Country profile · 2025
Business software and digital adoption in Croatia
On none of its 8 indicators does Croatia reach the median of the 33-country series. It comes nearest on paid cloud use (46.6%), 20th of 33, and is furthest back on ERP use (21.9%).
Sebastiaan SmitsFounderCroatia, figure by figure
8 indicators- 01
Croatia is 20th of 33 for paid cloud use: 46.6%, which is 1.4 points below the median (48.0%). Latvia (44.1%) follows; Luxembourg (47.7%) is one place up. Eurostat isoc_cicce_use, 2025 Verified
- 02
15.2% of enterprises in Croatia use at least one AI technology: 2.8 points under the 18.0% median, 20th of 33, between Italy (16.4%) and Latvia (12.2%). Eurostat isoc_eb_ai, 2025 Verified
- 03
19.1% of enterprises in Croatia use CRM software, 5.2 points under the 24.3% median and 27th of 33. Next below: Serbia (18.6%). Eurostat isoc_eb_iip, 2025 Verified
- 04
Croatia closes the ranking for ERP use: 21.9%, 1.2 points under Serbia (23.1%) one place higher and 19.1 short of the 41.0% median. Eurostat isoc_eb_iip, 2025 Verified
- 05
Croatia ranks 25th of 33 for BI software use at 11.6%, 4.3 points short of the median (15.9%); Poland (11.7%) is one place above. Eurostat isoc_eb_iip, 2025 Verified
- 06
For online selling, Croatia records 23.4% and ranks 20th of 33; the median is 25.5% and Cyprus (23.9%) is the next country up. Eurostat isoc_ec_esels, 2025 Verified
- 07
The figure for documented security policies is 28.9% in Croatia: 23rd of 33, between Austria (29.1%) and Lithuania (27.5%), against a median of 34.4%. Eurostat isoc_cisce_ra, 2024 Verified
- 08
On hard-to-fill ICT vacancies the distance to the 4.9% median is 1.6 points: 3.3%, 27th of 32, just behind Lithuania (3.4%). Eurostat isoc_ske_itrcrs, 2024 Verified
How Croatia compares
Ordered by mean rank over all indicators, Croatia is 26th of 33 (24.4), directly between Latvia (22.6) and Hungary (24.4).
Its highest placing is paid cloud use, 20th of 33 at 46.6%; its lowest is ERP use, 33rd at 21.9%.
The gap between ERP (21.9%) and CRM (19.1%) is 2.8 points in Croatia, narrower than the 13.9 that is the median across the series.
None of the 8 reaches the EU27 value; the smallest shortfall is 0.2 points, on online selling.
| Highest rank first | Croatia | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| Paid cloud | 46.6% | 20/33 | −1.4 | −6.1 | 2025 |
| AI | 15.2% | 20/33 | −2.8 | −4.7 | 2025 |
| E-commerce sales | 23.4% | 20/33 | −2.1 | −0.2 | 2025 |
| Security policy | 28.9% | 23/33 | −5.5 | −6.6 | 2024 |
| BI software | 11.6% | 25/33 | −4.3 | −4.7 | 2025 |
| CRM | 19.1% | 27/33 | −5.2 | −9.4 | 2025 |
| ICT vacancies | 3.3% | 27/32 | −1.6 | −2.2 | 2024 |
| ERP | 21.9% | 33/33 | −19.1 | −24.6 | 2025 |
Software vendors based in Croatia
3 in the database3 products in our software database come from a vendor headquartered in Croatia.
- Infobip: Croatian messaging platform with its own network of operator connections. Placed 12 of 18 in SMS marketing.
- Determ: Media and social monitoring with unlimited users on every plan. Placed 3 of 14 in Social listening.
- Conformio: Advisera's ISO toolkit turned into a guided workflow. Placed 2 of 12 in Compliance management.
Croatia in our reports
None of our 11 data reports singles out Croatia by name. The source links above lead to the reports built on the same datasets.
Enterprises with 10+ employees. Method and citation · previous: Bulgaria · next: Cyprus