Reputation management software asks customers for reviews, watches where those reviews land, and helps you answer them.
This guide ranks the platforms on how they generate reviews without breaching Google and Trustpilot policy, what the bill looks like per location, and what you lose when you leave, which in this category is more than the software.
Vendors can pay for visibility on this page. It never changes what an entry
says about a product, including the criticism, and we earn nothing when you click through to a
vendor. How that works.
In short
What reputation management software does
Reputation management software requests reviews from customers, monitors the sites where they appear, and routes responses to whoever is responsible for answering them.
In this order: setup effort, what it really costs, how your data comes back out, whether
you can leave, and who each reputation management tool is built for. Why those five, and why there is no
score out of ten, is on the how we work page.
Brands with hundreds of locations fixing listing accuracy across directories
Small businesses with one or two Google profiles
Country is where the vendor is headquartered or contracts from, which is a
different question from where your data is hosted. Where the two tell different stories, the
entry says so.
Company and product reviews with published prices and clean invitations
Ranked #1 of 18 in Best Reputation Management Software in 2026.
Free tierPublished pricingEurope
Reviews.io does the mechanical part well: invitations fire from the order, the reviews are marked as verified purchases, product reviews and company reviews live together, and from the Start-Up tier the feed reaches Google for seller ratings and product rich results.
Publishing its prices, with a 25-invite free plan at the bottom, puts it ahead of the enterprise vendors on the second test. The weaknesses are a support experience that varies by tier and a model built around transactions rather than locations, so a twelve-branch service business ends up bending it into a shape it was not designed for.
What stands out
Published price
Product reviews
Google seller ratings
Where it costs you
Ecommerce-shaped; multi-location handling is weaker than Partoo's
Interface and support have rough edges at the cheaper tiers
Right for
Online retailers wanting company and product reviews in one place
Wrong for
Chains managing dozens of branch listings and local rankings
United KingdomFree plan (25 invites); paid per month by invite volume, published; volume tiers
Review and testimonial collection that ends in a website widget
Ranked #2 of 18 in Best Reputation Management Software in 2026.
Free tierPublished pricingEurope
Trustmary starts from the page rather than from the platform. It pulls in the Google reviews you already have, collects new written and video testimonials, and renders them as widgets with A/B testing attached.
For a B2B company with a long sales cycle that is more useful than another review profile nobody visits. It is not built for estates: no listings sync, no location hierarchy, no branch-level permissions, and the analytics stop at the widget rather than the customer journey behind it.
What stands out
Video testimonials
Imports Google reviews
Published price
Where it costs you
No listings management or multi-location permissions
Reporting is thin once you pass a few hundred reviews a month
Right for
Marketing teams turning existing reviews into website conversion
Automated review requests for local service businesses
Ranked #3 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
NiceJob is deliberately narrow. It connects to the field service or invoicing tool, waits for a job to complete, and asks that customer for a review by SMS and email with a follow-up. Requests go to everyone, which is the compliant path and not an accident.
A plumbing or dental practice can run it without ever opening the dashboard. Growth exposes the limits fast: no location hierarchy, no listings sync, and reporting that answers how many rather than which branch and why.
What stands out
Set and forget
SMS requests
Flat price
Where it costs you
Weak beyond a handful of locations
No listings management and limited reporting depth
Right for
Trade and home-service businesses with one or two locations
Wrong for
Retail chains or anyone needing branch-level governance
Review requests, NPS surveys and listings for local businesses
Ranked #4 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
GatherUp pairs a feedback survey with a review request, so a business learns what went wrong privately while still asking every customer to review publicly. Pricing per location is on the website, with a free trial, which makes it one of the few multi-location tools you can budget without a call.
The danger is configuration: if the review link only goes to happy respondents, the product becomes review gating. Listings and ecommerce reviews are secondary.
What stands out
Published price
NPS surveys
Multi-location
Where it costs you
The survey-first flow must be configured so it never gates reviews
Listings management is lighter than Uberall or Yext
Right for
Local businesses and small chains wanting published per-location pricing and surveys
Wrong for
Ecommerce shops that need product reviews and seller ratings
United StatesPer location per month, published; annual discount; agency plans quoted
Benelux review platform with invitations tied to real orders
Ranked #5 of 18 in Best Reputation Management Software in 2026.
Published pricingEurope
Kiyoh occupies the position Trustpilot has elsewhere, in one market, for less money. Invitations are attached to orders, verification is straightforward to explain to a regulator, and the seal is familiar to Dutch shoppers comparing two unknown shops.
The problems appear when you cross a border: a Kiyoh badge means nothing to a French or Nordic buyer, the interface has aged, and the review body lives on Kiyoh's domain, so leaving means starting the aggregate score again elsewhere.
What stands out
Benelux recognition
Order-linked invites
Published price
Where it costs you
Little consumer recognition outside the Benelux and Germany
Dated interface and limited reporting
Right for
Dutch and Belgian webshops wanting a recognised seal cheaply
Wrong for
Brands selling across Europe under one reputation programme
NetherlandsPer month by invitation volume, published; billed annually
Invitation-only reviews from verified customers, pushed to Google and your site
Ranked #6 of 18 in Best Reputation Management Software in 2026.
Published pricingEurope
Feefo's defining rule is that reviews come only from invited customers, which puts it on the right side of platform policy and the EU Omnibus disclosure requirements by design rather than by configuration.
It collects product and service reviews by email, SMS and WhatsApp and sends them to Google and on-site widgets. Pricing is published from the entry tier, but the request allowance there is small, and the analytics, moderation and syndication features that justify the upgrade sit further up.
What stands out
Verified buyers only
Published price
Product reviews
Where it costs you
Entry plans cap the number of review requests per month
Moderation, advanced analytics and syndication sit on higher plans or as add-ons
Right for
UK retailers and service firms wanting verified reviews at a published price
Wrong for
Multi-location chains whose problem is Google listings, not review volume
United KingdomPer month by plan, published entry tiers; enterprise plan quoted
One German profile that aggregates ratings from other platforms
Ranked #7 of 18 in Best Reputation Management Software in 2026.
Free tierPublished pricingEurope
ProvenExpert is the cheapest credible option for a German consultant, trainer or tradesperson who wants a badge, a profile and a survey tool for a flat monthly fee. Its trick is aggregation: ratings from Google, Facebook and its own surveys roll into one number.
That is convenient and it is the risk, because a combined figure has to state clearly what went into it and how reviews were verified. Treat the aggregate as marketing copy that a regulator may read closely.
What stands out
Aggregated rating
Flat price
Self-employed friendly
Where it costs you
Aggregated scores need careful labelling under EU transparency rules
Almost no consumer recognition outside Germany
Right for
German freelancers and small firms wanting one cheap rating profile
Wrong for
Retailers needing verified-purchase reviews at scale
GermanyFree tier; flat per month per profile, published
German trustmark bundled with order-linked review collection
Ranked #8 of 18 in Best Reputation Management Software in 2026.
Pricing on requestEurope
The reviews are the smaller half of what Trusted Shops sells. The trustmark and buyer protection, bundled together in every plan, are what German shoppers recognise, and the review programme rides along with order-linked invitations that are easy to defend under the Omnibus disclosure rules.
It is a fair deal in DACH and a poor one elsewhere, where you pay for a badge nobody reads. Watch the price basis: it is quoted from turnover and product range, paid a year in advance, and product reviews only arrive on the Premium plan or as an add-on.
What stands out
DACH trustmark
Buyer protection
Verified purchases
Where it costs you
Quoted pricing that rises with turnover, on a 12-month minimum with a setup fee
Review management with white-label options, sold mainly to marketing agencies
Ranked #9 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
Grade.us is a tool for the agency first: branded dashboards and reports, many client accounts under one login, review funnels and monitoring, and a free prospect report that shows a local business its review position before a sales meeting.
For an agency that makes that a service line, the white-label layer is the product, and the agency plan is quoted. Direct plans exist at a published price per location, but a business buying for itself pays for agency plumbing it will not use, and clients should confirm who controls the review profiles if they change agency.
What stands out
White label
Agency focus
Review monitoring
Where it costs you
The white-label layer adds nothing for a business buying directly
Listings management is limited
Right for
Marketing agencies reselling review management to local clients under their brand
Wrong for
A single business buying review software for itself
United StatesPer location per month, published; agency white-label plans quoted
Ranked #10 of 18 in Best Reputation Management Software in 2026.
Free tierPublished pricingEurope
Trustpilot is bought for the domain, not the software. Consumers search the brand name and the Trustpilot page ranks, so the score is visible whether you participate or not. Participating gets you invitations, response tools and rich snippets.
It also gets you the strictest policy in the category: invite everyone or invite nobody, and expect enforcement. The commercial catch is the ladder, where the integrations and the widgets that make it worth paying for sit on plans priced by conversation rather than by page.
What stands out
Consumer recognition
Open profile
Strict policy
Where it costs you
Your profile exists publicly whether or not you are a customer
Useful integrations sit behind quoted enterprise plans
Right for
Consumer brands whose buyers check reviews before purchasing
Wrong for
Companies wanting control over which customers are invited
DenmarkFree tier; paid plans per domain, largely quoted
Listings and reviews across many branches from one console
Ranked #11 of 18 in Best Reputation Management Software in 2026.
Pricing on requestEurope
Partoo is a presence management product with reviews included rather than the reverse, and for a chain that is usually the correct order. Listings stay accurate across Google and the directories, each branch gets its own review flow, and head office decides how much autonomy a local manager has in replying.
European support and data handling answer procurement questions that Birdeye's US-centred stack does not. If your reviews arrive through an ecommerce checkout rather than a front door, this is the wrong shape.
What stands out
Multi-location
Google-centric
European support
Where it costs you
Quoted pricing makes comparison slow
Google-centric; little for product reviews or ecommerce
Right for
Retail, banking and restaurant chains with many local listings
Wrong for
Single-location businesses or online-only retailers
Wide multi-location suite covering reviews, messaging and surveys
Ranked #12 of 18 in Best Reputation Management Software in 2026.
Pricing on requestNorth America
Birdeye is the broad one. Review generation, webchat, a shared inbox, surveys, listings and referrals all sit in one console, which removes three small subscriptions for a mid-sized group. It connects natively to practice management and field service systems that dominate the American market.
For a European buyer the calculation is worse: the integrations that make it efficient are missing, the price is quoted, the term is annual, and several modules exist mainly to justify the bundle.
What stands out
Multi-location
Messaging included
US integrations
Where it costs you
Annual contracts with quoted pricing and active upselling
Integration depth is American; European systems are underserved
Right for
US multi-location healthcare, dental and home services groups
Wrong for
European buyers wanting published prices and local integrations
United StatesPer location per month, quoted, annual contract
Review monitoring and analysis across locations, owned by InMoment
Ranked #13 of 18 in Best Reputation Management Software in 2026.
Pricing on requestNorth America
ReviewTrackers is an analysis tool first. It pulls reviews from many sites, groups them by theme and sentiment, compares locations, and routes feedback to the person responsible, which is what an operations team needs to act on a pattern rather than a single complaint.
Collection and requests exist but are not its strength. As part of InMoment it now also feeds a larger customer-experience suite, which helps some buyers and adds sales pressure for others.
What stands out
Review analytics
Multi-location
InMoment owned
Where it costs you
Review generation trails Birdeye and GatherUp
Pricing needs a conversation once location counts grow
Right for
Chains wanting to analyse why some locations review worse than others
Wrong for
Single-site businesses that only need to send review requests
United StatesLocation-based subscription, plan chosen by number of locations
Review requests inside a messaging and payments product
Ranked #14 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
Podium proved that a text message beats an email for review requests, then built a business around the inbox rather than the reviews. Today you are buying lead response, messaging and payments, with review requests as one automation among several and an AI employee sold as an add-on.
That is good value if you want all of it and poor value if you want reviews, since base plan prices are set in a sales conversation, and the telephony and payments pieces do not fully translate outside the United States.
What stands out
SMS-first
Payments included
Local business
Where it costs you
Reviews are now a feature of a messaging and payments product
Phone, payment and AI features are shaped around the US market
Right for
Dealerships and clinics wanting one inbox for customer texting
Wrong for
European companies that only want review generation
United StatesPer location per month, quoted by sales; add-on fees published
Review requests bundled with an AI receptionist for local businesses
Ranked #15 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
Broadly has moved from review software to a package for local service businesses: an AI receptionist answering calls around the clock, booking, lead follow-up and automated review requests, with packages and individual modules priced on its website.
For a plumber who misses calls while working, the bundle can earn its cost. The review part is no longer the centre of the product: automated requests come only on the Premium package or the top Reputation AI tier, which is priced by call, and the phone features are built for US numbers.
What stands out
AI receptionist
Local services
Flat package
Where it costs you
Reviews come bundled with an AI receptionist you may not need
Phone and booking features assume the US market
Right for
US trade and service businesses losing work to missed calls
Wrong for
Businesses that only want review requests at a low price
United StatesPackages from $399 a month plus onboarding, or modules from $59, published; automated review requests on top tiers
Reputation programme with surveys and benchmarking for location networks
Ranked #16 of 18 in Best Reputation Management Software in 2026.
Published pricingNorth America
Reputation is bought when review scores have become a management metric: dealer groups comparing sites, hospital networks tracking patient experience, property managers with targets per building. Surveys, reviews and listings feed one score, and the core plans are priced per location on the website, from $80 for reviews and listings to $150 with advanced surveys.
Competitive insights, ticketing, social and premium review sources are add-ons, and enterprise terms start at 125 locations. It remains a programme rather than a tool, and someone internally has to own the console.
What stands out
Enterprise
Benchmarking
Automotive and healthcare
Where it costs you
Competitive insights, ticketing and premium sources are paid add-ons
Too heavy for a business with a handful of locations
Right for
Large location networks running reviews as an operational KPI
Wrong for
Small businesses that just need more Google reviews
United StatesPer location per month, published from $80; enterprise (125+ locations) quoted
Location data management first, review handling second
Ranked #17 of 18 in Best Reputation Management Software in 2026.
Pricing on requestEurope
Uberall treats the location record as the asset. Hours, addresses, categories and attributes are pushed to Google, Apple and the directory long tail, and kept correct when a branch changes its opening time.
Reviews are monitored and answered from the same console, but the depth is below Trustpilot's or Partoo's on the review side specifically. It is a European vendor with European contracting, which solves a procurement problem, at a price that only makes sense across many locations.
What stands out
Listings sync
Enterprise
EU vendor
Where it costs you
Enterprise contracting and pricing, quoted per location per year
Review tooling is lighter than dedicated review platforms
Right for
Large European estates fixing listing accuracy across directories
Wrong for
Small companies whose only problem is too few reviews
GermanyPer location per year, quoted, annual contract
Enterprise listings, reviews and search data across large location estates
Ranked #18 of 18 in Best Reputation Management Software in 2026.
Pricing on requestNorth America
Yext keeps one central record of every location's facts and pushes it to Google, Apple, maps and directories, then adds review monitoring, responses and search features on top.
For a large brand whose problem is wrong opening hours at scale, it is a real answer, and it competes directly with Uberall. The costs are enterprise ones: a quoted annual contract, a product that now reaches well beyond reviews, and listings that may drift back once you stop paying.
What stands out
Listings sync
Enterprise
Knowledge graph
Where it costs you
Quoted annual contract priced for large estates
Listings can revert when the contract ends
Right for
Brands with hundreds of locations fixing listing accuracy across directories
Wrong for
Small businesses with one or two Google profiles
United StatesQuoted per organisation, annual contract
Reputation management software requests reviews from customers, monitors the sites where they appear, and routes responses to whoever is responsible for answering them. The differences that matter are rarely in the feature list, so this is
the order we would work through them.
01
Decide whether you need a published price
12 of the 18 tools here publish what they cost; the other 6 quote per organisation. The ones you can compare without a sales call: Reviews.io, Trustmary, NiceJob, GatherUp, Kiyoh, Feefo, ProvenExpert, Grade.us, Trustpilot, Podium, Broadly, Reputation.
02
Decide how much the jurisdiction matters
These 18 vendors are established in 8 countries across 2 regions (North America 9, Europe 9). That decides whose disclosure law applies to what the vendor holds, wherever the servers are.
Asking only the happy customers is against the rules
Review gating, sending satisfied customers to Google and unhappy ones to a private feedback form, is the most requested feature in this category and it breaches both Google's and Trustpilot's policies. Trustpilot enforces it; Google removes ratings. Since the EU Omnibus Directive took effect, a trader who displays reviews must also state whether and how it checks they come from real customers, and presenting reviews as verified when they are not is an unfair commercial practice.
The products that make compliance the default path are the ones tied to a transaction: Reviews.io, Feefo, Kiyoh and Trusted Shops fire from an order, NiceJob fires from a completed job. Ask every vendor to show you the invitation rule, not the dashboard.
Confirm the invitation goes to every customer, with no satisfaction filter before it.
Write the sentence on your site that says how reviews are collected and verified.
Ask the vendor in writing whether they support routing detractors away from public review sites.
Decide which sites matter before buying the software
Reputation software cannot create demand for a review profile nobody visits. For most businesses the only listing that changes revenue is Google, which is why Partoo and Uberall spend their effort on location data rather than on review volume. For consumer ecommerce, Trustpilot in the UK and Nordics, Trusted Shops in Germany and Austria, and Kiyoh in the Benelux each carry recognition the others do not.
Sector sites matter more than any of them in healthcare, hospitality and legal, and half the tools here do not monitor them. List the five places a real customer actually looks before a purchase, then check that list against what the vendor monitors and where it can collect.
Search your own brand plus a competitor's and note which review sites rank.
Check that the tool monitors the sector-specific sites in your market, not just Google.
Verify the vendor is a licensed Google review partner if you want seller ratings.
Responding is a staffing problem the software cannot solve
Every product here sends alerts and offers templates or AI drafts. None of them decide who replies, in what tone, within how long, and who is allowed to offer a refund. That is the work.
In a chain the question is sharper: Partoo and Birdeye both let head office set what a branch manager may publish unsupervised, and getting that boundary wrong produces either silence or an argument in public. A one-star review answered in a day beats five-star reviews with no replies, and a generated reply that repeats the customer's complaint back to them is worse than nothing.
Set a response time target per review type, and put a name against it.
Decide which replies need approval and which a branch can publish alone.
Read ten AI-drafted responses before enabling them anywhere near a real customer.
You are renting your reviews, and the exit is worse than it looks
This is the category's sharpest asymmetry. Reviews collected on Trustpilot, Trusted Shops or Kiyoh live on that platform's domain under its terms, and the aggregate score you spent three years building does not move when you switch.
Stop paying and the on-site widgets go blank, the rich snippets disappear from search results, and Google no longer has a seller rating feed. What you can usually take is a CSV of review text, which no other platform will accept as verified. Before signing, price the switch: it is not the subscription, it is starting the score at zero somewhere else.
Ask what happens to your widgets and rich snippets on the day the contract ends.
Get the export format in writing, and check whether it includes reviewer identifiers.
Collect first-party reviews on your own domain alongside any platform you rent.
What goes wrong most often when buying reputation management software
Filtering unhappy customers out of the invitation list. It breaches platform policy, and the pattern is detectable in your own review timing.
Displaying an aggregate rating without stating where the reviews came from and how they were checked.
Buying an enterprise programme for a review problem that a published-price tool would have solved.
Letting the score become a branch manager's bonus metric. The incentive that follows is exactly the one the rules prohibit.
07
Frequently asked questions
6 answers
What is the best reputation management in 2026?
Reviews.io leads our ranking of 18. Collects company reviews and product reviews in one place, feeds Google seller ratings as a licensed partner from the Start-Up tier, and publishes what it charges, which the enterprise end of this category refuses to do; there is even a small free plan.
Invitations are tied to orders, so there is no obvious way to ask only the happy customers. Now owned by the US company AppHub. Built around ecommerce, so a multi-location service business will find the location handling weaker than Partoo's.
Which reputation management tools publish their pricing?
12 of the 18, with the pricing model each one publishes:
Reviews.io: Free plan (25 invites); paid per month by invite volume, published; volume tiers.
Trustmary: Free plan; paid per month by usage (widget views, responses) and add-ons, published.
NiceJob: Flat per month per company, published.
GatherUp: Per location per month, published; annual discount; agency plans quoted.
Kiyoh: Per month by invitation volume, published; billed annually.
Feefo: Per month by plan, published entry tiers; enterprise plan quoted.
ProvenExpert: Free tier; flat per month per profile, published.
Grade.us: Per location per month, published; agency white-label plans quoted.
Trustpilot: Free tier; paid plans per domain, largely quoted.
Podium: Per location per month, quoted by sales; add-on fees published.
Broadly: Packages from $399 a month plus onboarding, or modules from $59, published; automated review requests on top tiers.
Reputation: Per location per month, published from $80; enterprise (125+ locations) quoted.
The other 6 quote per organisation.
Is there a free reputation management tool?
Reviews.io, Trustmary, ProvenExpert, Trustpilot offer a free tier or a free self-hosted edition.
Where are these reputation management vendors established?
In 8 countries across 2 regions: North America 9, Europe 9.
Reviews.io: United Kingdom.
Trustmary: Finland.
NiceJob: Canada.
GatherUp: United States.
Kiyoh: Netherlands.
Feefo: United Kingdom.
ProvenExpert: Germany.
Trusted Shops: Germany.
Grade.us: United States.
Trustpilot: Denmark.
Partoo: France.
Birdeye: United States.
ReviewTrackers: United States.
Podium: United States.
Broadly: United States.
Reputation: United States.
Uberall: Germany.
Yext: United States.
What should you use instead of Reviews.io?
Trustmary and NiceJob are the next two on this page. Trustmary is for Marketing teams turning existing reviews into website conversion; NiceJob is for Trade and home-service businesses with one or two locations.
Who should not buy Reviews.io?
Chains managing dozens of branch listings and local rankings. Ecommerce-shaped; multi-location handling is weaker than Partoo's.
If your reputation management product belongs among these 18, tell us what it does and who it is for. Inclusion is an editorial call; what a listing is and is not is set out under software advice.
