Sprinklr alternatives: 12 social media management tools compared
The typical searcher is a marketing or social lead who has seen Sprinklr's enterprise social suite and finds the sales-led buying process and the scale of the platform more than a publishing, inbox and reporting job needs. They move to a published-price social tool with per-seat or per-profile plans, to an agency-oriented tool with unlimited users, or to a lighter scheduler.
Short answer: The first three alternatives to Sprinklr in our social media management ranking are Sprout Social, Hootsuite and Agorapulse. Places 1 to 3 go to challengers, vendors outside the best-known brands in a category, wherever the category has them; the established names follow from place 4 in their ranked order. Choose Sprout Social if you want an enterprise-style suite with prices on the page and a 30-day trial. All 12 alternatives below are ranked products from Best Social Media Management Tools in 2026, and each says where it differs from Sprinklr.
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Built for: A multinational running social as a customer service channel
Not for: Anything smaller than an enterprise
01
Why buyers look past Sprinklr
01
Pricing starts with a sales conversation
Sprinklr's demo page is titled Get Pricing & Personalized Demo, and its social product page offers Talk to an expert as the main action. On the pages we checked there is no price list and no self-serve trial. Sprout Social, Agorapulse, Loomly and Iconosquare all print plan prices, so a buyer can compare a budget before speaking to anyone.
02
Listening and ads sit in other suites
Sprinklr describes four product suites: Service, Social, Insights and Marketing. On its social page, listening is attributed to Sprinklr Insights and ad management to Sprinklr Marketing. A team that wants publishing, a unified inbox and listening should expect a scoping exercise across suites. Vista Social, by contrast, prices listening across social, web and news from USD 75 a month.
03
Governance built for global brands
The product page lists granular access controls, audit trails and automated approval workflows, and its customer examples include Shell managing 100+ social accounts. That is a fit for many brands, regions and approvers. For a team of five posting to a handful of profiles, much of this goes unused (our inference), while Loomly and Planable offer approval flows at a small-business price.
Published: from €289/month (Kickstart, billed yearly); Pro from €545/month; Custom quoted per firm
Belgian AI social media system for professional-services firms, with a dedicated coach
your main use of Sprinklr is employee advocacy on LinkedIn
#16
03
What each one does differently
1
Sprout Social
United States · Per user per month, published; from $79 per seat on annual billing
The nearest published-price step down. Plans are per seat per month on annual billing: Standard USD 199, Professional USD 299, Advanced USD 399, with a 30-day trial. Enterprise is custom. Standard covers 5 social profiles, so costs rise with every seat, which a large team will feel.
Switch from Sprinklr if you want an enterprise-style suite with prices on the page and a 30-day trial.
Canada · Per user per month, published; from $99 on annual billing
Per-user plans (Standard, Professional, Advanced) with a free 14-day trial, and a custom Enterprise tier with single sign-on. Standard manages up to 10 accounts, Professional unlimited accounts, and approvals start at Advanced. We could not read the price figures, which load client-side.
Switch from Sprinklr if you need unlimited accounts and approvals but would rather buy by seat than by contract.
France · Free tier; paid per user per month, published
Per user per month: Standard USD 79, Professional USD 119, Advanced USD 149 on annual billing, each with 10 social profiles, extra profiles at USD 10 a month. A 30-day trial needs no card. Unlimited profiles, SSO and custom roles sit only in the custom plan.
Switch from Sprinklr if a small team wants a shared inbox and reports with a month to test.
United Kingdom · Per month by plan, published; unlimited users on all plans
Built around client workspaces: each holds 6 social profiles, and every plan includes unlimited users, so growing the team adds no seat fees. A 14-day trial needs no card. Approvals and assignment begin above the Core plan. Enterprise-scale listening and service tools are not part of it.
Switch from Sprinklr if you are an agency or multi-brand team and want to avoid per-seat pricing.
United States · Per month by plan, published, from $99; listening and employee advocacy priced as add-ons; 14-day trial
Plans by social profiles and users (Professional: 15 profiles, 2 users; Advanced: 30 profiles, 3 users) with a 14-day trial. Listening across social, web and news starts at USD 75 a month, and employee advocacy at USD 199 a month for 25 employees. Those are add-ons, not base features.
Switch from Sprinklr if you use Sprinklr for listening and advocacy and want those priced separately.
Romania · First 50 posts free with no time limit; paid per workspace per month, published; unlimited users
Priced per workspace, not per seat: Basic from USD 33 and Pro from USD 49 per workspace per month, with unlimited users and the first 50 posts free. Analytics (USD 12), social inbox (USD 7.50) and listening (USD 82.50) are paid add-ons per workspace. Its focus is approval and collaboration.
Switch from Sprinklr if content review with clients or many approvers is the main job.
Two published plans: Starter at USD 49 a month on annual billing (12 social accounts, 3 users) and Beyond at USD 249 (60 accounts, unlimited users). Approval workflows are in both. The Enterprise plan for 61+ accounts is custom priced. It centres on planning and approval, not enterprise service.
Switch from Sprinklr if you want approval workflows for a mid-sized team with fixed monthly prices.
France · Free plan; paid per month by plan, published
Analytics-first, from a Free plan (2 profiles, 1 user, 10 posts a month per profile) through Starter from EUR 9, Launch from EUR 33 and Scale from EUR 69 a month on annual billing, with 14-day trials. Scale allows 20 profiles and 3 users. It does not replace Sprinklr's service or advocacy tools.
Switch from Sprinklr if reporting on a few profiles matters more than enterprise workflow.
Spain · Free tier; paid per month by number of brands, published
Priced by number of brands: a Free plan (1 brand, 20 scheduled posts a month), Starter from EUR 16 a month for up to 5 brands, Advanced from EUR 43 for 15 brands, up to 50 brands for EUR 130. White label and a dedicated account manager are on the custom plan only.
Switch from Sprinklr if you manage many small brands and want brand-based pricing.
Canada · Per month by plan, published; 14-day trial
Visual planning for Instagram-led teams: Starter USD 18.75, Growth USD 37.50 and Scale USD 82.50 a month on annual billing, after a 14-day trial. Plans cap social sets and users (Scale: 6 sets, 4 users), and extra users cost USD 3.75 a month each.
Switch from Sprinklr if your channels are mostly visual and you want a low, published price.
United States · Free tier; paid per channel per month, published
A scheduler priced per channel: Free for 3 channels with 10 scheduled posts per channel, Essentials at USD 5 and Team at USD 10 per channel per month on annual billing, after a 14-day trial. It has no enterprise governance and is not a listening or service platform.
Switch from Sprinklr if you only need to publish and want to pay per connected channel.
Belgium · Published: from €289/month (Kickstart, billed yearly); Pro from €545/month; Custom quoted per firm
A managed content service more than a tool: fixed fees of EUR 291 (Kickstart) and EUR 538 (Pro) a month on yearly billing, with coaching calls and posts created for employee advocacy. It publishes to LinkedIn, Instagram, Facebook and X only, a far narrower set than Sprinklr's 30+ channels.
Switch from Sprinklr if your main use of Sprinklr is employee advocacy on LinkedIn.
Sprinklr remains the right call when social is one part of a wider customer-experience programme. It names 30+ channels, listening, ad management, customer service and advocacy as parts of one platform, offers approval workflows with audit trails, and reports 1,900+ customers across 19 countries. Large brands with many markets and approvers, and buyers who want one vendor across marketing and service, will not find an equal among the published-price tools. It is listed on the NYSE under CXM, so a buyer can read its filings.
05
What moving off Sprinklr involves
01
Ask for exit terms before you sign anything else
We found no public statement of export formats, data return or notice periods on the Sprinklr pages we checked. Request these in writing from your account contact: what leaves (published posts, inbound messages, reports), in which format, and when access ends. Also ask which suite each feature you use is licensed under, because listening and ads belong to other suites.
02
Pilot on a trial before you move the calendar
Trials run 30 days at Sprout Social and Agorapulse, and 14 days at Hootsuite, Vista Social, Sendible, Later, Iconosquare and Buffer. Connect your real networks, rebuild one approval path and one report, and compare. Check that each tool supports the networks you use: Buffer's free plan connects 3 channels, and Willow publishes to four networks.
06
Questions about replacing Sprinklr
6 answers
Does Sprinklr publish its prices?
Not on the pages we checked. Its demo page is titled Get Pricing & Personalized Demo, and the social product page asks visitors to talk to an expert. We saw no plan list and no free trial.
Which Sprinklr alternatives print their prices?
Sprout Social, Agorapulse, Loomly, Iconosquare, Metricool, Later, Buffer, Planable and Willow show prices on their pricing pages. Hootsuite lists plan names and a 14-day trial, but its figures did not load for us. Sendible's amounts also load client-side.
Which alternatives have a free plan?
Metricool (1 brand, 20 scheduled posts a month), Iconosquare (2 profiles, 1 user) and Buffer (3 channels, 10 scheduled posts per channel) each have a Free plan. Planable includes the first 50 posts free with no time limit.
Which tools avoid per-seat pricing?
Sendible includes unlimited users on all plans, Planable has unlimited users per workspace, and Loomly's Beyond plan has unlimited users. Sprout Social, Agorapulse and Hootsuite charge per seat or user.
Can I replace Sprinklr's listening and employee advocacy?
In part. Vista Social sells listening across social, web and news from USD 75 a month and advocacy from USD 199 a month for 25 employees. Planable sells listening as an add-on at USD 82.50 per workspace per month. Willow centres on employee advocacy.
Is Sprinklr a US company?
Its investor page gives a New York address, and its own site says it is headquartered in New York and listed on the NYSE under the ticker CXM. It reports being founded in 2009.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed
22 October 2026. How we review.
