Brevo vs Kit
Kit gives away the most subscribers for free, up to 10,000, and is aimed at creators who sell what they write. Brevo is a general sender priced on volume, with transactional mail included. The choice follows whether your list is an audience or a customer base.
Sebastiaan SmitsFounderVendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Choose Brevo ifyou send campaigns and system mail to a customer list, want pricing tied to sends, and prefer a French-registered vendor.
Choose Kit ifyou are a writer, coach or course seller, want a free plan up to 10,000 subscribers, and plan to charge for newsletters or digital products.
Brevo and Kit side by side
| Brevo | Kit | |
|---|---|---|
| Our email marketing rank | #1 of 14 | #6 of 14 |
| Established in | France | United States |
| List price, 2 November 2026 | Free plan at 300 emails a day (9,000 a month); Starter from $9; Standard from $18 | Free up to 10,000 subscribers; Creator and Pro per 1,000 subscribers, 14-day trial |
| Free tier | Yes | Yes |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | A large but quiet list where per-contact pricing would hurt | A writer, creator or coach selling directly to a list |
| Not for | A team that needs deep segmentation and revenue reporting | An online shop that needs product-level segmentation |
Both are reviewed in full in our email marketing ranking: Brevo and Kit.
Where they differ
Brevo 1 · Kit 2 · open 1- 01
Free tier size
Kit's Free plan covers up to 10,000 subscribers with landing pages, forms, broadcasts, tagging and segmentation. Brevo's free plan is measured in sends, 300 emails a day or 9,000 a month. For a 10,000-person list mailed weekly, Kit stays free and Brevo's daily cap gets in the way.
Edge: Kit
- 02
Selling from the list
Kit's pricing page lists selling digital products and subscriptions, and charging subscribers monthly, quarterly or annually. Brevo's pages we read describe sending, automation and transactional email, not selling content. A paid newsletter is therefore a Kit use case.
Edge: Kit
- 03
Automations and paid tiers
On Kit, visual automations and sequences arrive with the paid Creator plan, priced per 1,000 subscribers after a 14-day trial. On Brevo, automation begins at Standard, with Starter at $9 for 5,000 emails. Both gate automation behind a paid step.
Depends on the buyer
- 04
Transactional mail and hosting
Brevo runs transactional email on the same account, hosts data in France and Germany, and offers SDKs in 7 languages. Kit's pricing page did not list transactional sending or hosting regions. Developers and EU-hosting buyers get more from Brevo.
Edge: Brevo
When neither fits
If you run an online shop and need catalogue-aware segmentation, neither is the fit. Klaviyo and Omnisend are built for that.
Brevo or Kit: questions
3 answersIs Kit free for a big list?
Yes up to 10,000 subscribers on the Free plan, per its pricing page. Paid Creator and Pro plans are priced per 1,000 subscribers.
Can Brevo send paid newsletters like Kit?
The Brevo pages we read do not list a paid-newsletter feature. Kit's pricing page does.
Which one suits transactional email?
Brevo, since it runs transactional sending on the same account, with dedicated IPs listed under Enterprise.
Sources
Checked 2 November 2026- Brevo transactional email page: 9,000 emails a month free, Starter from $9, Standard from $18, hosting in France and Germany, 7 SDK languages.
- Brevo pricing page: automation from Standard, dedicated IP under Enterprise.
- Kit pricing page: Free to 10,000 subscribers, Creator sequences and automations, paid newsletters, 14-day trial.