Trustmary vs GatherUp

Trustmary and GatherUp both collect reviews, but they bill on opposite axes and aim at different jobs. Trustmary sells yearly bundles by number of responses, starting at 1,990 euros excluding VAT, and aims at turning reviews into website widgets. GatherUp bills per location in US dollars, from 99 a month on annual terms, and is built around review requests and listings. A marketing team with one site fits the first, while a business with branches fits the second, and neither offers a permanent free plan. Only GatherUp states a trial length, in the pages we read.

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Both are reviewed in full in our testimonial collection software ranking: Trustmary and GatherUp.

1. 01

   Yearly response bundles against monthly location rates

   Trustmary lists AI Visibility at 1,990 euros, Starter at 2,990, Business at 5,590 and Enterprise at 9,990, all per year excluding VAT, with responses from 60 up to 6,000. GatherUp shows 99 dollars a month for one location and 60 dollars per location for two to ten, billed annually. The two use different units, so only your volume of responses or your number of sites tells you which is cheaper. Trustmary also excludes VAT from every price it shows.

   Depends on the buyer

2. 02

   Cost when branches multiply

   GatherUp's price rises with each location, and above ten locations the pricing page tells you to contact sales. Add-ons stack on top: Reveal costs 45 dollars, Illuminate 125 and Integrity 300 per location per month, and Listings Management costs 40. Trustmary charges by responses and widget views instead, such as 25,000 views a month on Business, so extra sites do not multiply the fee in the same way. For a chain that mostly wants widgets, Trustmary's model looks lighter, though it has no location permissions.

   Edge: Trustmary

3. 03

   Trial and free access

   GatherUp gives fourteen days of trial with full access and requires no card; it names no free plan. Trustmary has no permanent free plan either. It offers a free AI visibility report for a website and a Start for free button, but nothing we read says how long any Trustmary trial lasts. If you want to test the tool before spending, GatherUp states its terms more clearly, and the free Reputation Scorecard it offers is not a plan.

   Edge: GatherUp

4. 04

   What each tool does with the reviews

   Trustmary's Starter bundle adds review widgets, survey automations, Open API and Zapier, and the higher tiers add white-label branding. The AI Visibility bundle lists review imports. GatherUp centres on collection by email and SMS, monitoring, AI-drafted responses held for approval, defense that flags suspected policy violations, and competitor monitoring against up to 15 competitors. Trustmary suits showing reviews on a web page, GatherUp suits asking for them, and a business that needs both should compare them carefully side by side.

   Edge: Trustmary

5. 05

   Connecting to the rest of your stack

   Trustmary names HubSpot CRM, Pipedrive, Zapier, Google Sheets, Make and QuickBooks, and says all integrations arrive from the Business bundle, while Starter already includes Open API and Zapier access. GatherUp says it connects with most CRM and POS systems, some directly and others through Zapier, and names Zapier on its site. Trustmary gives the longer named list, while GatherUp's claim is wider but mostly unnamed. If your CRM matters, check the exact one with the vendor before buying either product.

   Edge: Trustmary

6. 06

   Who stands behind each product

   Trustmary says the product is made in Finland, shows a copyright line for 2026, and its legal page names no legal entity or registration number for the company. GatherUp's terms name GatherUp, LLC with a Walnut Creek, California address, and its about page says Insight Integrity acquired it in 2025. GatherUp is more specific about its entity, though Trustmary is the one in Europe. Weigh clarity against location, and ask Trustmary for its full entity details before you sign anything.

   Edge: GatherUp

Does either tool have a free plan I can stay on?

No. Trustmary offers no permanent free plan, only a free AI visibility report, and GatherUp names no free plan either. GatherUp offers a trial of fourteen days, and no card is asked for.

Which one bills in euros?

Trustmary, with yearly prices of 1,990 to 9,990 euros excluding VAT. GatherUp's prices are in US dollars. Both bill annually, though GatherUp mentions a month-to-month option whose price is not shown.

Can GatherUp handle more than ten locations?

Its pricing page lists two to ten locations at 60 dollars each per month. Above ten, it says to contact sales. We found no price for larger estates.

• Trustmary homepage: the four yearly bundles, response counts, review sources, widget views and named integrations.
• Trustmary legal page: absence of a stated legal entity and registration number.
• GatherUp pricing page: per-location rates, Review Defense tiers, Listings Management and the two-week trial without a card.
• GatherUp homepage: email and SMS collection, AI-drafted responses, competitor monitoring and Zapier.
• GatherUp about page: ownership by Insight Integrity Group after the 2025 acquisition.
• GatherUp terms: GatherUp, LLC as operator with a Walnut Creek, California address.