Country profile · 2025
Business software and digital adoption in Türkiye
On none of its 8 indicators does Türkiye reach the median of the 33-country series. It comes nearest on documented security policies (30.5%), 20th of 33, and is furthest back on CRM use (11.8%).
Sebastiaan SmitsFounderTürkiye, figure by figure
8 indicators- 01
20.3% of enterprises in Türkiye buy paid cloud computing services, 27.7 points under the 48.0% median and 32nd of 33. Next below: Bulgaria (17.8%). Eurostat isoc_cicce_use, 2025 Verified
- 02
Türkiye ranks 32nd of 33 for AI use at 7.4%, 10.6 points short of the median (18.0%); Poland (8.4%) is one place above. Eurostat isoc_eb_ai, 2025 Verified
- 03
Türkiye closes the ranking for CRM use: 11.8%, 0.1 points under Bulgaria (11.9%) one place higher and 12.5 short of the 24.3% median. Eurostat isoc_eb_iip, 2025 Verified
- 04
The figure for ERP use is 28.2% in Türkiye: 27th of 33, between Romania (29.3%) and Sweden (28.1%), against a median of 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
Last of 33 on BI software use too: 6.4% in Türkiye, against Bulgaria (6.8%) in 32nd place; the median is 15.9%. Eurostat isoc_eb_iip, 2025 Verified
- 06
Online selling: 13.5%, the lowest of 33. Romania (14.6%) is next, and the median lies 12.0 points higher at 25.5%. Eurostat isoc_ec_esels, 2025 Verified
- 07
Türkiye is 20th of 33 for documented security policies: 30.5%, which is 3.9 points below the median (34.4%). Luxembourg (29.9%) follows; Spain (30.7%) is one place up. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies the distance to the 4.9% median is 2.3 points: 2.6%, 30th of 32, just behind Italy (2.9%). Eurostat isoc_ske_itrcrs, 2024 Verified
How Türkiye compares
With a mean rank of 30.0 over 8 indicators, Türkiye is 32nd of 33 by average position; below it is only Bulgaria (30.4).
Its highest placing is documented security policies, 20th of 33 at 30.5%; its lowest is CRM use, 33rd at 11.8%.
ERP at 28.2% and CRM at 11.8% lie 16.4 points apart, close to the median gap of 13.9.
None of the 8 reaches the EU27 value; the smallest shortfall is 2.9 points, on hard-to-fill ICT vacancies.
| Highest rank first | Türkiye | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Security policy | 30.5% | 20/33 | −3.9 | −5.0 | 2024 |
| ERP | 28.2% | 27/33 | −12.8 | −18.3 | 2025 |
| ICT vacancies | 2.6% | 30/32 | −2.3 | −2.9 | 2024 |
| Paid cloud | 20.3% | 32/33 | −27.7 | −32.4 | 2025 |
| AI | 7.4% | 32/33 | −10.6 | −12.5 | 2025 |
| CRM | 11.8% | 33/33 | −12.5 | −16.7 | 2025 |
| BI software | 6.4% | 33/33 | −9.5 | −9.9 | 2025 |
| E-commerce sales | 13.5% | 33/33 | −12.0 | −10.1 | 2025 |
Software vendors based in Türkiye
2 in the database2 products in our software database come from a vendor headquartered in Türkiye.
- Insider One: Omnichannel personalization across web, app, email and messaging. Placed 11 of 15 in Website Personalization & CRO.
- UserGuiding: Turkish no-code product adoption platform with published pricing and a 30-day money-back guarantee. Placed 2 of 11 in Digital Adoption Platform.
Türkiye in our reports
1 further figure for Türkiye is published in our reports:
- 56.2% of enterprises with 10 or more employees have a website. (Marketing report, point 46; Eurostat 2025)
Türkiye is also named in the country rankings of these reports: business software, point 36, cloud, point 40, artificial intelligence, point 50 and e-commerce, point 36.
Enterprises with 10+ employees. Method and citation · previous: Sweden · next: Albania