MailerLite vs HubSpot Marketing Hub
MailerLite is an email tool with a ladder of subscriber-based plans. HubSpot Marketing Hub is the marketing half of a CRM suite, and its upper tiers start at $800 a month plus a one-time onboarding charge. Unless you already run HubSpot CRM, the price gap is hard to justify for email alone.
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Choose MailerLite ifyou mainly need newsletters, forms and landing pages at a modest cost and have no CRM you need the email tool to share data with.
Choose HubSpot Marketing Hub ifyour sales team already works in HubSpot and you want email, attribution and lifecycle reporting on the same contact record.
MailerLite and HubSpot Marketing Hub side by side
| MailerLite | HubSpot Marketing Hub | |
|---|---|---|
| Our email marketing rank | #2 of 14 | #12 of 14 |
| Established in | Lithuania | United States |
| List price, 2 November 2026 | Free (250 subscribers, 2,500 emails, 2 seats); Comfort and Power by subscriber count; Enterprise custom for 200K+ | Free (up to 2 users); Starter from $7 per seat a month; Professional from $800 a month; Enterprise from $3,600 a month |
| Free tier | Yes | Yes |
| Open source | — | — |
| Self-hostable | — | — |
| Built for | A growing list that needs the fundamentals at a low entry price | A company already running HubSpot CRM that wants one system |
| Not for | A team that needs multi-branch lifecycle automation | Anyone who needs email and nothing else |
Both are reviewed in full in our email marketing ranking: MailerLite and HubSpot Marketing Hub.
Where they differ
MailerLite 2 · HubSpot Marketing Hub 1 · open 1- 01
Entry cost
HubSpot's page shows a free tier for up to 2 users and Starter from $7 per seat per month. on MailerLite the free plan tops out at 250 subscribers and 2,500 emails a month. At the bottom both cost nothing, so the real comparison comes at the first serious tier.
Depends on the buyer
- 02
Mid-tier cost
HubSpot Professional starts at $800 a month with a one-time $3,000 onboarding fee, and Enterprise at $3,600 a month with $7,000 onboarding. MailerLite's pricing page shows Comfort and Power with Enterprise quoted for 200K+ subscribers. For email on its own, MailerLite is far cheaper.
Edge: MailerLite
- 03
Suite depth
HubSpot's comparison table lists multi-touch revenue attribution, though the page does not make clear which tiers include it, and its automation page lists ABM software. MailerLite offers no CRM in the pages we read. Buyers who want one system get more from HubSpot.
Edge: HubSpot Marketing Hub
- 04
Sending and seats
MailerLite's Power plan has unlimited monthly emails and unlimited seats. HubSpot prices Starter per seat, so cost climbs as the team grows. A large team sending lots of email sees the difference quickly.
Edge: MailerLite
When neither fits
If you want a CRM-style platform that costs less than HubSpot, look at ActiveCampaign. If you only need simple sending, Brevo is another small-business option.
MailerLite or HubSpot Marketing Hub: questions
3 answersDoes HubSpot charge extra to get started?
Yes on higher tiers: the page lists a one-time $3,000 onboarding fee for Professional and $7,000 for Enterprise.
Is there a free option on both?
Yes. HubSpot has a free tier for up to 2 users, and MailerLite's free plan stops at 250 subscribers.
Which is better if I already use HubSpot CRM?
HubSpot Marketing Hub, because the marketing tools read the same contact record. MailerLite would need a separate list.
Sources
Checked 2 November 2026- MailerLite pricing page: Free plan limits, plan names, unlimited emails and seats on Power.
- HubSpot Marketing Hub pricing page: Free tier, Starter per seat, Professional and Enterprise monthly prices and onboarding fees, attribution listing.