ZoomInfo alternatives are sought by teams that want a fixed monthly price where ZoomInfo charges by usage credits, that sell into one region and do not need 500M contacts, or that are smaller than the 100-plus-employee companies ZoomInfo describes as its users. They move to self-serve contact databases, regional data providers, or tools that identify companies visiting their website.
Sebastiaan SmitsFounderShort answer: Kaspr, Overloop and Vainu head the list of ZoomInfo alternatives drawn from our sales intelligence software ranking. The first three places are kept for challengers when the category has enough of them; the best-known brands come after that, in ranked order. Kaspr is the one to try if your reps prospect from LinkedIn. These 11 products are all in Best Sales Intelligence Software in 2026; the notes say how each one compares with ZoomInfo.
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ZoomInfo describes its pricing as free to start with consumption credits based on usage, so the bill moves with how much the team reveals. Buyers who need a number for the budget often prefer a listed plan: Apollo.io shows Basic at USD 49 a month and Lusha shows Starter at USD 49.90 a month with 400 credits, both with free plans.
ZoomInfo's case is scale: it states 500M contacts and 100M companies, of which 200M+ professionals are outside North America. A team selling into one region is buying reach it will not use, where a regional provider such as Vainu concentrates on exactly that territory and Cognism says it was built for selling into EMEA.
ZoomInfo now presents itself as a full go-to-market platform with cadences, conversation intelligence and workflows, names companies with 100 or more employees as its users and describes a structured 90-day onboarding programme. A five-person team that only wants contact details and simple email sequences may find a lighter tool such as Lusha or Overloop a closer fit.
| Alternative | Headquarters | Free option | Pricing model | Switch if | Our rank |
|---|---|---|---|---|---|
| Kaspr | France (product HQ); part of Cognism Group, UK | Yes | Published | your reps prospect from LinkedIn | #1 |
| Overloop | Belgium | No free tier | Published | a small team wants data plus sequencing at a known per-user cost | #10 |
| Vainu | Finland | No free tier | Published | you sell only into the Nordics | #3 |
| Cognism | United Kingdom | No free tier | On request | your reps call prospects across EMEA and phone accuracy matters more than total database size | #6 |
| Apollo.io | United States | Yes | Published | you want a listed plan price with sequencing included | #4 |
| Lusha | United States / Israel (dual entity) | Yes | Published | a team of up to five wants contact look-up at a fixed monthly price | #5 |
| Leadfeeder | Germany | Yes | Published | inbound interest is a better source of leads for you than cold lists | #9 |
| Clearbit | United States | No free tier | See profile | you run HubSpot and need enrichment more than new contact lists | #8 |
| Leadinfo | Netherlands | No free tier | Published | you want to act on site visitors and need a published, volume-tiered price | #2 |
| SalesViewer | Germany | No free tier | Published | you want per-detection pricing with unlimited users to follow up website visitors | #11 |
| Albacross | Sweden | No free tier | Published | you want to follow up your own website visitors more than search a contact database | #13 |
France (product HQ); part of Cognism Group, UK · Published
A LinkedIn Chrome extension backed by more than 500 million phone numbers and emails, built in Paris and owned by Cognism. It is a prospecting extension for LinkedIn, a narrower job than ZoomInfo's searchable contact and company database.
Switch from ZoomInfo if your reps prospect from LinkedIn.
Kaspr review, listed at 1 of 13 sales intelligence software products →
Belgium · Published
Pairs a database of more than 450 million professionals with outreach across email and LinkedIn, and publishes its price at 69 or 99 dollars per user a month with a seven-day trial. ZoomInfo charges by usage credits and is a much broader platform.
Switch from ZoomInfo if a small team wants data plus sequencing at a known per-user cost.
See the full Overloop entry, ranked 10 of 13 among sales intelligence software products →
Finland · Published
Built specifically for the Nordic region, covering Denmark, Finland, Norway and Sweden, where ZoomInfo aims at global coverage. Pricing is published from 3,500 euros a year plus onboarding, which makes it a considered purchase and not a self-serve one.
Switch from ZoomInfo if you sell only into the Nordics.
#3 out of 13 sales intelligence software products: read the Vainu review →
United Kingdom · On request
The nearest equivalent in data terms, headquartered in London and built, by its own account, for teams selling into EMEA. Its Pro plan adds phone-verified mobile numbers and it screens numbers against do-not-call lists in a dozen countries. Pricing is by tailored quote, with no figures published.
Switch from ZoomInfo if your reps call prospects across EMEA and phone accuracy matters more than total database size.
Cognism comes 6 of 13 when sales intelligence software products are ranked here →
United States · Published
States 240M contacts and 30M companies against ZoomInfo's 500M and 100M, but lists fixed prices: a free plan, Basic at USD 49 a month and Professional at USD 99 a month on monthly billing. Email campaigns are included on every account and a parallel dialer is listed.
Switch from ZoomInfo if you want a listed plan price with sequencing included.
Check Apollo.io in the ranked list (4 out of 13, sales intelligence software) →
United States / Israel (dual entity) · Published
States 290M+ contacts, 29M+ companies and 117M+ direct dials, with ISO 27701 and SOC 2 Type II among its certifications. Starter costs USD 49.90 a month for 400 credits, 1 per email and 5 per phone number. It runs through joint US and Israeli entities, less straightforward than ZoomInfo's single US company.
Switch from ZoomInfo if a team of up to five wants contact look-up at a fixed monthly price.
Lusha comes 5 of 13 when sales intelligence software products are ranked here →
Germany · Published
Answers a different question from ZoomInfo: which companies are visiting your website, not whom to cold-contact from a database. It has a free-forever Lite tier for up to 100 identified companies a month and published paid plans from 79 euros monthly.
Switch from ZoomInfo if inbound interest is a better source of leads for you than cold lists.
Why Leadfeeder is #9 among 13 sales intelligence software products →
United States · See profile
Enriches, scores and routes records you already have and adds buying-intent signals, a separate job from ZoomInfo's cold-outbound database. Now operating as Clearbit by HubSpot, it is most useful inside the HubSpot ecosystem and less so as a standalone purchase.
Switch from ZoomInfo if you run HubSpot and need enrichment more than new contact lists.
Our sales intelligence software guide puts Clearbit at 8 of 13; read why →
Netherlands · Published
A Dutch visitor-identification tool with an office in Capelle aan den IJssel, which reveals the companies behind anonymous website visits and adds a database of more than 300M decision makers for those companies. Plans are tiered by identified companies per month, from 69 euros a month on Starter, with a free trial. It does not offer a searchable outbound database.
Switch from ZoomInfo if you want to act on site visitors and need a published, volume-tiered price.
Leadinfo holds rank 2 among 13 entries in our sales intelligence software guide →
Germany · Published
A German tool from SalesViewer GmbH in Bochum that identifies companies visiting your website and counts one detection per company a month. Pro costs 99 euros a month for 50 detections, Premium 339 euros for 250, with unlimited users on Pro and a 14-day trial. It has no database to search for cold prospects.
Switch from ZoomInfo if you want per-detection pricing with unlimited users to follow up website visitors.
Open the SalesViewer profile, 11st of 13 in the sales intelligence software guide →
Sweden · Published
Albacross Nordic AB identifies companies visiting your website, scores them on fit and intent and adds outreach sequences. Starter costs EUR 59 a month billed yearly (EUR 84 monthly) for up to 100 identified companies, Professional EUR 149, and Organisation is quoted. A 14-day trial needs no card, and contact credits are sold as add-ons.
Switch from ZoomInfo if you want to follow up your own website visitors more than search a contact database.
Albacross holds rank 13 among 13 entries in our sales intelligence software guide →
ZoomInfo is the right choice for a team prospecting across many markets that needs the broadest database available and will use more than the data. It states 500M contacts and 100M companies, and adds cadences, conversation intelligence, buyer intent and website visitor tracking. If reps regularly work accounts outside one region, a smaller provider may leave gaps that only show mid-campaign.
Database size figures do not say whether your target accounts are covered. Take a short list of real accounts and contacts your team works and check how many the replacement finds, while the ZoomInfo contract is still running and the two can be compared directly.
Records already pushed into the CRM remain there but will no longer be refreshed by ZoomInfo, and contact data ages as people change jobs. Read the contract on what may be kept after termination, and decide whether the new provider will re-verify the existing records.
ZoomInfo's sales product includes cadences through a phone dialer and email tool. If your team uses them, those sequences and their history need rebuilding in the replacement: Apollo.io, Lusha Engage and Overloop all send email, while Cognism supplies data to the outreach tool you already have. If you only used the data, only the source changes.
Yes. Apollo.io lists Basic at USD 49 a month and Lusha lists Starter at USD 49.90 a month, both with free plans. Overloop publishes per-user prices, Vainu publishes annual prices for Nordic data and Leadfeeder publishes tiers for website-visitor identification. Cognism prices by quote.
It can be for teams that do not need ZoomInfo's scale. Apollo.io states 240M contacts and 30M companies against ZoomInfo's 500M and 100M, includes email campaigns on every account and lists fixed monthly plan prices.
Test its coverage on your own accounts using the free plan first.
Cognism is headquartered in London and says it was built for selling into EMEA, with phone-verified mobile numbers on its Pro plan and screening against national do-not-call lists.
ZoomInfo states a larger database, 500M contacts, and offers a free plan, where Cognism prices by tailored quote.
Not directly. Leadfeeder, Leadinfo and SalesViewer identify companies visiting your site; SalesViewer offers no searchable outbound database at all, while Leadinfo adds a decision-maker database on top. They suit teams that want to act on existing interest.
Yes. ZoomInfo Lite is described as a permanent free plan that needs no credit card and no commitment, giving access to contact and company data with search filters and a Chrome extension. A separate free trial covers the full platform.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Sebastiaan Smits wrote and checked this page, most recently on 6 November 2026. See how we review.
