The typical searcher bought GetResponse for email and found a bundle of webinars, funnels, a website builder and a course platform around it, priced by list size. Some only want to send newsletters and automations, some want a free tier to start on, and some want a vendor that is not based in Poland. They move to a plain email platform, a creator tool, or an ecommerce-first sender.
Sebastiaan SmitsFounderShort answer: The first three alternatives to GetResponse in our email marketing ranking are Brevo, MailerLite and Kit. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Choose Brevo if you send often to a large list and want to pay for volume instead of contacts. All 11 alternatives below are ranked products from Best Email Marketing Software in 2026, and each says where it differs from GetResponse.
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GetResponse sells a 14-day trial with no card, and every paid plan starts at the Starter tier from EUR 16 a month (EUR 13.12 on yearly billing). Brevo, MailerLite, Kit, Omnisend, Mailchimp and Klaviyo all publish a permanent free plan, which suits a list that is still small or a business that has not yet proved email pays.
The higher plans add webinars, a website builder, a course creator and premium newsletter subscriptions. These are real tools, but a team that only sends campaigns carries them in the price. The Starter plan keeps the core email and automation, though it allows one custom automation workflow, and unlimited workflows begin at Marketer (EUR 54 a month).
Plans are sold in list-size bands (1k, 2.5k, 5k, 10k, 25k, 50k and 100k), and sends are unlimited on every plan. The bill therefore follows the number of contacts, not the number of emails, so a large list that rarely opens still pays at the top of its band. Volume-priced senders such as Mailjet and Brevo charge by emails instead.
| Alternative | Headquarters | Free option | Pricing | Key difference | Switch if | Our rank |
|---|---|---|---|---|---|---|
| Brevo | France | Yes | Free tier; paid plans by monthly send volume, published | Send-volume pricing instead of per-contact pricing | you send often to a large list and want to pay for volume instead of contacts | #1 |
| MailerLite | Lithuania | Yes | Free to 250 subscribers; paid per subscriber, published | Low-priced fundamentals for a growing list | you want a simple sender with a free start and do not use webinars | #2 |
| Kit | United States | Yes | Free to 10,000 subscribers; paid per subscriber, published | Built for people who sell what they write | you are a creator or newsletter writer and the free tier would cover your list | #6 |
| ActiveCampaign | United States | No free tier | Per contact band per month, published; 14-day trial | Automation depth closer to a marketing suite | automation depth and a sales pipeline matter more than webinars or funnels | #3 |
| Omnisend | United Kingdom | Yes | Free tier to 250 contacts; paid per contact, published | Ecommerce automations without the Klaviyo bill | you run an online shop and want SMS and push next to email | #4 |
| Klaviyo | United States | Yes | Free tier to 250 active profiles; paid per active profile, published | Built for ecommerce, priced for it too | your revenue comes from a shop and you want purchase data driving the segments | #10 |
| Mailchimp | United States | Yes | Free tier to 250 contacts; paid plans per contact per month, published | The default, with the ecosystem to match | you want the best-known tool with a free entry and a large integration list | #9 |
| HubSpot Marketing Hub | United States | Yes | Free tier; Starter per seat, higher tiers per month with marketing-contact tiers, published | Email as one part of a suite you are meant to standardise on | marketing and sales need to share one contact database | #12 |
| Mailjet | France | Yes | Free to 6,000 emails a month (200 a day); paid by send volume, published | Marketing email and transactional sending on one API | you also send transactional mail through an API and prefer volume pricing | #8 |
| Campaign Monitor | United States | No free tier | Per month by subscriber count, published | Design-led email for brand teams | you design branded email for clients and want agency-style subaccounts | #5 |
| Constant Contact | United States | No free tier | Per plan and contact tier per month, published | Aimed at small businesses that want a phone number to call | you want a US vendor with phone support and have confirmed its current plans yourself | #11 |
France · Free tier; paid plans by monthly send volume, published
Prices by emails sent, not by list size, and keeps a permanent free plan capped at 300 emails a day. Email, SMS, WhatsApp and a small CRM sit in one account. The vendor is French (Paris). It has no webinar or course product, and landing pages are limited to one on the Standard plan.
Switch from GetResponse if you send often to a large list and want to pay for volume instead of contacts.
Lithuania · Free to 250 subscribers; paid per subscriber, published
A lighter, cheaper tool with a free plan to 250 subscribers and 2,500 monthly emails. Paid plans start at $12 (Comfort) and $25 (Power) a month. It covers automations, landing pages and a website builder, but not webinars, and its contracting entity for European customers is an Irish company.
Switch from GetResponse if you want a simple sender with a free start and do not use webinars.
United States · Free to 10,000 subscribers; paid per subscriber, published
Built for creators who sell digital products and subscriptions. The free plan allows up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and visual automations arrive on the Creator plan ($33 a month per 1,000 subscribers). It has no webinar tool and is not aimed at ecommerce stores.
Switch from GetResponse if you are a creator or newsletter writer and the free tier would cover your list.
United States · Per contact band per month, published; 14-day trial
Deeper automation and a built-in CRM, offered in Starter, Plus, Pro and Enterprise tiers priced by contact. Where GetResponse limits Starter to one workflow, ActiveCampaign Starter limits each automation to five actions. It offers a free trial and no free plan, and the company is based in Chicago.
Switch from GetResponse if automation depth and a sales pipeline matter more than webinars or funnels.
United Kingdom · Free tier to 250 contacts; paid per contact, published
Aimed at ecommerce stores, with email, SMS and web push in one platform. A free plan covers 250 contacts and 500 emails a month, and paid plans are billed by contact count, including non-subscribers who received automated messages. It does not offer webinars or a course product.
Switch from GetResponse if you run an online shop and want SMS and push next to email.
United States · Free tier to 250 active profiles; paid per active profile, published
Built around store data and profiles. The free plan allows up to 250 active profiles and 500 emails a month, and paid plans are priced by active profile. It is tuned for ecommerce segmentation and predictive reporting, with no webinar or website builder, and the vendor is a Massachusetts company.
Switch from GetResponse if your revenue comes from a shop and you want purchase data driving the segments.
United States · Free tier to 250 contacts; paid plans per contact per month, published
Offers a free plan to 250 contacts and a 14-day trial of its Standard plan, with Essentials and Premium above it, priced per contact. It is owned by Intuit (the manufacturer is The Rocket Science Group LLC in Atlanta). Its landing pages and website tools are lighter than GetResponse's, and it has no webinar product.
Switch from GetResponse if you want the best-known tool with a free entry and a large integration list.
United States · Free tier; Starter per seat, higher tiers per month with marketing-contact tiers, published
Marketing is one hub inside a CRM platform with free and paid plans, and email sits on the same contact records as sales. Free users are contracted with HubSpot, Inc. in Massachusetts. It is a heavier system than GetResponse and its pricing is tiered by hub, not by a simple list size.
Switch from GetResponse if marketing and sales need to share one contact database.
HubSpot Marketing Hub, #12 of 12 in our email marketing ranking →
France · Free to 6,000 emails a month (200 a day); paid by send volume, published
Sells by emails per month, not by contacts: Free gives 6,000 emails a month (200 a day), Starter is $9 for 8,000 and Premium $29 for 15,000. It includes an API, SMTP relay and webhooks, which GetResponse reserves for Enterprise-level transactional email. It is owned by Sinch.
Switch from GetResponse if you also send transactional mail through an API and prefer volume pricing.
United States · Per month by subscriber count, published
Has a Free plan and paid tiers (Lite, Essentials and above) by contact count in eight bands. Essentials adds unlimited sends and priority support. It is part of Marigold, headquartered in Nashville, and offers no webinar tool, course platform or funnel builder.
Switch from GetResponse if you design branded email for clients and want agency-style subaccounts.
United States · Per plan and contact tier per month, published
A US small-business email and marketing tool with plans by contact tier. Its site blocked automated access in our check, so we could not confirm plan names or prices, and we do not describe them here. Check the live pricing page before comparing it with GetResponse's published tiers.
Switch from GetResponse if you want a US vendor with phone support and have confirmed its current plans yourself.
Constant Contact, #11 of 12 in our email marketing ranking →
GetResponse remains the right choice when email, landing pages, a webinar and a funnel are all wanted from one login and one invoice. Creator includes webinars for up to 100 attendees, a website builder and a course creator with up to 500 students, with unlimited sends on every plan, and it is a Polish company (Gdansk) rather than a US one. Splitting those into separate tools usually costs more than the bundle.
Export contacts with their tags and signup source before cancelling, and keep a record of consent. Segments built on scoring or on-site behaviour will not travel as rules, so list each segment and rebuild it in the new tool.
Workflows, autoresponders, popups and signup forms are rebuilt by hand. Count the active automations first, because a destination with a smaller workflow cap, such as ActiveCampaign Starter at five actions per automation, may force a redesign.
If you host webinars, landing pages or a website in GetResponse, those need a separate home and a redirect plan. Check sending-domain authentication (DKIM) on the new platform and warm up gradually so deliverability does not drop.
Its pricing page offers a 14-day free trial with no credit card required, and paid plans from Starter at EUR 16 a month. Brevo, MailerLite, Kit, Omnisend, Mailchimp and Klaviyo publish permanent free plans instead.
MailerLite starts at $12 a month on Comfort and has a free plan to 250 subscribers. Kit is free up to 10,000 subscribers. Mailjet charges by volume, from $9 a month for 8,000 emails. Compare on your own list size, because pricing models differ.
We found no webinar product on the pricing pages of the alternatives listed here. GetResponse includes live webinars from its Creator plan, so a team that runs them has to keep a separate webinar tool after leaving.
Each plan is sold by list size, from 1k to 100k contacts, with unlimited sends. The price rises with the contact band even if the email volume does not. Volume-priced tools such as Mailjet and Brevo work the other way round.
Its privacy policy names GetResponse as a joint-stock company with its registered office in Gdansk, Poland, and its about page says it was founded in Poland in 1998.
Omnisend and Klaviyo are built around store data and both have a free plan. GetResponse offers abandoned cart recovery and sales funnels from the Marketer plan, so smaller shops can stay put.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 16 October 2026. How we review.
