Whatfix vs WalkMe
Both are enterprise digital adoption platforms sold on a quote. Whatfix, founded in 2014 and venture-backed, adds product analytics and Mirror, an AI roleplay tool for training, and offers a free trial. WalkMe is the 2011 pioneer, owned by SAP since 2024 and connected to its Joule copilot. SAP-heavy buyers lean WalkMe; training-led programmes lean Whatfix.
Vendors can pay for visibility on this site; it never changes what we say about a product. How that works.
Choose Whatfix ifyour adoption programme includes practice-based training as well as on-screen guidance, you want product analytics bundled in, and ownership by SAP is not something you are looking for.
Choose WalkMe ifyour estate is centred on SAP applications, you want guidance that integrates with the Joule copilot, and you prefer the platform the others are benchmarked against.
Whatfix and WalkMe side by side
| Whatfix | WalkMe | |
|---|---|---|
| Our digital adoption platform rank | #7 of 11 | #8 of 11 |
| Established in | India | United States |
| Pricing | Quoted: flat fee plus user licences; free trial offered | Quoted; two packages, for employees and for customers |
| List price, 30 September 2026 | Quote only (flat fee plus user licences; free trial offered) | Quote only |
| Free tier | — | — |
| Open source | — | — |
| Self-hostable | — | — |
Both are reviewed in full in our digital adoption platform ranking: Whatfix and WalkMe.
Where they differ
Whatfix 2 · WalkMe 1 · open 2- 01
Owned by SAP, or not
SAP completed its acquisition of WalkMe in September 2024, so WalkMe is no longer independent. That is an advantage where SAP is the core system and a roadmap question where it is not. Whatfix is a private company headquartered in Bengaluru with an office in San Jose, backed by investors including Warburg Pincus and SoftBank. The right answer follows your application estate.
Depends on the buyer
- 02
What is bundled beyond guidance
Whatfix sells product analytics, with a Standard tier free alongside its adoption platform, and Mirror, an AI roleplay and simulation tool for hands-on training. WalkMe includes adoption analytics covering app discovery, forms, workflows and licence optimisation, plus contextual AI assistance. Both therefore measure as well as guide; Whatfix is the one with a dedicated training simulator, which matters for onboarding-heavy programmes.
Edge: Whatfix
- 03
Track record
WalkMe was founded in 2011, calls itself the pioneer of the category and listed on Nasdaq in 2021 before SAP bought it. Whatfix was founded in 2014 and reports more than 700 customers in over 30 countries, including more than 50 Fortune 500 organisations. Both are proven at enterprise scale; for a buyer who weighs longevity most heavily, WalkMe has the older claim.
Edge: WalkMe
- 04
Getting a price
Neither publishes figures, but Whatfix explains the structure: a flat fee plus user licences, counted by employees with access for internal applications and by monthly active users for customer-facing ones, across Standard, Premium and Enterprise plans, with a free trial available. WalkMe's pricing page shows two packages and a request-a-quote button. Whatfix gives a buyer more to plan with before the first call.
Edge: Whatfix
- 05
Web, desktop and mobile coverage
Both go beyond the browser. Whatfix lists its adoption platform for web and desktop applications, for mobile and for Windows and Mac operating systems, though Mirror is for web applications. WalkMe lists a native mobile SDK for iOS and Android, a product for SAP GUI on Windows and a menu spanning web, mobile and desktop. Neither has a clear edge without testing your own applications.
Depends on the buyer
When neither fits
Neither fits a buyer who wants a published, predictable fee. Userlane quotes a fixed annual fee per application, and Lemon Learning is built around Salesforce, SAP and Workday by name, which suits organisations that only need guidance on those specific systems.
Whatfix or WalkMe: questions
4 answersWhat is the main difference between Whatfix and WalkMe?
Ownership and extras. WalkMe has belonged to SAP since September 2024 and its AI is tied to SAP's Joule copilot. Whatfix is a private, venture-backed company that adds product analytics and Mirror, an AI roleplay training tool. Both are enterprise platforms sold on a quote.
Do Whatfix and WalkMe publish their prices?
No figures from either. Whatfix does describe its model, a flat fee plus licences per employee user or per monthly active user, and offers a free trial. WalkMe shows two packages, for employees and for customers, and asks buyers to request a quote.
Is WalkMe still a good choice over Whatfix if we do not use SAP?
It can be. WalkMe's site still lists Salesforce, Workday, ServiceNow and Microsoft Dynamics 365 among supported applications, but ask what the roadmap holds for them now that SAP owns it. Whatfix has no parent vendor, which makes it the simpler conversation for a non-SAP estate.
Do Whatfix and WalkMe work on desktop and mobile apps?
Both say so. Whatfix lists its platform for web and desktop applications, mobile, and Windows and Mac operating systems. WalkMe lists a mobile SDK for iOS and Android and a desktop product for SAP GUI on Windows. Test against your own applications before signing.
Sources
Checked 30 September 2026- Whatfix pricing page: Whatfix licence model, plan names, products, platform coverage and free trial.
- Whatfix about page: Whatfix founding year, headquarters, investors and customer numbers.
- WalkMe pricing page: WalkMe packages, mobile SDK, SAP GUI product and absence of published prices.
- WalkMe about page: WalkMe founding year, Nasdaq listing, analytics and AI capabilities.
- WalkMe home page: third-party applications WalkMe lists as supported.
- WalkMe news release on the SAP acquisition: SAP completed the WalkMe acquisition in September 2024 and the Joule link.