Country profile · 2025
Business software and digital adoption in Poland
Poland is below the series median on 6 of 8 indicators and clears it on paid cloud use (54.7%) and documented security policies (40.1%).
Poland, figure by figure
8 indicators- 01
At 54.7%, paid cloud use in Poland runs 6.7 points above the median of 48.0% (13th of 33), behind Czechia (54.9%) and ahead of Germany (53.9%). Eurostat isoc_cicce_use, 2025 Verified
- 02
8.4% of enterprises in Poland use at least one AI technology, 9.6 points under the 18.0% median and 31st of 33. Next below: Türkiye (7.4%). Eurostat isoc_eb_ai, 2025 Verified
- 03
On CRM use Poland sits in the middle of the series: 24.3%, exactly the series median, 17th of 33 between Ireland (27.7%) and Montenegro (24.2%). Eurostat isoc_eb_iip, 2025 Verified
- 04
Poland is 18th of 33 for ERP use: 39.1%, which is 1.9 points below the median (41.0%). Austria (37.5%) follows; Cyprus (41.0%) is one place up. Eurostat isoc_eb_iip, 2025 Verified
- 05
Poland ranks 24th of 33 for BI software use at 11.7%, 4.2 points short of the median (15.9%); Latvia (12.8%) is one place above. Eurostat isoc_eb_iip, 2025 Verified
- 06
The figure for online selling is 18.6% in Poland: 29th of 33, between Slovakia (19.1%) and Bulgaria (16.2%), against a median of 25.5%. Eurostat isoc_ec_esels, 2025 Verified
- 07
Poland is 12th of 33 for documented security policies, 40.1% against a median of 34.4%; Germany (40.2%) ranks one higher and Malta (39.2%) one lower. Eurostat isoc_cisce_ra, 2024 Verified
- 08
Poland closes the ranking for hard-to-fill ICT vacancies: 1.8%, 0.6 points under Latvia (2.4%) one place higher and 3.1 short of the 4.9% median. Eurostat isoc_ske_itrcrs, 2024 Verified
How Poland compares
Ordered by mean rank over all indicators, Poland is 24th of 33 (22.0), directly between Greece (22.0) and Latvia (22.6).
The spread is wide, 20 places: 12th for documented security policies (40.1%) against 32nd for hard-to-fill ICT vacancies (1.8%).
ERP at 39.1% and CRM at 24.3% lie 14.8 points apart, close to the median gap of 13.9.
Against the EU27 value instead of the median, Poland is ahead on 2 of 8: furthest ahead on documented security policies (+4.6), furthest behind on AI use (−11.5).
| Highest rank first | Poland | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Security policy | 40.1% | 12/33 | +5.7 | +4.6 | 2024 |
| Paid cloud | 54.7% | 13/33 | +6.7 | +2.0 | 2025 |
| CRM | 24.3% | 17/33 | 0.0 | −4.2 | 2025 |
| ERP | 39.1% | 18/33 | −1.9 | −7.4 | 2025 |
| BI software | 11.7% | 24/33 | −4.2 | −4.6 | 2025 |
| E-commerce sales | 18.6% | 29/33 | −6.9 | −5.1 | 2025 |
| AI | 8.4% | 31/33 | −9.6 | −11.5 | 2025 |
| ICT vacancies | 1.8% | 32/32 | −3.1 | −3.7 | 2024 |
Software vendors based in Poland
30 in the database30 products from vendors headquartered in Poland are listed in 26 of our 185 software categories. Where they are most numerous:
- Ecommerce platforms (2 of 14): Saleor and Sylius
- Live chat (2 of 14): LiveChat and Tidio
- Marketing automation (2 of 11): Manago AI (formerly SALESmanago) and GetResponse
- Landing page builder (2 of 13): Landingi and GetResponse
- Social listening (2 of 14): Syften and SentiOne
- Channel manager (2 of 18): YieldPlanet and Profitroom
- Screen recording software (2 of 13): Screen Studio and CleanShot X
- Email marketing (1 of 12): GetResponse
- Customer data platform (1 of 13): Piwik PRO
- Webinar software (1 of 13): ClickMeeting
Also listed in: Sales engagement software, Chatbot Software, PIM software, Link shorteners and QR codes, SEO Tools, Email verification software, Survey software, Time tracking, Billing, Resource management, Gym management, Salon and spa, Freight management, Backup software, Virtual data room, Low-code platform.
Poland in our reports
1 further figure for Poland is published in our reports:
- 26.1% of enterprises provide continuing vocational training courses. (Training report, point 45; Eurostat 2020)
Poland is also named in the country rankings of these reports: artificial intelligence, point 51 and e-commerce, point 40.
Enterprises with 10+ employees. Method and citation · previous: Norway · next: Portugal