Advanced Web Ranking vs Ranktracker

Advanced Web Ranking and Ranktracker both charge by keyword volume and let unlimited users in, but they start in very different places. AWR begins at 7,000 keywords for 139 a month and covers engines such as YouTube, Amazon, Baidu and Naver. Ranktracker begins at 500 keywords for $39 a month and tops out at 5,000. AWR's pricing page shows no currency and no company is named behind it on the home page, whereas Ranktracker names a London registered office and Company No. 08820809. Which suits you depends on list size and engine coverage.

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Both are reviewed in full in our rank tracking software ranking: Advanced Web Ranking and Ranktracker.

1. 01

   Entry ticket: 7,000 keywords or 500

   AWR's lowest plan, called Pro, lists 139 a month for 7,000 keywords, with Agency at 279 for 14,500, Enterprise at 699 for 35,500 and Ent Plus at 980 for 50,000, currency not shown. Ranktracker's Launch is $39 for 500 keywords, then Growth $89, Scale $149 and Authority $299. A site with a short list pays far less at Ranktracker, while a site tracking thousands of terms across several engines will outgrow its 5,000 ceiling and need AWR's size, so the right pick follows your list.

   Edge: Ranktracker

2. 02

   Which search engines get checked

   AWR says it tracks rankings daily, weekly and on demand for any search engine, location and device, and names YouTube, Amazon, Baidu and Naver, with CTR and SERP feature analysis. Ranktracker lists global, national and local updates, daily tracking, desktop and mobile splits and Google Snack Pack positions, plus coverage of 300+ desktop search engines. For marketplace or video engines, only AWR names them, so a team that needs YouTube or Amazon positions has a clear reason to pay its higher entry price.

   Edge: Advanced Web Ranking

3. 03

   How the keyword meter works

   AWR defines one unit as one weekly query for one engine, device and location at a depth of 5 pages, and daily updates use 7 times the units. Keywords beyond the allowance are not fetched, and an email arrives at 90% of resources. Ranktracker's Launch plan states 500 daily, 3,500 weekly, 7,000 biweekly or 15,000 monthly Top 100 keywords. Ranktracker's table reads more simply at a glance, though AWR's unit rule is more flexible once you understand it.

   Edge: Ranktracker

4. 04

   Trial length and money-back terms

   Ranktracker offers a 7-day trial that simply expires and needs no payment details to start, though its trial limits are not stated and refunds are not offered during its current discounted promotion. AWR offers a Start Free Trial link, with no length given, keeps data for 14 days after the trial, and backs all plans with a refund promise if cancelled in the first 30 days of activation. AWR gives the safer way out of a purchase.

   Edge: Advanced Web Ranking

5. 05

   Reporting links to other tools

   AWR names integrations with Google Looker Studio, Google Analytics, Google Search Console and Bing Webmaster Tools, and also offers a Developer API and a Chrome extension called AWR Search Anywhere. Ranktracker's home page lists no formal integrations, and we did not see its export options. It does list Web Audit with over 100 data points and a SERP Checker in 50+ countries. For connected reporting, AWR is the clearer fit, and Ranktracker's own report options remain unverified.

   Edge: Advanced Web Ranking

6. 06

   Who answers for the product

   Ranktracker's footer names Ranktracker Ltd, 144A Clerkenwell Rd, London, with Company No. 08820809, and describes a web-based platform. AWR's home page states no country, owner or address and we found no deployment model either, its about page returned a 404 when we read it, and it does not say whether it is cloud-only. Neither site names a parent company. Ranktracker is the easier one to check before signing, and for AWR we could not confirm the company at all.

   Edge: Ranktracker

Does annual billing make Ranktracker or AWR cheaper?

Both discount it. AWR saves 10% on annual payment and says annual includes all features. Ranktracker saves 20%, taking Launch from $39 to $31 a month.

Are users or projects capped on either tool?

No. AWR lists users and projects as uncapped on its plans, and Ranktracker lists trackable projects, on-demand reports and users as unlimited on every plan. Growth is limited by keywords, not seats.

Is there any permanent free tier at AWR or Ranktracker?

Neither vendor lists one. Ranktracker gives a 7-day trial, and AWR offers a trial with no length printed. After that, a paid tier is the only route.

• Advanced Web Ranking pricing page: four tiers with keyword limits, the unit definition, the 90% email, the annual discount and the 30-day refund.
• Advanced Web Ranking home page: named engines, CTR analysis, integrations, the Developer API and the missing owner and hosting statement.
• Ranktracker pricing page: four dollar tiers, keyword allowances by check frequency, unlimited users and the 7-day trial wording.
• Ranktracker home page: London registered office, company number, web-based description, Snack Pack tracking and Web Audit and SERP Checker figures.