Country profile · 2025
Business software and digital adoption in the Netherlands
The Netherlands is above the series median on all 8 indicators we hold for it. Its highest placing is 2nd of 33 for CRM use (54.1%), its lowest 12th for online selling (28.6%).
Sebastiaan SmitsFounderThe Netherlands, figure by figure
8 indicators- 01
The Netherlands places 7th of 33 for paid cloud use with 68.5%, 20.5 points over the median (48.0%). Denmark (68.9%) is one place ahead, Norway (66.5%) one behind. Eurostat isoc_cicce_use, 2025 Verified
- 02
33.2% of enterprises in the Netherlands use at least one AI technology: 6th of 33, 15.2 points clear of the 18.0% median, with Luxembourg (33.6%) directly above. Eurostat isoc_eb_ai, 2025 Verified
- 03
Ranked 2nd of 33 for CRM use: 54.1% of enterprises in the Netherlands use CRM software. Finland (55.8%) leads by 1.7 points; the series median is 24.3%. Eurostat isoc_eb_iip, 2025 Verified
- 04
For ERP use the figure is 52.6%, 7th of 33; France (53.9%) ranks one higher, Czechia (49.7%) one lower, and the median is 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
The Netherlands is 3rd of 33 on BI software use at 35.9%, 7.5 points behind Finland (43.4%) and 20.0 above the 15.9% median. Eurostat isoc_eb_iip, 2025 Verified
- 06
At 28.6%, online selling in the Netherlands runs 3.1 points above the median of 25.5% (12th of 33), behind Spain (28.6%) and ahead of Slovenia (28.3%). Eurostat isoc_ec_esels, 2025 Verified
- 07
The share for documented security policies in the Netherlands is 41.5%, 9th of 33 and 7.1 points above the median of 34.4%, just ahead of Belgium (40.3%). Eurostat isoc_cisce_ra, 2024 Verified
- 08
Hard-to-fill ICT vacancies: 9.7%, 2nd of 32. Only Malta (12.7%) ranks higher; the median is 4.9%. Eurostat isoc_ske_itrcrs, 2024 Verified
How the Netherlands compares
Only Denmark (2.9), Finland (4.0) and Belgium (5.5) average a higher position than the Netherlands, whose mean rank over 8 indicators is 6.0.
Its highest placing is CRM use, 2nd of 33 at 54.1%; its lowest is online selling, 12th at 28.6%.
CRM is more widespread than ERP in the Netherlands (54.1% against 52.6%); in 31 of 33 countries it is the other way round.
All 8 figures exceed the EU27 value Eurostat publishes, by the widest margin on CRM use (+25.6 points).
| Highest rank first | Netherlands | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| CRM | 54.1% | 2/33 | +29.8 | +25.6 | 2025 |
| ICT vacancies | 9.7% | 2/32 | +4.8 | +4.2 | 2024 |
| BI software | 35.9% | 3/33 | +20.0 | +19.6 | 2025 |
| AI | 33.2% | 6/33 | +15.2 | +13.3 | 2025 |
| Paid cloud | 68.5% | 7/33 | +20.5 | +15.8 | 2025 |
| ERP | 52.6% | 7/33 | +11.6 | +6.1 | 2025 |
| Security policy | 41.5% | 9/33 | +7.1 | +6.0 | 2024 |
| E-commerce sales | 28.6% | 12/33 | +3.1 | +4.9 | 2025 |
Software vendors based in the Netherlands
94 in the database94 products from vendors headquartered in the Netherlands are listed in 73 of our 185 software categories. Where they are most numerous:
- Low-code platform (4 of 16): Baserow, Betty Blocks, Mendix and Thinkwise
- Proposal & quote management (3 of 12): Offorte, Simplicate and Foleon
- Loan origination (3 of 18): Akkuro by Topicus, Mambu and Ohpen
- Affiliate marketing (2 of 16): Tapfiliate and TradeTracker
- CPQ (2 of 14): Sofon CPQ and Elfsquad
- SMS marketing (2 of 18): CM.com and Bird
- Applicant tracking (2 of 14): Homerun and Tellent Recruitee
- Accounts receivable (2 of 18): Payt and Onguard
- Membership and associations (2 of 18): Congressus and e-Captain
- Fleet management (2 of 16): FleetGO and Webfleet
Also listed in: Legal practice management (2), Facility management (2), Order management (2), Channel manager (2), Gym management (2), Quality management (2), Predictive maintenance (2), Application performance monitoring (2), Identity verification (2), Website builders, Digital asset management, Live chat, Webinar software, Nonprofit CRM, Real estate CRM, Reputation management, Partner management, Call center software, Sales engagement software, Chatbot Software, Sales intelligence software, Marketing automation, GEO agencies, HR Software, Accounting software, Payroll software, Invoicing, Workforce management, Board management, Travel management, and 33 further categories.
Netherlands in our reports
3 further figures for the Netherlands are published in our reports:
- 63.1% of enterprises that tried to recruit ICT specialists reported hard-to-fill vacancies. (ICT skills report, point 28; Eurostat 2024)
- 91.8% of enterprises with 10 or more employees have a website. (Marketing report, point 37; Eurostat 2025)
- 64.7% of enterprises provide continuing vocational training courses. (Training report, point 39; Eurostat 2020)
The Netherlands is also named in the country rankings of these reports: business software, point 27, business software, point 47, cloud, point 35, artificial intelligence, point 44 and security, point 45.
Enterprises with 10+ employees. Method and citation · previous: Montenegro · next: Norway