Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Sebastiaan Smits is the founder of The Knowledge Engineers and is editorially responsible for everything published here. Research and drafting are AI-assisted. He also owns 2 Steps Ahead, an AI search visibility agency for B2B software and tech companies. Before that he worked in e-commerce and growth roles.
Areas of focus
- Research method
- Rankings
- Vendor relations
- AI search visibility
2 Steps Ahead
Sebastiaan owns 2 Steps Ahead, an AI search visibility agency (also called a GEO or AEO agency). It helps mid-market and enterprise B2B software and tech companies get named in AI answers from ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode, with audits, baselines, technical work and reporting from a small senior team. It is a separate business from this site.
How Sebastiaan works
Every page on this site is written, edited and fact-checked by Sebastiaan. There is no second reviewer, so the safeguards are procedural: figures come from primary sources and are fetched by scripts, every claim carries a source and a date, and corrections are made on the page and noted. Our editorial process sets out what is checked.