low.

Application performance monitoring

Sentry alternatives

11 compared. Quotas count events, and spikes use them up.

Backup software

Veeam alternatives

13 compared. The free tier stops at ten workloads.

CI/CD tools

CircleCI alternatives

12 compared. A credit meter instead of a minute price.

ETL and data integration

Fivetran alternatives

11 compared. Usage-based billing is hard to predict.

Screen recording software

Loom alternatives

11 compared. The free plan is small.

Graph databases

Neo4j alternatives

11 compared. Production features sit in the commercial edition.

Vulnerability scanning

Snyk alternatives

12 compared. The free and Team tiers have test limits.

Static Code Analysis Tools

SonarQube alternatives

12 compared. Pricing follows lines of code, not people.

Remote desktop software

TeamViewer alternatives

11 compared. An annual subscription that renews itself.

Screen recording software

Camtasia alternatives

12 compared. Four annual tiers, and the editor sits above the first one.

CI/CD tools

GitHub Actions alternatives

12 compared. Included minutes end quickly on private repositories.

AI coding assistants

GitHub Copilot alternatives

12 compared. Billing has moved from requests to credits.

CI/CD tools

Jenkins alternatives

12 compared. There is no vendor to leave, only upkeep.

Business intelligence

Looker alternatives

12 compared. The price is a quote, in two parts.

Password managers

NordPass alternatives

11 compared. One product inside a larger security group.

Cloud storage

Microsoft OneDrive alternatives

13 compared. Storage is tied to the subscription.

Robotic process automation

Power Automate alternatives

11 compared. Three licences for three kinds of bot.

Operating systems

Ubuntu alternatives

11 compared. Long support is free for five years, then a subscription.

Password managers

Bitwarden alternatives

11 compared. Self-hosting sits on the top business tier.

Application performance monitoring

Dynatrace alternatives

12 compared. A commitment with many meters.

Low-code platform

Retool alternatives

15 compared. Three meters, not one.

Knowledge base

Document360 alternatives

13 compared. No price until a conversation has happened.

Knowledge base

GitBook alternatives

12 compared. Billed per site and per person.

PDF editors

iLovePDF alternatives

12 compared. The free plan stops at limited processing.

Password managers

Keeper alternatives

11 compared. The business price is not on the page.

Endpoint security

Microsoft Defender for Endpoint alternatives

12 compared. It comes with the licence, and the licence decides what you get.

PDF editors

Nitro PDF alternatives

11 compared. The price is not on the page.

Screen recording software

OBS Studio alternatives

11 compared. It captures, and then stops.

Cloud storage

pCloud alternatives

12 compared. Encryption is an extra purchase.

Endpoint security

SentinelOne Singularity alternatives

12 compared. The price climbs a step for each capability you need.

Remote desktop software

Splashtop alternatives

12 compared. Two products with two billing models.

AI Chatbots and Assistants

ChatGPT alternatives

11 compared. A steep ladder between Plus and Pro.

File Transfer Software

WeTransfer alternatives

11 compared. The free plan is capped by count and volume together.

Virtualization Platforms

VMware vSphere alternatives

11 compared. Per-core subscription with a minimum per processor.

Backend and App Hosting Platforms

Supabase alternatives

11 compared. Free projects pause and are capped at two.

Remote desktop software

AnyDesk alternatives

13 compared. Every extra connection is another monthly fee.

Infrastructure as Code Tools

Terraform alternatives

11 compared. The licence is no longer open source.

CDN Providers

Cloudflare alternatives

11 compared. The CDN arrives together with your DNS.

AI Chatbots and Assistants

Claude alternatives

11 compared. Usage resets every five hours and paid plans add weekly caps.

Backend and App Hosting Platforms

Vercel alternatives

11 compared. Pro is a seat price plus a usage meter.

Search Engines

Google Search alternatives

11 compared. AI Overviews cannot be switched off.

No-Code Database Tools

Airtable alternatives

11 compared. The bill grows with every editor.

Transactional Email Services

SendGrid alternatives

11 compared. The way in is a trial, then a volume-priced plan.

Cloud Computing Platforms

Amazon Web Services alternatives

11 compared. A catalogue that needs a calculator.

Identity and Access Management Software

Auth0 alternatives

11 compared. Features sit behind the tier, and users set the meter.

Business email hosting

Proton Mail alternatives

11 compared. A suite price when the job is a mailbox.