ZoomInfo vs Lusha
ZoomInfo states 500M contacts and 100M companies and sells on usage-based credits from a single United States company, with a free plan. Lusha states 290M+ contacts and 29M+ companies, lists fixed plans from USD 49.90 a month and publishes a broad set of privacy certifications. Coverage-first buyers choose ZoomInfo; small teams wanting a known price consider Lusha.
Vendors can pay for visibility on this site; it never changes what we say about a product. How that works.
Choose ZoomInfo ifyou want the larger stated database, outreach and conversation intelligence from the same vendor, and a single company headquartered in Vancouver, Washington on the contract.
Choose Lusha ifyou are a team of up to five that wants a listed price, a fixed monthly credit allowance and a vendor that names ISO 27701, SOC 2 Type II and an external GDPR certification.
ZoomInfo and Lusha side by side
| ZoomInfo | Lusha | |
|---|---|---|
| Our sales intelligence software rank | #1 of 11 | #4 of 11 |
| Established in | United States | United States / Israel (dual entity) |
| Pricing | Free plan (ZoomInfo Lite); paid plans on usage-based credits, quoted | Free plan (40 credits/month); Starter USD 49.90/month or USD 37.45/month billed annually, published |
| Free tier | Yes | Yes |
| Open source | — | — |
| Self-hostable | — | — |
Both are reviewed in full in our sales intelligence software ranking: ZoomInfo and Lusha.
Where they differ
ZoomInfo 3 · Lusha 2 · open 0- 01
Scale and track record
On each vendor's own figures ZoomInfo is the larger: 500M contacts and 100M companies, with 120M+ direct dials and more than 35,000 customers. Lusha states 290M+ contacts, 29M+ companies and 117M+ direct dials. The gap is wide on contacts and companies and narrow on direct dials, which is the number a calling team should care about most.
Edge: ZoomInfo
- 02
Simplicity of jurisdiction
ZoomInfo contracts through ZoomInfo Technologies LLC, a Nasdaq-listed group headquartered in Vancouver, Washington. Lusha operates two registered entities as joint data controllers, Lusha Systems Inc. in Delaware with a Boston address and Lusha Systems Ltd. in Israel with a Tel Aviv address. One entity in one country is easier for a legal team to assess than two.
Edge: ZoomInfo
- 03
Documented compliance claims
Lusha lists ISO 27701, ISO/IEC 42001, SOC 2 Type II, a GDPR certification from ePrivacyseal and a CCPA validation from TrustArc. ZoomInfo's security overview cites an information security management system meeting ISO 27001 and a SOC 2 attestation covering security, availability and confidentiality. Both have audited security; Lusha adds the privacy-specific standards a data protection officer tends to ask about.
Edge: Lusha
- 04
Finding out what it costs
Lusha lists its plans: Free with 40 credits a month, then Starter at USD 49.90 a month, or USD 37.45 a month billed annually, for 400 credits, where an email costs 1 credit and a phone number 5. ZoomInfo says it is free to start and then charges consumption credits based on usage. Lusha gives a fixed monthly figure to budget against.
Edge: Lusha
- 05
Outreach beyond the data
Both go past look-up. ZoomInfo's sales product lists multi-touch cadences with a phone dialer and email tool, conversation intelligence, buyer intent and website visitor tracking. Lusha offers Lusha Engage, email sequencing included for all users at no extra charge and capped at 1,000 emails a day. ZoomInfo covers more of the sales workflow; Lusha covers email.
Edge: ZoomInfo
When neither fits
If you want published prices and outreach in the same product, Overloop lists per-user plans and pairs its contact database with multichannel outreach. If the aim is enriching and scoring records already in HubSpot, Clearbit is the closer fit.
ZoomInfo or Lusha: questions
4 answersIs ZoomInfo's database larger than Lusha's?
By each vendor's own count, yes. ZoomInfo states 500M contacts and 100M companies; Lusha states 290M+ contacts and 29M+ companies. On direct dials they are much closer, at 120M+ and 117M+. Compare match rates on a sample of your own target accounts.
Which countries are ZoomInfo and Lusha based in?
ZoomInfo Technologies LLC is headquartered in Vancouver, Washington in the United States. Lusha runs two entities as joint data controllers: Lusha Systems Inc., incorporated in Delaware with a Boston address, and Lusha Systems Ltd., incorporated in Israel with a Tel Aviv address.
Can I compare ZoomInfo and Lusha pricing online?
Partly. Lusha lists Starter at USD 49.90 a month, or USD 37.45 a month billed annually, with 400 credits, and asks teams above five users to contact sales.
ZoomInfo describes its pricing as free to start with consumption credits based on usage, so its cost depends on volume.
Do ZoomInfo and Lusha offer free plans?
Both do. ZoomInfo Lite is a permanent free plan that needs no credit card, alongside a free trial of the full platform. Lusha's Free plan gives up to 40 credits a month, enough for 40 emails or 8 phone numbers at its stated rates.
Sources
Checked 30 September 2026- ZoomInfo about page: ZoomInfo database figures, direct dials, customers, usage credits, free plan and headquarters.
- ZoomInfo Sales product page: ZoomInfo cadences, conversation intelligence, intent and visitor tracking.
- ZoomInfo Lite page: ZoomInfo Lite as a free offering.
- ZoomInfo security overview: ZoomInfo ISO 27001 management system and SOC 2 attestation.
- Lusha pricing page: Lusha plan prices, credits, credit cost per email and phone number, five-user threshold.
- Lusha homepage: Lusha database figures and certifications.
- Lusha Engage page: Lusha Engage sequencing at no extra charge and daily send limit.