People leave Mailjet when the marketing half starts to feel like an add-on to the sending half: segmentation begins at the third paid step, automations and landing pages at the fourth, and the plan is counted in emails, not in people. The alternatives below include small independents, French and Baltic options, store-focused tools and a few suites.
Short answer: EmailOctopus, MailerLite and Brevo head the list of Mailjet alternatives drawn from our email marketing ranking. Smaller vendors fill the top three places where the category offers them, and the household names start at place 4. EmailOctopus is the one to try if a small newsletter wants a free plan with real volume and one Pro price to remember. Below are 11 alternatives, each taken from the Best Email Marketing Software in 2026 ranking, with its main difference from Mailjet.
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Pricing: Free to 6,000 emails a month (200 a day); paid by send volume, published
Established in: France
Built for: A team that wants product email and campaigns on one bill
Not for: A marketer who wants sophisticated lifecycle automation
01
Why buyers look past Mailjet
01
Automation and landing pages wait at the $29 tier
Mailjet's pricing page shows Free, Starter at $9, Essential at $19 and Premium at $29. Segmentation first appears on Essential, while automations, landing pages and advanced statistics come only with Premium. A team that expected a welcome series on a $9 plan finds that it has to climb three steps first.
02
Credits are monthly and do not carry over
The pricing page says unused email credits do not roll over, and that sends beyond the plan are billed at a per-1,000 rate it does not print. The Free plan is also held to 200 emails a day and 1,000 contacts, so a 6,000-email month cannot be sent in one go. A seasonal sender has to forecast its peak carefully.
03
The product page names Sinch, the hosting is not stated
The data-protection page we read carries Sinch branding and lists GDPR, HIPAA and CSA badges. It does not say where data is stored or name a data centre, and it does not mention ISO certification. A buyer who must put a location in a processing record has to ask Mailjet directly.
the CRM is HubSpot already and email should read from it
#12
03
What each one does differently
1
EmailOctopus
United Kingdom · Published
EmailOctopus is run by Three Hearts Digital Ltd in London and keeps the price list to two lines. Starter is free with up to 2,500 subscribers and 10,000 emails a month, one user and one form. Pro starts at $9 a month billed yearly and lifts the limits on users, forms and landing pages. There is no trial, so Pro is judged after paying.
Switch from Mailjet if a small newsletter wants a free plan with real volume and one Pro price to remember.
MailerLite, from Lithuania, answers the automation gap directly: its Free plan includes three automations of five steps each, with 250 subscribers and 2,500 emails a month for two users. Comfort starts at $12 and raises that to 50 automations. Power starts at $25, and every new account gets 14 days of premium features without a card.
Switch from Mailjet if you want workflows to be part of the cheap plans, not a $29 step.
Brevo is a French company that, like Mailjet, counts sends instead of contacts and also offers SMTP relay and an API for transactional mail. Its pricing page lists Free, Starter, Standard, Professional and Enterprise, with heatmaps from Standard and ten seats on Professional. SMS, WhatsApp and chat sit in the same account.
Switch from Mailjet if you want to keep send-based pricing and transactional sending but add SMS, WhatsApp or a small CRM.
Omnisend is a London-based platform for shops. Abandoned-cart, win-back and post-purchase flows come already built, and email and SMS sit side by side. It has a free tier up to 250 contacts and then prices per contact, published. Segmentation by catalogue is shallower than Klaviyo's, which matters only for large product ranges.
Switch from Mailjet if the list belongs to an online shop and you want purchase flows without building them.
GetResponse, from Poland, bundles email, landing pages and webinars into one subscription. Its verdict in our list is that the webinar module can replace a second tool for lead-generation events. Only a 14-day trial is offered, not a free plan, and the Starter plan allows a single workflow, so check the workflow limit before moving.
Switch from Mailjet if you run webinars or lead-generation events and want them in the same bill as email.
Kit, formerly ConvertKit, has a Free plan for up to 10,000 subscribers, which is more than any other free tier here. Creator costs $33 a month for 1,000 subscribers, or $390 billed yearly, Pro $50, and both carry a 14-day trial without a card. Selling digital products and paid newsletters is built in; visual automations start on Creator.
Switch from Mailjet if you write or teach for a living and the list should sell a product.
ActiveCampaign is the step up in depth: automations branch, cross channels and react to conditions, with a CRM underneath. Prices follow the contact band, published, with a 14-day trial. The Starter plan caps an automation at five actions, and the set-up effort is real. Teams sending only newsletters will pay for machinery they never switch on.
Switch from Mailjet if automation logic is now the main requirement, beyond what Premium at Mailjet gives.
Campaign Monitor, American and now part of Marigold, is the design-first option: strong templates, brand controls and client accounts that fit agencies running many senders. Pricing is by subscriber count and published. Automation is basic, and recent additions have been AI helpers, so it will not replace Mailjet's Premium automations.
Switch from Mailjet if emails must look designed and an agency manages several brands.
Constant Contact sells phone support as much as software, which suits a business without a marketer. Plans are published by tier and contact count. Automation is rationed: one active path on Lite, three on Standard, unlimited only on Premium. Event tools are included. Compared with Mailjet's developer-minded API, this is a plain office tool.
Switch from Mailjet if your staff want someone to phone and an editor that needs no training.
Mailchimp is the familiar default, with over 300 integrations on every plan and a free tier up to 250 contacts. Paid plans are per contact per month, so the bill follows list size, including contacts who never open. That is the reverse of Mailjet's send-based model, and it costs more for a large list that is mailed rarely.
Switch from Mailjet if non-marketers must be able to use the tool and the integration list decides.
HubSpot Marketing Hub makes email one part of a suite. A free tier exists, Starter is priced per seat, and higher tiers are priced per month with marketing-contact bands. If the CRM is already HubSpot, sales data reaches the emails without a connector. Bought for email alone it is the most expensive route here, and tier jumps are steep.
Switch from Mailjet if the CRM is HubSpot already and email should read from it.
You want automations without paying for the top tier
MailerLite: The Free plan includes 3 automations of 5 steps, and Comfort from $12 a month raises the limit to 50.
02
You still need transactional sending next to campaigns
Brevo: It offers SMTP relay and an API for transactional messages in the same account as campaigns, priced on sends.
03
You send a small newsletter and want a free plan with real volume
EmailOctopus: Starter allows up to 2,500 subscribers and 10,000 emails a month, with Pro from $9 a month billed yearly.
04
You are a writer or creator who sells to the list
Kit: The Free plan covers up to 10,000 subscribers; Creator and Pro include a 14-day trial.
05
Your list belongs to an online shop
Omnisend: Abandoned-cart, win-back and post-purchase flows come prebuilt, and the free tier runs to 250 contacts.
04
When Mailjet is still the right choice
Mailjet remains a fair choice when one account must serve both a product that sends receipts and password resets and a marketing team that sends campaigns. The features page lists an Email API, SMTP relay, Parse and Event APIs, real-time collaboration, role management, a templating language and A/B testing. Pricing is by volume rather than contacts, the Free plan needs no card, and monthly plans carry no commitment. If your list is large and quiet, and you send in steady volumes, moving may save nothing.
05
What moving off Mailjet involves
01
Export contacts, lists and segments
Download every contact list with its properties and any suppressed or unsubscribed addresses before you cancel. Carrying suppression data across is what keeps you from mailing people who opted out.
02
Move the sending domain in two steps
Authenticate the domain at the new provider first, with SPF and DKIM, and keep Mailjet records until the last transactional message has moved. Raise volume gradually so reputation builds on the new IPs.
03
Rebuild templates and automations, then compare a test send
Mailjet templates use their own templating language, and automations exist only on Premium, so both will be rebuilt by hand. Send the same campaign to a small segment from both systems and compare delivery before cutting over.
06
Questions about replacing Mailjet
6 answers
Which tool is the best alternative to Mailjet for newsletters?
EmailOctopus ranks first in our list. Its Starter plan is free with up to 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed yearly. MailerLite and Brevo follow, for automations and for send-based pricing respectively.
What can I use instead of Mailjet if I need automations on a lower plan?
MailerLite includes three automations on its Free plan and 50 on Comfort from $12 a month. Mailjet shows automations only on Premium at $29. Brevo and ActiveCampaign are the other places to look.
Is there a Mailjet alternative that also sends transactional email?
Brevo documents SMTP relay and an API for transactional messages next to campaigns, which is the closest match to Mailjet's setup. The other tools in this list are mainly marketing platforms, so check transactional sending before you choose one.
Which alternatives are based in Europe?
Brevo is French, MailerLite is Lithuanian and GetResponse is Polish. EmailOctopus is run from London. Mailjet itself is listed as French, but its data-protection page names Sinch and does not state where data is stored.
Does Mailjet have a free plan, and what replaces it?
Yes: 6,000 emails a month, with a limit of 200 a day and 1,000 contacts, and no card at sign-up. Kit offers a free tier to 10,000 subscribers, EmailOctopus to 2,500, and MailerLite to 250 with 2,500 emails a month.
What is the cheapest way out of Mailjet for a large list that is rarely mailed?
Another send-based tool such as Brevo keeps the model you have. Per-contact tools like Mailchimp charge for the quiet part of the list too, so remove inactive addresses before you move.
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Sources
Checked 3 November 2026
Mailjet pricing: Free, Starter $9, Essential $19, Premium $29 plans, email volumes, 200 a day and 1,000 contacts on Free, segmentation from Essential, automations and landing pages from Premium, no rollover, overage billing, 10% annual discount.
Mailjet features: Email API, SMTP relay, Parse and Event APIs, drag-and-drop editor, collaboration, role management, templating language, A/B testing.
Mailjet GDPR: Sinch branding, GDPR, HIPAA and CSA badges, no hosting location stated on the page.
EmailOctopus pricing: Starter free to 2,500 subscribers and 10,000 emails, Pro from $9 a month billed yearly, no trial.
MailerLite pricing: Free 250 subscribers, 2,500 emails, 3 automations; Comfort from $12, Power from $25, 14-day trial.
Brevo pricing: Free, Starter, Standard, Professional and Enterprise plans, heatmaps on Standard, 10 seats on Professional, SMTP relay and transactional messaging.
Kit pricing: Free up to 10,000 subscribers, Creator $33 and Pro $50 for 1,000 subscribers, 14-day trial.
Omnisend: Ecommerce email and SMS platform, prebuilt flows, free tier.
GetResponse: Email, landing pages and webinars, 14-day trial.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Author and fact-checker: Sebastiaan Smits. This page was last reviewed on 3 November 2026; our review process is public.
