Constant Contact alternatives: 11 email marketing tools compared

Constant Contact alternatives are sought by small organisations that outgrow its three email plans, by teams that want automation, SMS or a free tier priced differently, and by buyers who want billing by send volume or by creator audience instead of contact tiers. They move to broader platforms, to cheaper senders, or to tools built for one use such as online shops or newsletters.

Short answer: The closest replacements for Constant Contact in our email marketing ranking are Mailchimp, Brevo and MailerLite. Choose Mailchimp if you want the best-known small-business platform and expect to stay on contact-based pricing. All 11 alternatives below are ranked products from Best Email Marketing Software in 2026, and each says where it differs from Constant Contact.

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Constant Contact

#11 of 12 in our email marketing ranking

  • Pricing: Per plan and contact tier per month, published
  • Established in: United States
  • Built for: A small business with no marketer that wants a phone number to call
  • Not for: Anyone who will build automation themselves
01

Why buyers look past Constant Contact

  1. 01

    Plans are a ladder, and SMS is separate

    Constant Contact sells email in three plans, Lite, Standard and Premium. According to its help centre, SMS marketing is a monthly add-on to any email plan, priced independently of it by monthly message volume, and only Premium customers receive SMS automatically with 500 free messages a month. A team that wants email and text from one vendor therefore pays for two things, and the lower plans do not include any.

  2. 02

    Pricing is built on contact tiers

    Our category data records Constant Contact as priced per plan and contact tier per month. Its pricing page returned an access error to our fetch, so we cannot quote current figures. Where a list grows faster than revenue, tools that price by send volume (Mailjet), by active profile (Klaviyo) or that offer a free tier to 10,000 subscribers (Kit) change the arithmetic.

  3. 03

    A different centre of gravity

    Teams whose growth depends on behavioural automation, online-shop data or a CRM often move to ActiveCampaign, Klaviyo or HubSpot, and creators who sell their own content move to Kit or GetResponse.

02

11 alternatives at a glance

Closest replacement first
AlternativeHeadquartersFree optionPricing Key differenceSwitch ifOur rank
MailchimpUnited StatesYesFree tier to 250 contacts; paid plans per contact per month, publishedThe default, with the ecosystem to matchyou want the best-known small-business platform and expect to stay on contact-based pricing#9
BrevoFranceYesFree tier; paid plans by monthly send volume, publishedSend-volume pricing instead of per-contact pricingyou send often to a modest list and want to pay by volume rather than by contacts#1
MailerLiteLithuaniaYesFree to 250 subscribers; paid per subscriber, publishedLow-priced fundamentals for a growing listyou want one price scale driven by subscribers and no feature gating#2
ActiveCampaignUnited StatesNo free tierPer contact band per month, published; 14-day trialAutomation depth closer to a marketing suiteautomation and segmentation matter more to you than a simple editor#3
KitUnited StatesYesFree to 10,000 subscribers; paid per subscriber, publishedBuilt for people who sell what they writeyou are a writer, teacher or coach selling to your own audience#6
OmnisendUnited KingdomYesFree tier to 250 contacts; paid per contact, publishedEcommerce automations without the Klaviyo billyou run an online shop and want email and SMS billed together#4
GetResponsePolandNo free tier14-day trial only; paid per contact per month, publishedEmail plus landing pages and webinars in one subscriptionyou want funnels and webinars inside the same subscription as your email#7
Campaign MonitorUnited StatesNo free tierPer month by subscriber count, publishedDesign-led email for brand teamsyou or your agency want custom coded templates and several team logins#5
MailjetFranceYesFree to 6,000 emails a month (200 a day); paid by send volume, publishedMarketing email and transactional sending on one APIyou send transactional and marketing email and want volume-based pricing#8
KlaviyoUnited StatesYesFree tier to 250 active profiles; paid per active profile, publishedBuilt for ecommerce, priced for it tooyou want campaign revenue tied to customer behaviour and a free start#10
HubSpot Marketing HubUnited StatesYesFree tier; Starter per seat, higher tiers per month with marketing-contact tiers, publishedEmail as one part of a suite you are meant to standardise onmarketing and sales share one CRM and you can fund a large step in price#12
03

What each one does differently

Mailchimp

United States · Free tier to 250 contacts; paid plans per contact per month, published

Mailchimp is the nearest rival in audience and tier structure: Free, Essentials, Standard and Premium plans priced by contact tier, with a 14-day trial of Standard. Its Standard entry tier sends up to 6,000 emails a month. Cost rises with the size of the list.

Switch from Constant Contact if you want the best-known small-business platform and expect to stay on contact-based pricing.

Mailchimp, #9 of 12 in our email marketing ranking →

Brevo

France · Free tier; paid plans by monthly send volume, published

Brevo has a free-forever plan and prices paid plans by sending volume, with Starter from 5,000 emails per month. Automation, A/B testing and landing pages start on Standard. SMS credit is sold separately.

Switch from Constant Contact if you send often to a modest list and want to pay by volume rather than by contacts.

Brevo, #1 of 12 in our email marketing ranking →

MailerLite

Lithuania · Free to 250 subscribers; paid per subscriber, published

MailerLite says every paid plan gets its full feature set and you pay more only for a larger list or more sending. The Power tier lists unlimited monthly emails and unlimited user seats, with unlimited automations and landing pages.

Switch from Constant Contact if you want one price scale driven by subscribers and no feature gating.

MailerLite, #2 of 12 in our email marketing ranking →

ActiveCampaign

United States · Per contact band per month, published; 14-day trial

ActiveCampaign is aimed at automation. Plans are Starter, Plus, Pro and Enterprise with 1, 1, 3 and 5 users, email sends of 10x to 15x the contact limit, and Starter capped at 5 actions per automation. It offers a free trial but no published free plan, and prices are set on a contact slider.

Switch from Constant Contact if automation and segmentation matter more to you than a simple editor.

ActiveCampaign, #3 of 12 in our email marketing ranking →

Kit

United States · Free to 10,000 subscribers; paid per subscriber, published

Kit is built for creators who sell newsletters, courses and digital products. The free plan runs to 10,000 subscribers, Creator is $33 a month for 1,000 subscribers and adds visual automations, and Pro adds unlimited users.

Switch from Constant Contact if you are a writer, teacher or coach selling to your own audience.

Kit, #6 of 12 in our email marketing ranking →

Omnisend

United Kingdom · Free tier to 250 contacts; paid per contact, published

Omnisend covers email, SMS and web push for online shops, billed by the number of people you send to, with SMS from $0.007 per message. It lists 305+ integrations and offers a free migration from Klaviyo or Mailchimp.

Switch from Constant Contact if you run an online shop and want email and SMS billed together.

Omnisend, #4 of 12 in our email marketing ranking →

GetResponse

Poland · 14-day trial only; paid per contact per month, published

GetResponse sells unlimited monthly email sends on every plan: Starter at €16 a month (€13.12 billed yearly), Marketer at €54 and Creator at €62. Higher plans add sales funnels, webinars and a course creator. It has a 14-day trial, not a free plan.

Switch from Constant Contact if you want funnels and webinars inside the same subscription as your email.

GetResponse, #7 of 12 in our email marketing ranking →

Campaign Monitor

United States · Per month by subscriber count, published

Campaign Monitor prices by subscriber count and lists drip campaigns, custom coded templates, unlimited signup forms and unlimited users. Its Lite plan allows 5x the subscriber count in emails per month.

Switch from Constant Contact if you or your agency want custom coded templates and several team logins.

Campaign Monitor, #5 of 12 in our email marketing ranking →

Mailjet

France · Free to 6,000 emails a month (200 a day); paid by send volume, published

Mailjet, part of Sinch, bills by email volume rather than contacts. Free allows 6,000 emails a month (200 a day), Starter is $9 for 8,000, Essential $19 for 15,000 with unlimited contacts, and Premium $29 adds automations. It offers APIs and SMTP relay, which suit developers more than marketers.

Switch from Constant Contact if you send transactional and marketing email and want volume-based pricing.

Mailjet, #8 of 12 in our email marketing ranking →

Klaviyo

United States · Free tier to 250 active profiles; paid per active profile, published

Klaviyo is priced per active profile. The free plan covers up to 250 active profiles and 500 email sends a month, and includes SMS credit, web forms and revenue attribution for campaigns.

Switch from Constant Contact if you want campaign revenue tied to customer behaviour and a free start.

Klaviyo, #10 of 12 in our email marketing ranking →

HubSpot Marketing Hub

United States · Free tier; Starter per seat, higher tiers per month with marketing-contact tiers, published

HubSpot Marketing Hub has a free tier (up to 2 users, 2,000 sends a month), Starter at $7 per seat, then Professional at $800 a month and Enterprise at $3,600. Professional and Enterprise require paid onboarding. Professional alone costs $800 a month.

Switch from Constant Contact if marketing and sales share one CRM and you can fund a large step in price.

HubSpot Marketing Hub, #12 of 12 in our email marketing ranking →

04

When Constant Contact is still the right choice

Constant Contact remains reasonable for a small organisation that sends newsletters and promotions, and values a simple plan ladder. Premium includes SMS with 500 free messages a month, which saves buying the add-on separately. If your list is stable, your automations are simple and the current plan covers them, the reasons to move are weaker than a vendor comparison page suggests.

05

What moving off Constant Contact involves

  1. 01

    Export contacts with their consent status

    Export your lists with subscription status and unsubscribes, and import only contacts who have agreed to receive mail. Most platforms ask you to confirm permission on import, and some review the list before sending.

  2. 02

    Rebuild templates and warm up sending

    Email templates and automations rarely transfer. Rebuild the few you use, authenticate your sending domain in the new tool, and send first to your most engaged contacts so mailbox providers see a steady pattern.

06

Questions about replacing Constant Contact

5 answers
What are Constant Contact's plans?

Its help centre refers to Lite, Standard and Premium email plans. SMS marketing is a separate monthly add-on, priced by message volume, and Premium includes 500 free messages a month. We could not read its pricing page, so check the current prices there.

Is there a free alternative to Constant Contact?

Brevo has a free-forever plan, Kit is free up to 10,000 subscribers, Klaviyo's free plan covers 250 active profiles and 500 sends a month, Mailjet allows 6,000 emails a month, and HubSpot Marketing Hub has a free tier. Mailchimp also has a free plan.

Which alternative is cheapest for a large list?

Tools that price by sending volume, such as Mailjet and Brevo, avoid the contact-tier steps when a list is large but mailed rarely. GetResponse and MailerLite price in other ways. Compare the same list size and monthly sends on each calculator.

Which alternative is best for automation?

ActiveCampaign is the most automation-centred, with 10x to 15x contact-limit sends and segmentation tiers. HubSpot's Professional tier lists unlimited automation actions but costs $800 a month. Brevo's automation starts on Standard.

Which alternative suits an online shop?

Omnisend and Klaviyo both centre on commerce. Omnisend bills email, SMS and web push together; Klaviyo prices per active profile.

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Sources

Checked 8 October 2026
  • Constant Contact help centre: SMS add-on: SMS is a monthly add-on to the email plan, priced independently, Premium gets 500 free messages a month.
  • Mailchimp pricing: Free, Essentials, Standard and Premium plans, contact tiers, 14-day Standard trial, 6,000 emails on Standard entry tier.
  • Brevo pricing: Free forever plan, Starter from 5,000 emails, Standard adds automation, A/B testing and landing pages, SMS credit separate.
  • MailerLite pricing: Full feature set on every paid plan, pricing by subscribers, Power with unlimited emails and seats.
  • ActiveCampaign pricing: Starter, Plus, Pro and Enterprise, users per plan, send multiples, action limits, free trial.
  • Kit pricing: Free to 10,000 subscribers, Creator $33, Pro, unlimited users on Pro, visual automations.
  • Omnisend pricing: Email, SMS and web push, SMS from $0.007, 305+ integrations, free migration.
  • GetResponse pricing: Starter, Marketer, Creator prices, unlimited sends, 14-day trial, funnels, webinars, course creator.
  • Campaign Monitor pricing: Subscriber-count pricing, Lite plan send multiple, drip campaigns, custom templates, unlimited users.
  • Mailjet pricing: Sinch Mailjet, Free, Starter, Essential and Premium prices and send volumes, APIs and SMTP relay.
  • Klaviyo pricing: Free plan up to 250 active profiles and 500 sends, pricing per active profile, revenue attribution.
  • HubSpot Marketing Hub pricing: Free, Starter $7 per seat, Professional $800, Enterprise $3,600, onboarding fees.
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Who wrote this

Last reviewed 8 October 2026

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Writes, edits and checks every page on this site.

Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 8 October 2026. How we review.

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