Okendo vs Feefo

Okendo and Feefo both collect reviews for online sellers, but they differ sharply in what they show before a sales call. Feefo publishes two monthly packages in pounds, 149 for Essentials and 299 for Enhanced, both plus VAT, with a custom Plus tier, and says its reviews come only from verified customers. Okendo prints no prices on its pricing page, only order-volume bands marked speak to sales, and sells reviews bundled with loyalty, referrals, quizzes or surveys. Feefo is listed under the United Kingdom with addresses in Petersfield and London, while the Okendo pages we read state no country, owner or headquarters at all. Ask each firm for written answers on trials and limits.

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Both are reviewed in full in our product review software ranking: Okendo and Feefo.

1. 01

   Reading a price without a call

   Feefo prints its Essentials package at 149 GBP per month plus VAT and its Enhanced package at 299 GBP per month plus VAT, with Plus handled as custom. Okendo shows no prices on its pricing page. Billing follows monthly order volume, each band says speak to sales and Scale is custom. The Okendo homepage mentions plans from $19 a month but never says which plan that figure belongs to. A buyer who must enter a figure into a budget before any conversation can do so with Feefo, whereas Okendo requires a conversation first. A stated price lets a buyer compare vendors that same afternoon.

   Edge: Feefo

2. 02

   Metering by orders or by requests

   Okendo counts monthly orders across five bands, from 0 to 200 up to 10,001 and over, and passing a limit means upgrading or buying one-off order credit top-ups. Feefo counts review requests instead: Essentials includes 200 email, 50 WhatsApp and 50 SMS requests, and Enhanced includes 500 email, 100 WhatsApp and 100 SMS. Each model leaves a ceiling to watch. Okendo's Scale plan lifts it with a fixed annual price for unlimited orders, so a high-volume shop can stop counting. Neither approach clearly beats the other, which is why we call it level. Read the allowance tables twice before assuming either plan will cover a busy sales month.

   Depends on the buyer

3. 03

   One vendor for loyalty and referrals

   Okendo sells three bundles. Attract pairs Reviews, Referrals and Surveys, Convert pairs Reviews, Quizzes and Surveys, and Retain pairs Reviews, Loyalty and Surveys. Its page says bundles cost 30 percent less than buying the parts separately, which is the vendor's own claim and needs a quote to confirm. Feefo lists reviews, NPS and custom surveys but no loyalty or referral product in the pages we read. A brand that wants retention tools bought together with reviews will find the wider range at Okendo and fewer vendors to manage. Anyone who only needs reviews will not benefit much, because the bundles matter chiefly to teams planning to run several programmes together.

   Edge: Okendo

4. 04

   Who is allowed to leave a review

   Feefo's homepage states that every review comes from a verified customer and cites 6,500+ brands and 80+ million reviews collected. Essentials covers product and service reviews, photo and video uploads, AI summaries and replies, and Google Seller Ratings with rich snippets. Okendo's pages give no matching statement about who may post a review. A seller who needs each review traceable to a real order has a plain written commitment only from Feefo. Okendo may well have a similar rule, but we found nothing to quote. That gap is small in practice but real for an auditor who demands written evidence.

   Edge: Feefo

5. 05

   Evaluating before you commit

   Okendo lists no free tier and no trial on its pricing page, so any evaluation begins with the sales team. Nor does Feefo's pricing page mention either option. Feefo at least prints its entry fee, so you can book a call already knowing the figure. Okendo's platform and bundle subscriptions normally need annual terms, while individual product subscriptions can run monthly or annually. That gives a smaller buyer slightly more flexibility at Okendo, and it balances the price transparency that favours Feefo, so we leave this round level. Ask either vendor for the contract length in writing before you sign anything binding.

   Depends on the buyer

6. 06

   What a footer and an about page disclose

   Feefo's footer lists addresses in Petersfield GU31 4HT and London EC4R 3TD with UK phone numbers, and our category data lists the company as British. Okendo's about page shows investor logos only, and we found no legal name, headquarters, owner or hosting location. Okendo does document its stack by naming Klaviyo, Meta, Attentive, TikTok Shop and Bazaarvoice syndication, and it calls itself a Shopify Plus Certified App. Anyone wanting to know where a vendor sits get that from Feefo, while Okendo shows integrations instead of an address. Neither disclosure settles quality, yet only one of them tells a buyer which jurisdiction applies.

   Edge: Feefo

What is the $19 figure on Okendo's homepage?

It is a line saying plans start from $19 a month. The page does not say which plan that refers to. The pricing page itself shows no prices, only order bands marked speak to sales. Treat the figure as unconfirmed until a quote arrives.

How many WhatsApp requests does Feefo's cheapest package allow?

Essentials, from 149 GBP per month plus VAT, includes 50 WhatsApp requests. It also includes 200 email and 50 SMS requests. Enhanced, from 299 GBP per month plus VAT, raises those to 500 email, 100 WhatsApp and 100 SMS. Plus is custom.

What happens if my shop outgrows Okendo's order band?

Going past a limit means upgrading or buying one-off order credit top-ups. The bands run from 0 to 200 orders a month up to 10,001 and over.

Scale is the custom plan with unlimited orders at a fixed annual price. Platform and bundle subscriptions normally need annual terms.

• Okendo pricing page: order-volume bands, speak-to-sales tiers, bundles with the 30 percent claim, order top-ups and no named free tier or trial.
• Okendo homepage: the from $19 a month line, the named integrations and the Shopify Plus certification.
• Okendo about page: investor logos only and no stated country.
• Feefo pricing page: Essentials, Enhanced and Plus contents, the request allowances and no named free plan.
• Feefo homepage: verified-customer reviews, 6,500+ brands and the Petersfield and London addresses.