Lemlist vs Apollo.io
Lemlist is a French multichannel sequencer with published tiers and no free plan, only a trial. Apollo.io is a US workspace that puts a contact database, dialer and sequencing in one place, with a free plan that has no time limit. The choice is between paying for sending and channels, or starting free and paying for credits and data.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Lemlist ifyou want email, LinkedIn and calling sequences from a vendor under French law, with unlimited users from the first tier.
Choose Apollo.io ifyou would rather begin with no subscription and need contact data and a dialer in the same workspace as your sequences.
Lemlist and Apollo.io side by side
| Lemlist | Apollo.io | |
|---|---|---|
| Our sales engagement software rank | #4 of 16 | #8 of 16 |
| Established in | France | United States |
| List price, 3 November 2026 | From $55/month on annual billing or $69/month monthly; Enterprise quoted | Free plan; paid Basic and Professional tiers per user, Custom on request (price figures not read by us) |
| Free tier | — | Yes |
| Open source | — | — |
| Self-hostable | — | — |
Both are reviewed in full in our sales engagement software ranking: Lemlist and Apollo.io.
Where they differ
Lemlist 3 · Apollo.io 1 · open 0- 01
Starting free
Apollo's pricing FAQ lists Free, Basic, Professional and Custom, and says the Starter plan stays free with no time limit after the trial. Lemlist offers a free trial on its Email and Multichannel plans, then charges. For a team that wants to run real sequences at zero cost for months, Apollo alone allows that.
Edge: Apollo.io
- 02
Channels beyond email
Lemlist's Multichannel plan adds LinkedIn, SMS and a call dialer, with WhatsApp as an add-on. Apollo's navigation lists sequencing, a Parallel Dialer, waterfall enrichment and a Chrome extension. Lemlist names more outreach channels on its pricing page, so it wins on breadth of touchpoints.
Edge: Lemlist
- 03
How limits and credits work
Lemlist's Email plan allows unlimited users and senders and 50,000 emails a month, though enrichment and buying intent are paid add-ons. Apollo credits cover emails, phone numbers and warmup, reset each billing cycle and never roll over, purchased add-ons included. Lemlist is easier to forecast.
Edge: Lemlist
- 04
Legal home
Lemlist's terms name LEMPIRE SAS, a French corporation in Paris, under French law. Apollo's terms name ZenLeads Inc. d/b/a Apollo.io, based in the United States, with arbitration enforced in San Francisco County. A buyer who wants a European contract partner gets that only from Lemlist.
Edge: Lemlist
When neither fits
If you want a sales-floor cadence tool with conversation intelligence, neither is built around it. Look at Salesloft or Woodpecker.co instead.
Lemlist or Apollo.io: questions
3 answersDoes Lemlist have a free plan?
The pricing page we read offers a free trial on Email and Multichannel, not a permanent free plan. Apollo's Starter plan stays free without a time limit.
Which one includes a contact database?
Apollo positions contact data inside its workspace, paid through credits. Lemlist sells lead enrichment as a separate monthly add-on.
Are both European?
No. Lemlist is run by LEMPIRE SAS in France, and Apollo.io is based in the United States.
Sources
Checked 3 November 2026- Lemlist pricing: Trial on Email and Multichannel, Multichannel channels, add-ons and the entry price range.
- Lemlist terms: LEMPIRE SAS, Paris, French law.
- Apollo pricing: Plan names, no-limit free Starter plan, credit reset, navigation features.
- Apollo terms: ZenLeads Inc. d/b/a Apollo.io and arbitration venue.
- Apollo privacy policy: Company based in the United States.