Teams reconsider Matomo when the free download turns into a server to patch, or when the Cloud price depends on a hits tier that is not shown beside each plan. The eleven alternatives below range from single-purpose counters to hosted suites, with German, Dutch, Estonian and Irish options near the top.
Sebastiaan SmitsFounderShort answer: Where a category has smaller vendors worth recommending, they occupy the first three places and the big brands come below them. For Matomo users, the top three picks from our web analytics software ranking are Pirsch, Simple Analytics and GoatCounter. Pick Pirsch if you want a German host and a cookie-free script instead of a PHP application. Every one of the 11 products below comes from Best Web Analytics Software in 2026, with a note on how it departs from Matomo.
Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.
Matomo's pricing page lists On-Premise Community as free with unlimited users and hits and forum support only. Email support starts with Team at 275 euro for up to 4 users and 5M hits a month, Business is 1 450 euro for 20 users, and Enterprise 3 400 euro for 50 users. The page does not say what period those euro amounts cover, so ask before budgeting.
Matomo's own FAQ tells On-Premise and self-hosted users to review the recommended PHP security updates. That is a fair division of labour for a team with a sysadmin, and a chore for one without. Where the data lives is also your decision: Matomo says On-Premise data can sit in any country you choose.
Matomo Cloud is sold in tiers of 50,000, 100,000, 300,000, 600,000, 1 million, 2 million and 5 million hits a month, and above 10 million you contact sales. The pricing page we read showed a single starting figure of 29 and no price per tier, so the cost of your own traffic only appears once you pick a tier in the calculator.
| Alternative | Headquarters | Free option | Pricing model | Switch if | Our rank |
|---|---|---|---|---|---|
| Pirsch | Germany | No free tier | Published | you want a German host and a cookie-free script instead of a PHP application | #13 |
| Simple Analytics | Netherlands | Yes | Published | you want Dutch storage and a free tier for small sites | #4 |
| GoatCounter | Ireland | Yes | Published | your sites are small and you only need visit counts | #14 |
| Plausible | Estonia | No free tier | Published | you want a small Estonian vendor and a trial without a card | #1 |
| Fathom Analytics | Canada | No free tier | Published | you run many sites and want one feature set at every tier | #3 |
| Umami | United States | Yes | Published | you want permissively licensed code you can self-host or rent | #5 |
| Piwik PRO | Poland | No free tier | Published | you want consent management and tags from the same EU vendor | #6 |
| PostHog | United States | Yes | Published | product teams want replays and flags next to page statistics | #7 |
| Google Analytics | United States | Yes | Published | your marketing runs on Google Ads and you accept Google's terms | #11 |
| Mixpanel | Not stated by the vendor | Yes | Published | you want event funnels and cohorts more than page reports | #8 |
| Amplitude | United States | Yes | Published | you analyse product behaviour and can work through a sales quote | #9 |
Germany · Published
Servers in Germany host Pirsch, the product of Emvi Software GmbH, and the script sets no cookies. Pricing has two published steps tied to page views, retention is unlimited, and A/B tests, funnels and team seats are reserved for the upper step. Self-installation is a conversation with sales.
Switch from Matomo if you want a German host and a cookie-free script instead of a PHP application.
Pirsch holds rank 13 among 15 entries in our web analytics software guide →
Netherlands · Published
Amsterdam is home to this three-person, self-funded team, who say visitor data never leaves the Netherlands. A hobby tier is free for a single user and five sites, though history lasts a month and a badge shows. Paying customers are billed on pageviews plus a monthly fee for each extra user.
Switch from Matomo if you want Dutch storage and a free tier for small sites.
Where Simple Analytics stands: place 4 of 15 in the web analytics software ranking →
Ireland · Published
One developer in Ireland, Martin Tournoij, runs GoatCounter, which tallies pageviews, referrers and campaigns with no unique visitor identifiers. Donations fund the hosted service, which stays free for reasonable public use, and anyone can host the software under a modified EUPL 1.2. Funnels are not offered, and nobody sells support.
Switch from Matomo if your sites are small and you only need visit counts.
Check GoatCounter in the ranked list (14 out of 15, web analytics software) →
Estonia · Published
Based in Tartu, Plausible Insights OÜ calls itself bootstrapped and profitable, with ten people. Prices step up by monthly pageviews, and a 30-day trial asks for no card. Business is where funnels and revenue attribution begin; Starter is limited to one site, and the Community Edition you host omits funnels and user journeys.
Switch from Matomo if you want a small Estonian vendor and a trial without a card.
Read our review of Plausible (position 1 of 15 on the web analytics software list) →
Canada · Published
Independence is the pitch from Conva Ventures Inc. of Canada: no venture backers, and each plan carries identical features across at least 50 sites. Pageviews set the price, with custom events counted in. A seven-day trial requires a card, and EU traffic is routed to European servers before anonymised figures land in the US.
Switch from Matomo if you run many sites and want one feature set at every tier.
See the full Fathom Analytics entry, ranked 3 of 15 among web analytics software products →
United States · Published
Umami Software, Inc., a Delaware firm, releases its code under the MIT licence, giving you a choice of self-hosting or Umami Cloud. Its free hobby tier covers one site with 100K events and six months of history. Business costs ten times Pro and holds session replays, heatmaps and white-labelling, which Pro (20 sites, ten members) lacks.
Switch from Matomo if you want permissively licensed code you can self-host or rent.
Open the Umami profile, 5th of 15 in the web analytics software guide →
Poland · Published
From Wroclaw, Piwik PRO SA sells a single suite: analytics, a tag manager, data activation and consent handling. Business is listed monthly for up to 2 million actions across 20 domains, and a 30-day trial is card-free. Because actions include tag loads, consent loads and API calls, busy sites can jump a tier; the list price also climbs 4% yearly.
Switch from Matomo if you want consent management and tags from the same EU vendor.
Piwik PRO review, listed at 6 of 15 web analytics software products →
United States · Published
US-headquartered PostHog sells web analytics as one product among replay, flags and others, every one with its own free monthly allowance. Nothing is billed beyond that allowance until you attach a card. On the free plan you get one project and a year of history; the vendor's docs describe self-managed deployments as unsupported.
Switch from Matomo if product teams want replays and flags next to page statistics.
Why PostHog is #7 among 15 web analytics software products →
United States · Published
No licence fee applies to the standard edition, which runs under Google LLC terms. Individual-level data is kept for 2 or 14 months, standard properties export at most 1M events a day to BigQuery, and larger needs point to the paid 360 tier. Its strength is the link to Google's ad and search tools.
Switch from Matomo if your marketing runs on Google Ads and you accept Google's terms.
Our web analytics software guide puts Google Analytics at 11 of 15; read why →
Not stated by the vendor · Published
Events, not seats, drive Mixpanel's cost, so all plans include unlimited users and the free one covers 1M events a month. On Growth a slider prices volume up to 20M events and beyond that you need a quote. An EU project region can be chosen, but only when the project is first created.
Switch from Matomo if you want event funnels and cohorts more than page reports.
Where Mixpanel stands: place 8 of 15 in the web analytics software ranking →
United States · Published
San Francisco-based Amplitude counts events and includes unlimited seats, with 2M events a month free. Cohorts, heatmaps and two years of retention arrive on Plus, which asks for a card. Experimentation and complete forecasting belong to Growth, a plan whose price comes only from a sales conversation.
Switch from Matomo if you analyse product behaviour and can work through a sales quote.
Open the Amplitude profile, 9th of 15 in the web analytics software guide →
Pirsch: Germany-hosted and cookie-free, with plans that step up by page views.
GoatCounter: Free to use for reasonable public sites, supported by donations; self-hosting is possible too.
Umami: MIT-licensed, so a self-run copy is allowed; Umami Cloud's hobby tier offers one website.
Piwik PRO: Consent manager, tag manager and analytics arrive from one Polish vendor, trial without a card.
PostHog: Separate free allowances per product, and billing starts only once a card is on file.
Matomo remains a sound choice when you want the data on infrastructure you control, with the code downloadable and unlimited users and hits on the free On-Premise edition. Cloud hosting in Frankfurt suits teams that want the same interface without running PHP. Matomo also describes a CNIL-approved setup for measuring without a consent screen, provided you configure anonymisation as its guide says. If you already patch servers routinely, the free edition is hard to beat.
Another tool starts counting from its first day, so a year-on-year comparison needs the old numbers elsewhere. Export the reports you reuse, or keep a read-only Matomo instance for a period before shutting it down.
Matomo goals, segments and custom dimensions do not map directly onto another vendor's events. List those you actually read each month, then recreate only those. Run both scripts side by side for a few weeks to compare totals before you remove the old tag.
If your cookie notice was written for Matomo's setup, review it when the script changes, since cookie use, anonymisation settings and hosting location may all differ in the new tool.
The On-Premise Community edition is free with unlimited users and hits and forum support. Team, Business, Enterprise and VIP are paid support and feature bundles. Cloud hosting is paid and starts at a listed 29, with tiers by monthly hits.
Matomo's pricing page says Frankfurt, Germany, and its GDPR page says Cloud data is stored in the EU with no transfer to the US. On-Premise data lives wherever you install it.
Umami (MIT licence), GoatCounter (modified EUPL 1.2), the Plausible Community Edition and Pirsch on an Enterprise quote can be self-run. PostHog's docs call self-managed deployments unsupported.
Simple Analytics has a free plan for one user and five websites, Umami a hobby plan with 100K events, GoatCounter hosting for reasonable public use, Mixpanel 1M events, and Amplitude 2M events a month.
Not by themselves. Pirsch and GoatCounter describe cookie-free or identifier-free counting, and Matomo describes a CNIL-approved configuration. The legal decision stays with you and your adviser, so read each vendor's terms.
Mixpanel, Amplitude, PostHog and Heap measure what users do inside a product. Heap says it is now part of Contentsquare. They take more setup than a page counter.
Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.
Author and fact-checker: Sebastiaan Smits. This page was last reviewed on 3 November 2026; our review process is public.
