Follow Up Boss vs Lofty
Follow Up Boss does one thing: it takes leads from any source, routes them to an agent in seconds and runs calls, texts and sequences from the record, from $69 a user a month. Lofty sells the funnel on quote: an IDX website, CRM and automated nurture in every plan, with lead generation as an add-on.
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Choose Follow Up Boss ifyou already have lead sources and a website, your weak point is response speed, and you want a published per-seat price with an open API to connect everything else.
Choose Lofty ifyou are a US team that would prefer one supplier for the IDX website, lead capture, automated follow-up and optional lead generation, and you accept a quoted price in place of a published one.
Follow Up Boss and Lofty side by side
| Follow Up Boss | Lofty | |
|---|---|---|
| Our real estate CRM rank | #15 of 19 | #17 of 19 |
| Established in | United States | United States |
| Pricing | Per seat per month, published; Grow $69 per user, higher tiers per team | Quoted per plan (Agent, Team, Broker, Enterprise); lead generation a quoted add-on |
| List price, 30 September 2026 | Grow $69 per user per month, or $58 per user per month billed annually | Quote only |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | US agents and teams whose problem is speed of lead response | US teams wanting website, CRM and follow-up from one supplier, with lead generation optional |
| Not for | European agencies needing listings and portal publishing | Agencies outside North America |
Both are reviewed in full in our real estate CRM ranking: Follow Up Boss and Lofty.
Where they differ
Follow Up Boss 1 · Lofty 1 · open 2- 01
Where the leads come from
Lofty supplies the top of the funnel itself: every plan includes a customisable IDX website with the CRM, and lead generation services are sold as a quoted add-on. Follow Up Boss generates nothing; it connects to whatever lead sources and website you already pay for. A team without a working website or ad programme gets more from Lofty, since Follow Up Boss presumes those exist.
Edge: Lofty
- 02
Reading the invoice
Follow Up Boss publishes its prices: Grow at $69 per user a month, Pro at $499 a month including ten users, and Platform at $1,000 including thirty, each with two months free on annual billing and no contract. Calling is a $39 per user add-on on Grow. Lofty shows no figures for its Agent, Team, Broker or Enterprise plans, and its add-ons are quoted too.
Edge: Follow Up Boss
- 03
Working a lead once it lands
Follow Up Boss routes a new enquiry to the right agent within seconds and keeps calling, texting and sequences inside the record, with unlimited calling and texting included from Pro. Lofty includes email, text, a basic dialer and its Smart Plans automation in every plan, and sells a Power Dialer and AI agents as add-ons. One optimises the human response, the other reduces the need for it.
Depends on the buyer
- 04
Fitting into an existing stack
Both are more open than their positioning suggests. Follow Up Boss lists more than 250 integrations and connects any lead source or website. Lofty states over 200 integrations, including direct feeds from Zillow and Realtor.com, a WordPress IDX plugin, Zapier support and a REST API with OAuth. The difference is intent: Follow Up Boss expects to sit between your tools, Lofty to replace several.
Depends on the buyer
When neither fits
Neither works for an agency outside North America: both rely on MLS property data and neither manages listings or feeds European portals. A German agency publishing to ImmoScout24 should look at onOffice, and a Dutch one publishing to Funda at Realworks.
Follow Up Boss or Lofty: questions
4 answersDoes Follow Up Boss include a website like Lofty does?
No. Follow Up Boss describes itself as a CRM you plug a website, lead generation and marketing systems into, and lists IDX websites among its integrations.
Lofty includes a customisable IDX website in every plan. Teams choosing Follow Up Boss keep or buy their website separately and connect it.
Which is easier to budget for, Follow Up Boss or Lofty?
Follow Up Boss, because its prices are published: $69 per user a month on Grow, or $58 on annual billing, with a 14-day trial and no contract.
Lofty's plans and add-ons are all priced on request. Ask Lofty to separate the licence from any lead generation spend so each can be judged alone.
Can Lofty take leads from Zillow and other sources it does not run?
Yes. Lofty states direct integrations with lead sources including Zillow and Realtor.com, so those leads enter its CRM and start automated follow-up. For tools not on its list it points to Zapier and to its developer API, which covers leads, listings, transactions and webhooks.
Is calling included in Follow Up Boss and Lofty?
In Follow Up Boss, calling is a paid add-on on Grow at $39 per user a month and included with unlimited texting from the Pro plan.
Lofty lists email, text and a basic dialer in all four plans, and offers its Power Dialer as an add-on priced on request.
Sources
Checked 30 September 2026- Follow Up Boss pricing page: Follow Up Boss plan prices, calling add-on, trial terms, 250+ integrations and the plug-in website position.
- Lofty pricing page: Lofty plans priced on request, IDX website and dialer in every plan, lead generation and Power Dialer as add-ons.
- Lofty integrations page: over 200 integrations, direct Zillow and Realtor.com feeds, WordPress IDX plugin, Zapier and open API.
- Lofty developer API documentation: REST API with OAuth covering leads, listings, transactions and webhooks.