This is agency and brokerage software: listings, portal feeds, viewings, and matching registered buyers to property.
The feature comparison matters far less than one question, because a system that cannot publish to your national portal is unusable at any price. This guide ranks on portal coverage per market, what setup really costs, and how listing history gets out.
Vendors can pay for visibility on this page. It never changes what an entry
says about a product, including the criticism, and we earn nothing when you click through to a
vendor. How that works.
In short
What real estate CRM software does
A real estate CRM holds properties, owners and registered buyers, publishes listings to property portals, and records viewings, offers and the correspondence around a transaction.
In this order: setup effort, what it really costs, how your data comes back out, whether
you can leave, and who each real estate CRM tool is built for. Why those five, and why there is no
score out of ten, is on the how we work page.
US brokerages standardising websites, leads and back office
Individual agents or anyone outside North America
Country is where the vendor is headquartered or contracts from, which is a
different question from where your data is hosted. Where the two tell different stories, the
entry says so.
Belgian agency CRM with an open marketplace of add-ons
Ranked #1 of 19 in Best Real Estate CRM in 2026.
Free tierPublished pricingEurope
WHISE made a deliberate choice to be the hub rather than the whole toolbox, with an API and a marketplace where valuation, signing and marketing partners plug in. If you have an opinion about which valuation tool you want, that openness beats a closed suite.
If you do not, you will find the base product bare and end up assembling a monthly bill out of five vendors, with the integration risk sitting with you rather than with WHISE.
What stands out
Immoweb feed
Open API
Belgium and France
Where it costs you
Core product stays plain; capability arrives as paid add-ons
Each marketplace add-on brings its own bill and support queue
Right for
Belgian and French agencies wanting to assemble their own stack
Wrong for
Agencies expecting everything included in one subscription
BelgiumFree plan for one user and five properties; Starter 59 and Expert 89 euros per user per month billed annually, published
Mobile-first agency CRM for listing from the property itself
Ranked #2 of 19 in Best Real Estate CRM in 2026.
Pricing on requestEurope
SweepBright is the fastest system here to go live with, because the listing workflow was designed for a phone at the property rather than a desktop at the office, and agents adopt it without fighting.
For a small sales agency in the Benelux or France, that adoption is worth more than any feature list. Check portal coverage for your specific market before signing, and do not expect it to run a lettings book with maintenance and tenancy renewals.
What stands out
Mobile-first
Fast setup
Belgium and France
Where it costs you
Lettings and property management are thinner than the sales side
Multi-branch reporting is limited
Right for
Small sales agencies in Belgium, France or the Netherlands
Wrong for
Letting agents managing large tenanted portfolios
BelgiumQuoted by sales, not published; 15-day trial
The default agency system in Germany, Austria and Switzerland
Ranked #3 of 19 in Best Real Estate CRM in 2026.
Published pricingEurope
onOffice does the boring thing correctly: portal feeds to ImmoScout24 and the DACH portals that keep working when a portal changes its interface, plus per-user pricing on the website. It is also demanding software.
New staff need training, the screens are crowded, the contract runs 24 months, and the work of importing an existing portfolio with its photos and documents is a project. Outside DACH, both the portal coverage and the support quality drop sharply.
What stands out
ImmoScout24 feed
DACH standard
Published price
Where it costs you
Dense, dated interface with a long learning curve
Setup fee, service charge and 24-month term are not negotiable
Right for
German, Austrian and Swiss agencies publishing to ImmoScout24 daily
Wrong for
Agencies outside German-speaking markets
GermanyPer user per month, published (79 or 99 euros, top tier quoted); setup and a 50-euro monthly service fee per company below ten users; 24-month term
Modern UK agency CRM with Rightmove and Zoopla feeds
Ranked #4 of 19 in Best Real Estate CRM in 2026.
Pricing on requestEurope
Street.co.uk is the product UK agents move to when Alto or an older system stops keeping up, and the vendor tools for winning instructions are the part agencies mention first. Feeds to Rightmove, Zoopla and OnTheMarket cover the market that matters.
Two things to check in the contract: the term length, since annual commitments are standard here, and what a full export of property, applicant and correspondence history costs if you leave.
What stands out
Rightmove feed
Sales and lettings
UK only
Where it costs you
UK only, with no relevance in other markets
Pricing quoted, and documentation lags the release pace
Right for
UK independents and small groups doing sales and lettings
Wrong for
Agencies operating outside the United Kingdom
United KingdomQuoted per branch and user, annual contract
French agency software with portal feeds and agency websites
Ranked #5 of 19 in Best Real Estate CRM in 2026.
Published pricingEurope
Apimo covers what a French agency needs, from mandates through to distribution across SeLoger, Leboncoin and Bien'ici, and it exports well enough that agencies selling French property to foreign buyers use it from abroad.
Remember that portal feeds require your own contract with each portal; the CRM only sends the data. The interface is functional rather than pleasant, and getting help in English is slower than in French.
What stands out
SeLoger feed
Website sold separately
France and export
Where it costs you
Support and documentation assume French
Agency website is a separate engagement and cost
Right for
French agencies and international agents selling French property
Wrong for
Teams needing English-language support as standard
FrancePer month, published: CRM AI 89 euros, CRM AI+ 139 euros; website a separate product from 69 euros a month
Berlin-built agency CRM for residential sales and new-build projects
Ranked #6 of 19 in Best Real Estate CRM in 2026.
Published pricingEurope
Propstack started in Berlin in 2013 as a lighter answer to the incumbent German systems and still reads that way: one licence price on the website, no base fee, no charge per portal interface, and a workflow that suits agencies selling new-build developments as well as single homes.
The complication is ownership. It merged with FLOWFACT inside the ImmoScout24 group, so your CRM and your main advertising channel share a parent. Negotiate the export terms accordingly.
What stands out
ImmoScout24 group
Published price
Project sales
Where it costs you
Owned by the ImmoScout24 group, the portal most German agencies also advertise on
Setup fee and a twelve-month minimum term on the standard licence
Right for
German residential agencies and project sellers wanting a modern CRM at a published price
Wrong for
Agencies outside Germany or wary of portal-owned software
GermanyPer licence per month, published; one-off setup fee and twelve-month term; enterprise quoted
Listing CRM, marketing and agency websites built for Australian agencies
Ranked #7 of 19 in Best Real Estate CRM in 2026.
Pricing on requestAsia-Pacific
Rex covers the listing side of an agency the way the European systems here do: properties, vendor reporting, campaign marketing, agency websites and bulk email and SMS, with AI features that work from the CRM data.
For an Australian agency that wants one supplier for the listing and its promotion, that is the attraction. The costs are opacity and extras. Pricing comes only after a discovery call, marketing sends use credits, and portal coverage outside its home market needs proving.
What stands out
Listing management
Marketing credits
Australian market
Where it costs you
Pricing only arrives after a discovery call
Campaign sends consume credits on top of the licence
Right for
Australian sales agencies wanting listings, marketing and a website in one system
Wrong for
Agencies whose national portal Rex does not already feed
AustraliaQuoted per agency after a discovery call; marketing sends on credits
The Dutch estate agency system, owned by the trade association
Ranked #8 of 19 in Best Real Estate CRM in 2026.
Published pricingEurope
Realworks is embedded in the Dutch market in a way no foreign product can match: the Funda connection, cadastral lookups and the standard NVM documents are simply there. That is why most Dutch agents use it.
The structural problem is worth naming. The association owns the software its members must use to reach the portal it helped create, so the incentive to modernise is weak, and change requests compete against a market that has nowhere else to go.
What stands out
Funda feed
Dutch market
NVM-owned
Where it costs you
Owned by the trade association whose members it serves
Modules priced separately on top of the CRM fee, so the monthly total is a sum
Right for
Dutch agencies whose work runs through Funda and NVM paperwork
Wrong for
Agencies outside the Netherlands
NetherlandsPer month, published: CRM 125 euros, CRM Pro 190 euros; app per user and modules priced separately; one-off connection fee
Portuguese agency CRM bundled with website hosting and portal publishing
Ranked #9 of 19 in Best Real Estate CRM in 2026.
Pricing on requestEurope
eGO comes from Janela Digital in Portugal and has sold to agencies for more than twenty years, which shows in how much it bundles: the CRM, a hosted agency website with SEO tooling, mailboxes, email marketing and listing distribution to portals.
For a small agency wanting one supplier that saves real setup hours. The cost of the convenience arrives at exit, because website, domains and property database are tied together, and every plan is quoted.
What stands out
Website included
Iberian market
Portal distribution
Where it costs you
Website and CRM are sold together, so leaving means replacing both
Pricing is quoted per plan rather than published
Right for
Portuguese and Spanish agencies wanting CRM, website and portal feeds in one contract
Wrong for
Agencies that already run their own website and marketing stack
PortugalTiered plans by property count, quoted; website and training included
Multi-branch UK brokerage platform with a developer ecosystem
Ranked #10 of 19 in Best Real Estate CRM in 2026.
Pricing on requestEurope
Reapit is the mature end of the UK market, and the open developer platform is the real differentiator: third parties build against it, so integrations exist that you would otherwise commission.
For a group with lettings, property management and compliance obligations across branches, that ecosystem is the reason to accept the weight. A small independent can buy the single-branch Accelerate package, live in four to six weeks, but it is still buying an interface designed for problems it may not have.
What stands out
Multi-branch
Open developer platform
UK and Australia
Where it costs you
Deployment takes four to eight weeks depending on package
Depth and interface built around multi-branch groups
Right for
UK brokerage groups running many branches and lettings portfolios
Wrong for
Independents wanting a light system at a published price
Spanish agency CRM with matching and wide portal distribution
Ranked #11 of 19 in Best Real Estate CRM in 2026.
Pricing on requestEurope
Inmovilla's matching between registered buyer demands and portfolio is the feature Spanish agencies actually use every day, and portal distribution across the Spanish market is wide.
The ownership question deserves a straight answer: it belongs to the Idealista group, so the portal that sets your advertising costs also holds your client database. That is not automatically disqualifying, but it should shape what you negotiate about data export before you sign.
What stands out
Idealista group
Portal distribution
Spanish market
Where it costs you
Owned by the Idealista portal group
Cost across modules exceeds the headline price
Right for
Spanish agencies matching registered demand against a listing portfolio
Plainly priced CRM for individual US agents, with live support
Ranked #12 of 19 in Best Real Estate CRM in 2026.
Published pricingNorth America
Wise Agent is the budget answer for an American agent working alone: contacts, drip campaigns, transaction checklists and a social posting add-on, with the price on the website and live support at any hour.
Setup is light enough for an agent to do alone in a weekend. The limits show with growth. Routing for a large team is basic, and the interface has aged.
What stands out
Published price
Solo agents
Live support
Where it costs you
Team lead routing is weaker than Follow Up Boss
No listing management or portal publishing
Right for
Individual US agents wanting a published price and live support
Wrong for
Large teams routing high volumes of paid online leads
United StatesPer account per month, published ($49, or $42 billed annually); up to five team members on a shared login
Relationship CRM and ready-made email newsletters for North American agents
Ranked #13 of 19 in Best Real Estate CRM in 2026.
Pricing on requestNorth America
IXACT Contact is built around a simple observation: most of an established agent's business comes from people they already know. The CRM keeps those relationships warm with date reminders, contact plans and a monthly newsletter the vendor writes, so the agent only has to press send.
That makes it an easy system to keep using. It is the wrong tool for a team buying internet leads, and like every North American product here it holds no listings.
What stands out
Email newsletters
Past-client focus
Solo agents
Where it costs you
Weak at converting fresh online leads
Team features and routing are basic
Right for
Solo agents in Canada and the US living on past clients and referrals
Wrong for
Teams buying online leads that need instant routing
Alto gives a small UK agency sales and lettings in the cloud without an implementation project, and for many independents that is enough.
The conflict is structural rather than hypothetical: the company behind your CRM also owns a portal you advertise on, and it sees your listings, your applicants and your activity. Get the export terms written into the contract at the start, because agencies consistently report that leaving is harder than joining.
What stands out
Zoopla group
Sales and lettings
UK only
Where it costs you
Owned by the parent of a portal you also pay for
Exporting data at the end is reported as a negotiation
Right for
Small UK agencies wanting a cloud system at a modest price
Wrong for
Agencies uneasy about a portal group holding their data
United KingdomQuoted per branch per month, modules extra
Follow Up Boss does one job better than anything else on this page: a lead arrives, it routes to the right agent in seconds, and the calling, texting and follow-up sequences happen without leaving the record, though calling is a paid add-on on the entry Grow plan and only included from Pro.
Published pricing and an open API make it unusually easy to own. Understand what it is not. There is no listing management, no portal feed and no European market fit, and its owner is one of the portals competing for the same consumer.
What stands out
Lead routing
Published price
Open API
Where it costs you
Not listing software; no European portal feeds
Owned by Zillow, a major source of the leads it handles
Right for
US agents and teams whose problem is speed of lead response
Wrong for
European agencies needing listings and portal publishing
United StatesPer seat per month, published; Grow $69 per user, higher tiers per team
IDX websites and lead CRM for US and Canadian teams
Ranked #16 of 19 in Best Real Estate CRM in 2026.
Published pricingNorth America
Sierra Interactive combines the website that captures a lead with the CRM that routes and follows it up, and it publishes starting prices per team package, which is unusual in this corner of the market.
For a growing team that wants one system from search to closing, it competes directly with Lofty. Read the starting price as a floor: advertising, extra users and add-ons come on top, and everything assumes MLS listing data.
What stands out
IDX website
Team lead routing
Starting prices published
Where it costs you
Advertising spend and extras sit on top of the starting price
Depends on MLS data; no use outside the US and Canada
Right for
US and Canadian teams buying online leads through their own IDX website
Wrong for
Solo agents or anyone working outside North America
United StatesPer month by team package, starting prices published; monthly or annual
US agent platform combining website, CRM and follow-up, with lead generation as an add-on
Ranked #17 of 19 in Best Real Estate CRM in 2026.
Pricing on requestNorth America
Lofty's appeal is consolidation: the IDX website, the CRM, the lead capture and the automated nurture come in every plan from one supplier, and the automation genuinely runs without daily supervision. The commercial structure is the thing to examine.
Lead generation, the Power Dialer and the AI agents are add-ons, and neither they nor the four plans carry a public price, which makes it hard to judge the software and the lead spend separately. Get both quoted as separate lines before you know whether the lead quality justifies it.
What stands out
IDX website
Lead generation add-on
US market
Where it costs you
No published prices for plans or add-ons, so software and lead generation costs are hard to separate
Built around the US MLS, not European portals
Right for
US teams wanting website, CRM and follow-up from one supplier, with lead generation optional
Wrong for
Agencies outside North America
United StatesQuoted per plan (Agent, Team, Broker, Enterprise); lead generation a quoted add-on
Lead generation, IDX websites and follow-up CRM for US teams
Ranked #18 of 19 in Best Real Estate CRM in 2026.
Published pricingNorth America
CINC, short for Commissions Inc, sells a lead programme: an IDX website, paid advertising run for you and a CRM with automated follow-up, with a dialler and AI texting sold as add-ons.
For a team that wants a steady flow of buyer enquiries and has the people to call them, the single contract is simpler than hiring an agency. The price of that simplicity is visibility. The core is quoted, the add-ons are priced monthly, and the advertising budget blurs what the software itself costs.
What stands out
Lead generation
IDX website
Dialler add-on
Where it costs you
Core pricing is quoted and add-ons stack up
Ad spend makes the software cost hard to isolate
Right for
US teams whose growth plan depends on buying online leads
Wrong for
Agents who rely on referrals rather than paid lead generation
United StatesCore plans quoted; add-ons published per month, dialler from $75
Brokerage platform for US teams, formerly sold as kvCORE
Ranked #19 of 19 in Best Real Estate CRM in 2026.
Pricing on requestNorth America
BoldTrail is bought mainly by brokerages, though it is also sold to teams and individual agents, and at brokerage level the argument holds: one supplier for websites, lead generation, transactions and back office across hundreds of agents.
What agents experience is different. The platform carries the interface history of kvCORE and BoomTown, training is a recurring cost, and because the brokerage owns the contract, an agent who leaves usually leaves the database behind.
What stands out
Brokerage scale
MLS-driven
Acquisition-built
Where it costs you
Assembled from several acquired products, with visible seams
Pricing never published and rarely controlled by the agent
Right for
US brokerages standardising websites, leads and back office
Wrong for
Individual agents or anyone outside North America
United StatesQuoted per brokerage or agent, annual contract
A real estate CRM holds properties, owners and registered buyers, publishes listings to property portals, and records viewings, offers and the correspondence around a transaction. The differences that matter are rarely in the feature list, so this is
the order we would work through them.
01
Decide whether you need a published price
9 of the 19 tools here publish what they cost; the other 10 quote per organisation. The ones you can compare without a sales call: WHISE, onOffice, Apimo, Propstack, Realworks, Wise Agent, Follow Up Boss, Sierra Interactive, CINC.
02
Decide how much the jurisdiction matters
These 19 vendors are established in 10 countries across 3 regions (Europe 11, North America 7, Asia-Pacific 1). That decides whose disclosure law applies to what the vendor holds, wherever the servers are.
Your national portal decides the shortlist before features do
An agency CRM that cannot publish to the portal your buyers use is unusable, whatever else it does. That single requirement splits this market by country. onOffice is built around ImmoScout24 in Germany and Austria. Realworks is built around Funda in the Netherlands. Street.co.uk and Alto feed Rightmove and Zoopla. Apimo covers SeLoger, Leboncoin and Bien'ici.
Inmovilla covers the Spanish portals. Crossing a border with your software almost never works, and the demo will not tell you this, because the feed exists in the vendor's list of integrations even when no customer in your country uses it. Ask for a reference agency in your own market, publishing to your own portal, this year.
Name the portals you must publish to, then remove every system that cannot.
Ask for a reference customer in your country using that feed today.
Confirm whether the portal contract is yours or the vendor's, and who pays.
American and European real estate CRM are different products
The search results mix two categories that share a name. Follow Up Boss, Lofty, BoldTrail and the other North American systems here are lead management systems: property data comes from the MLS, and the software exists to answer an internet enquiry within thirty seconds and keep following up for two years.
European systems, and Rex in Australia, are listing management: you hold the mandate, you produce the listing, you push it to portals, you match it against registered buyers and you record viewings and offers. A European agency that buys an American CRM discovers there is nowhere to enter a property. An American agent buying a European system finds the follow-up automation primitive. Decide which half of the job is yours before comparing anything.
Decide whether your bottleneck is winning instructions or answering enquiries.
Check whether the system stores properties at all, or only contacts.
If you need both, price the two systems and the integration between them.
Several of these systems are owned by the portals
This is the part of the market nobody advertises. Inmovilla belongs to the Idealista group. Alto sits in the group behind Zoopla. Propstack belongs to the ImmoScout24 group. Follow Up Boss is owned by Zillow. Realworks is owned by the trade association whose members built the Dutch portal.
So the company that sets your advertising rates can also hold your client database, your viewing history and your evidence of which enquiries converted. That is not automatically a reason to walk away, since these are often good products at fair prices. It is a reason to negotiate the export clause on day one, while you are still a prospect, and to keep a copy of your applicant data somewhere the portal group does not host.
Ask who ultimately owns the vendor, and write the answer down.
Get a full data export, in a documented format, written into the contract.
Export your applicant and viewing data quarterly, and keep it yourself.
Matching and viewings are where the system earns its keep
Publishing a listing is table stakes. The daily work is matching a new instruction against registered buyer demands, arranging viewings without three phone calls, and recording feedback in a form the vendor will accept in a Friday update. Inmovilla and WHISE are built around demand matching; Reapit handles the volume a multi-branch group generates; SweepBright optimises the moment at the property itself.
Test this with your own data during the trial. Import two hundred real applicants and one real instruction, and see how many usable matches come back. A system that returns forty names for every property will be ignored within a month, and after that nobody updates the buyer records either.
Import real applicant records in the trial and judge the match quality.
Time booking a viewing, including the confirmation to vendor and buyer.
Check that viewing feedback can be sent to the vendor without retyping.
What goes wrong most often when buying real estate CRM software
Choosing on features and checking the portal feed afterwards. The feed is the product; everything else is negotiable.
Assuming the portal contract comes with the CRM. In most markets you sign with the portal separately and the software only sends the data.
Letting the brokerage or the franchise hold the only copy of your applicant database. Export it yourself, on a schedule.
Migrating listings without the photos and floor plans. Property media is usually the part that does not come across, and it is the part you paid for.
07
Frequently asked questions
6 answers
What is the best real estate CRM in 2026?
WHISE leads our ranking of 19. Widely used across Belgian agencies and growing in France, with a published per-user price, a free plan capped at five properties, and an API and partner marketplace that let you add valuation, signing or marketing tools without waiting for the vendor.
The flip side is that the core stays deliberately plain and the useful capability arrives as third-party subscriptions, each with its own bill and its own support queue.
Which real estate CRM tools publish their pricing?
9 of the 19, with the pricing model each one publishes:
WHISE: Free plan for one user and five properties; Starter 59 and Expert 89 euros per user per month billed annually, published.
onOffice: Per user per month, published (79 or 99 euros, top tier quoted); setup and a 50-euro monthly service fee per company below ten users; 24-month term.
Apimo: Per month, published: CRM AI 89 euros, CRM AI+ 139 euros; website a separate product from 69 euros a month.
Propstack: Per licence per month, published; one-off setup fee and twelve-month term; enterprise quoted.
Realworks: Per month, published: CRM 125 euros, CRM Pro 190 euros; app per user and modules priced separately; one-off connection fee.
Wise Agent: Per account per month, published ($49, or $42 billed annually); up to five team members on a shared login.
Follow Up Boss: Per seat per month, published; Grow $69 per user, higher tiers per team.
Sierra Interactive: Per month by team package, starting prices published; monthly or annual.
CINC: Core plans quoted; add-ons published per month, dialler from $75.
The other 10 quote per organisation.
Is there a free real estate CRM tool?
WHISE offer a free tier or a free self-hosted edition.
Where are these real estate CRM vendors established?
In 10 countries across 3 regions: Europe 11, North America 7, Asia-Pacific 1.
WHISE: Belgium.
SweepBright: Belgium.
onOffice: Germany.
Street.co.uk: United Kingdom.
Apimo: France.
Propstack: Germany.
Rex: Australia.
Realworks: Netherlands.
eGO Real Estate: Portugal.
Reapit: United Kingdom.
Inmovilla: Spain.
Wise Agent: United States.
IXACT Contact: Canada.
Alto: United Kingdom.
Follow Up Boss: United States.
Sierra Interactive: United States.
Lofty: United States.
CINC: United States.
BoldTrail: United States.
What should you use instead of WHISE?
SweepBright and onOffice are the next two on this page. SweepBright is for small sales agencies in Belgium, France or the Netherlands; onOffice is for German, Austrian and Swiss agencies publishing to ImmoScout24 daily.
Who should not buy WHISE?
Agencies expecting everything included in one subscription. Core product stays plain; capability arrives as paid add-ons.
If your real estate CRM product belongs among these 19, tell us what it does and who it is for. Inclusion is an editorial call; what a listing is and is not is set out under software advice.
