Follow Up Boss alternatives: 11 real estate CRM tools compared
Agents and teams look past Follow Up Boss when the bill grows faster than the headcount, when they want a system that also publishes listings, or when they sell outside the United States and need local portals. The options split into plainer American CRMs, bundles with a website included, and European agency systems built around portal feeds.
Short answer: The first three alternatives to Follow Up Boss in our real estate CRM ranking are Wise Agent, IXACT Contact and Sierra Interactive. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Choose Wise Agent if you are a solo agent or a pair and want a lower fixed price. Every one of the 11 products below comes from Best Real Estate CRM in 2026, with a note on how it departs from Follow Up Boss.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Pricing: Per seat per month, published; Grow $69 per user, higher tiers per team
Established in: United States
Built for: US agents and teams whose problem is speed of lead response
Not for: European agencies needing listings and portal publishing
01
Why buyers look past Follow Up Boss
01
The price changes shape as a team grows
Follow Up Boss lists Grow at $69 per user a month, or $58 billed annually, with calling a further $39 per user ($33 annual). Pro is $499 a month for ten users and Platform $1,000 for thirty. A team crossing ten seats therefore moves from per-seat to bundle pricing, and the arithmetic is worth redoing at each step.
02
It manages leads, not listings
The vendor describes contacts, deals, automated follow-up and reporting by agent and lead source. Listings, mandates and portal publishing sit outside that scope. Agencies in Europe or Australia, whose daily work centres on property records and portal feeds, usually need a second system or a different product altogether.
03
Ownership sits close to the lead supply
Our category record notes that Zillow owns the company, and the vendor's own site offers a Zillow Pro product. Teams that want their lead data held by a supplier with no stake in a portal sometimes treat that as a reason to compare other vendors, or to ask what leaves with them on exit.
you are a UK agency that needs portal feeds and a vendor app
#3
03
What each one does differently
1
Wise Agent
United States · Published
Wise Agent is an Arizona company that publishes one price, $49 a month or $42 on annual billing, for an account that can include up to five team members on a shared login. Contact management, drip campaigns and transaction checklists come with it, and support answers at any hour. Large-team routing is lighter than Follow Up Boss.
Switch from Follow Up Boss if you are a solo agent or a pair and want a lower fixed price.
Past clients and referrals are the centre of IXACT Contact, a Canadian product billed per agent monthly or annually. It keeps reminders for important dates and sends a monthly newsletter written for you. Fresh online leads and team routing get less attention, so the fit depends on how much repeat business you live on.
Switch from Follow Up Boss if most of your income comes from past clients and referrals.
Sierra Interactive couples an IDX website with a lead CRM and publishes starting prices by team package, monthly or annual. It is aimed at teams buying online leads that must be routed, called and followed up. Advertising spend and extras are billed on top, and the model relies on MLS data in the US and Canada.
Switch from Follow Up Boss if you want the website and the lead CRM from one supplier.
WHISE, from Belgium, has a free plan for one user and five properties, then Starter at 59 and Expert at 89 euros per user per month on annual billing. An open API and partner marketplace let you attach valuation, signing or marketing tools. The core is plain, so useful extras arrive as separate subscriptions.
Switch from Follow Up Boss if you sell property in Belgium or France and want a published per-user price.
Agents create the listing on a phone while standing in the property, which is the idea behind SweepBright. It comes from Belgium, offers a 15-day trial and quotes prices through sales. Portals in Belgium, France and the Netherlands are covered well. Reporting across several branches is thin, and lettings trail the sales side.
Switch from Follow Up Boss if you list properties on site and want quick set-up in Benelux or France.
Every Lofty plan (Agent, Team, Broker, Enterprise) combines an IDX website, CRM, lead capture and automated follow-up, and lead generation is a quoted add-on. Automation is its strongest part. Nothing is priced publicly, so ask for licence and lead spend as separate lines before comparing it with a per-seat price.
Switch from Follow Up Boss if you would rather buy website, CRM and follow-up from a single US vendor.
Commissions Inc sells CINC as a programme in which lead generation, IDX websites and paid advertising arrive with a CRM and automated follow-up. Core plans are quoted, while add-ons are published, with a dialler from $75 a month. Teams whose growth plan is buying leads can drop an agency from the chain.
Switch from Follow Up Boss if your growth plan is paid lead generation and you want it run for you.
BoldTrail, formerly kvCORE, covers websites, leads, transactions and back office in one contract aimed at US brokerages. It is assembled from acquisitions including kvCORE and BoomTown, and pricing is quoted per brokerage or agent on an annual contract. Individual agents seldom control the purchase, since it is a brokerage decision.
Switch from Follow Up Boss if your brokerage wants a single contract for leads, transactions and back office.
Rex serves Australian agencies from one platform: listings, vendor reporting, marketing campaigns, agency websites, and bulk email and SMS. Pricing follows a discovery call, and campaign sends consume credits that add to the bill. It manages mandates and listings rather than routing leads, so check portal feeds with a reference agency.
Switch from Follow Up Boss if you run an Australian agency and need listing management with vendor reports.
For German agencies, Propstack publishes a per-licence monthly price with no base fee and no charge per portal interface, and adds tools to sell new-build projects unit by unit. A one-off setup fee and twelve-month term apply. It belongs to the ImmoScout24 group after merging with FLOWFACT.
Switch from Follow Up Boss if you sell residential or new-build property in Germany.
Street.co.uk covers sales and lettings for UK agencies, with feeds to Rightmove, Zoopla and OnTheMarket and a vendor-facing app used to win instructions. Pricing is quoted per branch and user on an annual contract. It is a UK product, and newer automation features can run ahead of the documentation.
Switch from Follow Up Boss if you are a UK agency that needs portal feeds and a vendor app.
You are a single agent who wants a fixed, low price
Wise Agent: It lists $49 a month, or $42 billed annually, with up to five team members able to share one login.
02
You live on repeat business and referrals
IXACT Contact: Reminders for important dates and a ready-written monthly newsletter keep past clients in view.
03
You want your website and lead CRM bought together
Sierra Interactive: An IDX website and lead CRM come as one team package, with starting prices on the site.
04
You sell property in Belgium or France
WHISE: A free plan covers one user and five properties, and paid plans cost 59 or 89 euros per user a month on annual billing.
05
You want listings created on site from a phone
SweepBright: The app is built for creating a listing from the property itself, with a 15-day trial available.
04
When Follow Up Boss is still the right choice
Follow Up Boss remains a sound choice for a US team whose work is lead response. The vendor lists connections to more than 250 integrations, lead distribution, Smart Lists, action plans, calling, texting and reporting by agent and lead source, with phone and email support seven days a week and a 14-day trial. If your plan is Grow with calling, compare Pro before leaving.
05
What moving off Follow Up Boss involves
01
Lead sources must be reconnected one by one
Follow Up Boss lists over 200 lead sources and 250 integrations. Make an inventory of each feed, form and portal that posts into it, and repoint every one at the new system before you switch the old one off, or leads will arrive in a system nobody reads.
02
Action plans and Smart Lists will not export as logic
Contacts and notes usually export as files, but automation rules and saved views are built inside the system. Write down each action plan and list definition, rebuild it, and run a handful of test leads through before the team relies on it.
03
Call and text history needs a decision
Calling and texting run from the lead record, so conversation history sits with the contact. Decide whether you need that history in the new system, an archive, or neither, and tell agents which number clients will see after the move.
06
Questions about replacing Follow Up Boss
6 answers
How much does Follow Up Boss cost?
Grow is listed at $69 per user a month, or $58 per user on annual billing.
Pro is $499 a month ($416 annual) with ten users included and $49 per extra user, and Platform is $1,000 a month ($833 annual) with thirty users and $20 per extra user.
Is calling included in every plan?
Not on Grow, where calling is an extra $39 per user a month, or $33 on annual billing. Pro and Platform include unlimited calling and texting for all users, according to the pricing page.
Does Follow Up Boss have a free trial?
The vendor's pricing page offers a free trial with no contract, and its home page says 14 days with no credit card. Confirm the length when you sign up, since the two pages word it differently.
Can I use Follow Up Boss outside the United States?
Our category record describes it as built for US agents, with no portal feed in the European sense. The listing and portal systems in this guide, such as WHISE, onOffice and Realworks, handle that side, but they are not lead routers.
Which alternative is closest for a solo agent?
Wise Agent publishes $49 a month, or $42 annually, for one account and covers contacts, drip campaigns and transaction checklists. It has lighter team routing than Follow Up Boss, which matters little to one person.
Who owns Follow Up Boss?
Our category record says Zillow owns it, and the vendor's site sells a Zillow Pro product. If supplier independence matters, ask any vendor you compare about its ownership and about data export on exit.
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Sources
Checked 9 November 2026
Follow Up Boss pricing: Grow $69 per user, Pro $499 for 10 users, Platform $1,000 for 30, annual prices, calling add-on $39, trial.
Follow Up Boss home page: 250+ integrations, 14-day trial, Zillow Pro product, support seven days a week.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Sebastiaan Smits wrote and checked this page, most recently on 9 November 2026. See how we review.
