People look for a Kit alternative when a list that was free to grow starts to cost money, or when the work moves from a newsletter to automation, a team and several channels. Kit's free tier stops at broadcasts, so sequences and visual automations arrive with a paid plan priced by subscriber count. They move to another sender that bundles automation, or to an ecommerce or multichannel tool.
Sebastiaan SmitsFounderShort answer: Our rule for order: vendors outside the big brands go first, and the largest names are not placed in the top three. For Kit users, the top three picks from our email marketing ranking are MailerLite, Brevo and Mailchimp. Pick MailerLite if you have a small list and want automations without paying. These 11 products are all in Best Email Marketing Software in 2026; the notes say how each one compares with Kit.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Kit's Free plan covers up to 10,000 subscribers, unlimited forms, landing pages and broadcasts, tagging, segmentation and digital product sales. Visual automations, email sequences, rules and RSS campaigns need Creator or Creator Pro, which start at $39 and $79 a month for up to 1,000 subscribers. The price then rises with the subscriber tier, so a list of 10,000 sits far above the starting figure.
The Creator plan allows two team members and shows only partial subscriber engagement analytics. Pro lifts the seat limit and adds email-content A/B testing, collaborative editing, engagement scoring, a referral programme through SparkLoop and an insights dashboard. A three-person marketing team therefore lands on the $79 starting tier before counting subscribers.
Kit's plan pages describe digital products, subscriptions, the Creator Network and newsletter sponsorships. The plan comparison we read lists no ecommerce flows such as abandoned-cart recovery and no SMS channel. A shop that sells physical goods or wants several channels in one tool will outgrow it.
| Alternative | Headquarters | Free option | Pricing model | Switch if | Our rank |
|---|---|---|---|---|---|
| MailerLite | Lithuania | Yes | Published | you have a small list and want automations without paying | #2 |
| Brevo | France | Yes | Published | you send frequently to a large list and want to pay by volume | #1 |
| Mailchimp | United States | Yes | Published | you want a broad small-business marketing suite with plan tiers | #9 |
| GetResponse | Poland | No free tier | Published | you sell courses or webinars and want funnels in the same tool | #7 |
| ActiveCampaign | United States | No free tier | Published | your automations are the main work and you want a CRM next to them | #3 |
| Omnisend | United Kingdom | Yes | Published | you run an online shop and want email plus SMS in one place | #4 |
| Klaviyo | United States | Yes | Published | you sell products online and want store data to drive the messages | #10 |
| Campaign Monitor | United States | No free tier | Published | you want agency-style sub-accounts and template sharing | #5 |
| Mailjet | France | Yes | Published | you need both newsletters and transactional email through an API | #8 |
| Constant Contact | United States | No free tier | Published | you run a local business and want phone and chat help alongside email | #11 |
| HubSpot Marketing Hub | United States | Yes | Published | marketing and sales must share one CRM and you can fund onboarding | #12 |
Lithuania · Published
Its Free plan holds 250 subscribers and 2,500 monthly emails but includes automations, a website, landing pages and forms, which Kit's Free plan leaves to paid tiers. Paid starts at $12 a month on Comfort and $25 on Power, with a 14-day trial. It holds far fewer free subscribers than Kit's 10,000.
Switch from Kit if you have a small list and want automations without paying.
MailerLite review, listed at 2 of 24 email marketing products →
France · Published
A free plan capped at 300 emails a day, then Starter from $9 a month and Standard from $18, priced by monthly email volume rather than by subscriber count. It sells email, SMS, WhatsApp and a sales CRM under one login. It is a French company, Paris-registered, and has no creator network or digital product store.
Switch from Kit if you send frequently to a large list and want to pay by volume.
Full verdict on Brevo, which sits at number 1 of 24 for email marketing →
United States · Published
Offers Free, Essentials, Standard and Premium plans with contact-based pricing and a 14-day trial of Standard. Its terms name The Rocket Science Group LLC in Atlanta, part of Intuit. It is a general small-business marketing suite, not a creator tool, and the free plan has send limits we did not see on the page.
Switch from Kit if you want a broad small-business marketing suite with plan tiers.
Poland · Published
A 14-day trial with no card, then Starter, Marketer and Enterprise tiers. Starter lists unlimited monthly sends and one custom automation workflow, while Marketer lists unlimited workflows. Its feature list adds webinars, a course creator and conversion funnels. It is Gdansk-based, and a permanent free tier is not shown on its pricing page.
Switch from Kit if you sell courses or webinars and want funnels in the same tool.
Our email marketing guide puts GetResponse at 7 of 24; read why →
United States · Published
Prices by contact band across Starter, Plus, Pro and Enterprise, with a 14-day trial and no card needed. Automation is the centre of the product: every plan lists multi-step marketing automation, and Plus adds cross-channel marketing and landing pages. Amounts did not render in our fetch, so check the calculator for your list size.
Switch from Kit if your automations are the main work and you want a CRM next to them.
United Kingdom · Published
Aimed at online stores: the Free plan sends 500 emails a month to 250 contacts with all features available, including SMS and push notifications. Paid plans scale with contacts and SMS is billed separately. Its terms name Omnisend, UAB in Vilnius, Lithuania. It has no digital product store of the Kit kind.
Switch from Kit if you run an online shop and want email plus SMS in one place.
Omnisend comes 4 of 24 when email marketing products are ranked here →
United States · Published
A free plan limited to 250 active profiles and 500 email sends a month, with paid plans priced by active profiles. It targets ecommerce brands with email, SMS, mobile app, WhatsApp and reviews. The contracting entity is Klaviyo, Inc. under Massachusetts law. It is far more than a newsletter writer needs.
Switch from Kit if you sell products online and want store data to drive the messages.
See the full Klaviyo entry, ranked 10 of 24 among email marketing products →
United States · Published
Plans named Lite, Essentials and Premier, priced by contact count, with a 30-day trial limited to 500 contacts and 500 emails. Essentials and Premier list unlimited sends, and Premier adds phone support and send time optimisation. The terms name Campaign Monitor Pty Ltd, and the footer reads 'by Marigold'. It has no creator network.
Switch from Kit if you want agency-style sub-accounts and template sharing.
Campaign Monitor holds rank 5 among 24 entries in our email marketing guide →
France · Published
Free sends 6,000 emails a month, capped at 200 a day, to 1,000 contacts. Starter is $9 and Premium $29 a month, and automations arrive only on Premium. It is also an API and SMTP service for transactional mail. Its terms are issued under the Sinch Email name, with Mailjet SAS under French law.
Switch from Kit if you need both newsletters and transactional email through an API.
Our email marketing guide puts Mailjet at 8 of 24; read why →
United States · Published
Contact-tier plans for small businesses, sold as Lite, Standard and Premium. Its pricing pages returned a bot check in our session, so we cannot quote its prices or limits; read them before comparing with Kit. Its knowledge base describes SMS as an add-on and says plans depend on contact count.
Switch from Kit if you run a local business and want phone and chat help alongside email.
See the full Constant Contact entry, ranked 11 of 24 among email marketing products →
United States · Published
Free tools for up to two users, then Starter, Professional and Enterprise tiers. Professional and Enterprise carry a required one-time onboarding fee, and seats are priced separately. It is a marketing hub tied to a CRM, so it costs and takes far more to set up than a newsletter tool such as Kit.
Switch from Kit if marketing and sales must share one CRM and you can fund onboarding.
Why HubSpot Marketing Hub is #12 among 24 email marketing products →
Kit stays the right choice when the work is a newsletter or creator business. The Free plan holds 10,000 subscribers with unlimited broadcasts, forms and landing pages, plus digital products and subscriptions sold from the list. Creator adds automations and sequences with a 14-day trial and no card, and the Creator Network gives recommendations from other creators. Staying is also sensible while the team is one or two people, since Creator allows two members.
Kit sends the subscriber export as a download link to the account owner's email address, built from a bulk action on the Subscribers page. Select all subscribers, not just the page, or the file will miss part of the list. Export a segment separately if you want to keep tags as groups.
Kit's help centre describes visual automations and sequences as account features, and the export we read covers subscribers, not workflows. Treat every automation and sequence as something to rebuild in the new tool, and keep the old account on a paid plan until the new flows have run.
Kit says it uses the EU-U.S. Data Privacy Framework and standard contractual clauses to transfer personal data to the United States. If your subscribers are in the EU or UK, ask the new vendor for the same statement and a data processing addendum before you import them. A deleted Kit account is removed within 24 to 48 hours of the request.
Its Free plan is $0 a month for up to 10,000 subscribers. Creator starts at $39 a month and Pro at $79 for up to 1,000 subscribers, and both rise with the subscriber count.
Annual billing gives two months free, and both paid plans offer a 14-day trial with no card.
No. Visual automations, email sequences, rules and RSS campaigns need Creator or Creator Pro, according to Kit's help centre. The Free plan keeps broadcasts, forms, landing pages, tagging, segmentation and A/B testing on broadcasts.
MailerLite lists campaigns and automations on its Free plan, limited to 250 subscribers and 2,500 monthly emails. Omnisend's Free plan has all features within 500 emails and 250 contacts, and Klaviyo's is capped at 250 profiles and 500 sends.
Creator allows two team members and two subject-line variants. Pro allows unlimited team members, up to five variants, content A/B testing, collaborative editing, engagement scoring, Facebook Custom Audiences sync and the SparkLoop referral system, from $79 a month.
Yes. Bulk-select the subscribers and choose Export, and Kit emails a CSV download link to the account owner. Select all subscribers rather than the current page, or the export will be partial.
Usually not. Its plan pages centre on digital products, subscriptions and the Creator Network, and show no abandoned-cart flows. Klaviyo and Omnisend are built around store data, and both list SMS among their channels.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Checked and edited by Sebastiaan Smits, last on 10 November 2026. The editorial process explains the method.
