Plausible alternatives: 10 web analytics tools compared
Plausible is priced by pageviews, and several things people want from it sit one tier up: funnels, revenue attribution and custom properties are on Business, and the sites API is on Enterprise. The alternatives below include other cookie-free counters, a free hosted option, plugin-based self-hosting and event-based product tools.
Short answer: Pirsch, Simple Analytics and GoatCounter head the list of Plausible alternatives drawn from our web analytics software ranking. Our rule for order: vendors outside the big brands go first, and the largest names are not placed in the top three. Pirsch is the one to try if you want a German host and a URL shortener beside the stats, and funnels are worth the upper plan. Below are 10 alternatives, each taken from the Best Web Analytics Software in 2026 ranking, with its main difference from Plausible.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Pricing: Published tiers by monthly pageviews; 30-day trial; cloud or community edition
Established in: Estonia
Built for: Marketing teams and small sites wanting a one-page traffic report without a consent banner
Not for: Teams needing session replay, heatmaps or per-user product analysis
01
Why buyers look past Plausible
01
Starter covers one site and little else
Plausible's pricing page shows Starter at $9 a month for up to 10k pageviews on 1 site. Team management, shared links and embedded dashboards arrive with Growth at $14 and up to 3 sites. An agency or a small group running several properties lands on a higher tier sooner than the entry price suggests.
02
Funnels and revenue sit on Business
Funnels, user journeys, ecommerce revenue attribution, custom properties and the Stats API are listed from Business at $19 and up to 10 sites. Anyone whose first question is where visitors drop out of a purchase flow pays for that tier before seeing the answer.
03
The self-run edition leaves out parts of the cloud
Plausible Community Edition is AGPLv3 and free of licence fees, but its documentation says it lacks funnels, user journeys, ecommerce revenue goals, SSO and the sites API. It is released twice a year, security fixes need applying by you, and support is community only. You also pay for your own server and backups.
a product team wants experiments and forecasts and will go through sales for the price
#9
03
What each one does differently
1
Pirsch
Germany · Published
Emvi Software GmbH runs Pirsch on servers in Germany and counts visitors without cookies. Two published plans scale with monthly page views and keep data without a time limit. Funnels, A/B testing and teams sit on the higher plan, so check which one you need. A 30-day trial asks for no card, and the code has an open source core.
Switch from Plausible if you want a German host and a URL shortener beside the stats, and funnels are worth the upper plan.
Three people in Amsterdam, self-funded, and the vendor states that website data never leaves the Netherlands. A free plan allows one user and five websites with one month of history and a badge. Paid plans follow pageviews, extra users are charged monthly, and a 14-day trial is offered.
Switch from Plausible if a Dutch host matters and you can live with seats billed one by one.
One person, Martin Tournoij in Ireland, writes and runs GoatCounter. The hosted service is free for reasonable public use and paid by donations; the code can be self-hosted under a modified EUPL 1.2. It reports pageviews, referrers and campaigns only, so funnels and revenue are outside it, and there is no paid support.
Switch from Plausible if a personal or small project needs plain counts and the budget is zero.
Fathom gives every plan the same features and at least 50 sites, so the bill follows pageviews alone, custom events included. Conva Ventures Inc. in Canada says it is independently owned. EU visitors are routed to EU servers, but anonymised data then lands on US servers. Seven days of trial, with a card.
Switch from Plausible if you run many sites and want one feature set without tier gates, and US storage of anonymised data is acceptable.
Umami is MIT-licensed code from a Delaware company, runnable on your own server or via Umami Cloud. The hobby plan has one website, 100K events and six months of retention; Pro covers up to 20 websites and ten members. Replays, heatmaps and white-labelling begin at Business, ten times the Pro cost, and extra events are billed singly.
Switch from Plausible if you want permissive licensing and a free start, with event-based billing as it grows.
InnoCraft of New Zealand publishes Matomo under GPL v3. Download it with unlimited users and hits, or rent Matomo Cloud hosted in Frankfurt with tiers by monthly hits. Heatmaps, funnels and recordings are paid plugins or bundles on On-Premise, and the free edition has forum support only.
Switch from Plausible if you want to host on your own servers with a long plugin catalogue, or want Frankfurt-hosted cloud.
Piwik PRO SA from Wroclaw bundles analytics, tag manager, data activation and a consent manager. Business is published monthly for up to 2 million actions and 20 domains, with a no-card 30-day trial. Tag and consent loads count as actions, raw data via API is Business only, and prices go up 4% a year.
Switch from Plausible if consent handling and tag management have to come from the same supplier as the statistics.
PostHog sits in the United States and meters web analytics, replay and feature flags separately, each with its own monthly free allowance. Usage stops at the free limit until a card is added. The free tier keeps one project and one year of data; self-managed use is called unsupported in its docs.
Switch from Plausible if analytics must be tied to session replay and feature flags and a US vendor is acceptable.
Mixpanel prices events, not seats: every plan has unlimited seats and the free plan allows 1M events. Growth moves on a slider up to 20M events, then a quote follows. A project can be placed in the EU, though only at creation. The tool answers product questions about funnels and cohorts, not a one-page site overview.
Switch from Plausible if your questions are about in-product behaviour more than page traffic.
Amplitude, Inc. of San Francisco allows 2M events a month on the free plan and unlimited seats everywhere. Plus costs nothing for the first 2M events but takes a card, adding cohorts, heatmaps and two-year retention. A/B testing and full forecasting come with Growth, whose price is only given after a sales conversation.
Switch from Plausible if a product team wants experiments and forecasts and will go through sales for the price.
Fathom Analytics: Every Fathom plan carries the same features and at least 50 sites, so the price moves only with pageviews.
02
You want your visitors' data to stay in Germany
Pirsch: Pirsch is cookie-free, hosted on servers in Germany, and has a 30-day trial without a card.
03
You want a free tool for a small personal site
GoatCounter: The hosted service is free for reasonable public use and paid by donations, with pageviews, referrers and campaigns.
04
You want to run the software on your own server
Umami: The code is MIT-licensed and a free hobby cloud plan covers one website and 100K events if you start there.
05
You need consent management in the same product
Piwik PRO: The suite includes a consent manager and tag manager, with Business published per month and a 30-day trial without a card.
04
When Plausible is still the right choice
Plausible remains a good fit when a short, single-page dashboard is the goal. Its data policy says it sets no cookies, uses no local storage, stores no raw IP addresses and keeps visitor data in the EU on European-owned infrastructure, with the legal entity in Estonia. The 30-day trial needs no card, Starter keeps data without a retention limit, and Google Analytics import is included. If the dashboard already answers your questions, a move mostly adds work.
05
What moving off Plausible involves
01
Write down goals, events and segments before cancelling
Plausible's plans include goals, custom events and saved segments, so list their names and definitions first. Rebuild them in the new tool under the same names, or later comparisons across the switch will not line up.
02
Run both scripts side by side for a month
Put the new tracking snippet next to Plausible's for 30 days. Visitor counting differs between tools (daily identifiers here, other methods elsewhere), so expect different totals and note the gap before you trust trends.
03
Update the privacy text and the consent banner
Check what the new vendor says about cookies, hosting and subprocessors, and change your privacy notice to match. A tool that sets cookies or stores data outside the EU may need a consent banner that Plausible did not.
06
Questions about replacing Plausible
6 answers
Which tool is the closest alternative to Plausible?
Pirsch is the nearest in kind: cookie-free statistics from a German company, hosted in Germany, with published plans by page views and a 30-day trial without a card. Simple Analytics, hosted in the Netherlands, and Fathom follow in the list above.
Is there a free alternative to Plausible?
GoatCounter is free for reasonable public use on its hosted service and paid by donations, and its code can be self-hosted.
Umami has a free hobby plan with one website and 100K events. Simple Analytics gives one user and five websites with one month of history.
Which alternative lets me host the analytics myself?
Matomo (GPL v3) and Umami (MIT) can be run on your own server, and GoatCounter is self-hostable too. Plausible's own Community Edition is the other route, with the limits described above. Self-hosting means you handle upgrades, uptime and backups.
Which alternatives offer funnels?
Pirsch has funnels on its higher plan and Matomo through paid plugins or bundles on On-Premise. Mixpanel and Amplitude are event-based product tools with free plans of 1M and 2M events a month. Fathom keeps one feature set on every plan.
Which alternatives keep data in Europe?
Pirsch states hosting in Germany, Simple Analytics in the Netherlands, Piwik PRO in Sweden, and Matomo Cloud in Frankfurt. Mixpanel can place a project in the EU, but only when the project is created. Fathom stores anonymised data on US servers.
What if I need consent management as well?
Piwik PRO sells a consent manager inside the same suite as analytics and a tag manager. Plausible does not include one, and its data policy describes counting without cookies, so many sites do not need a banner for it.
—
Sources
Checked 3 November 2026
Plausible pricing: Starter $9, Growth $14, Business $19 per month; 10k pageviews on Starter; site and team limits; features by tier; 30-day trial without card.
Plausible data policy: No cookies or local storage, no raw IP addresses, EU hosting on European-owned infrastructure, Estonian entity, public code.
Plausible self-hosting docs: Community Edition under AGPLv3, twice-yearly releases, missing funnels, journeys, revenue goals, SSO and sites API, community support only.
Pirsch: Emvi Software GmbH, cookie-free, hosted in Germany, open source core, plans by page views, 30-day trial without card, funnels on higher plan.
Simple Analytics: Three-person Amsterdam team, data stays in the Netherlands, free plan terms, 14-day trial, per-user charges.
GoatCounter: Martin Tournoij, Ireland, free hosted service funded by donations, modified EUPL 1.2, no paid support.
Fathom Analytics: Conva Ventures Inc., same features on all plans, 50 sites, 7-day trial with card, EU routing and US storage of anonymised data.
Umami: MIT licence, Umami Software Inc., hobby, Pro and Business limits, event billing.
Matomo: InnoCraft, GPL v3, Cloud hosted in Frankfurt, paid plugins and bundles, forum support for free edition.
Piwik PRO: Piwik PRO SA, consent manager and tag manager, Business tier limits, 30-day trial without card, 4% yearly increase, Sweden hosting.
PostHog: Per-product billing with free allowances, one project and one year of data on free tier, self-managed unsupported.
Mixpanel: Free plan 1M events, unlimited seats, Growth slider to 20M events, EU project creation.
Amplitude: Free plan 2M events, unlimited seats, Plus with card, Growth by sales.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Written, edited and fact-checked by Sebastiaan Smits. Last reviewed 3 November 2026. How we review.
