People searching for a Moz alternative are usually paying $99 to $299 a month for Moz Pro and using only one part of it: the Domain Authority number, the link research, or the weekly rank report. They move to a tool that does that one job deeper or cheaper, or to a broader suite that includes AI search tracking.
Sebastiaan SmitsFounderShort answer: The first three alternatives to Moz in our SEO tool ranking are Mangools, SE Ranking and Semrush. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Choose Mangools if you want a lighter keyword and SERP toolkit and Moz's campaign model feels heavy. The 12 entries that follow are all ranked in Best SEO Tools in 2026; each one explains what sets it apart from Moz.
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Moz Pro counts in campaigns: Standard has 3, Medium 10 and Large 25, each tracking your site plus three competitors, and Standard holds 300 keywords. Rank updates in Moz Pro are weekly. Teams that watch a launch or a core update want daily positions, and extra campaigns cost $10 a month each.
One user is included on Standard, two on Medium and three on Large, and each added seat is $49 a month on any plan. Extra keywords ($20 per 200) and crawled pages ($15 per 50,000) are separate add-ons, so a growing account pays well above the headline figure.
Moz's Domain Authority and Spam Score are its own scores computed on its own link index, which Moz describes as over 44 trillion links. Other vendors keep separate indexes with different scores. Buyers who only quote DA to clients can get the number free; those who need link research may prefer a tool built around it.
| Alternative | Headquarters | Free option | Pricing model | Switch if | Our rank |
|---|---|---|---|---|---|
| Mangools | Slovakia | Yes | Published | you want a lighter keyword and SERP toolkit and Moz's campaign model feels heavy | #2 |
| SE Ranking | Not stated by the vendor | No free tier | Published | you want a Moz Pro-sized plan with a daily keyword tracker and a free 14-day test | #9 |
| Semrush | United States | Yes | Published | you have outgrown a pure SEO tool and want ads and content research under one login | #12 |
| Ahrefs | Singapore | No free tier | Published | backlink depth and Site Explorer matter more to you than Moz's DA vocabulary | #8 |
| Majestic | United Kingdom | No free tier | Published | links are the only thing you pay Moz for and you want to spend less on them | #7 |
| Serpstat | United States | No free tier | Published | you want API access and many projects at a lower monthly figure than Moz's Medium | #10 |
| Seobility | Germany | Yes | Published | you mostly need on-page audits and a modest rank tracker, and want to start free | #3 |
| SISTRIX | Germany | No free tier | Published | your market is Europe and you want a single visibility score per domain over time | #1 |
| AccuRanker | Denmark | No free tier | Published | rank tracking is your main reason for subscribing and weekly updates are too slow | #6 |
| Screaming Frog | United Kingdom | Yes | Published | the Moz site crawl is the only part you use and you want deeper technical detail | #4 |
| Sitebulb | United Kingdom | No free tier | Published | you deliver technical audits to clients and want the report to explain each issue | #5 |
| Surfer SEO | Poland | No free tier | Published | your day is writing and refreshing pages, not auditing links or ranking history | #11 |
Slovakia · Published
Sells five narrow tools as one bundle, where Moz Pro is one dashboard of campaigns. There is a free account to try, and a full refund within 48 hours of payment. Rank updates in SERPWatcher are weekly, daily only on the Agency plan. Plan prices are rendered client-side, so check them on the vendor page.
Switch from Moz if you want a lighter keyword and SERP toolkit and Moz's campaign model feels heavy.
Where Mangools stands: place 2 of 14 in the SEO tool ranking →
Not stated by the vendor · Published
Prices a plan by projects and manager seats instead of campaigns: Core is EUR 109 a month (EUR 87.20 on annual billing) for 10 projects, 2,000 daily tracked keywords and a 14-day trial with no card. The Growth plan adds API credits and page-change monitoring. Its AI visibility tracking covers 25 prompts a day.
Switch from Moz if you want a Moz Pro-sized plan with a daily keyword tracker and a free 14-day test.
SE Ranking holds rank 9 among 14 entries in our SEO tool guide →
United States · Published
A far broader suite than Moz Pro, with advertising, social, local, content and AI modules sold as separate toolkits. The SEO plan is EUR 134 a month (EUR 112.52 annually) with 500 daily tracked keywords. The breadth is the point and also the cost, and each add-on is billed separately.
Switch from Moz if you have outgrown a pure SEO tool and want ads and content research under one login.
Semrush holds rank 12 among 14 entries in our SEO tool guide →
Singapore · Published
Starts at EUR 119 a month (Lite) and meters crawling by credits and AI prompt checks instead of campaigns. Lite holds 750 tracked keywords and one user; extra seats cost EUR 37.40 each. It keeps its own crawler and link index, so the backlink numbers will not match Moz's Domain Authority scale.
Switch from Moz if backlink depth and Site Explorer matter more to you than Moz's DA vocabulary.
Where Ahrefs stands: place 8 of 14 in the SEO tool ranking →
United Kingdom · Published
A link index and little else: Lite is EUR 46.99 a month for one user and one million analysis units on the Fresh Index, and Historic Index access begins at Pro (EUR 94.99). Its plans list no rank tracker or site crawler. Its Trust Flow and Citation Flow replace Domain Authority.
Switch from Moz if links are the only thing you pay Moz for and you want to spend less on them.
Where Majestic stands: place 7 of 14 in the SEO tool ranking →
United States · Published
Credits-based: Individual is $50 a month for 5 projects and 100 searches a day, and the Team plan at $100 lifts that to unlimited projects, 500 daily searches and API access. Serpstat describes itself as made in Ukraine. Its pricing page offers a 7-day free trial of the Team plan for AI Visibility.
Switch from Moz if you want API access and many projects at a lower monthly figure than Moz's Medium.
See the full Serpstat entry, ranked 10 of 14 among SEO tool products →
Germany · Published
Gives away a permanent Basic account (1 project, 10 keywords, 100 crawled pages), then charges EUR 59.90 a month for Premium with VAT added. Paid plans come with a 14-day trial. The feature list centres on audits and ranking, with no link database comparable to Moz's Link Explorer described.
Switch from Moz if you mostly need on-page audits and a modest rank tracker, and want to start free.
Germany · Published
Visibility analysis built around the Visibility Index, from EUR 119 a month with taxes added. Plus (EUR 239) allows three users. There are no campaigns or keyword-per-site quotas to hit on the lower plans, but the history and API sit on Professional at EUR 419.
Switch from Moz if your market is Europe and you want a single visibility score per domain over time.
SISTRIX holds rank 1 among 14 entries in our SEO tool guide →
Denmark · Published
Only tracks rankings, and does it daily: Professional is EUR 224 a month for 2,000 keywords, the Expert plan EUR 764 for 10,000. Based in Aarhus, Denmark. Where Moz Pro bundles tracking with research and crawling, here those jobs go to other tools.
Switch from Moz if rank tracking is your main reason for subscribing and weekly updates are too slow.
Where AccuRanker stands: place 6 of 14 in the SEO tool ranking →
United Kingdom · Published
A desktop crawler: free up to 500 URLs, and a licence is GBP 199 per user a year, falling to GBP 169 at 20 or more licences. It audits a site's technical state from your machine and has no keyword database, rank tracker or link index of its own.
Switch from Moz if the Moz site crawl is the only part you use and you want deeper technical detail.
Where Screaming Frog stands: place 4 of 14 in the SEO tool ranking →
United Kingdom · Published
Desktop or cloud crawler built for visual audits with 300+ prioritised Hints on the Pro plan, scheduled audits and PDF reports for clients. A 14-day free trial is offered. It audits sites; it does not track rankings or hold a backlink index.
Switch from Moz if you deliver technical audits to clients and want the report to explain each issue.
Poland · Published
Content optimisation first, with AI visibility tracking added: the Standard plan is EUR 99 a month on annual billing and covers 360 documents, and the Pro plan at EUR 182 adds internal linking and a cannibalisation report. It is made by a company in Wrocław, Poland, and has no link index.
Switch from Moz if your day is writing and refreshing pages, not auditing links or ranking history.
Moz Pro remains the sensible pick when clients or colleagues already speak in Domain Authority and Spam Score, when you want keyword research, link research, crawling and weekly tracking in one dashboard at a published USD price, and when local listings matter, since Moz Local is a separate product from $16 a month. The free Moz Community account (10 Link Explorer queries a month) also lets you check a link profile before paying.
Campaign history and keyword lists live inside Moz Pro. Export keyword lists and ranking reports as CSV before cancelling, and expect the new tool to start its own history from the day you import. Compare a few months of overlap before dropping Moz.
A switch changes the vocabulary. Domain Authority becomes Domain Rating, Trust Flow, a Visibility Index or a vendor-specific authority score, and no two are the same scale. Agree with clients on the new figure and note the date you changed, so a drop is not read as a ranking loss.
Moz Pro, Moz Local, STAT and Moz API are separate products with separate billing. Cancelling Moz Pro does not end a Moz Local listing plan or an API subscription, so cancel each one you want to stop.
Seobility has a permanent free Basic account with 1 project and 10 tracked keywords.
Among paid options, Majestic Lite is EUR 46.99 a month but covers links only, and Serpstat Individual is $50 a month. Moz itself lists a $49 a month entry plan for one website.
Majestic is the nearest to a pure link index, with Trust Flow and Citation Flow. Ahrefs has the widest link tooling among the all-in-one suites. Neither reproduces Domain Authority, which only Moz calculates.
Yes. The plans include AI visibility dashboards (3 on Standard, 6 on Medium, 12 on Large) and 150, 300 or 600 tracked prompts across GPT, Gemini and Google AI Mode. SE Ranking, Semrush, Ahrefs, Serpstat and Surfer also publish AI prompt tracking.
AccuRanker updates keywords daily on all plans. SE Ranking Core tracks daily too, and Semrush lists keywords tracked daily. Moz Pro lists weekly rank tracking.
A free Moz Community account gives Domain Authority, Page Authority and Spam Score through Link Explorer, limited to 10 queries a month. MozBar and the free Domain Analysis tool also show top metrics.
The terms of use name SEOMoz, Inc., and the site footer describes it as a Ziff Davis company. Its terms are governed by New York law with arbitration in New York City.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 30 October 2026. How we review.
