Recharge alternatives: 11 subscription box tools compared

Merchants who run a subscription box on Recharge usually leave over the shape of the bill or over the feature ladder. The fixed monthly fee plus a cut of every transaction grows with sales, and bundles, tiered discounts and the Storefront API sit on the dearer plan. Alternatives charge by subscriber count, by a flat percentage, or through a box-first store.

Short answer: The first three places are kept for challengers when the category has enough of them; the best-known brands come after that, in ranked order. For Recharge users, the top three picks from our subscription box software ranking are Seal Subscriptions, PayWhirl and Loop Subscriptions. Pick Seal Subscriptions if you want the bill to follow subscriber count rather than sales. The 11 entries that follow are all ranked in Best Subscription Box Software in 2026; each one explains what sets it apart from Recharge.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.

Recharge

#11 of 13 in our subscription box software ranking

  • Pricing: Published fixed monthly fee plus per-transaction usage fees, a 60-day trial from app install, and 12-month terms on Plus and Custom
  • Established in: United States
  • Built for: A Shopify brand selling physical products on a repeat delivery schedule
  • Not for: A B2B software company billing contracts, seats or usage
01

Why buyers look past Recharge

  1. 01

    The bill has a fixed part and a variable part

    Recharge lists Starter at 149 dollars a month plus 1.50% and 20 cents per transaction, and Scale at 499 dollars a month plus 1.25% and 20 cents. A box shop with a steady stream of small orders pays the 20 cent element many times over. Tools that price by subscriber count or take 0% per transaction change that arithmetic.

  2. 02

    Box features start on the upper plan

    Customisable bundles with the bundle SDK, tiered discounts, subscriber journey A/B testing and the JavaScript SDK with Storefront API access are listed under Scale, not Starter. A merchant whose core product is a curated box can therefore reach the dearer tier before the shop has grown into it.

  3. 03

    It is billing, not a box store

    Recharge works with Shopify checkout, discounts, tax and shipping rather than replacing them. Curation, packing and fulfilment stay with other tools. Founders who want the whole box business in one place, or billing on a non-Shopify site, look at products built that way.

02

11 alternatives at a glance

Challengers first, then established names
AlternativeHeadquartersFree optionPricing model Switch ifOur rank
Seal SubscriptionsNot stated by the vendorYesPublishedyou want the bill to follow subscriber count rather than sales#4
PayWhirlNot stated by the vendorYesPublishedyour shop is not on Shopify or you want to choose your payment gateway#3
Loop SubscriptionsNot stated by the vendorYesPublishedyou want a free entry tier and cancellation save offers#5
AwtomicNot stated by the vendorNo free tierPublishedyour box draws on a catalogue of hundreds of items or regulated goods#7
AppstleUnited StatesNo free tierSee profileyou want box building and marketing connectors inside one Shopify app#8
SubblyNot stated by the vendorNo free tierPublishedyou would rather run a box-first store than add billing to Shopify#1
SmartrrNot stated by the vendorNo free tierPublishedmonth-to-month terms and a percentage of subscriber sales suit you#6
SkioNot stated by the vendorNo free tierPublishedyou want a no-code portal and a cancel-flow builder#9
Stay AINot stated by the vendorNo free tierPublishedyou will sign an annual contract for lower rates and predictive churn analytics#10
Bold SubscriptionsNot stated by the vendorNo free tierOn requestyour team already automates in Shopify Flow and Zapier#12
OrdergrooveUnited StatesNo free tierOn requestyou run a large catalogue on an enterprise commerce platform#13
03

What each one does differently

Seal Subscriptions

Not stated by the vendor · Published

Seal bills by how many subscriptions you hold, not by what they earn. A free plan covers up to 50, and paid tiers climb to one meant for 150,000 subscriptions. Every plan carries a 0% transaction fee, so a box with a high basket value keeps its revenue. A 30-day trial is mentioned without naming the plans. No owner or country is given.

Switch from Recharge if you want the bill to follow subscriber count rather than sales.

Our subscription box software guide puts Seal Subscriptions at 4 of 13; read why →

PayWhirl

Not stated by the vendor · Published

Recurring billing here is not limited to one storefront: PayWhirl runs on any website through Stripe, Square, Braintree or Authorize.Net. The free starter plan has a 3% transaction cut, falling to 0.5% on the top plan, and paid plans start with a 14-day trial. Curation and shipping have to come from other software. No owner or country is stated.

Switch from Recharge if your shop is not on Shopify or you want to choose your payment gateway.

Full verdict on PayWhirl, which sits at number 3 of 13 for subscription box software →

Loop Subscriptions

Not stated by the vendor · Published

Loop starts with a free plan for up to 50 active subscriptions, then charges 1.0% on Starter and 0.75% on Pro, each with a 14-day trial. Its tools aim at churn, with save offers in the cancellation flow and smart dunning for failed cards. Helpdesk connectors for Gorgias and Zendesk are an Enterprise item. The page names no country.

Switch from Recharge if you want a free entry tier and cancellation save offers.

Loop Subscriptions comes 5 of 13 when subscription box software products are ranked here →

Awtomic

Not stated by the vendor · Published

Large catalogues are the selling point: Build-a-Box copes with more than 1,000 items, and Shuffles rotate which products appear in a given cycle. Tax and compliance integrations (ShipCompliant by Sovos, Avalara, VinoCheck) suit regulated goods. Professional adds 1% per order, and the lower monthly rate needs a year's commitment. X Variation Inc. is named without a country.

Switch from Recharge if your box draws on a catalogue of hundreds of items or regulated goods.

Read our review of Awtomic (position 7 of 13 on the subscription box software list) →

Appstle

United States · See profile

Appstle is a Shopify app that bundles build-a-box, upsells, tiered discounts and inventory controls, and it plugs into Gorgias, Klaviyo, Yotpo, Omnisend and Rebuy. It says it is based in Menlo Park, California. Its home page shows no prices and points to a pricing page we could not read, so cost must be confirmed.

Switch from Recharge if you want box building and marketing connectors inside one Shopify app.

See the full Appstle entry, ranked 8 of 13 among subscription box software products →

Subbly

Not stated by the vendor · Published

Subbly replaces the host shop instead of sitting inside it. It is a store designed around boxes, memberships and farm shares, where one-time sales are secondary and checkout is included. A from-price is shown and the trial lasts three days at no charge, followed by a weekly fee for two weeks. We could not read the full plan table, and no country is named.

Switch from Recharge if you would rather run a box-first store than add billing to Shopify.

More on Subbly: ranked 1 of 13 in subscription box software →

Smartrr

Not stated by the vendor · Published

Smartrr publishes three tiers, each adding 1% of subscriber sales, with month-to-month terms and a 30-day trial on the lower two. Build-a-box bundles are reserved for the top Excel tier, which matters if the box is your whole product. The data processing addendum sits on a separate relaycommerce.io domain, and the page does not name an owner.

Switch from Recharge if month-to-month terms and a percentage of subscriber sales suit you.

Smartrr holds rank 6 among 13 entries in our subscription box software guide →

Skio

Not stated by the vendor · Published

Skio charges a monthly Scale fee, lower on an annual plan, plus 1.25% and 20 cents on orders involving a subscription, which is close to Recharge's own structure. Payment recovery campaigns, lifecycle journeys and a multi-step cancel-flow builder set it apart, and its portal needs no code. Buyers book a demo, and no trial or company address is shown.

Switch from Recharge if you want a no-code portal and a cancel-flow builder.

Read our review of Skio (position 9 of 13 on the subscription box software list) →

Stay AI

Not stated by the vendor · Published

Stay AI offers one published Standard plan, cheaper with an annual contract, plus 1% and 19 cents per transaction and no service or implementation fees. Smart Dunning comes on every plan and predictive analytics is named. Access is through a booked demo, with no trial listed. The page states no address, owner or country.

Switch from Recharge if you will sign an annual contract for lower rates and predictive churn analytics.

Stay AI comes 10 of 13 when subscription box software products are ranked here →

Bold Subscriptions

Not stated by the vendor · On request

Bold Subscriptions fires events into Shopify Flow, so a failed charge or a new subscriber can start your own automations. Klaviyo, Zapier, Gorgias and Good Subscription are listed integrations. Plan names and prices are not on the home page, which sends buyers to a contact form, and the footer names Bold Commerce without a country.

Switch from Recharge if your team already automates in Shopify Flow and Zapier.

See the full Bold Subscriptions entry, ranked 12 of 13 among subscription box software products →

Ordergroove

United States · On request

Ordergroove is built for retailers on platforms beyond Shopify, with connectors to BigCommerce, Salesforce, Adobe Commerce and Magento. Flex Incentives, Performance Analytics and experiment testing are among the named tools. The pricing page lists no plans and ends in a demo request. A Miami, Florida address appears in the footer, and no trial is mentioned.

Switch from Recharge if you run a large catalogue on an enterprise commerce platform.

Our subscription box software guide puts Ordergroove at 13 of 13; read why →

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Which alternative for which situation

  1. 01

    You want billing to follow subscriber count, not revenue

    Seal Subscriptions: It charges 0% per transaction and has a free plan up to 50 subscriptions, with tiers rising to 150,000.

  2. 02

    Your shop is not on Shopify

    PayWhirl: It runs on any website through Stripe, Square, Braintree or Authorize.Net, with a free starter plan.

  3. 03

    Your box draws on a very large catalogue

    Awtomic: Build-a-Box handles 1,000+ items, and tax and compliance integrations cover regulated goods.

  4. 04

    You want the whole box business in one store

    Subbly: It is a store built around boxes, memberships and farm shares with checkout included, and a short paid trial.

  5. 05

    You worry most about cancellations

    Loop Subscriptions: Save offers in the cancel flow and smart dunning come with a free plan up to 50 active subscriptions.

04

When Recharge is still the right choice

Recharge stays a reasonable choice when you run on Shopify and want a published price before you start. Its 60-day trial begins at app install, the Starter plan includes a no-code customer portal, failed payment recovery and a cancellation prevention flow, and Scale adds implementation and migration help. If the box programme is small, compare Starter against the alternatives before assuming the fee is too high.

05

What moving off Recharge involves

  1. 01

    Subscriptions live in the payment setup

    Active subscribers, their schedules and stored payment methods have to be migrated with care. Ask the new vendor how card tokens move and whether customers must re-enter details, then run a small cohort first. Recharge's Scale plan lists end-to-end migration support, which shows how large that job can be.

  2. 02

    Customer portal links and emails change

    Subscribers use a portal and receive upcoming order emails from the current tool. Update the links in your store, helpdesk and flows, and re-create discounts and bundle rules, since each vendor models them differently.

06

Questions about replacing Recharge

6 answers
How much does Recharge cost?

Starter is 149 dollars a month plus 1.50% and 20 cents per transaction, with a 60-day trial from app install. Scale is 499 dollars a month plus 1.25% and 20 cents. Custom is quoted, and the Plus and Custom plans run on 12-month terms.

Which alternatives have a free plan?

Seal Subscriptions covers up to 50 subscriptions free, Loop has a Free Forever plan for up to 50 active subscriptions, and PayWhirl lists free starter plans with no monthly fee. Each raises the price as subscriber numbers grow.

Is there an option with no transaction fee?

Seal lists 0% transaction fees on every plan and charges by subscription count instead. Others take between 0.5% and 3%, so compare the total at your own order volume.

Can I run subscriptions outside Shopify?

PayWhirl works on any website through four payment gateways, Subbly is its own store, and Ordergroove connects to BigCommerce, Salesforce, Adobe Commerce and Magento. Most of the rest are Shopify apps.

Which tools handle big build-a-box catalogues?

Awtomic names Build-a-Box for 1,000+ items, Appstle lists build-a-box and bundling, and Smartrr offers build-a-box on its top tier. Recharge puts customisable bundles on Scale.

Where are these vendors based?

Recharge lists Santa Monica, California, Appstle says Menlo Park, California and Ordergroove shows Miami, Florida. Most of the others state no country on the pages we read, so ask before signing.

—

Sources

Checked 9 November 2026
  • Recharge pricing: Starter 149 dollars plus 1.50% and 20 cents, Scale 499 dollars plus 1.25% and 20 cents, 60-day trial, features per plan, 12-month terms.
  • Seal Subscriptions pricing: Free plan to 50 subscriptions, 0% transaction fees, tiers to 150,000.
  • PayWhirl pricing: Gateways, free starter plans, 3% falling to 0.5%, 14-day trial.
  • Loop pricing: Free Forever to 50 subscriptions, 1.0% and 0.75%, 14-day trials, Enterprise connectors.
  • Awtomic pricing: Build-a-Box 1,000+ items, 1% per order, one-year minimum, X Variation Inc.
  • Appstle: Build-a-box, integrations, Menlo Park, no prices on page.
  • Subbly: Box-first store, three-day trial, from-price.
  • Smartrr pricing: Three tiers, 1% of subscriber sales, 30-day trial, build-a-box on top tier.
  • Skio pricing: Scale plan, 1.25% and 20 cents, cancel-flow builder, demo route.
  • Stay AI pricing: Standard plan, 1% and 19 cents, Smart Dunning, demo booking.
  • Bold Commerce: Shopify Flow triggers, integrations, contact-only pricing.
  • Ordergroove pricing: Demo request, enterprise connectors, Miami address.
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Who wrote this

Last reviewed 9 November 2026

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.

Checked and edited by Sebastiaan Smits, last on 9 November 2026. The editorial process explains the method.

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