Country profile · 2025
Business software and digital adoption in Denmark
Denmark is above the series median on all 8 indicators we hold for it. Its highest placing is 1st of 33 for AI use (42.0%), its lowest 6th for hard-to-fill ICT vacancies (8.0%).
Sebastiaan SmitsFounderDenmark, figure by figure
8 indicators- 01
Denmark places 6th of 33 for paid cloud use with 68.9%, 20.9 points over the median (48.0%). Sweden (72.0%) is one place ahead, the Netherlands (68.5%) one behind. Eurostat isoc_cicce_use, 2025 Verified
- 02
No country in the series has a higher share than Denmark: 42.0% of enterprises use at least one AI technology, 4.2 points ahead of Finland (37.8%) in second place and 24.0 above the 18.0% median. Eurostat isoc_eb_ai, 2025 Verified
- 03
Ranked 3rd of 33 for CRM use: 42.5% of enterprises in Denmark use CRM software. Finland (55.8%) leads by 13.3 points; the series median is 24.3%. Eurostat isoc_eb_iip, 2025 Verified
- 04
Denmark also leads on ERP use, at 66.2%: 3.7 points clear of Belgium (62.5%) and 25.2 over the median of 41.0%. Eurostat isoc_eb_iip, 2025 Verified
- 05
Denmark is 2nd of 33 on BI software use at 41.7%, 1.7 points behind Finland (43.4%) and 25.8 above the 15.9% median. Eurostat isoc_eb_iip, 2025 Verified
- 06
Online selling: 38.8%, 2nd of 33. Only Lithuania (43.0%) ranks higher; the median is 25.5%. Eurostat isoc_ec_esels, 2025 Verified
- 07
Ranked 2nd of 33 for documented security policies: 59.1% of enterprises in Denmark hold a documented ICT security policy. Finland (59.4%) leads by 0.3 points; the series median is 34.4%. Eurostat isoc_cisce_ra, 2024 Verified
- 08
8.0% of enterprises in Denmark had hard-to-fill vacancies for ICT specialists: 6th of 32, 3.1 points clear of the 4.9% median, with Luxembourg (8.1%) directly above. Eurostat isoc_ske_itrcrs, 2024 Verified
How Denmark compares
No country averages a higher position than Denmark: its mean rank over 8 indicators is 2.9. Finland (4.0) comes nearest.
The profile is even: every indicator falls between 1st and 6th place, a span of 5.
ERP runs 23.7 points ahead of CRM (66.2% against 42.5%), a wider gap than the series median of 13.9.
All 8 figures exceed the EU27 value Eurostat publishes, by the widest margin on BI software use (+25.4 points).
| Highest rank first | Denmark | Rank | vs median | vs EU27 | Year |
|---|---|---|---|---|---|
| AI | 42.0% | 1/33 | +24.0 | +22.1 | 2025 |
| ERP | 66.2% | 1/33 | +25.2 | +19.8 | 2025 |
| BI software | 41.7% | 2/33 | +25.8 | +25.4 | 2025 |
| E-commerce sales | 38.8% | 2/33 | +13.3 | +15.2 | 2025 |
| Security policy | 59.1% | 2/33 | +24.7 | +23.6 | 2024 |
| CRM | 42.5% | 3/33 | +18.2 | +14.0 | 2025 |
| Paid cloud | 68.9% | 6/33 | +20.9 | +16.2 | 2025 |
| ICT vacancies | 8.0% | 6/32 | +3.1 | +2.5 | 2024 |
Software vendors based in Denmark
51 in the database51 products from vendors headquartered in Denmark are listed in 52 of our 406 software categories. Where they are most numerous:
- Content management (2 of 16): Umbraco and Sitecore
- Privileged Access Management Software (2 of 12): Admin By Request and Heimdal
- Master Data Management Software (2 of 11): CluedIn and Stibo Systems
- Ecommerce platforms (1 of 14): Medusa
- CPQ (1 of 14): Configit Quote
- Reputation management (1 of 18): Trustpilot
- SMS marketing (1 of 18): GatewayAPI
- PIM software (1 of 13): Stibo Systems
- SEO Tools (1 of 14): AccuRanker
- Heatmap and Session Replay Tools (1 of 13): Mouseflow
Also listed in: Account-Based Marketing Software, Photo Editing Software, Podcast Recording Software, Expense management, Employee engagement, Workforce management, Church management, Absence Management Software, Contingent Workforce Management Software, Contract management, Construction management, Electronic signature, Product lifecycle management, Resource management, Construction estimating, Gym management, Quality management, Restaurant management, Production planning, Shipping software, Restaurant Reservation Software, Childcare Management Software, Asset Tracking Software, Robotic process automation, Compliance management, Print management, Risk management, Document generation, ETL and data integration, Identity verification, and 12 further categories.
Denmark in our reports
2 further figures for Denmark are published in our reports:
- 99.8% of the population online in 2024. (Digital economy report, point 37; World Bank 2025)
- 94.0% of enterprises with 10 or more employees have a website. (Marketing report, point 35; Eurostat 2025)
Denmark is also named in the country rankings of these reports: business software, point 28, business software, point 41, cloud, point 34, artificial intelligence, point 39, e-commerce, point 27 and security, point 38.
Enterprises with 10+ employees. Method and citation · previous: Czechia · next: Estonia