Country profile · 2025
Business software and digital adoption in Romania
Romania is below the series median on 6 of 8 indicators and clears it on documented security policies (49.5%) and hard-to-fill ICT vacancies (6.5%).
Sebastiaan SmitsFounderRomania, figure by figure
8 indicators- 01
24.9% of enterprises in Romania buy paid cloud computing services, 23.1 points under the 48.0% median and 30th of 33. Next below: Greece (24.3%). Eurostat isoc_cicce_use, 2025 Verified
- 02
Romania closes the ranking for AI use: 5.2%, 2.2 points under Türkiye (7.4%) one place higher and 12.8 short of the 18.0% median. Eurostat isoc_eb_ai, 2025 Verified
- 03
Romania ranks 31st of 33 for CRM use at 13.9%, 10.4 points short of the median (24.3%); Latvia (17.3%) is one place above. Eurostat isoc_eb_iip, 2025 Verified
- 04
The figure for ERP use is 29.3% in Romania: 26th of 33, between Hungary (30.9%) and Türkiye (28.2%), against a median of 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
On BI software use the distance to the 15.9% median is 7.7 points: 8.2%, 30th of 33, just behind Hungary (9.3%). Eurostat isoc_eb_iip, 2025 Verified
- 06
14.6% of enterprises in Romania make e-commerce sales, 10.9 points under the 25.5% median and 32nd of 33. Next below: Türkiye (13.5%). Eurostat isoc_ec_esels, 2025 Verified
- 07
Romania places 5th of 33 for documented security policies with 49.5%, 15.1 points over the median (34.4%). Serbia (53.4%) is one place ahead, Latvia (49.4%) one behind. Eurostat isoc_cisce_ra, 2024 Verified
- 08
6.5% of enterprises in Romania had hard-to-fill vacancies for ICT specialists: 8th of 32, 1.6 points clear of the 4.9% median, with Montenegro (6.7%) directly above. Eurostat isoc_ske_itrcrs, 2024 Verified
How Romania compares
Ordered by mean rank over all indicators, Romania is 28th of 33 (24.4), directly between Hungary (24.4) and Slovakia (24.4).
The spread is wide, 28 places: 5th for documented security policies (49.5%) against 33rd for AI use (5.2%).
ERP at 29.3% and CRM at 13.9% lie 15.4 points apart, close to the median gap of 13.9.
Against the EU27 value instead of the median, Romania is ahead on 2 of 8: furthest ahead on documented security policies (+14.0), furthest behind on paid cloud use (−27.8).
| Highest rank first | Romania | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Security policy | 49.5% | 5/33 | +15.1 | +14.0 | 2024 |
| ICT vacancies | 6.5% | 8/32 | +1.6 | +1.0 | 2024 |
| ERP | 29.3% | 26/33 | −11.7 | −17.2 | 2025 |
| Paid cloud | 24.9% | 30/33 | −23.1 | −27.8 | 2025 |
| BI software | 8.2% | 30/33 | −7.7 | −8.2 | 2025 |
| CRM | 13.9% | 31/33 | −10.4 | −14.6 | 2025 |
| E-commerce sales | 14.6% | 32/33 | −10.9 | −9.0 | 2025 |
| AI | 5.2% | 33/33 | −12.8 | −14.7 | 2025 |
Software vendors based in Romania
12 in the database12 products from vendors headquartered in Romania are listed in 11 of our 185 software categories. Where they are most numerous:
- Social media management (2 of 16): Planable and SocialBee
- Customer success (1 of 13): Custify
- Affiliate marketing (1 of 16): FirstPromoter
- Form builders (1 of 15): 123FormBuilder
- Social listening (1 of 14): BrandMentions
- Project Management (1 of 14): Paymo
- AI meeting assistants (1 of 12): MeetGeek
- Endpoint security (1 of 13): Bitdefender GravityZone
- Knowledge base (1 of 14): Archbee
- Data loss prevention (1 of 12): Endpoint Protector by Netwrix
Also listed in: Vulnerability scanning.
Romania in our reports
2 further figures for Romania are published in our reports:
- 53.6% of enterprises with 10 or more employees have a website. (Marketing report, point 45; Eurostat 2025)
- 11.3% of enterprises provide continuing vocational training courses. (Training report, point 42; Eurostat 2020)
Romania is also named in the country rankings of these reports: business software, point 38, cloud, point 42, artificial intelligence, point 49, e-commerce, point 37 and security, point 41.
Enterprises with 10+ employees. Method and citation · previous: Portugal · next: Serbia