Trustpilot alternatives are sought by businesses that find a public review marketplace too expensive per domain or too rigid on contract terms, and by those that want private control over where reviews are published. They move to review tools with monthly billing, to country-specific trust schemes, or to location-based reputation platforms.
Short answer: The closest replacements for Trustpilot in our reputation management ranking are Reviews.io, Feefo and Trustmary. Choose Reviews.io if you want monthly billing and reviews published mainly on your own site. All 11 alternatives below are ranked products from Best Reputation Management Software in 2026, and each says where it differs from Trustpilot.
Vendors can pay for visibility on this site; it never changes what we say
about a product. How that works.
Pricing: Free tier; paid plans per domain, largely quoted
Established in: Denmark
Built for: Consumer brands whose buyers check reviews before purchasing
Not for: Companies wanting control over which customers are invited
01
Why buyers look past Trustpilot
01
Price per domain, on a 12-month prepaid term
Trustpilot's paid plans start at $99 a month (Starter), $319 (Plus) and $799 (Premium), each per domain and billed annually, with Enterprise quoted. The initial contract is 12 months, prepaid. A business with several websites pays for each domain separately, and Trustpilot says the quote reflects site traffic, business size per domain and annual revenue. Teams that want to cancel monthly look elsewhere.
02
A small free plan
The Free plan allows 50 review invitations a month and, once that limit is reached, you wait for the next month unless you upgrade. Trustpilot's own comparison puts automated invitations at 100 on Starter, 300 on Plus and 1,000 on Premium. Companies sending more invitations than that move to a tool priced by invitation volume or to unlimited tiers.
03
Features reserved for higher plans
Trustpilot's comparison table limits users to 1 login on Free and Starter, 3 on Plus and 10 on Premium, puts API access and the Product Reviews and Location Reviews modules in add-ons, and reserves multi-domain management and single sign-on for higher tiers. Growing teams often discover they are buying the plan for one feature.
Per location per month, quoted by sales; add-on fees published
Review requests inside a messaging and payments product
texting customers and capturing leads matters as much as collecting reviews
#14
03
What each one does differently
1
Reviews.io
United Kingdom · Free plan (25 invites); paid per month by invite volume, published; volume tiers
REVIEWS.io prices by invitation volume, with a free plan limited to 25 invitations and paid tiers from 300 up to 10,000 invitations, per domain, billed monthly or annually with no contracts. Unlike Trustpilot's public marketplace, it collects and publishes reviews on your own site and into Google Seller Ratings.
Switch from Trustpilot if you want monthly billing and reviews published mainly on your own site.
United Kingdom · Per month by plan, published entry tiers; enterprise plan quoted
Feefo publishes entry prices in pounds, plus VAT: Essentials at 149 a month with 200 email requests and Enhanced at 299 with 500, while Plus is custom. It collects product and service reviews and runs its own Trusted Service Awards. Its entry tiers cap invitation volume, unlike a flat per-domain fee.
Switch from Trustpilot if you sell to UK consumers and want a published price with awards recognition.
Finland · Free plan; paid per month by usage (widget views, responses) and add-ons, published
Trustmary describes a free plan and meters usage in widget views, survey responses, requests and connected sources, hiding the widget (not the reviews) when a view limit is reached. It is a tool for collecting and displaying testimonials on your site, not a public marketplace. We could not retrieve its paid tier prices.
Switch from Trustpilot if you mainly need testimonials and surveys displayed on your own website.
Netherlands · Per month by invitation volume, published; billed annually
Kiyoh is a Dutch review system for webshops, run from Zaltbommel and partnered with Thuiswinkel.org, with packages by invitation volume billed annually. It is oriented to the Netherlands and webshops, where Trustpilot is international. The pricing page we fetched did not show figures.
Switch from Trustpilot if you run a Dutch webshop and want a local, Thuiswinkel-aligned review system.
Germany · Free tier; flat per month per profile, published
ProvenExpert has a Free plan (10 displayed reviews, 100 ratings a month), then Basic at 39.99 pounds, Plus at 79.99 and Premium at 149.99 a month, per profile and cheaper when prepaid yearly. It states it follows German data protection standards. Plans cap displayed reviews and surveys.
Switch from Trustpilot if you are a service provider or professional who wants a fixed per-profile fee.
Germany · Quoted per shop by turnover and product range; 12-month minimum, setup fee
Trusted Shops combines reviews with a trustmark, certification, buyer protection and legal services, and sells a separate enterprise feedback product called eTrusted. It is a trust scheme for online shops more than a review marketplace. We could not retrieve pricing, which our data lists as quoted per shop.
Switch from Trustpilot if an online shop wants a trustmark and buyer protection bundled with reviews.
NiceJob is built for local service businesses, with Starter at $75 a month and Pro at $125, no contracts, a 14-day trial and a reviews microsite. Pro adds referrals, AI replies, NPS surveys and competitor tracking. It sends reviews to Google and similar sites instead of building a public review profile of its own.
Switch from Trustpilot if you are a local service business that wants cancel-anytime pricing.
United States · Per location per month, published; annual discount; agency plans quoted
GatherUp charges per location: $99 a month for one location and $60 per location for 2 to 10, with lower tiers beyond and 20% off annually. It includes up to 300 SMS and 3,000 email credits per location monthly and monitors 100+ review sites. Agency white-label plans are quoted.
Switch from Trustpilot if you manage several physical locations and want a per-location price.
United States · Per location per month, published from $80; enterprise (125+ locations) quoted
Reputation sells by location per month: Rep Core at $80, with Pulse at $115 and Surveys at $150, and a custom Enterprise tier designed for 125+ locations. It manages reviews, listings and surveys together, which Trustpilot treats as separate modules or does not offer.
Switch from Trustpilot if you run many locations and want reviews, listings and surveys under one contract.
United States · Per location per month, quoted, annual contract
Birdeye targets multi-location brands with AI assistants for marketing, front-desk operations and customer experience, covering review generation, listings, messaging and surveys. Its site lists no prices and refers to enterprise pricing. It is a wider operations platform than Trustpilot.
Switch from Trustpilot if you are a multi-location brand wanting reviews, messaging and appointments in one platform.
United States · Per location per month, quoted by sales; add-on fees published
Podium combines reviews with a phone system, website chat, inbox, payments and text marketing, and sells by quote only. Its pricing page shows no prices and mentions a base 10DLC fee. It centres on messaging customers directly, while Trustpilot centres on a public profile page.
Switch from Trustpilot if texting customers and capturing leads matters as much as collecting reviews.
Trustpilot remains the right choice when a public, consumer-facing review profile is the goal. Its pricing page says over a million businesses globally have Trustpilot reviews, shoppers search it by name, and the paid tiers add Trustpilot-branded widgets, AI search visibility reports and ecosystem integrations. If your buyers check Trustpilot before purchase, a private tool will not replace that audience, and the free plan with 50 invitations a month may be enough for a small business.
05
What moving off Trustpilot involves
01
Your reviews stay on Trustpilot
Trustpilot states that if you stop using its service your reviews remain on your profile page. A replacement tool therefore starts with an empty review count of its own, and the public Trustpilot score will keep being seen by people who search for you. Plan to keep the free profile claimed.
02
Mind the 12-month term
The initial contract is 12 months and prepaid. Time a switch to the renewal date, and run the new tool in parallel for the last quarter so it is collecting reviews before the old one ends.
03
Rebuild invitations and widgets
Invitation templates, integrations with your shop or CRM and on-site Trustpilot widgets do not carry over. List where each is used before you start, so no page keeps showing an old widget.
06
Questions about replacing Trustpilot
5 answers
How much does Trustpilot cost?
There is a Free plan with 50 review invitations a month. Paid plans are from $99 (Starter), $319 (Plus) and $799 (Premium) per month, per domain, billed annually, and Enterprise is quoted. The initial term is 12 months.
Is there a cheaper alternative to Trustpilot?
NiceJob lists $75 a month with no contract, ProvenExpert has a free plan and paid plans from 39.99 pounds a month, and REVIEWS.io has a free plan limited to 25 invitations. Compare the invitation volume each includes, not just the headline price.
Which alternative suits multi-location businesses?
GatherUp and Reputation are priced per location, and Birdeye and Podium are sold on quote for multi-location brands. Reputation lists an Enterprise tier for 125+ locations.
Which alternative is best for a Dutch webshop?
Kiyoh is a Dutch review system for webshops, partnered with Thuiswinkel.org. Trusted Shops adds a trustmark and buyer protection.
Do my Trustpilot reviews disappear if I cancel?
No. Trustpilot's own FAQ says your reviews stay on your profile page if you stop using its service.
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Sources
Checked 8 October 2026
Trustpilot Business pricing: Free 50 invitations, Starter $99, Plus $319, Premium $799 per domain billed annually, 12-month prepaid term, invitation and user limits, reviews stay after cancelling.
REVIEWS.io pricing: Free plan 25 invites, tiers 300 to 10,000 invites, per domain, monthly or annual, no contracts.
Feefo pricing: Essentials 149 pounds, Enhanced 299 pounds plus VAT, request volumes, Plus custom.
Trustmary pricing: Free plan; views, sources, responses and requests as usage metrics.
