A webinar is one room, one agenda and a presenter who does most of the talking, and the software should cost accordingly.
This guide ranks the tools on what the licence actually meters, whether registrants and recordings leave in a usable form, and where the boundary sits with the far more expensive virtual event platforms.
Vendors can pay for visibility on this page. It never changes what an entry
says about a product, including the criticism, and we earn nothing when you click through to a
vendor. How that works.
In short
What webinar software does
Webinar software runs a scheduled online session for an audience that watches rather than joins, with registration, a presentation stage, chat, polls and a recording afterwards.
In this order: setup effort, what it really costs, how your data comes back out, whether
you can leave, and who each webinar tool is built for. Why those five, and why there is no
score out of ten, is on the how we work page.
Enterprise demand generation feeding scored leads into marketing automation systems
Any team without a dedicated webinar producer on staff
Country is where the vendor is headquartered or contracts from, which is a
different question from where your data is hosted. Where the two tell different stories, the
entry says so.
Browser-based webinars from a French vendor with EU hosting
Ranked #1 of 13 in Best Webinar Software in 2026.
Free tierPublished pricingEurope
Livestorm is the default for a team that wants registration, reminders, the room and the follow-up in one place, run from a browser, with the data held by a French company. Setup is measured in hours.
The commercial catch is the credit pack: you buy a year of attendee credits up front, each attendee uses one per session, replay and on-demand viewers included, and when the pack runs out new attendees cannot join until you move up a tier. Check which CRM connector you need, because the main ones are Enterprise only.
What stands out
No download
EU hosting
Published price
Where it costs you
A yearly credit pack has to be sized in advance, and replay viewers use credits too
Salesforce, HubSpot and Marketo connectors are Enterprise only
Right for
A European marketing team running regular webinars without IT help
Wrong for
Occasional webinars with unpredictable audience spikes and tight budgets
FranceFree plan up to 30 attendees; Pro published per attendee credit, bought as a yearly pack
Dutch webinar tool with published pricing and European hosting
Ranked #2 of 13 in Best Webinar Software in 2026.
Published pricingEurope
WebinarGeek does the standard webinar without ceremony, and the whole purchase can happen without talking to anyone. For Dutch and Belgian organisations the combination of European hosting, a readable price list and Dutch-speaking support settles most of the argument.
The limits are those of a small vendor: fewer integrations, simpler analytics and less leverage if your legal team wants bespoke contract terms. Test the CRM link during the trial rather than assuming it.
What stands out
EU hosting
Published price
Live and automated
Where it costs you
Short integration list next to American competitors
Reporting stops at the obvious numbers
Right for
A Benelux organisation that wants published pricing and EU hosting
Wrong for
A team needing deep CRM automation around every webinar
NetherlandsPer month, published tiers by audience size; annual billing cheaper
Marketing webinars in the browser with automated replays
Ranked #3 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
Demio's strength is that live and automated sessions behave identically, so one recording keeps working after the live run. Attendees join in a browser with no install, which is the single biggest cause of no-shows removed.
The constraints are deliberate: you cannot rearrange the room, branding covers logo, colours, images and video with a custom domain on Premium, and growth in audience size is the main driver of cost. Ownership by Banzai, a marketing software group, is worth watching.
What stands out
No download
Automated sessions
Marketing focus
Where it costs you
Room layout is fixed and branding stops at logo, colours and media
Attendee capacity tiers escalate quickly
Right for
A marketing team running the same session live and automated
Wrong for
Events needing custom room layouts or heavy visual branding
United StatesPer host per month, published tiers by attendee room; 30% off billed annually; 14-day trial
Polish webinar platform with white-label rooms and paid tickets
Ranked #4 of 13 in Best Webinar Software in 2026.
Published pricingEurope
ClickMeeting offers things that usually require an enterprise contract elsewhere: branded rooms and landing pages, ticket sales and automated sessions on the standard plans, with full white label kept for its own Enterprise tier.
It is a Polish vendor with European hosting and published prices, which answers a lot of procurement questions at once. The product shows its age, particularly on phones, and support is the part customers complain about. Run a rehearsal on mobile before committing.
What stands out
Custom branding
EU vendor
Paid webinars
Where it costs you
Interface and mobile experience feel dated
Support quality is inconsistent
Right for
An organisation running regular branded or ticketed webinars on a published plan
Wrong for
A daily webinar programme with demanding presenters and high polish
PolandPer month, published Live and Automated plans by attendee count; 14-day free trial; enterprise quoted
Automated evergreen webinars with a moderator answering chat live
Ranked #5 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
eWebinar takes a single recording and makes it a schedule: prospects pick a time, the session plays, chat is answered by a moderator, prepared replies or an AI assistant, and the reminders and follow-ups run themselves.
For a sales demo that would otherwise consume an hour a day, it pays for itself quickly. It is not a live tool and does not claim to be, so most buyers end up owning two products, and the disclosure question about a recording presented as live is theirs to answer.
What stands out
Evergreen only
Chat moderation
Published price
Where it costs you
Cannot run genuine live sessions
Needs one good recording before it is useful
Right for
Always-on product demos that run every day without a presenter
Wrong for
Live sessions where the audience expects real interaction
CanadaPer month, published tiers by active eWebinars and monthly registrants; 14-day free trial; live sessions not included
German webinar software with servers and contracts inside Germany
Ranked #6 of 13 in Best Webinar Software in 2026.
Published pricingEurope
edudip exists because German procurement asks where the servers are before it asks what the software does, and the answer here is Germany, with a processing agreement to match. The room is browser-based, the sessions work, and nothing needs installing on a locked-down machine.
Against Livestorm or Demio the marketing features are thinner and the integrations fewer, and anyone operating outside German-speaking markets will notice that documentation and support follow the home market.
What stands out
German hosting
GDPR focus
Browser based
Where it costs you
Feature set trails the larger platforms
Product and support are German-first
Right for
German public bodies and schools with strict data hosting requirements
Wrong for
An international marketing team that wants deep automation
GermanyPer month, published tiers by participant capacity; up to 45% off billed annually
Webinar platform with networking rooms carried over from virtual events
Ranked #7 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
Airmeet invoices through a US company and publishes its webinar plans, while events and managed services are quoted. What sets it apart from Livestorm or Demio is the social layer: attendees can sit at virtual tables or move into breakout spaces.
That is useful for community sessions and roundtables and unnecessary for a product demo. Room and table capacity differs by plan, so check it against your audience, and check how registrant data exports before committing.
What stands out
Published price
Networking tables
Event features
Where it costs you
Networking and event features push buyers towards higher, quoted tiers
More to set up than Livestorm or Demio for a simple presentation
Right for
A marketing team whose webinars should include audience networking or breakouts
Wrong for
A team that only needs a presenter and a slide deck
United StatesPer month, published webinar plans; events and managed services quoted
Webinar licence for organisations already standardised on Zoom
Ranked #8 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
Buying the webinar add-on is the path of least resistance when everyone already lives in Zoom, and no-shows caused by unfamiliar software disappear.
The trade is that it is a broadcasting tool, not a marketing one: on the entry plan the landing page and emails are basic and reporting expects a CRM to pick up the story, and Webinars Plus closes some of that gap for more money. Budget for the capacity tier you might need, because the jump between tiers is not small.
What stands out
Familiar client
Published price
Capacity tiers
Where it costs you
Registration and follow-up marketing are basic on the entry plan
Capacity upgrades come in large expensive steps
Right for
Companies already on Zoom whose audience knows the client well
Wrong for
Lead generation that needs branded pages and nurture
United StatesPer licence per month, published tiers from 500 attendees upwards; annual billing cheaper
Long-standing webinar platform bought per organiser per year
Ranked #9 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
GoTo Webinar is bought for certainty. The sessions start, the recordings exist, the reports arrive, and support has seen every failure mode before. The per-organiser licence works well when hosting is concentrated in a couple of people.
What you do not get is a modern product: recent additions such as AI summaries, captions and live streaming catch up rather than lead, and the ownership changes at GoTo have not brought much investment. Fine as infrastructure, weak as marketing software.
What stands out
Per organiser
Reliable
Dated interface
Where it costs you
Interface has not kept pace with newer tools
Rigid attendee tiers, with the published price billed annually
Right for
An organisation with two hosts running a predictable webinar calendar
Wrong for
Teams wanting modern branding and flexible attendee capacity tiers
United StatesPer month with one organiser seat, published Reach tier up to 500 participants; monthly or annual; Elevate and Complete through sales
Configurable webinar rooms that stretch into virtual, hybrid and in-person events
Ranked #10 of 13 in Best Webinar Software in 2026.
Pricing on requestNorth America
BigMarker is the bridge product in this category: it does branded webinars properly, then keeps going into hubs, series and small multi-session events, which is where buyers usually start asking whether they need an event platform at all.
The flexibility is real and so is the cost of it, in both price and configuration time. Because pricing is quoted, get two comparable quotes before believing any number.
What stands out
Highly configurable
Quoted price
Events capable
Where it costs you
No published pricing and an annual contract
More platform than a monthly webinar needs
Right for
Marketing teams whose webinars need real branding and series logic
Wrong for
A small team running one webinar a month
United StatesQuoted per organisation, annual contract
Persistent rooms with custom layouts, from the virtual classroom world
Ranked #11 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
Adobe Connect comes from the virtual classroom tradition and still suits it: a room keeps its layouts, whiteboards and materials, so the twelfth run of a course starts where the eleventh finished.
Regulated and defence buyers value the managed hosting with data residency choices and a FedRAMP High environment. As lead-generation software it is outclassed by anything else on this page, the learning curve is real, and Adobe's recent releases have added features without changing its classroom shape.
What stands out
Persistent rooms
Custom layouts
Training heritage
Where it costs you
Registration and marketing features are weak
Interface requires training before first use
Right for
Trainers running repeated courses in prepared rooms that persist between sessions
Wrong for
Marketing webinars aimed at generating and scoring leads
United StatesPer host per year, published from $190 with capacity upgrades to 1,500; team licences quoted
Sales webinars with offer pop-ups, billed monthly or annually
Ranked #12 of 13 in Best Webinar Software in 2026.
Published pricingNorth America
WebinarJam is unapologetically a selling tool, with countdown offers, chat prompts and replay pages designed to close during and after the session. For that use it does the job and costs less than the enterprise alternatives.
Everything else is a warning: automation lives in a separate product, EverWebinar, bundled only from the Basic plan, a long history of complaints about stability under load, and a house style that will not suit a conservative brand.
What stands out
Sales focused
Published price
EverWebinar from Basic
Where it costs you
Starter caps sessions at one hour and 100 attendees
Automated replays run in a separate product, EverWebinar, not included on Starter
Right for
Direct-response marketers selling an offer live from the webinar stage
Wrong for
Corporate communications or sessions inside a regulated industry
United StatesPer month, published tiers by attendee count; annual billing cheaper; $1 14-day trial
Enterprise webinar programme with engagement scoring for demand generation
Ranked #13 of 13 in Best Webinar Software in 2026.
Pricing on requestNorth America
ON24 treats a webinar as a data-collection exercise, scoring every download, poll answer and minute watched and passing it to the marketing automation platform as a qualified lead.
For enterprises that measure pipeline from webinars, that is the reason it survives against much cheaper tools. Below that scale it fails every test on this site: quoted pricing, an annual contract, a console that needs an operator, and no realistic way to run it casually.
What stands out
Enterprise
Engagement data
Annual contract
Where it costs you
Large annual commitment with quoted pricing
Each webinar takes real production effort
Right for
Enterprise demand generation feeding scored leads into marketing automation systems
Wrong for
Any team without a dedicated webinar producer on staff
United StatesAnnual contract, quoted per organisation
Webinar software runs a scheduled online session for an audience that watches rather than joins, with registration, a presentation stage, chat, polls and a recording afterwards. The differences that matter are rarely in the feature list, so this is
the order we would work through them.
01
Decide whether you need a published price
11 of the 13 tools here publish what they cost; the other 2 quote per organisation. The ones you can compare without a sales call: Livestorm, WebinarGeek, Demio, ClickMeeting, eWebinar, edudip, Airmeet, Zoom Webinars, GoTo Webinar, Adobe Connect, WebinarJam.
02
Decide how much the jurisdiction matters
These 13 vendors are established in 6 countries across 2 regions (North America 9, Europe 4). That decides whose disclosure law applies to what the vendor holds, wherever the servers are.
One room and a presenter, or an agenda and a venue
The most expensive mistake in this category is buying the wrong category. A webinar is one session, one stage and an audience that watches: Livestorm, WebinarGeek, Demio and Zoom Webinars all do that, priced per month or per licence. A virtual event platform adds parallel tracks, sponsor booths, attendee-to-attendee networking and a registration funnel across multiple sessions, and it is priced per event with a sales call attached.
BigMarker sits deliberately on the line, which is why it is here and also why its quotes surprise people. Ask how many things happen at the same time. If the answer is one, everything on this page will do, and the event platforms will charge several times more for capabilities nobody switches on.
Count the parallel sessions. More than one means you are in the wrong category.
Ask whether attendees need to find and meet each other, or only watch.
If sponsors are paying for booths and leads, a webinar tool will not do.
Read what the licence meters before the price
Every vendor here charges for a different unit, and comparison tables hide it. Livestorm sells a yearly pack of attendee credits, one per person per session, so the bill follows audience success. Zoom Webinars and GoTo Webinar meter peak attendee capacity, in steps large enough that six hundred registrants cost far more than five hundred.
eWebinar charges by the number of automated webinars running. ON24 and BigMarker quote an annual programme. The registration number is not the attendance number either: plan on somewhere between a third and a half of registrants showing up live, and the rest watching the replay, which for some vendors still counts against the meter. Model twelve months at your real numbers before comparing anything.
Write down your unit: contacts, capacity, hosts or webinars.
Ask whether replay viewers count towards the metered total.
Check the price of the tier above yours, not just the one you need today.
Evergreen webinars and the honesty line
Automated replays are the most profitable feature in this category and the one with a disclosure problem attached. eWebinar is built entirely for it, Demio and WebinarJam sell it as a mode, and all of them can show a session that feels live. Where it crosses into misleading is the deliberate part: a fake live badge, a countdown to a session that never happens, scripted chat presented as other attendees.
EU consumer protection rules on misleading commercial practice apply to that, and so does the trust of everyone who works out the presenter was never there. Labelling a replay as a replay costs a little conversion and removes the entire problem.
Label automated sessions as recorded on the registration page.
Never inject scripted messages presented as live audience chat.
Make sure a real person answers chat during automated runs, or say nobody will.
Registrants, recordings and where they live afterwards
The value left behind by a webinar is a list of people and a video, and both should leave the platform the same week. Check that registration data exports as CSV with the answers to your custom questions attached, not just names and emails, and that the export includes attendance duration.
Then check where the recording sits: Livestorm, WebinarGeek, ClickMeeting and edudip all hold European hosting, which matters if the audience is registered with a public body, while Zoom Webinars and ON24 keep the file wherever the account region says. Recordings are usually retained for a limited period on lower plans and then deleted, so download the master and treat the platform copy as a convenience.
Export one real registration list during the trial and open it.
Ask how long recordings are kept before automatic deletion.
Confirm the hosting region if attendees are public sector or patients.
What goes wrong most often when buying webinar software
Buying a virtual event platform because one webinar had two speakers. Two speakers is still one room.
Sizing the licence on registrations instead of live attendance, then paying for a capacity tier half the audience never uses.
Letting the platform hold the only copy of the recording until the retention period quietly deletes it.
Running an automated session with a live badge and scripted chat, which is both a consumer protection risk and a good way to lose the audience for the next one.
07
Frequently asked questions
6 answers
What is the best webinar software in 2026?
Livestorm leads our ranking of 13. Nothing to install for anyone, registration pages and email reminders that work out of the box, and a French company holding the attendee data on AWS in Ireland.
The meter is the thing to understand before signing: you buy a yearly pack of attendee credits and spend one per person per session, live, replay or on demand, while no-shows and team members are free. Both plans cap a live room at 3,000; Enterprise adds longer sessions and the Salesforce, HubSpot and Marketo connectors, and restreaming is a paid add-on.
Which webinar tools publish their pricing?
11 of the 13, with the pricing model each one publishes:
Livestorm: Free plan up to 30 attendees; Pro published per attendee credit, bought as a yearly pack.
WebinarGeek: Per month, published tiers by audience size; annual billing cheaper.
Demio: Per host per month, published tiers by attendee room; 30% off billed annually; 14-day trial.
ClickMeeting: Per month, published Live and Automated plans by attendee count; 14-day free trial; enterprise quoted.
eWebinar: Per month, published tiers by active eWebinars and monthly registrants; 14-day free trial; live sessions not included.
edudip: Per month, published tiers by participant capacity; up to 45% off billed annually.
Airmeet: Per month, published webinar plans; events and managed services quoted.
Zoom Webinars: Per licence per month, published tiers from 500 attendees upwards; annual billing cheaper.
GoTo Webinar: Per month with one organiser seat, published Reach tier up to 500 participants; monthly or annual; Elevate and Complete through sales.
Adobe Connect: Per host per year, published from $190 with capacity upgrades to 1,500; team licences quoted.
WebinarJam: Per month, published tiers by attendee count; annual billing cheaper; $1 14-day trial.
The other 2 quote per organisation.
Is there a free webinar tool?
Livestorm offer a free tier or a free self-hosted edition.
Where are these webinar software vendors established?
In 6 countries across 2 regions: North America 9, Europe 4.
Livestorm: France.
WebinarGeek: Netherlands.
Demio: United States.
ClickMeeting: Poland.
eWebinar: Canada.
edudip: Germany.
Airmeet: United States.
Zoom Webinars: United States.
GoTo Webinar: United States.
BigMarker: United States.
Adobe Connect: United States.
WebinarJam: United States.
ON24: United States.
What should you use instead of Livestorm?
WebinarGeek and Demio are the next two on this page. WebinarGeek is for a Benelux organisation that wants published pricing and EU hosting; Demio is for a marketing team running the same session live and automated.
Who should not buy Livestorm?
Occasional webinars with unpredictable audience spikes and tight budgets. A yearly credit pack has to be sized in advance, and replay viewers use credits too.
If your webinar software product belongs among these 13, tell us what it does and who it is for. Inclusion is an editorial call; what a listing is and is not is set out under software advice.
