Tour operator software is priced three different ways: a flat monthly plan, a percentage on each online booking, or both stacked.
This guide ranks twelve products on what a season of bookings costs once those fees land, whether offline sales are charged, how far the vendor's own pages let you check the terms, and whether a reseller owns the software.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
In short
What tour operator software does
Tour operator software takes bookings for tours and activities, tracks availability across your own site and resellers, collects payment and runs the day-of operation such as check-in and supplier orders.
Each tour operator tool was put through the same five questions, in sequence: how hard is setup, what does it really cost, how does data come back out, can you leave, and who is it for. One rule sits on top of those tests: places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Our how we work page explains the choice of these five and why we give no mark out of ten.
Free plan; paid tiers with monthly fee and booking percentage, published
Yes
Operators who mainly resell through Viator and want a no-cost start
Sellers wary of sharing a parent company with their main reseller
The country column shows the vendor's headquarters or contracting entity. Data hosting is a separate matter, and an entry flags it when the two diverge.
Tiered monthly plans for activity sellers, with fees that shrink upward
Ranked #1 of 12 in Best Tour Operator Software in 2026.
Published pricingEurope
The fee table rewards growth in a way few rivals publish: moving from the entry tier to the top tier cuts the online percentage from two to under one per cent, at the cost of a bigger fixed fee.
A fourteen-day trial with all features needs no card, and a limited courtesy account stays available afterwards. Check the channel manager against the OTAs you actually sell on, since the vendor counts them in tens.
What stands out
Canary Islands base
Tiered fees
Trial, no card
Where it costs you
Online booking fees are billed in arrears, so the monthly total is not fixed
Ownership and team size are not disclosed
Right for
Small activity operators who want a published tier ladder and CSV exports
Wrong for
Operators whose online volume would make any percentage fee painful
SpainMonthly tier plus a per-booking percentage on online sales, published
Booking software with no subscription, only a percentage per booking
Ranked #2 of 12 in Best Tour Operator Software in 2026.
Published pricingElsewhere
Paying per booking suits a business whose revenue arrives in a few months of the year, because quiet months cost almost nothing apart from any minimum.
The page lists unlimited waivers, gift cards and accounts, and customers can book on your own site or through a white-label page. Read the minimum-charge wording before signing, and model the online percentage against your yearly volume, since it applies to every online booking.
What stands out
No subscription
Unlimited users
White-label booking
Where it costs you
The monthly minimum is mentioned but no amount is given
The vendor does not state a country of establishment
Right for
Seasonal operators who prefer paying only when bookings arrive
Wrong for
Sellers wanting a fixed monthly cost they can budget in advance
Not stated by the vendorNo subscription; percentage per online and point-of-sale booking, published
Three flat monthly plans, unlimited products and unlimited reseller links
Ranked #3 of 12 in Best Tour Operator Software in 2026.
Published pricingElsewhere
Unlimited users and unlimited connections remove the usual upgrade triggers, so the plan you choose depends on how much monthly volume you want to buy down.
The channel manager gives a single managed link to resellers such as Viator and to Google Things to Do. Add the per-booking fees to the monthly figure before comparing plans, and ask which currency the dollar sign refers to, because the page does not say.
What stands out
Reseller network
21-day trial
Flat plan ladder
Where it costs you
Offline and agent bookings carry a fee that online-only comparisons miss
The country of establishment is not stated
Right for
Operators who sell mostly through agents and resellers
Wrong for
Direct-only sellers who want zero per-booking charges
Not stated by the vendorThree monthly plans plus a percentage per online booking, published
A zero-subscription plan that charges a service fee on online bookings
Ranked #4 of 12 in Best Tour Operator Software in 2026.
Free tierPublished pricingElsewhere
A plan without a monthly fee lowers the cost of being wrong, which matters for an operator that has not yet proven its season. Dynamic pricing rules by season, group size and promotion are listed, and the payment gateways named include Stripe, Square, PayPal and Authorize.Net.
Because the fee applies to each consumer booking, a successful operator should ask when the enterprise rate, said to go as low as one per cent, becomes available.
What stands out
Free plan
Pay as you go
OTA distribution
Where it costs you
The fee on consumer bookings is the highest percentage on this list
A demo is the only way in, and hosting is described only as cloud-based
Right for
Start-ups testing demand without committing to a subscription
Wrong for
High-volume sellers who need rates negotiated well below the standard fee
Not stated by the vendorFree plan with a service fee on consumer bookings; enterprise quoted
One plan for everyone with deposits, waivers and an availability calendar
Ranked #5 of 12 in Best Tour Operator Software in 2026.
Published pricingElsewhere
A single plan means no tier arithmetic and no feature gating: what the page lists is what you get. Integrations named are WordPress, Drupal, Joomla, Square and Zapier, which suits an operator with an existing website rather than one starting from scratch.
The percentage on online bookings is the variable cost to model. Ask what limits apply, because the page names none, and confirm the price in your own currency.
What stands out
Single plan
Deposits and waivers
OTA channels
Where it costs you
The pricing page mentions no trial, so evaluation means asking for a demo
The vendor warns that regional pricing differs, so the figure shown is a starting point
Right for
Rental and activity sellers needing deposits and waivers on one plan
Wrong for
Buyers wanting a trial period spelled out before they sign
Not stated by the vendorSingle monthly fee and a cut of online bookings, published
No subscription at all, only a fee on every transaction
Ranked #6 of 12 in Best Tour Operator Software in 2026.
Published pricingElsewhere
Charging per transaction makes the cost scale exactly with revenue, which is easy to plan for and hard to cut. Xolabot, the marketing tool listed, recaptures abandoned bookings, and the check-in waiver is built in rather than added by an app.
The risk is the rate footnote: outside the United States the stated figures may differ, so request the rate for your own country in writing before a demo turns into a contract.
What stands out
Transaction fee only
Waivers
80+ integrations
Where it costs you
Fees vary by country and a partner fee is added to the customer's purchase
A demo request is the only no-cost step
Right for
Tour sellers who want one transaction fee and no monthly invoice
Wrong for
Operators outside the United States who need a fixed price
Not stated by the vendorNo subscription; transaction fee plus a partner fee, published
Four plans with channel and booking limits, run by Palisis in Uster
Ranked #7 of 12 in Best Tour Operator Software in 2026.
Published pricingEurope
Limits are printed, which makes planning easy: the middle plan allows five users, five channels and a thousand bookings a month, while the top plan allows five hundred users.
The booking API and widgets need little code, and a WordPress plugin is offered. Support for Palisis Ticketing works out of the box, so a buyer outside that ecosystem gains little. Budget separately for the distribution percentage on partner sales.
What stands out
Channel limits
Booking API
Palisis operated
Where it costs you
The entry plan allows only 30 bookings a month
Distribution fees on partner bookings are charged separately from the subscription
Right for
Operators selling through partners via an API and wanting stated limits
Wrong for
Very small sellers who would hit the booking cap
SwitzerlandFour monthly or annual plans plus a distribution fee, published
Ticketing for sightseeing routes and attractions, with turnstile hardware
Ranked #8 of 12 in Best Tour Operator Software in 2026.
Pricing on requestElsewhere
Hardware is the dividing line: if your product is a ticket scanned at a gate, a platform that supports turnstiles, kiosks and an offline mode answers a problem general booking tools do not.
Multi-channel selling to OTAs is controlled from one dashboard. The cost of that focus is opacity, since the site links to a plans comparison and a demo but no figures. Ask which hardware is supported before assuming your own is.
What stands out
Hop-on hop-off
Hardware support
Dynamic pricing
Where it costs you
Neither prices nor a trial period appear on the home page
Pricing is only available through a demo or the plans comparison
Right for
Attractions and city-tour operators that need ticket gates and kiosks
Wrong for
Small guided-tour sellers who need no hardware
Not stated by the vendorQuoted per organisation; demo offered
Back-office software for inbound operators, DMCs and outbound tour operators
Ranked #9 of 12 in Best Tour Operator Software in 2026.
Self-hostablePricing on requestElsewhere
This is a different category of tool from a booking widget: it covers supplier purchasing, itinerary operations and accounting for an operator that builds trips rather than sells single activities.
Web and XML channels let agents book into it. The implementation cost is not stated, and neither is the hosting model, so those two questions belong at the top of the first call. Training and consultancy are listed as services.
What stands out
DMC workflow
Accounting included
Agent interfaces
Where it costs you
No prices, trial or headquarters country are visible on the pages read
The page does not say whether it runs in the cloud or on-premises
Right for
Destination management companies that need purchasing and accounting in one system
Wrong for
Activity sellers who only need a booking widget
Not stated by the vendorQuoted per organisation; demo offered
Package-tour software with dynamic packages, supplier ordering and B2B booking
Ranked #10 of 12 in Best Tour Operator Software in 2026.
Pricing on requestElsewhere
The model here is a package with components, not a ticket: one product can have several departures and many supplier orders behind it, and the software generates those orders.
That is useful for a coach or fly-drive operator and unnecessary for a single kayak tour. B2B and B2C booking sit in the same system. Expect a sales process, because no figures are public and self-hosting is not mentioned.
What stands out
Package tours
B2B and B2C
Supplier ordering
Where it costs you
Evaluation starts with a demo because no figures are shown
The country and ownership are not stated
Right for
Package-holiday operators with several departures per product
Wrong for
Day-tour sellers who need simple online booking
Not stated by the vendorQuoted per organisation; demo offered
Euro plans by listing count, with a channel manager and point of sale
Ranked #11 of 12 in Best Tour Operator Software in 2026.
Published pricingElsewhere
The cap on listings is the thing to count first: fifty on the entry plan and eighty on the next, with unlimited only at the top. Weekly payouts and a dedicated account manager also arrive only at the highest tier, so cash flow depends on the plan.
Unlimited user accounts are included everywhere. Ask TrekkSoft which enterprise figure is right, because the page does not explain the mismatch.
What stands out
Listing limits
POS Desk
TSG company
Where it costs you
The enterprise row in the comparison table conflicts with the plan card
Entry and middle plans cap the number of listings
Right for
Operators wanting euro pricing, a point of sale and OTA sync
Wrong for
Sellers with hundreds of listings on a small budget
Not stated by the vendorFour annual-billed plans in euros, published; enterprise by contact
A free plan and tiered plans that import Viator products in one click
Ranked #12 of 12 in Best Tour Operator Software in 2026.
Free tierPublished pricingElsewhere
The ownership line matters more than the pricing here: Bókun and Viator belong to the same company, which is convenient for imports and a consideration if you ever want to leave that marketplace.
Paid tiers raise the user and subvendor limits, with offline bookings carrying no Bokun fee on any plan. A fourteen-day trial covers the paid tiers. Verify the Viator fee rate for your own volume before you commit.
What stands out
Free plan
Viator import
Tripadvisor company
Where it costs you
Channel Manager is priced individually on request
The free plan allows one user only
Right for
Operators who mainly resell through Viator and want a no-cost start
Wrong for
Sellers wary of sharing a parent company with their main reseller
Not stated by the vendorFree plan; paid tiers with monthly fee and booking percentage, published
Tour operator software takes bookings for tours and activities, tracks availability across your own site and resellers, collects payment and runs the day-of operation such as check-in and supplier orders. Compare on the following points, in this order, before you compare features.
01
Decide whether you need a published price
Prices are public at 9 products (Turitop, Rezgo, Rezdy, Zaui, Checkfront, Xola, TourCMS, TrekkSoft, Bokun) and on request at the remaining 3, so budget time for quotes if your favourite is in that second group.
02
Ask which country the contract runs through
The 12 companies behind this list are established in 3 countries, by region Elsewhere 10, Europe 2. Disclosure obligations attach to the company, so they travel with the vendor even when the servers stay at home.
Tour operator software fees: plan, percentage, or both
The first question in this market is not which features exist but how the vendor gets paid. Xola charges only per transaction. Rezgo charges a percentage with no subscription. Rezdy, Checkfront and Turitop stack a monthly fee on top of an online percentage, and Zaui offers a plan with no monthly fee, taking its cut from consumer bookings.
Those models behave differently across a year: a pay-per-booking model costs nothing in the winter, while a flat plan is cheaper for a busy operator. Offline bookings are another split, free at Checkfront and Turitop but charged at Rezdy. Build a spreadsheet with your own booking count, split between online and offline, before you compare any two products.
Estimate yearly online and offline bookings separately before asking for a quote.
Ask whether the percentage is taken from you or added to the customer's total.
Find out if there is a monthly minimum, as Rezgo's page mentions.
Channel managers and the reseller trap
Selling through resellers is where most revenue leaks. Rezdy states unlimited reseller and agent connections on every plan, TrekkSoft syncs thirty-plus OTAs, Turitop seventy-plus, and TourCMS limits the number of channels per plan. The tool most tempting to a Viator-heavy seller is Bokun, since it imports Viator products in one click, yet the vendor itself says Viator and Bókun share one parent, Tripadvisor.
That is not a defect, but it is a dependency to price in. Distribution fees are charged on top of the subscription at TourCMS, and Bokun lists a fee range for its Viator link. Count how many channels you really sell on, not how many a vendor lists.
Write down the OTAs you sell on today and check each is named by the vendor.
Ask who owns the software and whether it also owns a marketplace you sell on.
Confirm whether channel fees are billed separately from the plan.
What a ticket gate or a package tour needs that a booking widget does not
Not every operator sells a seat on a bus. Ventrata lists terminals, kiosks and turnstiles with an offline mode, which suits a sightseeing route or an observation deck. Lemax models package tours with several departures and supplier ordering built in. Tourplan combines purchasing, operations and accounting in one system.
A general booking tool such as Checkfront or Zaui will take an online booking, but none of the pages read describe supplier ordering or turnstiles. Buying the wrong class costs months: a package operator on a widget re-keys supplier orders by hand, and a gate operator without hardware support needs a second system. Match the product to the day-of operation before comparing prices.
List the physical steps on the day of a tour and ask the vendor to demo each.
Ask whether supplier orders and accounting are in the product or exported.
Check offline mode if your gate or pickup point has weak signal.
Reading limits and prices when the page leaves things out
Several vendors here give less than a buyer needs. Ventrata, Tourplan and Lemax show no prices, and the Ventrata pricing address returned a not-found page. Rezgo mentions a monthly minimum without an amount, and Rezdy shows prices only with a dollar sign. TrekkSoft's enterprise row conflicts with its plan card.
Checkfront warns that regional pricing differs. By contrast TourCMS prints its limits on users, channels and bookings, which makes a quote easy to check. Missing information is a signal about the sales process, not a defect, but it moves work onto you. Get the currency, the minimum, any limits and the exit terms in writing, and ask how data leaves the system.
Ask for the currency and for taxes on every price you are shown.
Request the plan limits for users, products and bookings in writing.
Ask how bookings and customer lists are exported, and what that costs.
What goes wrong most often when buying tour operator software
Comparing monthly fees without adding the percentage on online bookings, which usually exceeds the fee for a busy operator.
Choosing a reseller-owned platform for convenience without pricing what happens if you leave that marketplace.
Buying a widget-style booking tool for a package tour that needs supplier orders and accounting behind each departure.
Signing from a demo without asking for the currency, any monthly minimum and the booking cap in writing.
07
Frequently asked questions
7 answers
What is the best tour operator software in 2026?
First of 12 on this page is Turitop. Three tiers carry a percentage on each online booking that falls as the tier rises, no plan caps bookings, and offline bookings cost nothing.
The pricing page places the company in the Canary Islands, Spain. The drawback is the percentage itself: it is billed monthly in arrears and grows with volume, and the pages read name no owner and give no figures on the size of the team.
Which tour operator tools publish their pricing?
9 of the 12, with the pricing model each one publishes:
Turitop: Monthly tier plus a per-booking percentage on online sales, published.
Rezgo: No subscription; percentage per online and point-of-sale booking, published.
Rezdy: Three monthly plans plus a percentage per online booking, published.
Zaui: Free plan with a service fee on consumer bookings; enterprise quoted.
Checkfront: Single monthly fee and a cut of online bookings, published.
Xola: No subscription; transaction fee plus a partner fee, published.
TourCMS: Four monthly or annual plans plus a distribution fee, published.
TrekkSoft: Four annual-billed plans in euros, published; enterprise by contact.
Bokun: Free plan; paid tiers with monthly fee and booking percentage, published.
The other 3 quote per organisation.
Is there a free tour operator tool?
Zaui, Bokun offer a free tier or a free self-hosted edition.
Where are these tour operator software vendors established?
Across 3 countries (Elsewhere 10, Europe 2):
Turitop: Spain.
Rezgo: Not stated by the vendor.
Rezdy: Not stated by the vendor.
Zaui: Not stated by the vendor.
Checkfront: Not stated by the vendor.
Xola: Not stated by the vendor.
TourCMS: Switzerland.
Ventrata: Not stated by the vendor.
Tourplan: Not stated by the vendor.
Lemax: Not stated by the vendor.
TrekkSoft: Not stated by the vendor.
Bokun: Not stated by the vendor.
Which tour operator tools can you host yourself?
Tourplan. The remaining 11 run only on the vendor's servers.
What should you use instead of Turitop?
Second is Rezgo, which suits Seasonal operators who prefer paying only when bookings arrive. Third is Rezdy, which suits Operators who sell mostly through agents and resellers.
Who should not buy Turitop?
Operators whose online volume would make any percentage fee painful. Online booking fees are billed in arrears, so the monthly total is not fixed.
Do you make a tour operator software product that is not listed here? Describe what it does and who buys it. We decide on inclusion, a listing cannot be bought, and the details are under software advice.
