Country profile · 2025
Business software and digital adoption in Hungary
On none of its 8 indicators does Hungary reach the median of the 33-country series. It comes nearest on paid cloud use (48.0%), 18th of 33, and is furthest back on documented security policies (13.8%).
Sebastiaan SmitsFounderHungary, figure by figure
8 indicators- 01
On paid cloud use Hungary sits in the middle of the series: 48.0%, exactly the series median, 18th of 33 between Slovenia (48.0%) and Luxembourg (47.7%). Eurostat isoc_cicce_use, 2025 Verified
- 02
10.4% of enterprises in Hungary use at least one AI technology, 7.6 points under the 18.0% median and 24th of 33. Next below: Serbia (10.1%). Eurostat isoc_eb_ai, 2025 Verified
- 03
Hungary ranks 24th of 33 for CRM use at 20.3%, 4.0 points short of the median (24.3%); Bosnia and Herzegovina (20.4%) is one place above. Eurostat isoc_eb_iip, 2025 Verified
- 04
The figure for ERP use is 30.9% in Hungary: 25th of 33, between Albania (31.0%) and Romania (29.3%), against a median of 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
On BI software use the distance to the 15.9% median is 6.6 points: 9.3%, 29th of 33, just behind Bosnia and Herzegovina (9.4%). Eurostat isoc_eb_iip, 2025 Verified
- 06
21.3% of enterprises in Hungary make e-commerce sales, 4.2 points under the 25.5% median and 24th of 33. Next below: Italy (20.1%). Eurostat isoc_ec_esels, 2025 Verified
- 07
Hungary ranks 31st of 33 for documented security policies at 13.8%, 20.6 points short of the median (34.4%); Bosnia and Herzegovina (15.1%) is one place above. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies Hungary is near the midpoint too, 4.0% against a median of 4.9%: 20th of 32, with Bosnia and Herzegovina (4.0%) above and Spain (4.0%) below. Eurostat isoc_ske_itrcrs, 2024 Verified
How Hungary compares
Ordered by mean rank over all indicators, Hungary is 27th of 33 (24.4), directly between Croatia (24.4) and Romania (24.4).
Its highest placing is paid cloud use, 18th of 33 at 48.0%; its lowest is documented security policies, 31st at 13.8%.
ERP at 30.9% and CRM at 20.3% lie 10.6 points apart, close to the median gap of 13.9.
None of the 8 reaches the EU27 value; the smallest shortfall is 1.5 points, on hard-to-fill ICT vacancies.
| Highest rank first | Hungary | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Paid cloud | 48.0% | 18/33 | 0.0 | −4.7 | 2025 |
| ICT vacancies | 4.0% | 20/32 | −0.9 | −1.5 | 2024 |
| AI | 10.4% | 24/33 | −7.6 | −9.5 | 2025 |
| CRM | 20.3% | 24/33 | −4.0 | −8.2 | 2025 |
| E-commerce sales | 21.3% | 24/33 | −4.2 | −2.3 | 2025 |
| ERP | 30.9% | 25/33 | −10.1 | −15.6 | 2025 |
| BI software | 9.3% | 29/33 | −6.6 | −7.0 | 2025 |
| Security policy | 13.8% | 31/33 | −20.6 | −21.8 | 2024 |
Software vendors based in Hungary
5 in the database5 products in our software database come from a vendor headquartered in Hungary.
- OptiMonk: Popup, on-site messaging and personalization builder aimed at ecommerce conversion. Placed 14 of 15 in Website Personalization & CRO.
- MillionVerifier: Bulk verification priced low, with a stated refund on unresolved addresses. Placed 3 of 13 in Email verification software.
- Archicad: Hungarian BIM authoring tool with serious IFC openness. Placed 11 of 16 in CAD.
- Shapr3D: Direct 3D modelling on iPad, Mac and Windows. Placed 14 of 16 in CAD.
- memoQ: Translation workbench and management server from an independent Budapest vendor. Placed 1 of 20 in Translation.
Hungary in our reports
2 further figures for Hungary are published in our reports:
- 62.4% of enterprises that tried to recruit ICT specialists reported hard-to-fill vacancies. (ICT skills report, point 30; Eurostat 2024)
- 23.6% of enterprises provide continuing vocational training courses. (Training report, point 44; Eurostat 2020)
Enterprises with 10+ employees. Method and citation · previous: Greece · next: Ireland