Teams look for a Supermetrics alternative when the bill follows the number of data sources and destinations they connect, or when what they need is a finished client report rather than a data feed. Some move to a reporting tool priced per client or per dashboard. Others want a larger integration platform that includes warehouse destinations.
Sebastiaan SmitsFounderShort answer: Our rule for order: vendors outside the big brands go first, and the largest names are not placed in the top three. For Supermetrics users, the top three picks from our marketing analytics and reporting software ranking are Power My Analytics, Swydo and DashThis. Pick Power My Analytics if you want the same connect-and-send idea with every connector open on every plan. The 11 entries that follow are all ranked in Best Marketing Analytics and Reporting Software in 2026; each one explains what sets it apart from Supermetrics.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Supermetrics lists Starter at 49 euros a month billed monthly, or 39 billed yearly, with two data sources and two accounts per source. Growth is 199 monthly or 159 yearly for seven sources. Extra sources are listed as paid extras, so a team connecting many channels pays more with each one.
Starter includes one user and Growth two, and both include a single core destination for AI chat. Looker Studio, Google Sheets, Excel and Power BI sit under Studio destinations. Extra users and destinations are paid extras, which matters for agencies where several people build reports.
Data transformations, Supermetrics Storage, the Data API, data warehousing and data residency control are marked as Enterprise features on the pricing page, which is quote-only. A team that wants its data in its own warehouse cannot get there on the two published plans.
| Alternative | Headquarters | Free option | Pricing model | Switch if | Our rank |
|---|---|---|---|---|---|
| Power My Analytics | Not stated by the vendor | No free tier | Published | you want the same connect-and-send idea with every connector open on every plan | #2 |
| Swydo | Netherlands | No free tier | Published | your real output is client reports and you want a Dutch vendor with one metered price | #1 |
| DashThis | Canada | No free tier | Published | you send PDF reports to a handful of clients and want a fixed number of dashboards | #5 |
| Klipfolio | Canada | No free tier | Published | a few shared dashboards for an in-house team matter more than client-by-client reports | #3 |
| AgencyAnalytics | Canada | No free tier | Published | you run an agency and would rather pay by client than by connected source | #4 |
| Whatagraph | Netherlands | No free tier | Published | you want an EU-based reporting vendor and accept a demo-led purchase | #7 |
| Adverity | Austria | No free tier | On request | you are a data team in a larger organisation and want a quoted, Austrian integration platform | #11 |
| Databox | United States | Yes | Published | you want to start without paying and test one dashboard before committing | #6 |
| Reportei | Brazil | No free tier | See profile | your clients use Brazilian marketing platforms and you want reports in several languages | #10 |
| TapClicks | United States | No free tier | On request | you are an agency or media company that wants one suite and will negotiate a quote | #9 |
| Improvado | United States | No free tier | Published | you need warehouse destinations and governance and your budget is an enterprise one | #12 |
Not stated by the vendor · Published
The company says it is privately held with no external investors, and it began as software written by a web analytics consultancy. Each plan includes every connector, MCP and API access, so plans differ by the number of sources and accounts. BigQuery, SQL and FTP exports and hourly refreshes are paid extras on the first three plans.
Switch from Supermetrics if you want the same connect-and-send idea with every connector open on every plan.
Netherlands · Published
Swydo B.V. in Hilversum bills per connected data source per month and nothing else. Clients, users and reports are unlimited, and every feature sits on every plan. Ten clients on two ad platforms means twenty sources, and the pricing page we read lists no data warehouse destination. It is a reporting tool, not a pipeline.
Switch from Supermetrics if your real output is client reports and you want a Dutch vendor with one metered price.
Read our review of Swydo (position 1 of 12 on the marketing analytics and reporting software list) →
Canada · Published
DashThis counts dashboards, with one dashboard standing for one client report, and opens all integrations and unlimited users on every plan. It is a brand of Moment Zero inc. in Canada. The entry tier holds three dashboards and fifteen sources. AI chat is sold as an add-on, and trial dashboards close if you do not subscribe.
Switch from Supermetrics if you send PDF reports to a handful of clients and want a fixed number of dashboards.
Why DashThis is #5 among 12 marketing analytics and reporting software products →
Canada · Published
Klipfolio calls itself independent, based in Ottawa and founded in 2001. Tiers are sized by dashboard count, users are unlimited, and white-labelling is a separate bundle. Faster data refresh arrives only on higher tiers, so the cheapest plan updates slowly. It suits shared internal boards better than one report per client.
Switch from Supermetrics if a few shared dashboards for an in-house team matter more than client-by-client reports.
Klipfolio review, listed at 3 of 12 marketing analytics and reporting software products →
Canada · Published
AgencyAnalytics, based in Toronto, charges per client per month and includes unlimited sources, reports, staff accounts and a white-labelled client portal. Cost follows your client list, not your platform count. Rank and AI visibility trackers are billed on top, and tiny retainers pay the full per-client rate.
Switch from Supermetrics if you run an agency and would rather pay by client than by connected source.
AgencyAnalytics, #4 of 12 in our marketing analytics and reporting software ranking →
Netherlands · Published
Whatagraph B.V. in Amsterdam sells two plans, Max and Prime, with unlimited users and reports and a credit for each connected account. Plan changes go through a call. BigQuery transfer is a Prime-only add-on and the public API is an add-on too, so raw-data export needs a higher tier.
Switch from Supermetrics if you want an EU-based reporting vendor and accept a demo-led purchase.
#7 out of 12 marketing analytics and reporting software products: read the Whatagraph review →
Austria · On request
Adverity GmbH is registered in Vienna and sells Connect for marketing data integration and Atlas as a knowledge layer. Its pricing page says there are no rigid plans and every customer gets a quote after a demo. A team that wants finished client reports will still need a separate visualisation tool.
Switch from Supermetrics if you are a data team in a larger organisation and want a quoted, Austrian integration platform.
Adverity, #11 of 12 in our marketing analytics and reporting software ranking →
United States · Published
Databox, from Boston, now centres on an AI analyst and a governed metric layer. The free plan allows one user, three data sources and one dashboard. Paid tiers add users, sources and AI credits. The product now speaks to analysts and implementers as much as to marketers who only want reports.
Switch from Supermetrics if you want to start without paying and test one dashboard before committing.
Brazil · See profile
Reportei Dados Ltda in Brazil feeds reports and dashboards from more than forty platforms, including Brazilian tools such as RD Station and Hotmart. The trial lasts three days and the plans page we read showed only an Enterprise proposal, so self-serve limits need confirming with the vendor.
Switch from Supermetrics if your clients use Brazilian marketing platforms and you want reports in several languages.
Open the Reportei profile, 10th of 12 in the marketing analytics and reporting software guide →
United States · On request
TapClicks, headquartered in San Jose, sells a suite for agencies and media companies: connectors, dashboards, a report studio and AI agents. Its pricing page lists feature tiers without amounts, so a call comes first. A startup bundle includes ten clients, and the full suite means a long onboarding.
Switch from Supermetrics if you are an agency or media company that wants one suite and will negotiate a quote.
United States · Published
Improvado Inc. in San Diego states starting prices of twenty thousand dollars a year for Starter and fifty thousand for Growth, with all connectors and destinations included and price following data volume. A small MCP-only plan is the cheaper way in. It is aimed at large enterprises and agencies.
Switch from Supermetrics if you need warehouse destinations and governance and your budget is an enterprise one.
AgencyAnalytics: It charges per client and includes unlimited sources, reports, staff accounts and a white-labelled portal.
Swydo: Billing is per data source, with clients, users and reports unlimited and every feature on each plan.
Databox: The free plan allows one user, three data sources and one dashboard.
Improvado: Starter begins at 20,000 dollars a year and all connectors and destinations are included.
Power My Analytics: Plans differ by sources and accounts, while exports to BigQuery and hourly refreshes cost extra at lower tiers.
Supermetrics stays a sensible choice when the job is moving channel data into the tools you already use. Its integrations page lists around 174 connectors, plans are fixed price with no charge by data volume, and any connector can be tried free for 14 days without payment details. If you build your own reports in Sheets or Looker Studio and need only a few sources, the entry plan may already fit.
Sheets and Looker Studio reports built on Supermetrics queries refer to its field names and refresh settings. List every report, its sources and its schedule before you leave, then rebuild or test each one against the new tool's metrics.
Alternatives bill by source, client, dashboard or credit. Count your accounts, clients and report recipients first and price them against each model, because the same set-up can cost very different amounts under each.
If you store history in Sheets or a warehouse, export it before cancelling so that year-on-year charts continue after the switch.
Its pricing page lists Starter at 39 euros a month billed yearly (49 monthly) and Growth at 159 yearly (199 monthly). Enterprise is quoted. Yearly billing is shown as saving 20 percent.
Yes. The pricing page says any connector or destination can be trialled for 14 days with no payment details required.
Supermetrics Oy has its headquarters at Kaivokatu 10 A in Helsinki, Finland, according to its about page, with offices in Dublin, Amsterdam, Singapore and Vilnius.
Databox lists a free plan with one user, three data sources and one dashboard. Others in this list offer 14-day trials, and Reportei a three-day trial.
Swydo (Netherlands), Whatagraph (Netherlands) and Adverity (Austria) are registered in the EU. Supermetrics itself is Finnish, so the choice is about pricing model and scope, not location.
AgencyAnalytics charges per client with unlimited sources, Swydo charges per connected source with unlimited clients, and DashThis counts dashboards. Compare using your own client and account numbers.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Checked and edited by Sebastiaan Smits, last on 6 November 2026. The editorial process explains the method.
