Metorik alternatives: 11 ecommerce analytics tools compared

Stores look past Metorik for three practical reasons: the bill moves with the three-month order average, the history import stops at a multiple of the plan's order cap, and email sending beyond the plan is bought as credits. Some want profit-first reporting, some want a data warehouse or attribution, and some want an open source tool they host.

Short answer: Metrilo, Putler and Lebesgue head the list of Metorik alternatives drawn from our ecommerce analytics software ranking. Smaller vendors fill the top three places where the category offers them, and the household names start at place 4. Metrilo is the one to try if you want a flat plan with unlimited seats and one customer database. The 11 entries that follow are all ranked in Best Ecommerce Analytics Software in 2026; each one explains what sets it apart from Metorik.

Vendors can pay for more visibility on this website, for example a higher place in a ranking or more room on a page. Commercial relationships can also affect which products we feature and how prominently. Every vendor link is marked the same, whatever the arrangement behind it. How that works.

Metorik

#1 of 13 in our ecommerce analytics software ranking

  • Pricing: Published tiers by monthly order volume, every feature in every tier; 30-day trial, no card
  • Established in: Australia
  • Built for: WooCommerce or Shopify merchants wanting reports, segments and email on one order-based bill
  • Not for: Marketplace sellers or stores on BigCommerce, Magento or custom platforms
01

Why buyers look past Metorik

  1. 01

    The bill follows an order average

    Metorik's pricing slider runs from 100 to 150k orders a month and averages your last three months of orders up to the billing day. The plan changes at the next billing month once that average leaves its band. A store with seasonal spikes can see a different price without any change in features.

  2. 02

    Imports are capped at a multiple of the plan

    All historical orders sync during the first import, but only up to 120 times the monthly order limit of the plan. Metorik's own example is 1.2 million orders at the 10k tier. A store with a long archive and a low current volume may be asked to move up a tier.

  3. 03

    Email is a separate meter

    The Engage suite covers cart recovery, automation and broadcasts, and contacts are unlimited. Sending volume is not: extra emails are bought as top-up credits. Stores that already run email elsewhere pay for a suite they only partly use.

02

11 alternatives at a glance

Challengers first, then established names
AlternativeHeadquartersFree optionPricing model Switch ifOur rank
MetriloUnited StatesNo free tierPublishedyou want a flat plan with unlimited seats and one customer database#3
PutlerNot stated by the vendorNo free tierPublishedyour sales arrive through several gateways and a store plugin alone misses them#2
LebesgueNot stated by the vendorYesPublishedyou want to try analytics at no cost before paying for cohorts#7
BeProfitNot stated by the vendorYesPublishedprofit after every cost, not revenue, is the number you manage by#6
LifetimelyNot stated by the vendorYesPublishedyou run Shopify only and care most about predicted customer value#8
MatomoNew ZealandYesPublishedyou want open source tracking on a server you control#5
LittledataUnited KingdomNo free tierPublishedyour problem is clean tracking into ad platforms, not another dashboard#4
ConjuraIrelandNo free tierPublishedyou sell on several marketplaces and need margin down to the SKU#12
Polar AnalyticsNot stated by the vendorNo free tierOn requestyou want one governed set of metrics and unlimited history on Shopify#10
GlewNot stated by the vendorNo free tierPublishedyou need a warehouse and Looker reports across many data sources#9
NorthbeamUnited StatesNo free tierPublishedthe open question is which ad channels earn revenue#13
03

What each one does differently

Metrilo

United States · Published

Metrilo, a San Francisco company, keeps three published plans that all include unlimited team members, so extra seats never change the bill. One product holds analytics, a customer database with over thirty filters and email campaigns. Its site names plugins for WooCommerce, Magento and Shopify. Only the top plan is priced by new customers per month, which is harder to forecast.

Switch from Metorik if you want a flat plan with unlimited seats and one customer database.

Metrilo, #3 of 13 in our ecommerce analytics software ranking →

Putler

Not stated by the vendor · Published

Putler reads orders from stores and from payment gateways such as PayPal, Stripe and Braintree, then merges them into one cleaned view with RFM segments and forecasting. Billing follows the revenue band reached in the month, with a 14-day trial and no card. The pricing page says data sources vary by plan without listing the numbers.

Switch from Metorik if your sales arrive through several gateways and a store plugin alone misses them.

Putler review, listed at 2 of 13 ecommerce analytics software products →

Lebesgue

Not stated by the vendor · Published

Lebesgue starts with a free analytics plan for Shopify and WooCommerce, then adds Advanced and Ultimate tiers carrying LTV, cohorts and competitor tracking. An AI line allows a limited number of questions on its middle tier. Its attribution pixel, Le Pixel, is billed separately, and the website price differs from the Shopify listing.

Switch from Metorik if you want to try analytics at no cost before paying for cohorts.

Why Lebesgue is #7 among 13 ecommerce analytics software products →

BeProfit

Not stated by the vendor · Published

BeProfit nets cost of goods, ads, shipping, fees and returns against each order, product and channel, across Shopify, Amazon and WooCommerce. A free plan covers one store and 150 orders a month. Paid tiers follow order volume, and several stores need Enterprise. The plan names on its pricing page contradict one another.

Switch from Metorik if profit after every cost, not revenue, is the number you manage by.

See the full BeProfit entry, ranked 6 of 13 among ecommerce analytics software products →

Lifetimely

Not stated by the vendor · Published

Lifetimely now lives at useamp.com and concentrates on Shopify daily profit and loss, predicted lifetime value and benchmarks. Its free plan stops at 50 orders a month, paid tiers count orders and include unlimited users, and paid tiers have a 14-day trial. The Amazon connection is an add-on, and the product belongs to a group of separate legal entities.

Switch from Metorik if you run Shopify only and care most about predicted customer value.

See the full Lifetimely entry, ranked 8 of 13 among ecommerce analytics software products →

Matomo

New Zealand · Published

Matomo, from New Zealand, is web analytics under GPL-3.0. A self-hosted Community edition carries no licence fee, while the cloud edition is priced by monthly hits. Ecommerce tracking is in every plan. It measures visits and sales rather than costs, profit or email, and WooCommerce Analytics on a self-hosted install is a paid plugin from the Team bundle upward.

Switch from Metorik if you want open source tracking on a server you control.

Where Matomo stands: place 5 of 13 in the ecommerce analytics software ranking →

Littledata

United Kingdom · Published

Littledata is a UK data layer rather than a dashboard. It captures Shopify browser and server events once and forwards them to GA4, Google Ads, Meta, Klaviyo and TikTok. Billing is per order, from a pay-per-order plan to bundles with included orders, and each plan has a 30-day trial. Reading the data takes a separate tool.

Switch from Metorik if your problem is clean tracking into ad platforms, not another dashboard.

Littledata, #4 of 13 in our ecommerce analytics software ranking →

Conjura

Ireland · Published

Conjura, an Irish company now owned by Wayflyer, reports profit by SKU across Shopify, BigCommerce and Amazon, plus eBay, Walmart and TikTok Shop. The top tier lists ERP connectors such as Brightpearl and Linnworks. Each plan button leads to a demo request instead of a trial, and the AI add-on has a credit cap.

Switch from Metorik if you sell on several marketplaces and need margin down to the SKU.

Open the Conjura profile, 12nd of 13 in the ecommerce analytics software guide →

Polar Analytics

Not stated by the vendor · On request

Polar Analytics combines a warehouse, a semantic layer and Shopify reporting, with unlimited users and unlimited history stated on every plan. The price is a quote based on yearly gross merchandise value, reached through a demo. Add-ons such as intraday refresh and incrementality testing are separate, so the final bill depends on the modules chosen.

Switch from Metorik if you want one governed set of metrics and unlimited history on Shopify.

Open the Polar Analytics profile, 10th of 13 in the ecommerce analytics software guide →

Glew

Not stated by the vendor · Published

Glew publishes one monthly Pro plan that requires annual prepayment, covering 250-plus KPIs and 40 top integrations. The Plus plan adds a managed ETL pipeline, a warehouse and a Looker licence at custom prices. It is a way to get a commerce warehouse without building one, not a low-cost single dashboard.

Switch from Metorik if you need a warehouse and Looker reports across many data sources.

#9 out of 13 ecommerce analytics software products: read the Glew review →

Northbeam

United States · Published

Northbeam concerns attribution rather than store reporting: multi-touch attribution and an optional media mix model show which ads produce revenue. Tiers follow ad spend, with Starter and Professional priced publicly and Growth and Enterprise by quote. Exports and unlimited users begin at Professional, and profit per order is outside its scope.

Switch from Metorik if the open question is which ad channels earn revenue.

Our ecommerce analytics software guide puts Northbeam at 13 of 13; read why →

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Which alternative for which situation

  1. 01

    You want unlimited team members on a fixed plan

    Metrilo: All three plans include unlimited team members, with analytics, a customer database and email campaigns in one product.

  2. 02

    You want profit after every cost, with a free start

    BeProfit: A free plan covers one store and 150 orders a month, and paid tiers follow order volume across Shopify, Amazon and WooCommerce.

  3. 03

    You want to host your own web analytics

    Matomo: The Community edition is GPL-3.0 and free to self-host, though it does not measure order costs or email.

  4. 04

    You sell on marketplaces and need margin per SKU

    Conjura: It reports profit by SKU across Shopify, BigCommerce, Amazon, eBay, Walmart and TikTok Shop, and every plan starts with a demo.

  5. 05

    You want clean Shopify events sent to your ad platforms

    Littledata: It forwards server and browser events to GA4, Google Ads, Meta, Klaviyo and TikTok, billed per order with a 30-day trial.

04

When Metorik is still the right choice

Stay if your store runs on WooCommerce or Shopify and you want every feature at every tier. Metorik's Starter plan costs 25 dollars a month, contacts are unlimited, one subscription covers several stores of the same platform, and the 30-day trial needs no card. Its reports, cart recovery email and ad audience sync sit in one login, and support is based in Melbourne.

05

What moving off Metorik involves

  1. 01

    Export what you rely on first

    Metorik lets you segment and export store data to CSV. Save the customer segments, cohort tables and cost settings you use before the subscription ends, because a new tool will rebuild them from its own import.

  2. 02

    Rebuild email separately

    Cart recovery emails, automations and broadcasts live in Metorik's Engage suite. Moving analytics does not move them, so decide whether the new tool sends email or whether a separate sender takes over.

  3. 03

    Compare the history limits

    Each alternative imports history under its own rules. Check how many past orders it will load before you cancel, as Metorik's cap of 120 times the monthly limit may differ from the new tool's.

06

Questions about replacing Metorik

6 answers
How does Metorik decide which plan I pay for?

It averages your orders over the last three months up to the billing day. If the average leaves your plan's band, the plan changes at the next billing month, and Metorik says you pay the cheapest possible price.

Does Metorik have a free plan?

Its pricing page offers a 30-day trial without a card and a Starter plan at 25 dollars a month with all features. Alternatives such as BeProfit, Lebesgue and Lifetimely each list a free plan with limits.

Which alternative covers WooCommerce as well as Shopify?

Metrilo, BeProfit, Lebesgue and Putler all name both platforms or WooCommerce in their catalogue. Littledata and Lifetimely are Shopify-focused, so check each tool's integration list for your own store.

Can I replace Metorik with a tool I host myself?

Matomo is the self-host option, under GPL-3.0. It tracks web visits and ecommerce sales but does not measure order costs, profit or email, so it replaces only part of what Metorik does.

What about the abandoned cart emails?

Metorik bundles cart recovery in its Engage suite. Metrilo lists email campaigns inside its product, while most others in this list focus on analytics, so plan a separate email tool.

How is billing handled on Shopify?

Metorik states that for Shopify stores billing is part of the Shopify subscription, while other stores pay by card each month. Its listed prices are in US dollars including GST.

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Sources

Checked 8 November 2026
  • Metorik pricing: Order slider 100 to 150k, three-month average, 120x import limit, Starter 25 dollars, 30-day trial, email top-ups, Shopify billing, Melbourne HQ.
  • Metorik home: Analyze and Engage suites, CSV export, multi-store dashboard, ad audience sync.
  • Metrilo: Three plans, unlimited team members, customer filters, email campaigns, plugins.
  • Putler: Revenue bands, payment gateway data, RFM segments, 14-day trial.
  • Lebesgue: Free plan, Advanced and Ultimate tiers, AI line, Le Pixel.
  • BeProfit: Profit per order, free plan for 150 orders, platforms, Enterprise multi-store.
  • Lifetimely: Free plan up to 50 orders, order tiers, unlimited users, Amazon add-on.
  • Matomo: GPL-3.0, self-hosted Community edition, cloud hits tiers, ecommerce tracking.
  • Littledata: Shopify data layer, destinations, per-order plans, 30-day trial.
  • Conjura: SKU profit, marketplaces, ERP connectors, Wayflyer, demo requests.
  • Polar Analytics: GMV-based quote, unlimited users and history, warehouse, add-ons.
  • Glew: Pro plan with annual prepayment, 250-plus KPIs, Plus warehouse and Looker.
  • Northbeam: Ad-spend tiers, attribution, media mix model, exports from Professional.
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Who wrote this

Last reviewed 8 November 2026

Sebastiaan Smits

Founder · Amsterdam, Netherlands

Founder of The Knowledge Engineers and of 2 Steps Ahead, an AI search visibility agency. Editorially responsible for every page on this site; research and drafting are AI-assisted.

Author and fact-checker: Sebastiaan Smits. This page was last reviewed on 8 November 2026; our review process is public.

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