Fresha vs SimplyBook.me

These two booking systems charge for growth in different places. Fresha sells a monthly subscription that follows headcount, EUR 14.95 for one person or EUR 9.95 for each bookable team member, and adds fees on card payments and text reminders. SimplyBook.me starts at EUR 0 and climbs a ladder of tiers that cap monthly bookings and providers, so a busy shop pays more as appointments multiply, not as staff are added. Fresha shows a United Kingdom base on our entry, SimplyBook.me is a Cyprus company with a free plan and a 14-day trial.

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01

Fresha and SimplyBook.me side by side

FreshaSimplyBook.me
Our appointment scheduling rank#11 of 18#14 of 18
Established inUnited KingdomCyprus
List price, 6 November 2026EUR 14.95 a month for one person, or EUR 9.95 per team member, excluding 21.0% sales taxFree at 50 bookings; Basic EUR 11.9 to EUR 13.9, Standard EUR 24.9 to EUR 29.9, Premium EUR 49.9 to EUR 59.9 a month
Free tier—Yes
Open source——
Self-hostable——
Built forSalons and clinics wanting a full system for a small subscriptionSmall service businesses wanting a hosted booking page with a free starting plan
Not forBusinesses unwilling to list beside competitors in a marketplaceHigh-volume or many-staff teams that want unlimited bookings

Both are reviewed in full in our appointment scheduling ranking: Fresha and SimplyBook.me.

02

Where they differ

Fresha 1 · SimplyBook.me 3 · open 2
  1. 01

    Headcount versus booking caps

    Fresha scales with people: the Independent plan is EUR 14.95 a month for one team member and a single calendar column, and Team is EUR 9.95 per team member per month, with prices excluding 21.0% sales tax. SimplyBook.me ignores headcount at the low end and counts bookings instead: 50 on Free, 100 on Basic, 500 on Standard and 2,000 on Premium, with 1, 5, 15 and 30 providers. A five-person salon with few bookings suits SimplyBook.me; a small team with heavy volume suits Fresha.

    Depends on the buyer

  2. 02

    Card fees and the cost of taking payments

    Fresha lists its own processing: online payments at 1% plus EUR 0.20 per transaction, in-person at 0.89% plus EUR 0.10, and Klarna instalments at 3.49% plus EUR 0.50. Payments are optional, yet the verdict in our data warns that leaving Fresha takes your payment flow with it. SimplyBook.me puts payments, deposits and tips on Basic at EUR 11.9 a month billed annually, and Payments PRO on Premium. No processing fee schedule for SimplyBook.me appears in the material we gathered.

    Depends on the buyer

  3. 03

    Starting for nothing

    SimplyBook.me has a Free plan at EUR 0 with 50 bookings, one provider, a booking website, a widget and a WordPress widget, plus a 14-day trial of premium features. One FAQ says the free plan needs to be renewed monthly, so confirm that before you depend on it. Fresha lists no permanent free plan, only a 7-day trial on Independent and Team with no card required according to its FAQ. For a shop testing demand, SimplyBook.me is the gentler start.

    Edge: SimplyBook.me

  4. 04

    Text reminders and extras that add up

    Fresha gives 20 free text or WhatsApp reminders a month per team member on Team, then EUR 0.15 per text, while email and app notifications stay free and unlimited. Xero accounting is a EUR 8.95 add-on. SimplyBook.me lists SMS, WhatsApp, AI voice booking and extra bookings as separately priced add-ons, and account manager time as an add-on at $100 per hour. Neither is all-inclusive, and Fresha's allowance is at least stated per person.

    Edge: Fresha

  5. 05

    Health data, sign-on and security claims

    SimplyBook.me states that HIPAA features sit on Standard, Premium and Enterprise, that a Business Associate Agreement is available on request, and the pricing page lists ISO 27001 certification. Standard also adds SAML single sign-on. Fresha's pricing page, as we read it, says nothing on HIPAA, ISO 27001 or single sign-on. A clinic with formal compliance questions has more to work with at SimplyBook.me, although the paid tier it needs is Standard at EUR 24.9 a month on annual billing.

    Edge: SimplyBook.me

  6. 06

    Who stands behind the product

    The terms of SimplyBook.me name SimplyBook.me Ltd, incorporated in the Republic of Cyprus and registered in Limassol, with offices in Iceland and Ukraine. Fresha's footer shows Fresha.com SV Ltd, but the registered address, country and parent company are not stated on the pages we read, and the United Kingdom attribution comes from our existing entry. Where the vendor sits is clearer for SimplyBook.me. Fresha's marketplace also lists your business beside competitors, a trade-off SimplyBook.me does not describe.

    Edge: SimplyBook.me

03

When neither fits

If you want a calendar built around meetings and not salon services, look at Reservio or TIMIFY instead. Both are in our appointment scheduling category and may fit a small service business better than a marketplace model or a booking-capped ladder.

04

Fresha or SimplyBook.me: questions

3 answers
Does leaving Fresha mean rebuilding payments too?

Our data says yes if you took payments through Fresha, because processing is in-house. Your client-facing listing goes with it. Plan the exit as scheduling and payments together.

What happens when a SimplyBook.me shop outgrows 100 bookings a month?

Basic stops at 100 bookings and five providers, so you move to Standard at 500 and 15. Extra bookings are also listed as a separately priced add-on. We found no amount for that add-on.

What is the cheapest route for a solo practitioner?

SimplyBook.me costs EUR 0 on Free, or EUR 11.9 a month on Basic with annual billing. Fresha's Independent plan is EUR 14.95 a month before 21.0% sales tax. The cheaper path depends on whether 50 or 100 bookings a month is enough.

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Sources

Checked 6 November 2026
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