The typical searcher chose Brevo for its low entry price and the free plan, then found that the daily send cap, send-volume tiers and the split between email and sales tools shape the bill. They move to platforms priced by subscriber count, to creator-focused tools, or to ecommerce platforms with deeper store data.
Niels AbrahamsenAnalyst, Security & Infrastructure
Hannah Reiter
Tomasz WierzbickiShort answer: The closest replacements for Brevo in our email marketing ranking are MailerLite, Kit and Mailchimp. Choose MailerLite if you want a simpler editor and per-subscriber pricing for a content-led list. All 11 alternatives below are ranked products from Best Email Marketing Software in 2026, and each says where it differs from Brevo.
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Brevo's free plan allows up to 300 emails a day once your account is approved for sending. That is workable for a newsletter, though a list sent in one batch has to be spread over days. Paid plans lift the daily limit and are tiered by monthly volume, starting from 5,000 emails a month on Starter.
Starter covers email, forms, templates and segmentation for one user. Marketing automation, A/B testing, send-time optimisation, web tracking and landing pages begin on Standard. Professional adds WhatsApp, popups and push, contact scoring and 10 seats, so a growing team climbs three plans for features other tools bundle lower.
Brevo prices by emails sent, which suits a large, quiet list and penalises frequent sending. A shop that mails its list daily consumes volume tiers faster than the contact count suggests. Tools that price per subscriber reverse that trade.
| Alternative | Headquarters | Free option | Pricing | Key difference | Switch if | Our rank |
|---|---|---|---|---|---|---|
| MailerLite | Lithuania | Yes | Free to 250 subscribers; paid per subscriber, published | Low-priced fundamentals for a growing list | you want a simpler editor and per-subscriber pricing for a content-led list | #2 |
| Kit | United States | Yes | Free to 10,000 subscribers; paid per subscriber, published | Built for people who sell what they write | you sell digital products or a newsletter and want a large free list | #6 |
| Mailchimp | United States | Yes | Free tier to 250 contacts; paid plans per contact per month, published | The default, with the ecosystem to match | your team already knows Mailchimp templates and wants contact-based billing | #9 |
| ActiveCampaign | United States | No free tier | Per contact band per month, published; 14-day trial | Automation depth closer to a marketing suite | your growth depends on multi-step automations and CRM in one tool | #3 |
| Omnisend | United Kingdom | Yes | Free tier to 250 contacts; paid per contact, published | Ecommerce automations without the Klaviyo bill | you run an online shop and want email, SMS and web push tied to store events | #4 |
| Klaviyo | United States | Yes | Free tier to 250 active profiles; paid per active profile, published | Built for ecommerce, priced for it too | you are an ecommerce brand that wants data-driven segments from store activity | #10 |
| GetResponse | Poland | No free tier | 14-day trial only; paid per contact per month, published | Email plus landing pages and webinars in one subscription | you run webinars and sell courses from the same tool as your email | #7 |
| Mailjet | France | Yes | Free to 6,000 emails a month (200 a day); paid by send volume, published | Marketing email and transactional sending on one API | you mainly send transactional or API-driven email | #8 |
| Campaign Monitor | United States | No free tier | Per month by subscriber count, published | Design-led email for brand teams | an agency wants multi-brand management under custom annual contracts | #5 |
| HubSpot Marketing Hub | United States | Yes | Free tier; Starter per seat, higher tiers per month with marketing-contact tiers, published | Email as one part of a suite you are meant to standardise on | your marketing and sales teams need one system of record | #12 |
| Constant Contact | United States | No free tier | Per plan and contact tier per month, published | Aimed at small businesses that want a phone number to call | a local business wants a US vendor and is willing to compare quotes | #11 |
Lithuania · Free to 250 subscribers; paid per subscriber, published
Prices by subscriber count and send volume: free up to 250 subscribers and 2,500 emails a month, Comfort from USD 12 and Power from USD 25. It has a 14-day premium trial. Free covers 3 automations only.
Switch from Brevo if you want a simpler editor and per-subscriber pricing for a content-led list.
United States · Free to 10,000 subscribers; paid per subscriber, published
Built for creators: the free plan allows up to 10,000 subscribers with unlimited landing pages, forms and broadcasts. Creator is USD 33 a month adding visual automations, sequences and A/B testing. Visual automations start on a paid plan.
Switch from Brevo if you sell digital products or a newsletter and want a large free list.
United States · Free tier to 250 contacts; paid plans per contact per month, published
Contact-based pricing: free to 250 contacts and 500 emails a month, then Essentials, Standard with automation flows and a 14-day trial, and Premium near EUR 314 a month. The ecosystem is large. The free plan is smaller than Brevo's daily allowance.
Switch from Brevo if your team already knows Mailchimp templates and wants contact-based billing.
United States · Per contact band per month, published; 14-day trial
Pricing is by contact band with email plans Starter, Plus, Pro and Enterprise, and add-ons for SMS, WhatsApp and a sales CRM. Exact rates require entering your contact count. It carries a 14-day trial but no free plan, and it centres on automation depth.
Switch from Brevo if your growth depends on multi-step automations and CRM in one tool.
United Kingdom · Free tier to 250 contacts; paid per contact, published
Ecommerce-first: the free plan allows 500 emails and 250 contacts a month, Standard is USD 11.20 a month for 6,000 emails, and Pro adds unlimited emails and SMS at about USD 0.007 each. Contact limits at those prices are small.
Switch from Brevo if you run an online shop and want email, SMS and web push tied to store events.
United States · Free tier to 250 active profiles; paid per active profile, published
Prices by active profile, with a free tier of 250 profiles and 500 email sends a month and mobile messaging credit. It integrates with major ecommerce platforms. The free plan stops sending once its limits are reached, and paid prices are not shown on the page we could load.
Switch from Brevo if you are an ecommerce brand that wants data-driven segments from store activity.
Poland · 14-day trial only; paid per contact per month, published
Pricing runs by list size from 500 to 100,000 contacts: Starter, Marketer and Creator at roughly EUR 16 to EUR 599 a month, all with unlimited sends. Creator adds webinars for up to 100 attendees and paid newsletters. It offers a 14-day trial and no permanent free plan.
Switch from Brevo if you run webinars and sell courses from the same tool as your email.
France · Free to 6,000 emails a month (200 a day); paid by send volume, published
Priced by send volume like Brevo, with a free plan of 6,000 emails a month capped at 200 a day and 1,000 contacts. Paid plans begin at USD 9 for 8,000 emails. Its free plan lists APIs and SMTP relay.
Switch from Brevo if you mainly send transactional or API-driven email.
United States · Per month by subscriber count, published
Plans from Lite with up to 2,500 monthly sends to Essentials and Premier with unlimited sends, shown in euro. Prices were not visible in the text we could load. The free plan is a limited trial of 500 contacts.
Switch from Brevo if an agency wants multi-brand management under custom annual contracts.
United States · Free tier; Starter per seat, higher tiers per month with marketing-contact tiers, published
A suite sold by seat and marketing contacts: a free tier for up to two users, Starter at USD 7 per seat a month with 1,000 contacts, Professional at USD 800 a month with a USD 3,000 onboarding fee. Far more costly than Brevo at scale.
Switch from Brevo if your marketing and sales teams need one system of record.
HubSpot Marketing Hub, #12 of 12 in our email marketing ranking →
United States · Per plan and contact tier per month, published
Sold per plan and contact tier, according to our listing. We could not load its pricing page, which blocked automated access, so no price or limit is stated here. It is a US vendor.
Switch from Brevo if a local business wants a US vendor and is willing to compare quotes.
Constant Contact, #11 of 12 in our email marketing ranking →
Brevo remains the right choice when you want one low-cost platform for email, SMS, WhatsApp and a small sales pipeline, billed by volume. Its free plan has no time limit, transactional email through API and SMTP is available on all plans, and the company is based in Paris. A team that sends moderate volume to a large list will usually pay less here than on a per-contact tool.
Lists and contacts export as files, but automations, templates and forms do not carry over to any competitor. Budget time to recreate each workflow, then run both platforms for one send cycle.
A new account has no sending history. Authenticate the sending domain with SPF, DKIM and DMARC before the first campaign, warm up with your most engaged contacts, and keep Brevo on the lowest plan until your transactional mail is moved too.
Up to 300 emails a day once the account is approved for sending. All plans include transactional email via API and SMTP, according to Brevo's pricing FAQ.
On its machine-readable price list in euro, Starter is EUR 7 a month, Standard EUR 15 and Professional EUR 350 on monthly billing, with a 10% discount yearly. The price rises with email volume. Enterprise is custom.
Brevo's terms name Sendinblue, a French simplified joint-stock company registered in Paris, as the contracting entity. Sendinblue was the earlier brand name.
Per its seat limits, Starter has 1 user, Standard 1 to 3, Professional 10, with more on request through sales.
Yes. Its platform lists SMS, WhatsApp, push, live chat, chatbot, wallet and a sales CRM. SMS credit is sold separately.
MailerLite, Kit, Mailchimp, ActiveCampaign and GetResponse bill by contacts or subscribers rather than by emails sent.
Covers the systems companies are obliged to get right: security, hosting, and where data physically sits.
Covers CRM, ERP and the operational software that runs a company day to day.
Builds the market data: where a number comes from, what it counts, and what it leaves out.
Written by Niels Abrahamsen, edited by Hannah Reiter and fact-checked by Tomasz Wierzbicki. Last reviewed 8 October 2026. How we review.
