People look for an Omnisend alternative when the bill follows list size faster than revenue, when they sell outside a web shop, or when they want a vendor that does not charge separately for SMS. Most go to another ecommerce-first platform, to a general marketing suite, or to a sender priced by email volume instead of contacts.
Short answer: Klaviyo, Mailchimp and Brevo head the list of Omnisend alternatives drawn from our email marketing ranking. We open the ranking with smaller vendors and put the established brands from fourth place onward. Klaviyo is the one to try if you run a shop and want the deepest ecommerce data model, accepting a broader product set. Every one of the 11 products below comes from Best Email Marketing Software in 2026, with a note on how it departs from Omnisend.
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Pricing: Free tier to 250 contacts; paid per contact, published
Established in: United Kingdom
Built for: A small store that wants abandoned-cart flows working today
Not for: A publisher or a B2B list
01
Why buyers look past Omnisend
01
Billing counts people who never subscribed
Omnisend's pricing page says you are billed for subscribers and for non-subscribers who received automated messages, while unsubscribed contacts are not billed. A shop with many order-confirmation or cart-recovery recipients can therefore pay for a larger list than its newsletter audience suggests.
02
The free and entry plans are tight on volume
Free allows 500 emails a month to 250 contacts. Standard at 500 contacts allows 6,000 emails a month, and unlimited emails are reserved for Pro. A store that mails often to a small list reaches that ceiling before its contact tier changes.
03
Extras are priced on top, and the model is built around shops
SMS is charged per message (from a US high-volume rate on the page, varying by country), and two personalisation add-ons start at a monthly fee that scales with the list. Its platform list is Shopify, BigCommerce, WordPress, WooCommerce, Wix, Shoplazza and Ecwid, so a service business or publisher uses little of it.
a local business wants a familiar brand and you have verified its current plans yourself
#11
03
What each one does differently
1
Klaviyo
United States · Published
The nearest rival for online shops, with a free plan capped at 250 active profiles and 500 email sends a month. Paid pricing follows active profiles. Its own pricing page now bundles marketing, service and analytics products, which adds scope and a longer price list than Omnisend's email and SMS focus.
Switch from Omnisend if you run a shop and want the deepest ecommerce data model, accepting a broader product set.
Four plans (Free, Essentials, Standard, Premium) priced by contact count, with a 14-day Standard trial. Free covers under 250 contacts. Standard sends up to 6,000 emails a month on the smallest tier and Premium up to 150,000. Owned by Intuit, it fits mixed audiences better than shop-only senders.
Switch from Omnisend if your team already knows Mailchimp or you need a wide integration list outside ecommerce.
Priced by monthly email volume instead of contacts: entry plans cap contacts at 500 for the 5,000-email tier and 500,000 at the 20,000-email tier. A Free plan exists, and a Paris company runs it. It adds a sales CRM, but its Professional plan starts far higher than Omnisend's Pro.
Switch from Omnisend if you send often to a large list and want cost tied to volume, not list size.
Per-subscriber pricing with a Free plan of 250 subscribers, 2,500 emails and 2 seats. Comfort starts at USD 12 a month and Power at USD 25, and Power removes the monthly email cap. It adds websites, digital products and paid newsletters, with a Shopify integration on the plan page.
Switch from Omnisend if you are a creator or small seller who wants sites and newsletters in one inexpensive account.
Four tiers (Starter, Plus, Pro, Enterprise) with sends capped at 10 to 15 times the contact count, a 14-day trial and a built-in CRM option. SMS is a separate add-on. Automation depth and a US operator (ActiveCampaign, LLC) are the draw, while list-size pricing and a heavier setup are the cost.
Switch from Omnisend if your sales process needs CRM and deep automations, not only shop campaigns.
A full marketing suite from a US company. Marketing Hub has a free tier for up to 2 users with HubSpot branding and 2,000 sends. Starter is priced per seat, while Professional starts at USD 800 a month plus a one-time onboarding fee of USD 3,000, a far bigger commitment than Omnisend's plans.
Switch from Omnisend if marketing, CRM and reporting must live in one system and you can fund the jump.
Built for creators who sell newsletters and digital products, with a help centre organised around broadcasts, sequences, a Creator Network and a Kit App Store. Its pricing page blocked our requests, so we state no price or limit. It is not designed around product feeds or cart recovery.
Switch from Omnisend if you sell your own content or courses and your list is a creator audience.
A Gdansk company with a 14-day trial and plans (Starter, Marketer, Creator, Enterprise) that all list unlimited monthly sends. Starter has one custom automation workflow and Marketer unlimited ones. It adds webinars, a website builder and courses, and has no SMS channel in the lower plans.
Switch from Omnisend if you want unlimited sends and webinars or courses next to email.
Priced by email volume, with Free at 6,000 emails a month capped at 200 a day and 1,000 contacts. Essential gives unlimited contacts and segmentation, while Premium adds automations. It is a Sinch email brand with a strong sending API, but offers no SMS or push channel on its pricing page.
Switch from Omnisend if you mainly need reliable sending and an API, with campaigns as a second job.
Lite, Essentials and Premier plans priced by contact tier, with a drag-and-drop builder and a free plan referenced on its pricing page. The vendor describes itself as Austrian-based and part of Marigold. It is a newsletter tool first.
Switch from Omnisend if you send designed newsletters and value a template library over shop automations.
A long-running small-business sender. Its site blocked every automated request we made, so we could not read its pricing, plans or features and make no claim about them. Check its pricing page directly before comparing it with Omnisend's published contact tiers.
Switch from Omnisend if a local business wants a familiar brand and you have verified its current plans yourself.
Stay if you run a web shop on Shopify, BigCommerce, WooCommerce or a similar platform and your list is small enough that the Standard or Pro tier fits. Omnisend includes email, SMS and web push in one account, offers 24/7 live chat and email support on every plan including Free, and its migration team moves lists, segments, flows and templates at no charge. Switching saves little if your main cost is SMS credits, which every competitor also charges for.
05
What moving off Omnisend involves
01
Export before you cancel, and keep consent records
Take contacts, segments and the consent timestamps for each address out of Omnisend first, because a new platform needs proof of opt-in. Rebuild automations by hand in most cases, since flows rarely transfer between tools. Only Omnisend's own team migrates for free, and only into Omnisend.
02
Match the unit of billing before you compare prices
Omnisend bills by contacts including non-subscribers who got automated mail. Brevo and Mailjet bill by email volume, MailerLite and Mailchimp by contacts, GetResponse by list size with unlimited sends. Price the same real list and send count in each calculator, with SMS credits added separately.
03
Warm the new sender in stages
A fresh sending setup has no reputation. Authenticate your domain at the new provider, send first to your most engaged segment, then widen over several weeks. Running both platforms in parallel for a billing month costs less than a deliverability dip during a sales period.
06
Questions about replacing Omnisend
6 answers
Does Omnisend have a free plan?
Yes. The pricing page lists a Free plan at USD 0 with 500 emails a month, 250 contacts and 500 web push notifications, and says all features of paid plans are available on it within those limits.
Where is Omnisend based?
Its terms of use name Omnisend, UAB in Vilnius, Lithuania. Its privacy policy lists affiliates in the United Kingdom (Omnisend Limited) and the United States (Omnisend, Inc.), so a UK address alone does not tell you the contracting party.
What is the difference between Omnisend Standard and Pro?
Standard caps emails (6,000 a month at 500 contacts). Pro removes the email cap, adds SMS at per-message rates. Both Standard and Pro accounts paying at least USD 400 a month get a dedicated account expert.
Which alternative is cheapest to start?
MailerLite and Mailjet both offer a Free plan and Brevo has one too, so all three cost nothing to test. Only MailerLite and Mailjet publish their free limits on the pricing pages we read, and each limit differs, so test with your own list size.
Can I move without losing my automations?
Not automatically. Omnisend migrates flows into Omnisend for you, but a move to another vendor means rebuilding them. Plan time to recreate welcome, cart and post-purchase flows.
Do the alternatives offer SMS?
Klaviyo and ActiveCampaign (as an add-on) list SMS on the pages we read, as does Mailchimp's Email & SMS pricing view. Mailjet and GetResponse's lower plans do not list it, so check before assuming parity.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 10 November 2026. How we review.
