Sales engagement software automates the cadence a rep runs against a list of prospects: email, LinkedIn and call touches scheduled in sequence, with replies routed back to a person. It is a narrower, more mechanical job than sales enablement's content-and-coaching problem.
This guide ranks it on what a rep actually pays per seat, whether the vendor publishes that price, and how much of a prospecting operation depends on one company's continued goodwill.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
In short
What sales engagement software does
Sales engagement software schedules and sends the email, LinkedIn and call touches in a cadence against a list of prospects, tracks opens, clicks and replies, and hands a rep the ones that need a human response.
Ranking criteria for this sales engagement tool list, applied top to bottom: effort to get started, cost in practice, data return, ability to leave, buyer fit. Challengers hold places 1 to 3 wherever the category has them. Established brands begin at place 4. The reasoning behind the five tests, and behind having no score out of ten, is set out on the how we work page.
Brussels-based multichannel prospecting, rebranded from Prospect.io and now owned by Sortlist
Ranked #1 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database. Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
What stands out
Published pricing
450M+ contact database
Operating since 2015
BelgiumStarter $69, Growth $99 per user/month, published; Enterprise quoted
French multichannel prospecting across LinkedIn, email, X and calls
Ranked #2 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
Pricing by identity makes sense for teams where one person fronts several sender profiles, and the campaign caps (three, six, then unlimited) tell you exactly where to upgrade.
Credits per identity rise from 1,250 to 5,000 with the tier. Connections to Clay, HubSpot, n8n and webhooks cover automation. The campaign cap on lower plans and the unnamed legal entity are the main reasons it ranks below simpler offers.
What stands out
LinkedIn, email, X and calls
Published pricing
Founded 2019
Where it costs you
Basic and Pro cap active campaigns at three and six respectively.
The privacy policy names no legal entity or address behind the invoices.
Right for
Teams that want several outreach identities and published euro pricing
Wrong for
Buyers who need many simultaneous campaigns on a small budget
FrancePublished, per sending identity: Basic €60, Pro €120, Ultimate €180/month (€50 to €150 billed annually)
French multichannel outreach with every feature included at every budget
Ranked #3 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
The smallest and least internationally known name here, but a genuine multichannel platform, email, LinkedIn and SMS, hosted on OVH servers in France, with no plan tiers: every feature is included and the price moves only with LinkedIn accounts, sender mailboxes and enrichment volume.
The €25 headline is a starting point rather than a real campaign's cost, and Waalaxy's €19 Pro plan starts lower. The operating company, KA-Groupe SAS, is registered in Paris.
What stands out
Published entry price from €25
Email, LinkedIn and SMS
France-hosted on OVH
FranceFrom €25/month excl. tax, usage-based, published starting price
French multichannel sequencing across email, LinkedIn and calls, with published pricing
Ranked #4 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
The most complete published-pricing option in this category: unlimited users and 50,000 emails a month on the entry tier, with LinkedIn, SMS and a call dialer on the Multichannel plan and WhatsApp as an add-on.
LinkedIn and calling sequences only arrive once you step up from the entry Email plan, which is priced per user at $87 a month on annual billing, and SSO still needs a custom Enterprise quote.
What stands out
Published pricing
Multichannel sequences
Unlimited users on entry plan
FrancePublished tiers from $55/month (annual) or $69/month (monthly); Enterprise quoted
LinkedIn-first sequencing from Montpellier, with published per-user pricing
Ranked #5 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
The pricing page shows limits before sign-up: invitations are capped at 300 or 800 a month and campaigns are not. Business adds the email finder and cold email steps, so a single plan can cover a two-channel sequence.
Watch the extras. The LinkedIn inbox costs more on top, and the quarterly and yearly discounts mean the monthly price you see is the most expensive way to buy.
What stands out
Published per-user pricing
Unlimited campaigns
LinkedIn-first
Where it costs you
Pro stops at 300 invitations a month, so a busy campaign outgrows it quickly.
The inbox for LinkedIn replies is a separate paid add-on.
Right for
Small sales teams starting outreach who want published plans and a trial
Wrong for
Agencies running many client accounts at high monthly volume
FrancePublished per-user: Pro €19, Advanced €49, Business €69/month
Dutch cloud-based LinkedIn automation with no browser extension
Ranked #6 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
A single Business plan keeps the buying decision short: one monthly figure, a cheaper annual rate and a trial that unlocks all features. The sequence builder branches on conditions, which matters when replies and profile views should change the next step.
Stated outreach is 300-plus connection requests weekly. The platform is cloud-based only, personalised video is an add-on, and the agency tier gives no figure, so larger teams must ask before they can compare.
What stands out
Published pricing
Cloud-based sending
Account-safety focus
Where it costs you
Video and GIF personalisation costs extra on top of the Business plan.
The agency plan for ten or more seats has no clearly shown price.
Right for
Single operators or small teams wanting branching sequences without tiered quotas
Wrong for
Large agencies needing a transparent price for ten-plus seats
Polish cold-email sequencing on usage-based pricing
Ranked #7 of 16 in Best Sales Engagement Software in 2026.
Published pricingEurope
Prices by contacted prospects rather than seats, with unlimited team members and email accounts on every plan. LinkedIn is a separate $29/month per-account add-on rather than native, so it's thinner than the multichannel-first options here.
What stands out
Usage-based pricing
Unlimited seats
Email-first
PolandUsage-based, $7 per 100 contacted prospects on monthly billing, published
Ranked #8 of 16 in Best Sales Engagement Software in 2026.
Free tierPublished pricingNorth America
Folds a large contact database into the same workspace as sequencing, a dialer and CRM sync, and unlike the other US majors here it has a genuine Free plan that includes sequencing.
The Free plan connects Gmail mailboxes only and its credits expire each billing cycle, so it is a taste rather than a working setup, and the broad workspace positioning means paying for data and intelligence features a sequencing-only buyer may not need.
What stands out
Free tier
240M+ contact database
CRM sync
United StatesFree plan; paid Basic and Professional tiers per user, Custom on request
Seattle-based agentic sales execution platform for enterprise revenue teams
Ranked #9 of 16 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
If Outreach is already the system reps work in, forecasting from the same activity data is a reasonable consolidation: no extra integration, no second login, and the engagement history behind each deal is already there.
Bought for forecasting alone the economics are poor, because forecasting comes only in the top Amplify Pro package, priced per seat plus AI credits, and you pay for the sequencing platform whether or not you use it. The forecasting side has also been renamed and repackaged, which makes multi-year planning around it harder than around a dedicated vendor.
What stands out
Enterprise breadth
Founded 2014
Agentic AI platform
Where it costs you
Forecasting only in the top package, which bundles an engagement platform you may not need
The forecasting module has been repositioned more than once
Right for
Teams already running sequences here who want one fewer vendor
Wrong for
Buyers shopping for a standalone forecasting product
United StatesQuoted per user; four Amplify packages, no figures listed
Atlanta-headquartered sequencing platform, merged with Clari since December 2025
Ranked #10 of 16 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
One of the category's best-known cadence and conversation-intelligence names, long headquartered in Atlanta.
Its merger with Clari completed on 3 December 2025 under a new chief executive, and its site now lists Clari Forecast next to Cadence, Conversation Intelligence, Deals and Rhythm, with Groove as a separate login. No prices or plan names are listed; everything is quoted.
What stands out
Well-known cadence platform
Merged with Clari in December 2025
Conversation intelligence
United StatesQuoted; no prices or plan names listed
Salesforce-native sequencing, originally Groove.co, now part of the merged company that trades as Salesloft
Ranked #11 of 16 in Best Sales Engagement Software in 2026.
Pricing on requestNorth America
Built its name as a Salesforce-native sequencing tool and was acquired by Clari in 2022. By 2026 groove.co redirects to salesloft.com, where Groove survives only as a login link in the navigation, and Clari and Salesloft now operate as one company under the Salesloft brand.
The least independently documented tool on this list; ask whether Groove is on the combined roadmap before signing.
What stands out
Salesforce-native
Acquired by Clari in 2022
Layered ownership history
United StatesNot confirmed in this research; quote-only, standard for the category
Australian-registered sender with unlimited mailboxes and no lock-in contracts
Ranked #12 of 16 in Best Sales Engagement Software in 2026.
Published pricingAsia-Pacific
Smartlead rotates sending across every connected mailbox in a campaign and charges nothing per account.
Its price list continues beyond the four plans: SmartServers give a dedicated IP per server each month, SmartSenders buys Google, Outlook or SMTP mailboxes by the month plus a yearly domain fee, and SmartDelivery tests inbox placement. A managed SmartServices option runs outbound for you.
What stands out
Unlimited mailboxes
Email rotation
No lock-in
Where it costs you
Contacts, sends and verified-email credits are separate counters, so one large list can exhaust a limit early.
Dedicated servers, bought mailboxes and placement testing are separate monthly charges.
Right for
Agencies and operators sending from many mailboxes who accept add-on pricing for infrastructure
Wrong for
Teams wanting one all-inclusive monthly price per seat
AustraliaFour published plans plus paid add-ons; trial without a card
Unlimited mailboxes and warm-up, with lead data bought as separate credits
Ranked #13 of 16 in Best Sales Engagement Software in 2026.
Published pricingNorth America
Instantly separates its outreach plans from its credits plans. Outreach plans allow unlimited email accounts and warm-up, with limits on uploaded contacts and monthly emails.
The top published tier adds a server and IP sharding system that assigns private blocks as volume grows. Credits buy access to a database of over 450 million B2B leads, enrichment and AI agents, each on its own monthly price list.
What stands out
Unlimited accounts
Credit-based leads
Warm-up included
Where it costs you
Lead data and AI agents run on separate credit plans, so the full workflow means two subscriptions.
The pricing page states no trial, so evaluation depends on signing up.
Right for
Agencies and founders who send from many mailboxes and want one vendor for outreach
Wrong for
Buyers wanting a single all-in monthly price for everything
United StatesPublished monthly plans; outreach and lead credits priced separately
Austin-based sequencer priced by the number of connected sending addresses
Ranked #14 of 16 in Best Sales Engagement Software in 2026.
Published pricingNorth America
Mailshake limits an account by how many sending addresses it may connect, not by contacts: uploaded contacts, warm-up, verification and campaigns are unlimited on every tier.
The second tier adds email rotation and CRM syncs for Salesforce, Pipedrive and HubSpot, and the third adds a phone dialer with five numbers. Data Finder and ready-to-use mailboxes are bought separately.
What stands out
Per-address tiers
Unlimited warm-up
Phone dialer
Where it costs you
The entry tier allows only one email address and 1,500 sends a month.
Every published tier caps sending addresses per account, and the top tier allows only ten.
Right for
Solo operators and small teams who start with one or two sending addresses
Wrong for
Teams running dozens of sending mailboxes at once
United StatesPublished tiers by sending addresses; add-ons priced separately
Email tier with unlimited mailboxes, then per-user tiers adding a calling stack
Ranked #15 of 16 in Best Sales Engagement Software in 2026.
Published pricingNorth America
Klenty separates an email-only Starter tier, priced by account with unlimited users and mailboxes, from per-user tiers built around phone work.
Growth and Plus add data credits, automatic number rotation, call transcription and CRM stage automation, and Plus adds account-based selling. Parallel and power dialers are an add-on. Prices are quoted for annual billing, and trial extension is discussed in a consultation.
What stands out
Unlimited mailboxes
Per-user tiers
Dialer
Where it costs you
The only trial is capped at 200 emails and deactivates the account unless you upgrade.
The calling features that distinguish Growth and Plus are priced per user.
Right for
Sales development teams that combine email cadences with cold calling and CRM sync
Wrong for
Teams that only send email and never call
United StatesPublished tiers on annual billing; 14-day trial capped at 200 emails
Per-user sequencing priced by monthly recipients, with a limited free plan
Ranked #16 of 16 in Best Sales Engagement Software in 2026.
Free tierPublished pricingNorth America
Mixmax meters usage by recipients added to sequences, not by emails or mailboxes. Paid plans all hold every feature, which keeps the choice simple: you pick a recipient allowance.
Sequences can combine emails, calls, tasks and LinkedIn steps, and the product adds booking pages and AI meeting notes. Its operator is Mixmax, Inc., with California law governing the terms.
What stands out
Per-user pricing
Recipient-based
AI meeting notes
Where it costs you
Pricing is per user, so each additional sender adds a full subscription.
The free plan limits features and caps recipients at 50 a month.
Right for
Individual sellers and small account teams working from the inbox who want scheduling included
Wrong for
Teams sending high volume from many separate mailboxes
United StatesFree plan; paid tiers per user by recipients, published; 14-day trial
Sales engagement software schedules and sends the email, LinkedIn and call touches in a cadence against a list of prospects, tracks opens, clicks and replies, and hands a rep the ones that need a human response. Rather than compare features, settle the following points one after another.
01
Start with pricing transparency
3 vendors on this page sell by quote, while 13 publish a pricing model you can read today: Overloop, La Growth Machine, Magileads, Lemlist, Waalaxy, Expandi, Woodpecker.co, Apollo.io, Smartlead, Instantly, Mailshake, Klenty, Mixmax.
02
Ask which country the contract runs through
Jurisdiction is a buying criterion here. The 16 vendors are spread over 6 countries (North America 8, Europe 7, Asia-Pacific 1), and the home country determines which disclosure rules bind them.
LinkedIn-first or email-first settles the shortlist
Waalaxy and Expandi start from LinkedIn; Woodpecker.co starts from cold email and sells LinkedIn as a separate add-on per account.
Lemlist, La Growth Machine and Magileads mix channels in one sequence, though Lemlist holds LinkedIn and calling back from its entry Email plan and Waalaxy keeps cold email for its top Business tier. Read the tier table, not the homepage.
Write down the channel order of your best cadence and find the cheapest plan that runs it.
Ask whether a reply on one channel stops the touches queued on the others.
If SMS, X or WhatsApp steps matter, check which plan carries them.
The LinkedIn profile is the asset at risk
LinkedIn restricts accounts that automate too visibly, so how a tool sends matters more than how many steps it offers.
Expandi runs campaigns from a dedicated cloud IP instead of a browser extension, and La Growth Machine sends through dedicated mobile proxies. Both designs exist for the day a rep's profile gets restricted and years of connections go quiet with it.
Ask exactly where actions originate: the rep's browser, a cloud IP or a proxy.
Find out which daily limits are enforced by default and whether reps can override them.
Ask what happens to running campaigns when an account is restricted.
Per user, per identity, per prospect: the meters disagree
Waalaxy and Overloop charge per user. La Growth Machine charges per sending identity, which gets expensive when one person runs several. Woodpecker.co bills per 100 contacted prospects with unlimited seats, and Lemlist includes unlimited users on its entry tier.
Overloop layers credits on top, which can pinch heavy list-building. A five-rep team and a solo founder with three identities get opposite answers.
Count sending identities and mailboxes, not just people.
Multiply Woodpecker.co's rate by the prospects you contact in a strong month.
Ask what a credit buys and whether unused ones carry over.
The quote-only platforms sell far more than cadences
Outreach, Salesloft and Groove publish no prices, and what they quote reaches well beyond sequencing: Outreach adds forecasting and deal-risk flagging, Salesloft conversation intelligence, Groove a Salesforce-native build.
Apollo.io sits in between, folding a contact database into the workspace and offering a Free plan with sequencing. Salesloft and Clari completed their merger in December 2025 and now trade as one company under the Salesloft name, with Groove reduced to a separate login, so ask what its roadmap is.
List which modules in the quote your reps would open every week.
If Salesforce is the system of record, check which plan includes the sync; Overloop reserves it for Enterprise.
Ask Salesloft which of its two sequencing products the roadmap favours.
What goes wrong most often when buying sales engagement software
Buying a LinkedIn-first tool and discovering that email only unlocks on the top tier.
Automating from the founder's personal LinkedIn profile without asking how the tool sends, and losing the account.
Comparing per-user prices with per-identity or per-prospect prices as though they measured the same thing.
Paying for an enterprise sales execution platform when the team only runs three-step email cadences.
07
Frequently asked questions
6 answers
What is the best sales engagement software in 2026?
Our ranking of 16 puts Overloop first. Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database.
Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
Which sales engagement tools publish their pricing?
13 out of 16 state a price model on their own site:
Overloop: Starter $69, Growth $99 per user/month, published; Enterprise quoted.
La Growth Machine: Published, per sending identity: Basic €60, Pro €120, Ultimate €180/month (€50 to €150 billed annually).
Magileads: From €25/month excl. tax, usage-based, published starting price.
Lemlist: Published tiers from $55/month (annual) or $69/month (monthly); Enterprise quoted.
Waalaxy: Published per-user: Pro €19, Advanced €49, Business €69/month.
Expandi: Business $99/month ($79/month annual), published; Agency quoted.
Woodpecker.co: Usage-based, $7 per 100 contacted prospects on monthly billing, published.
Apollo.io: Free plan; paid Basic and Professional tiers per user, Custom on request.
Smartlead: Four published plans plus paid add-ons; trial without a card.
Instantly: Published monthly plans; outreach and lead credits priced separately.
Mailshake: Published tiers by sending addresses; add-ons priced separately.
Klenty: Published tiers on annual billing; 14-day trial capped at 200 emails.
Mixmax: Free plan; paid tiers per user by recipients, published; 14-day trial.
3 vendors do not print a price.
Is there a free sales engagement tool?
Apollo.io, Mixmax offer a free tier or a free self-hosted edition.
Where are these sales engagement software vendors established?
Vendor countries on this page, North America 8, Europe 7, Asia-Pacific 1:
Overloop: Belgium.
La Growth Machine: France.
Magileads: France.
Lemlist: France.
Waalaxy: France.
Expandi: Netherlands.
Woodpecker.co: Poland.
Apollo.io: United States.
Outreach: United States.
Salesloft: United States.
Groove (Salesloft): United States.
Smartlead: Australia.
Instantly: United States.
Mailshake: United States.
Klenty: United States.
Mixmax: United States.
What should you use instead of Overloop?
Second is La Growth Machine, which suits teams that want several outreach identities and published euro pricing. Third is Magileads, which suits French multichannel outreach with every feature included at every budget.
Who should not buy Overloop?
Founded in 2015 as the Chrome extension Prospect.io, rebranded and since acquired by Brussels agency Sortlist, it pairs published per-user pricing with a large built-in contact database.
Salesforce integration is reserved for the custom Enterprise tier, and the credit-based model, 250 credits a user a month on Starter, can be restrictive for heavy list-building.
If a sales engagement software product of yours deserves a place among these 16, say what it is and who it serves. Inclusion rests with us alone. See software advice for the rules.
